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The future of caviar production on the light of social changes: a new dawn for
caviar?
Article  in  Reviews in Aquaculture · January 2018
DOI: 10.1111/raq.12235
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Benedetto Sicuro
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The future of caviar production on the light of social
changes: a new dawn for caviar ?
Journal: Reviews in Aquaculture
Manuscript ID RAQ-06-17-0051.R1
Manuscript Type: Review
Date Submitted by the Author: n/a
Complete List of Authors: Sicuro, Benedetto; University of Torino, Veterinary Sciences
Keywords:
caviar, caviar production, luxury consumers, sturgeon aquaculture, middle
class consumers, caviar substitutes
Reviews in Aquaculture
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The future of caviar production on the light of social changes: a new dawn for caviar1
?2
3
Benedetto Sicuro4
Department of Veterinary Sciences, L. go Braccini, 2, 10095 Grugliasco, (TO), Italy5
E-mail: benedetto.sicuro@unito.it, tel +39 011 6709260, fax + 39 011 67092406
7
Running title: Sicuro. The future of caviar soc. chang.8
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The future of caviar production on the light of social changes: a new dawn for caviar1
?2
3
Abstract4
Caviar consumption is increasing and main projections indicate that the presumable5
maximum production will be of 3000 t/year. From the productive point of view, the6
principal difference from the past caviar production is the definitive shift from wild to7
farmed caviar. Due to the recent advances in sturgeon aquaculture and the expansion of8
luxury consumers, there remains vast potential to reshape caviar consumption. Luxury9
market is extremely lucrative, it accounted for €217 - €253 billion in 2016 and this is about10
1,5 times of world aquaculture production. However these perspectives are not only11
positive as this market segment is also affected by the diffusion of imitation (i.e. caviar12
substitutes, in this case). The proliferation of caviar substitutes can be interpreted as a kind13
of commercial Müllerian mimicry while the adoption of new marketing strategy defined14
“Masstige”, that describes a downward luxury extensions directed toward middle class15
consumers, introduce new perspectives to this sector in its totality. What suggestions can be16
made by observing luxury consumers attitudes ? This review takes in consideration the17
relation between sturgeon farming and quality of caviar on the light of modern societal18
changes. The main challenge for sturgeon aquaculture will be to spread a positive image of19
farmed caviar, thus introducing the aspects of excellence related to extensive aquaculture in20
controlled conditions by the adoption of shared rules on caviar quality. The most interesting21
aspects emerged are related to potential social expansion of caviar consumption,22
particularly in the middle class of consumers.23
24
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Keywords: caviar, caviar consumption, sturgeon aquaculture, caviar production , luxury25
market, farmed caviar; Masstige; middle class consumers; caviar substitutes; luxury26
consumers27
28
Table of contents29
1 Introduction 3
2 Caviar and aquaculture: the bright side of the moon 5
2.1 Functional plasticity: the effects of sturgeon farming on caviar composition 5
2.1.1 “Pre mortem” caviar quality 10
2.1.1.1 Caviar: proximate and fatty acids composition 11
2.1.1.2 Contaminants 12
2.1.2 “Post mortem” caviar quality 13
2.1.2.1 Additives and conservation methods 14
2.2 Analytical methods: war between man and machine 14
2.3 Caviar substitutes: a kind of commercial mimicry ? 16
2.4 Caviar substitutes: the downshifting of caviar 17
2.5 Labels 18
3 Caviar and consumers: the dark side of the moon ? 20
4 Conclusion and perspectives 23
5 References 26
30
31
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1. Introduction32
Caviar is the most expensive aquaculture product and the retail prices in sturgeon33
caviar can range from 1000 up to 5000 US$/kg. Caviar production is historically originated34
in Russia and by the early 20th century Russia was a major caviar trading country (Bronzi35
& Rosenthal 2014; Bronzi et al. 2011;Pourkazemi 2006; Pikitch et al. 2005; Williot et al.36
2001). Nowadays, in order to contrast the decline of natural populations of sturgeon, caviar37
production is completely originated by aquaculture (Bronzi & Rosenthal 2014), this fact38
open extremely positive perspectives for sturgeon aquaculture. The annual caviar39
production is about 262 t and estimates for future range from 500 to 2000 t (Bronzi &40
Rosenthal 2014; Wei et al. 2011). Considering the extraordinary economic interest,41
traditional producer countries increased the production as the example of Kazakhstan that42
in 2010 launched a state caviar monopoly (Orange 2010). Currently, the Swiss and French43
are the biggest caviar consumers followed by Americans, British and Japanese.44
In order to promote caviar market, it is important to consider the potential caviar consumers45
that belong to the category of luxury product consumers and useful suggestions can be46
taken observing these consumers attitudes. Caviar is a luxury product, but not more as47
exclusive as was in the past, it can be purchased by modern wealthy consumers and these48
consumers will be the future target for caviar producers.49
Traditional and modern luxury consumers have specific features as high expending power50
and reasons for acquiring luxury products brand can act as a social marker, especially for51
middle-class wealthy consumers (Shukla et al. 2016; Godey et al. 2013). Emotional aspects52
of luxury products as the prestigious appeal and the rarity of products, made the difference53
of successful products. These aspects will also affect the success of modern caviar54
producers.55
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From the productive point of view, the principal difference from the past caviar production56
is the definitive shift from wild to farmed caviar. Due to the recent advances in sturgeon57
aquaculture and the awareness of social changes with an expansion of luxury consumers,58
there remains vast potential to reshape caviar consumption. The point is: is this sector of59
aquaculture ready to answer to the modern market demand of caviar ? what are the aspects60
in sturgeon farming that can ameliorate the production of modern caviar ?what suggestions61
can be made by observing luxury consumers attitudes ? what can be the perspective of a62
food luxury sector that is inevitably affected by the emergence of imitations (i.e. caviar63
substitutes ?)64
This article encompasses two main aspects of caviar production: supply (i.e. aquaculture)65
and demand (i.e. consumers). These aspects are rarely considered together in an66
aquaculture context, but caviar is not a mass production products and customer needs,67
attitudes and expectancies are of primary importance for the future development of caviar68
production. Progresses in aquaculture techniques are tangible and quantitative, while69
consumer attitudes are more related to human psychology and emotional, thus, more70
elusive and unfamiliar to aquaculture producers, but it is the time to include these aspects in71
order to have a profitable and realistic perspective of this sector.72
This review takes in consideration in the first part the relation between sturgeon farming73
and quality of caviar, thus considering the current definition of caviar quality. Caviar74
substitutes are also shortly described in order to give a comprehensive perspective of the75
complete category. In the second part, the current and potential caviar consumers are76
considered. Considering the combination of these two main aspects, the present paper aims77
to consider caviar production and perspectives on the light of modern societal changes.78
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2 Caviar and aquaculture: the bright side of the moon79
Caviar history follows the trend of typical luxury stereotype, in fact, in the80
beginning of 1900 it was sold for one penny per pound in the US, successively, passing81
through an intermediate phase, it reached the current extraordinary price. Its rarity and the82
need to preserve natural populations of sturgeon pushed to definitive shift to aquaculture83
(Bronzi & Rosenthal 2014). The effects of progress of sturgeon aquaculture combined with84
increased demand, have caused some main effects, that are typical of any kind of farming85
industry evolution: delocalization of production (sturgeon farms out of original geographic86
area), fragmentation of productive process (separation between production and87
processing)and diversification of products.88
The recent advances in sturgeon aquaculture make this production much more exportable89
than in the past, in fact 41% of sturgeon farms are localized out of traditional area of caviar90
production and 31 out of 41 countries where the sturgeon farms are localized, are out of91
traditional consumers area (Bronzi & Rosenthal 2014). New countries have progressively92
entered in this production, as Turkey (Memis 2014), China (Mateer 2017) and US; new93
sturgeon species and exotic geographical regions, as United Arab Emirates, Uruguay and94
Vietnam (Fig. 1). From the point of view of volumes, since 2006 the exports of Chinese95
farmed caviar have been constantly increasing (Wei et al. 2011). It is very well known that96
China is the first country for aquaculture in the world and represents 75 - 80 % of world97
production of sturgeon meat (YJC.IR 2013). Currently the estimated Chinese caviar98
production range between 128 and 144 t (Bronzi & Rosenthal 2014, Wei et al. 2011) (Fig.99
1)in particular for medium priced product (Godfrey 2013).100
101
2.1 Functional plasticity: the effects of sturgeon farming on caviar composition102
103
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In order to promote diversification of products, it is necessary to synthetically104
clarify the current concept of quality and parameters affecting quality. In the past it was not105
possible to precisely define the quality of caviar, as the fishermen caught several species of106
sturgeons from the wild with different age and stage of maturation. Grading caviar methods107
were developed at the beginning of caviar history in Iran and Russia, were essentially based108
on size uniformity. Currently, the reference point for caviar quality is considered the109
Codex Alimentarius (CAC 2013). This definition describes precisely caviar attributes110
and caviar processing definition. This definition contains zoological definition of fish111
(Acipenseridae family); indications about uniformity in eggs size and color (from light112
yellow to yellowish grey); permitted quantity of salt (equal or above 3%). This113
definition also contains indications about caviar preparation, in order to avoid114
microorganism contamination and processing temperature; permitted additives and115
tolerated concentration of contaminants. The modern concept of caviar excellence is116
especially based on absence of off-flavors created by microbial contamination117
(Oeleker et al. 2015), absence of microbial fermentation catabolites (Heude et al.118
2016), low incidence of ovarian fat (Ovissipour et al. 2015; Gille et al. 2017). Caviar119
sensory analysis traditionally plays a central role for excellence definition, in fact120
Caprino et al (2008) extensively investigated sensory profiles of white sturgeon caviar121
in one of the biggest European sturgeon farm (Agroittica Lombarda, Calvisano, NW122
Italy), thus showing very good quality of farmed caviar. More recently the negative123
effects of follicular atresia on caviar harvest have been investigated (Talbott et al.124
2011; Delwiche et al. 2016) as follicular atresia negatively affects caviar firmness,125
flavor and shelf life (Lu et al. 2011; Lu & Rasco 2013). At present days, the complete126
shift to caviar production from aquaculture has introduced some disadvantages as the loss127
of unicity and rarity related with the wild caviar and these aspects are central in the128
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definition of luxury foods (Hartmann et al. 2016), but there are also advantages as modern129
aquaculture techniques can introduce plasticity in these products, that means130
diversification. Being based on a productive cycle of a minimum of 7 or 8 years,131
sturgeon rearing needs significant economic investments, thus appropriate rearing132
techniques can improve the sector. Specific economic analysis on caviar production in133
France showed that economic return on investments in caviar production can be134
obtained after 8 or 9 years (Beyer et al. 2002). Caviar production is greatly affected135
not only by late sexual maturity, but also by a predominant biennial ovarian maturity136
cycle and a general low fecundity (Gille et al. 2017; Lu and Rasco 2013; Chebanov &137
Galich 2011; Nikolaev et al. 2009). Sturgeon ovarian cycle is controlled by138
environmental factors, but there is also a large seasonal variation among females139
(Talbott et al. 2011). Modern studies showed that the maturity stage, vitellogenesis,140
follicular atresia and ovarian fat affect caviar quantity and quality (Lu & Rasco 2013;141
Ovissipuor et al. 2015; Gille et al. 2017). In order to optimize caviar production,142
sturgeon farming requires modern technological and biotechnological tools for oocyte143
examination to detect vitellogenesis. and later stages of egg development. Generally,144
this examination is done by surgical removal of a sample and the assessment is145
obtained by visual observation of follicles or determination of oocyte polarization146
index (Lu & Rasco 2013), recently ultrasonic scanning has been also used (Delwiche et147
al. 2016). Other studies indicated that plasma concentration of sex steroids and148
vitellogenin can be used for detecting sturgeon sex and stage of maturity (Lu & Rasco149
2013). Early detection and preventing ovarian follicular atresia is another economic150
factor affecting caviar production, therefore a method to detect its early signs would151
largely benefit caviar industry, in fact, if caviar is harvested in the later stage of152
maturation or during the onset of follicular atresia, the caviar may be unmarketable.153
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In the late stages of ovarian maturation fish must be transferred in cooler water (10°C154
to 14°C) in order to avoid follicular atresia (Delwiche et al. 2016). Talbott et al (2011)155
investigated novel techniques for detecting atresia such as infrared spectroscopy and156
measuring plasma concentrations of testosterone and estradiol however these are only157
experimental or expensive and time consuming technique. The presence of158
periovarian fat affects efficiency and economic profits, for the reduction of caviar159
amount and for additional labor needed for caviar processing (Gille et al. 2017;160
Ovissipuor et al. 2015). The etiology of periovarian fat is unclear, however it seems161
that decrease during successive reproductive cycles. Considering that body fat is162
hereditable in some extent in fish, ovarian fat of farmed sturgeon could be virtually163
modified by artificial breeding (Gille et al. 2017). Caviar yield increases with fish age164
and some researches indicate that optimal caviar harvest could need rearing fish for165
many years longer (Scarnecchia et al. 2007), but this would be economically166
prohibitive, therefore future attention should be focused on factors that could reduce167
periovarian fat in young sturgeon (Gille et al. 2017). Nutrition and feed ration are168
crucial parameters, in fact unappropriated feeding can limit fish growth and169
negatively affect development of reproductive system and can even inhibit normal170
gonad development (Szczepkowski et al. 2015). Not only sturgeon rearing affects171
caviar production costs, but also processing and quality detection. Due to its high172
commercial value, caviar requires the most delicate handling during collection and173
processing in order to keep safe the product quality. There are several difficulties for174
producing high quality caviar comparable with wild one and sensory properties and175
perceptible differences between caviar of wild and farmed sturgeon are detected with176
sophisticated and expensive methods as trained panelists or electronic nose or gas177
chromatography–olfactometry (Baker et al. 2014). Gille et al. (2017) carried out an178
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extensive study in California on white sturgeon with more than 2000 fish and showed179
that a low fat diets (47% protein and 8 or 9% fat) was a crucial factor for reaching180
excellence in caviar production. Moreover this study confirmed that optimal181
aquaculture conditions are characterized with > 6 ppm dissolved oxygen, water182
temperature ranging from 10 to 28 °C, feeding ratio 0.2 – 0.4% of body weight and183
fish density ranging from 30 to 60 kg/m3
. Szczepkowski et al (2015) utilized a184
commercial feed in starlet rearing (A. ruthenus) for caviar production, with185
compositional levels slightly higher (53% of protein and 13% of fat), feeding ratio of186
0.75% of body weight and obtained a relevant result in caviar yield. Moreover,187
considering the influence of lipids during the vitellogenesis, dietary lipid composition188
and fat/energy ratio are primary focus for sturgeon artificial diets (Chebanov &189
Galich 2011; Lu & Rasco 2013). Caprino et al. (2008) indicated that sturgeon feeds190
added with squid oil caused an increase in the egg yield of white sturgeon compared191
with diet added with soybean oil. A “vernalization” period is also often used, i.e. a192
winter period of rearing in low water temperature (10 – 13 °C) before spring harvest,193
in order to reduce follicular atresia (Talbott et al. 2011). In order to improve caviar194
yield and quality, particular attention in modern sturgeon farming must be paid to195
identify mature fish, by oocyte polarization index or visual assessment of ovarian196
follicles (Lu & Rasco 2013). In aquaculture (and any modern zootechnic activity) a new197
category of novel products has been recently introduced, so-called “functional foods”,198
targeted on specific consumer needs. Therefore, the adoption of these consolidate199
aquaculture techniques in sturgeon farming will presumably improve caviar quality during200
the long farming cycle (Zhang 2011; Wang et al. 2012).201
On the light of recent progress in aquaculture, it is clear that caviar from aquaculture can202
reach high quality as a consequence of control of rearing conditions, particularly for the203
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importance of farm water quality and sturgeon artificial feeds that can influence caviar204
sensory profile, fatty acid composition and caviar yield (Czesny et al. 2000; Cardinal et al.205
2002; Gessner et al. 2002b; Gessner et al. 2008; Lu & Rasco 2013; Zhang 2011; Gille et al.206
2017). On the light of consulted literature, modern rules for caviar quality can be207
basically extrapolated from Codex Alimentarius (CAC 2013) and updated with best208
results obtained from successive studies. Particularly interesting appears the feeding209
strategies to reduce ovarian fat storage, the detection of follicular atresia and sensory210
evaluation of caviar (Caprino et al. 2008).211
Caviar characteristics can be synthetically clustered into two main categories: “pre-212
mortem” related with farming; “post-mortem” related with caviar processing and213
conservation.214
215
2.1.1 “Pre mortem” caviar quality216
Caviar off flavor are originated by lipophilic compounds that are stored in the fish217
eggs during vitellogenesis. Several researches have been carried out on seafood flavor and218
more than 300 volatiles have been identified in freshly harvested and processed fish219
(Schrader & Rimando 2003). Aldehydes, geosmine and isoborneol represent the largest220
group of substances isolated that can confer several kind of off flavors (Tab. 1). These221
compounds are known in aquaculture products and they are both originated from the222
presence of actinomycetes (Streptomyces and Nocardia spp.) and cyanobacteria (Anabaena,223
Aphanizomenon, Lyngbya, Oscillatoria, Microcystis e Pseudanabaena) naturally occurring224
in water bodies (Souza et al. 2012; Percival et al. 2008; Caprino et al. 2008). For these225
reasons the farming conditions are carefully controlled in the sturgeon farms and several226
attempts have been made in order to contrast the formations of of-flavors, both chemical227
treatments (Schrader 2005) or biological (Schrader & Rimando 2003), but these researches228
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demonstrated that the rearing water treatment is not practically suitable and the use of229
rearing water geosmine and isoborneol naturally-free is the optimal solution, at least in the230
final part of farming period.231
232
2.1.1.1 Caviar: proximate and fatty acids composition233
It is very well known that fish roe and particularly caviar contains high amounts of234
proteins (Al-Holy & Rasco 2006) and lipids. The average protein content of caviar is about235
30% and fat ranges from 11 to 27 % (wet weight) (Billard et al. 2002; Gessner et al. 2006;236
Mol & Turan 2008; Wirth et al. 2002; Hamez et al. 2015), among fatty acids oleic acid is237
the dominant and eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are238
particularly abundant (Caprino et al. 2008; Gussoni et al. 2006; Intarasirisawat et al. 2011;239
Wang et al. 2012). While proteins play a minor role in the definition of caviar quality,240
lipids, in particular fatty acids, noticeably influence caviar taste, being off flavors mainly241
originated by lipophilic compounds. During vitellogenesis, fatty acids are mobilized from242
the lipid reserves localized in the adipose tissue and are included into the oocytes.243
Therefore, the fatty acid composition of the oocytes it is influenced by the fish diet244
(Gessner et al. 2002a; Webb et al. 2001; Wirth et al. 2000; Zhang et al. 2011). Similarly to245
sturgeon flesh, the majority of researches found a relation between diet and caviar246
composition (Badiani et al. 1997; Zhang et al. 2011). Caviar fatty acid composition varies247
among different sturgeons species, farmed or wild, freshwater or marine origin (Czesny et248
al. 2000; Shin et al. 2010). Farmed caviar from intensive aquaculture significantly differs249
from that of wild origin, while composition of extensively farmed caviar does not largely250
differ from wild caviar (Gessner et al. 2002b; Gessner et al. 2002a). Few recent researches251
indicated that in some cases sturgeon diet did not affect the amount of egg yield and egg252
texture in white sturgeon (A. transmontanus) (Zhang et al. 2011) or fatty acid composition253
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in white sturgeon that was only minimally influenced by dietary fatty acid composition254
(Caprino et al. 2008). These authors explained this fact considering that the optimal255
threshold levels of fatty acids of caviar were reached independently from dietary fatty256
acids. As regard as possible change in fatty acids composition during conservation, Gussoni257
et al.(2007) investigated A. transmontanus caviar thus showing that during caviar storage at258
4 °C for a period of 4 months the fat content and fatty acid composition remained259
unchanged. Also amino acids composition was found not different between farmed and260
wild sturgeon in Beluga caviar in Iran (Hamzeh et al. 2015). Fatty acid profile can be a261
viable tool in discrimination of different sturgeon populations with respect to caviar source262
(Czesny et al. 2000; Gessner et al. 2008). Capric acid has been proposed as cheap and easy-263
to-assess fatty acid useful for discriminating caviar from aquaculture (Wuertz et al. 2009).264
A patent application was submitted in US in 1998 (Birnstein et al. 1998). Considering the265
compositional plasticity of caviar, Gessner et al. 2008 proposed an international266
commercial agreement between feed producers and sturgeon farmers that would ensure the267
utilization of specific feed compositions that include peculiar fatty acids that will mark268
farmed sturgeon from wild ones.269
270
2.1.1.2 Contaminants271
Sturgeons reach maturity at 5 – 30 years of age (Billard & Lecointre 2001),272
consequently caviar is prone to bioaccumulation of toxic substances eventually contained in273
feeds. Considering the exiguous consumption of caviar, the risks for human health is really274
low and the diffusion of caviar from aquaculture will probably reduce these risks. Even if275
the situation of contaminant in caviar is highly variable, in different researches (Tab.2), the276
amount of contaminants in caviar seems to be primarily influenced by geographical area of277
production and secondarily, for wild caviar, by trophic level occupied by sturgeon species.278
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Beluga caviar is most exposed to accumulation of chlorinated hydrocarbons (Gessner et al.279
2002b) and heavy metals (Hosseini et al. 2013). The highest concentration of toxic280
compounds in caviar was found by Billard et al. 2002 that reported concentration of281
polychlorinated biphenyl (PCBs) ranging from 10 to 100 times higher than the limit for282
sturgeon flesh, particularly in Beluga from Romania. Kruger & Pudenz (2002) stated that283
the quantity of organochlorines, as DDT, in caviar coming for Black and Caspian Sea was284
largely influenced by trophic level occupied by species. Caviar coming from Azerbaijan,285
Bulgaria, Iran, and Russia was found with high organochlorine and polychlorinated286
biphenyls (PCBs) contents (Wang et al. 2008), while caviar commercialized in Pakistan287
resulted in a very low concentration of various toxic elements and heavy metals (Rehana288
2008).289
290
2.1.2 “Post mortem” caviar quality291
The techniques utilized for caviar processing have a significant impact on product292
quality (Gessner et al. 2002a; Rasco et al. 2006;),off flavors originated during conservation,293
total volatile nitrogen, histamine and other biogenic ammines are related with microbial294
contamination caused principally by Pseudomonas and coliforms (Jelodar & Safari 2006).295
Microbial contamination can take place in processed fish products and caviar (Bagge-Ravn296
et al. 2003), in particular caviar can be contaminated with various species of opportunistic297
bacteria, as Aeromonas sp., Proteus sp. and Vibrio sp. (Bledsoe et al. 2003) or coliforms298
and Escherichia coli (Altug & Bayrak 2003; Oeleker et al. 2015). The principal factors299
favoring the caviar bacterial contamination are pH level, the storage temperature and300
presence of free amino acids. Bacterial contamination during the processing increases the301
content of total volatile nitrogen, peroxide value, free fatty acid, ammonia and biogenic302
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amines as methylamine and trimethylamin (Krízek et al. 2011; Lapa-Guimaraes et al. 2011;303
Safari & Yosefian 2006).304
Although processing techniques for canned caviar are generally safe from this problem305
(Altug & Bayrak 2003), the most efficient methods tested for control the contamination and306
spoilage of caviar are considered the Hazard Analytical Critical Control Point (HACCP)307
system (Jelodar & Safari 2006) and nuclear magnetic resonance spectroscopy (NMR)308
(Heude et al. 2016).309
310
2.1.2.1 Additives and conservation methods311
Caviar refrigeration at 4 °C is the main conservation method for caviar (Gussoni et312
al. 2006) while sodium chloride (NaCl) is the only preservative universally accepted by313
consumers. Caviar is added with salt for preservation, that normally ranges between 3%314
and 5%. The best quality caviar is only slightly salted and is called “Malossol”. Packaging315
in anaerobic condition is also used for the control of contamination and spoilage of caviar316
(Salmani et al. 2009). In other fish roe the addition of preservatives (as sodium benzoate or317
citric acid) or colorant is permitted (Kirschbaum et al. 2006; Lapa-Guimaraes et al. 2011),318
in Europe, the only permitted caviar preservatives are boric acid and sodium borate at319
maximum concentration of 4g/kg, Commission Regulation (EU) 1129/2011. Borax use is320
prohibited in the U.S (Shin et al. 2010). Currently only few preservatives can be used,321
while physical treatments are not suitable for caviar conservation (Tab.3). Natural322
antioxidants can be eventually used during processing (Heshmati et al. 2016) or directly in323
the fish feed, in order to decrease dietary artificial antioxidants commonly used, as happens324
in other sectors of aquaculture (O'Sullivan et al. 2005).325
326
2.2 Analytical methods: war between man and machine327
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Promotion of quality needs quantification, but in several luxury foods as wine or328
cheese, human taste still plays a central role in the definition of quality. The scientific329
literature basically shows analytical methods from one side and panel test on the other.330
Historically, the assessment of quality of caviar was principally based on sensory331
evaluation by specialized panelists and their job represented a great cost for enterprises,332
consequently several analytical methods have been developed in these last years (Ludvig et333
al. 2002; Moradi 2003; Rodushkin et al. 2007).Caviar quality is evaluated by four main334
methodologies: sensorial, chemical, physical and microbial tests. Eggs size, color and335
intensity of darkness and bronze color are crucial from the point of view of consumer. Pale336
caviar and bigger size eggs are worldwide considered better quality, secondary parameters337
are texture and flavor (Guinard & Mazzucchelli 1996; Wilkinson et al. 2000; Szczesniak338
2002; Sorensen et al. 2003). Flavor profile can be defined by panel test, chemical339
evaluation with chromatography and mass spectrometry, Raman spectroscopy or by gas –340
chromatography and olphactometry (Golovnya 1976; Triqui & Zouine 1999; Jonsdottir et341
al. 2004; Caprino et al. 2008; Monavar et al. 2013; Porcari et al. 2014; Oeleker et al.342
2015). Considering the effect of sturgeon feeding, panel test analysis has been also applied343
on caviar for the evaluation the effects of dietary flavonoids on sturgeon (Wang et al.344
2012). Between the methodologies used, the olfactometric approach seems to be more345
suitable (Caprino et al. 2008). Texture analysis can be carried out with sensorial or346
instrumental analysis, but texture is heavily influenced by packaging methods. Instrumental347
detection of texture has been also studied in several fish product and it is considered more348
suitable (Hyldig & Nielsen 2001). Previous study demonstrated the efficacy of instrumental349
detection of texture even comparing result obtained with sensorial analysis (Borderias et al.350
1983; Hyldig & Nielsen 2001).351
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Compared with others food products, the caviar sensory analysis still needs a shared352
lexicon with specific and univocal descriptors and standardized methods. Some attempts353
have been carried out by Cardinal et al (2002) that defined a list of descriptors for caviar354
sensory analysis in order to discriminate between farmed and wild caviar and Rasco et al.355
(2006) that listed 16 attributes useful to discriminate between 22 commercial caviars.356
Successively, a lexicon for standardized sensory evaluation based on 16 sensory attributes357
for evaluation was proposed (Baker et al. 2014). Sensory analysis was initially used in358
caviar production for detection of difference between farmed and wild caviar (Cardinal et359
al. 2002), successively other parameters were investigated as sturgeon feeding, farming360
techniques, geographical origin, conservation and processing (Schrader & Rimando 2003;361
Lu & Rasco 2013).362
363
2.3 Caviar substitutes: a kind of commercial mimicry ?364
Specific and updated market information on caviar market are very difficult to365
be obtained and shared, due to the high commercial value of caviar, and gray366
literature references indicate sometimes a possible decrease in caviar production367
(http://www.reuters.com/article/us-france-caviar/rising-supplies-and-falling-prices-368
bring-caviar-to-mass-market-idUSKBN14516K), however, perspectives described in369
scientific articles, look positive (Bronzi & Rosenthal 2014; Nikolaev et al. 2009).370
Together with caviar production, there is a proliferation of alternative products of371
caviar, so called caviar substitutes, that deliberately or unconsciously refer to the372
appeal of true caviar (Bronzi & Rosenthal 2014; Oeleker et al. 2015). The relationship373
between caviar and its substitutes can be interpreted as a form of commercial374
mimicry that is clearly visible by the abuse of “caviar” definition (Fig. 4) and has been375
already observed in the packaging of other food products (Sherratt 2008).376
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377
2.4 Caviar substitutes: the downshifting of caviar378
If the caviar substitutes are considered in the context of luxury market dynamic,379
some interesting considerations can be made. From this point of view, caviar substitutes380
can be considered as an effect of adoption of marketing strategy of imitation. The presence381
of imitations in luxury market is very well known, that has stimulated competition and has382
forced the traditional companies to develop new strategies to increase customers loyalty383
and fidelity (Anselmsson et al. 2014).384
Caviar substitutes and imitations are represented by an highly heterogeneous category of385
products which were estimated about 50000 t/year in 2011(Bronzi & Rosenthal 2014; FAO386
2012) (Fig.2 and 3). This impressive production can be interpreted in a negative sense in387
terms of competition with true caviar or in positive sense in terms of market demand of low388
price caviar for new consumers. This demand may be an opportunity for aquaculture.389
Market demand for products made from the roe of salmon, herring, cod, Alaskan pollock,390
lumpfish, rainbow trout, capelin and other species is increasing (Airado-Rodriguez et al.391
2010; Johannesson 2006; Machado et al. 2016). Bronzi & Rosenthal (2014) excellently392
described these products and their potentialities, thus showing that caviar definition by393
itself represent an appeal and the abuse of this term can induce confusion in modern394
consumers by one hand and loss of competitiveness for caviar producers by another hand.395
Within caviar substitutes, traditional products, as lumpfish (Cyclopterus lumpus) caviar,396
encounter a constant market demand (Johannesson 2006), they gained a specific market397
segment that apparently will not represent a competition with true caviar, while modern398
substitutes can interfere with caviar production. A modern entry in this category is “caviar399
from ovulated eggs”, i.e. obtained without animal sacrifice, that sounds more ethically400
sustainable and improves the acceptance of consumers concerned on sturgeon over401
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exploitation. The main disadvantage is that the ovulated eggs lose some organoleptic402
characteristics, mainly the typical consistence of traditional caviar. First attempts to get403
caviar from ovulated eggs were carried out in France, where in 1997 a EU COST project404
titled “Production of caviar from roe and ovulated oocytes from some farmed sturgeon405
species” was funded, successively in Romania and Moldova (Billard et al. 2002) and more406
recently a method have been patented in Germany (Köhler-Günther 2007) based on caviar407
production from ovulated stripped sturgeon eggs. Roe can be eventually harvested again408
from these fish during later spawning cycles (AWI 2011). A case of seven harvests from409
same fish over a period of 15 years has been reported (Bledsoe et al. 2003).410
In southern Spain the first organic sturgeon farm in the world has been founded in 2009411
(Wrathall 2009), while the first organic caviar farm in North America has been launched in412
February 2013 (Global Trust 2013). However organic caviar is not obtained by413
standardized procedure and this definition is still self-referential and based on local farm414
definition.415
416
2.5 Labels417
In order to protect and promote future caviar trade, the correct caviar labeling is a418
primary question of international relevance, unfortunately, at the moment there is not yet a419
clear agreement on this question. International organizations as FAO, Convention on420
International Trade of Endangered Species (CITES) and International Union for421
Conservation of Nature (IUCN) primarily emphasized the importance of species indication422
in caviar labels (Carocci et al. 2004; Wuertz et al. 2009). FAO and Convention on423
International Trade in Endangered Species of Wild Fauna and Flora (CITES) documents424
stated that roe from any fish not belonging to the Acipenseriformes species are considered425
"substitutes of caviar” (Carocci et al. 2004; CITES 2002).426
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Despite these suggestions, caviar labels change in different countries and fraudulent427
mislabeling is a serious problem, with low value caviar substituted for highly prized caviar,428
in particular in Eastern Europe countries (Boscari et al. 2015; Birnstein et al. 1998;429
Pikitch et al. 2005; Wuertz et al. 2007; Ludwig et al. 2015). Currently only in the U.S.430
sturgeon caviar can be labeled as “caviar”, roe from other fish species must be identified431
with a specific term that should include the common name of the fish. China, that is432
emerging country in caviar production, is strongly oriented toward the adoption of CITES433
requirements for labeling, in order to open up to international markets (Wei et al. 2011;434
Zhu et al. 2016). Labeling must be supported by analytical methods necessary to detect435
certified quality. Several methods as DNA-based techniques, methods based on nucleotide436
polymorphisms, scanning calorimetry (DSC), N and C stable isotopes, NMR spectroscopy437
and reverse transcription PCR have been applied for identification of caviar authenticity438
species and source (wild vs farmed) (Arvanitoyannis et al. 2005; Boscari et al. 2015;439
Debus et al. 2002; Heude et al. 2016; Ludwig et al. 2015; Rehbein et al. 2008). The440
indication of geographical origin and modern labeling are already adopted in other fish roe.441
In Sweden a quality scheme called Protected Designation of Origin (PDO), based on EU442
rules, has been recently proposed for a vendance (Coregonus albula) roe (Bonow &443
Rytkönen 2013), in Mauritania an artisanal fish product obtained from mullet roe, the444
“Imraguen Women's Mullet Botargo”, has obtained an international label, sponsored by an445
Italian Association that protect local products, “Slow Food”,446
(http://www.slowfood.com/donate/pagine/eng/donate/dettaglio_progetti.lasso?-idp=038).447
same foundation sponsored mullet roe product in Italy, “Bottarga”448
http://www.slowfoodfoundation.com/italian-presidia/details/3306/orbetello-botargo, while449
in Greece, the “avgotaracho Messologgiou” is a traditional product obtained by450
processed ovaries of gray mullet (Mugil cephalus) (Dimitriou et al. 2016).451
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452
3 Caviar and consumers: the dark side of the moon ?453
Historically, caviar was a food product exclusively consumed by aristocracy. In fact454
in the United Kingdom there is a special link between royal family and caviar from Middle455
Age. Today the market is changed, much more consumers can afford caviar as other luxury456
products. There is an extended scientific literature that investigated the luxury product457
consumers market (Anselmsson et al. 2014; Chandon et al. 2016; Hartmann et al. 2016)458
and the consideration that caviar belong to this category (i.e. luxury products) may add459
interesting aspects to the discussion on caviar itself.460
First of all, it should be remembered that luxury market is extremely lucrative. The global461
luxury market includes several modern brands and products, it has constantly grown from462
€77 billion in 1995 to €217 - €253 billion in 2016 and it is traditionally not affected by463
economic crisis (Parguel et al. 2016; Hartmann et al. 2016). This amount is about 1,5 times464
of last estimate of entire world aquaculture production that is of €147,6 billion (FAO 2016).465
Nowadays, the customer demand of luxury products is increasing due to a combination of466
demographic and cultural shifts, in combination with an increase of incomes that increased467
the general availability to spend more money on premium products. As regard as the468
internal segment of food luxury market is difficult to be precisely quantified469
(Hartmann et al. 2016a), however most updated estimates in 2016 range between 46470
and 76 billion € with an expected increase of 4% (D’Arpizio et al. 2016; Hartmann et471
al. 2016b). The difficulty of these estimates are caused by the internal heterogeneity of472
luxury consumers category that is in turn a consequence of the diversity in the473
definitions of luxury (Chandon et al. 2016). Experts estimate that the three most474
promising and fast-growing markets of luxury goods will be China, India and Russia.475
China has already 300,000 millionaires, Russia has 88,000 and India has 70,000476
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(Slavina 2007; Wenfei 2015). In the last years, retail sales of luxury foods have477
noticeably increased in Russia (from about 82.5 to 251.2 billion US$) (Ostapenko478
2010). As Chinese consumption of luxury seafood products increases, this will cause479
major implications for the regions where these products are sourced (Fabinyi et al.480
2012). Looking a little bit inside luxury market, it results clear that there is a lot of internal481
competition and it is a really challenging market as new products original or imitations,482
constantly are introduced in this sector. New perspectives for caviar market are not483
exclusively positive and although this market segment is promising, it is also intrinsically484
unstable. Technical advantages in luxury products quickly become ordinary as new485
competitors standardize innovations. Nearly 80% of all cars contain standard features that486
were considered luxury features only a few years ago (Silverstein & Fiske 2003).Luxury487
food market is also of cyclic nature “In short, our eating habits today largely are the result488
of, and reflect, the luxury food of the past” (Hartmann et al. 2016). For 25 centuries, luxury489
has been the privilege of few persons, starting with modern society, luxury spread to other490
social groups. Luxury goods entered in a new era, providing a kind of democratic right to491
happiness and the inaccessible become accessible to almost everyone, and the average492
European citizens buys two luxury items every year (Chandon et al. 2016; Godey et al.493
2013). Luxury consumers represent a small portion of our society, but they are the core494
target of caviar production. If we take in consideration the most successful brand of luxury495
products, some new suggestion can be adopted for the promotion of caviar consumption in496
the future. Caviar is a symbol and new consumers are probably more attracted by its497
prestige and rarity than by its flavor. In fact Gault et al. (2008) demonstrated that caviar498
consumers show an irrational attraction for more rare caviar has happens in several luxury499
product originated by rare animals.500
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New luxury consumers are emerging and Silverstein & Fiske (2003) in an Harvard501
Business Review article entitled “Luxury for Masses”, defined “Masstige” term indicating502
“luxury but attainable” products. These products occupy a position between mass and class.503
Masstige describes downward luxury extensions and this marketing strategy has been used504
by several industries producing premium level products, with success. It is considered as an505
innovative strategy to position a prestige company without changing the appeal (Truong et506
al. 2009). Masstige has grown in that segment of consumers that switch some of their507
purchases from normal products to something more exclusive (Silverstein & Fiske 2003).508
Caviar can be perfectly included in the category of old-luxury brand extension products.509
Successful producers of food luxury products may be useful examples for modern caviar510
entrepreneurs. Considering wine for instance, it is clear that France spent centuries to make511
one of the most prestigious wine industry in the world and U.S. in few decades adopted the512
French model. Today American wine producers contend in quality with the best French513
wines. One of the most successful premium wine producers in California said “I realized514
there was a hole in the market I could drive a truck through, really good wines that the515
average person could afford.” (Silverstein & Fiske 2003).516
Caviar producers can take great advantage looking to this marketing strategies. Many new-517
luxury brands move down-market to make their products more accessible and competitive518
(Kapferer & Lauren 2016; Silverstein & Fiske 2003), this could the case of future caviar519
production. A kind of mentality shift is requested to modern caviar producers that will520
include caviar production in the modern society, it is clear that it is not more only a521
question of aquaculture, but also a question of positioning caviar in the modern society.522
Even if it appears a promising perspective, it is not exempt of risks, principally the brand523
dilution. This can happens when purchases from middle class consumers becomes frequent.524
The more affordable a product is, less prestigious is its perception (Parguel et al. 2016).525
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While middle class consumers may be gained adopting downshifting market strategies,526
higher class consumers may be gained thus transferring best aquaculture practices527
(principally related to rearing water conditions and artificial feeds) into a sturgeon528
aquaculture, in order to contrast the erroneous belief that reared caviar has lost the529
characteristics of rarity and authenticity of wild caviar. Authenticity is an important aspect530
of traditional luxury foods (Arvanitoyannis et al. 2005; Hartmann et al. 2016) and it531
represents the relation between a food product and its distance from industrial product and532
mass production. Considering that the concept of luxury products is strongly related with533
local traditions, it is likely that high class consumers will mainly increase in the area of534
traditional caviar consumption, specifically in Russia.535
536
4 Conclusion and perspectives537
The perspectives of caviar consumption are based on two main pillars: one is the538
caviar supply, i.e. sturgeon aquaculture, another is the caviar demand. The future of caviar539
will essentially regard geographical and social expansion of consumption, the most540
interesting aspects emerged from this paper are related to potential social expansion of541
caviar consumption. Similarly to other luxury products, it is clear that caviar is not more an542
exclusive product as in the past and sturgeon aquaculture will play the major role in the543
future diffusion of caviar.544
Scientific literature clearly shows that caviar quality is affected by sturgeon farming545
practices in several ways, by sturgeon artificial feeds, by conditions of rearing not only546
inside the farm but also in the processing phases and farmed caviar can be better respect547
wild one, as the controlled farming conditions can guarantee consumers health,548
organoleptic characteristics and conservation of endangered wild populations of sturgeons.549
From the technical point of view, considering the modern consumer and farmer550
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expectancies, additional studies should be primarily focused on most common551
questions emerged in the scientific literature consulted, such as heritability of552
excellence traits; the comparison between farmed versus wild caviar from different553
species, in order to further assess volatile compounds differences; for farmers,554
considering the high economic investments, is crucial the identification of other555
parameters to determine sturgeon maturity stages more accurately; for legal market556
promotion it is crucial to investigate new and possibly low cost methods to contrast557
commercial frauds that are particularly spread in this sector, due to high commercial558
value of caviar. Moreover, a shared international definition of caviar and clear caviar559
labeling is an urgent need in order to promote effective quality in the future. Considering560
the questions posed in the beginning of the article, it can be stated that farmed caviar has561
great perspectives considering the high quality standard reached in sturgeon farming562
and for the modern idea of quality of luxury product that includes the external factors563
as the sustainability of production and the consequent protection of wild populations564
of sturgeon. The sturgeon aquaculture is ready to answer to modern consumers demand,565
thus keeping in mind the rapid changes of modern society and the concept of luxury566
products.567
In the 80s the world caviar production reached 3000 t/year and main projections indicate568
that it is the presumable maximum production for the future, however these estimates don’t569
take into account the social changes of our society. Looking at luxury market trend, it is570
likely that caviar consumption will go over these previsions, considering the expansion of571
middle class consumers and diversification of caviar productions, promoted in turn by572
modern aquaculture techniques and food processing techniques. Making a comparison with573
other food luxury products, as French wines, their market evolution showed that from574
original area, new geographical areas have gained success as California or South Africa or575
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Australia. This expansion (similarly to other successful products) has been characterized by576
a combination of geographical vocation, sharing of technical advances and increased local577
market demand. A well-established aquaculture industry (as the case of China and578
Vietnam) combined with favorable geographical conditions, favors the creation of new579
sturgeon farms out of the traditional regions. China is the country where the highest number580
of caviar consumers and producers are expected. Moreover, new opportunities will emerge581
looking the successful market strategies in particular for the middle class of consumers.582
Many luxury brands have engaged in “masstige” positioning strategies , if applied to caviar583
productions, these strategies can promote a tremendous success for future of caviar.584
The challenge for sturgeon aquaculture will be to spread a positive image of caviar from585
aquaculture that has substituted wild caviar, thus introducing the aspects of excellence586
related to extensive aquaculture in controlled conditions by the adoption of shared rules on587
caviar quality. Scientific literature showed that sturgeon extensive farming doesn’t588
negatively affect quality of caviar and can even ameliorate the safety of caviar, thus589
reducing the risks of contamination with toxic compounds naturally spread in polluted590
regions. Moreover, looking at the experience of other sectors of aquaculture, it is clear that591
modern consumers are concerned about sustainability of products and these aspects will592
improve the future acceptance and diffusion of caviar, considering that this product is593
traditionally linked with negative image of over exploiting wild stocks of sturgeon. The594
attention for environmental impact of fish farms and fish welfare confers an extra value to595
those products that respect natural exploitation of resource and sustainability of production.596
The impressive amount and proliferation of caviar substitutes represents the potentiality to597
gain large segment of low class consumers or an opportunity to increase their consumption,598
as happened in several aquaculture products that have become common food products599
following success of aquaculture. Considering that this proliferation can be considered a600
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social Müllerian convergence sequence, other research efforts can be addressed to601
understand what is the maximum number of caviar imitators (i.e. substitutes) that can be602
expected in the market, or in more formal terms, where is the limit of this sequence. In this603
context, it is likely that Game Theory (Meyerson 1991) could be a really useful approach to604
investigate the relation between consumers, caviar companies and substitute caviar605
companies, as this relation can be probably explained by a non-cooperative game with606
relevant implications for future sturgeon farming.607
Finally, being an exclusive and evocative luxury product, the future expansion will be608
influenced by emotional forces that are rather evanescent and intangible. These aspects are609
only indirectly related to aquaculture and are largely influenced by media, for this reason,610
appropriate marketing plans will be necessarily aimed at communicating these new611
products to the consumers. Research is needed on the overlapping area between caviar612
production and consumer needs, consumer choices analysis and purchase attitudes for613
caviar. Future aquaculture should not finish on the store threshold, as the rest of the path,614
from the store to the consumer home, has a particular relevance in these sectors where615
human psychology plays a crucial role. The knowledge of social attitudes and behavior of616
caviar consumers may probably drive successful caviar producing companies as strongly as617
the diffusion of modern aquaculture techniques.618
619
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Figure captions1
2
3
Fig.1 Main caviar producer and importer countries in 2011 (Bronzi & Rosenthal, 2014 ;4
FAO 2012, modified. Geographical elaboration obtained with R, version 3.3.2, Copyright5
© 2016 – The R Foundation for Statistical Computing, library(rworldmap) )6
7
8
Fig.2 Main caviar substitutes producer countries in 2011 (FAO 2011)9
10
Fig.3 Production of caviar substitutes in main producers countries, between 2001 and11
2011 (FAO 2011, modified)12
13
Figure 4. Examples of caviar substitutes and imitations14
15
16
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Fig.1
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Fig.2
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Fig.3
0
10000
20000
30000
40000
50000
60000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
tons
year
Bulgaria
Denmark
Russia
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1
Fig. 4
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Table 1 Main off-flavors in aquaculture, related to caviar production
Off-flavor Chemical compound Species reference
Muddy, earthy Geosmin Lates calcarifer Jones et al. 2013
Muddy Geosmin and
isoborneol
Oncorhynchus
mykiss, Ictalurus
punctatus,
Oreochromis
niloticus
Souza et al. 2012
Earthy and
musty
Geosmin and
isoborneol
Oncorhynchus
mykiss
Schrader et al. 2010
Muddy Geosmin Lates calcarifer Percival et al. 2008
Fishy Aldehydes Acipenser
transmontanus
Caprino et al. 2008
Muddy, earthy Geosmin and
isoborneol
Micropterus
salmoides,
Acipenser
transmontanus
Schrader et al. 2005
Boiled potato-
like
Strecker aldehydes Gadus morhua Jonsdottir et al. 2004
Earthy, musty,
woody, fishy,
rancid, rotten,
petroleum
Geosmin and
isoborneol
Salmo salar,
Cyprinus carpio,
Ictalurus
punctatus ,
Oreochromis
niloticus, O.
aureus
Schrader & Rimando 2003
Page 54 of 57Reviews in Aquaculture
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Musty isoborneol Ictalurus
punctatus
Tucker et al. 2001
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Table 2 Main caviar contaminants
Compound Concentration (maximum level) Species Geographical origin reference
Cd, Cu, Mn,
Zn
Cd (mg kg-1
): 0.07, Cu (mg kg-1
):
1.8, Mn (mg kg-1
): 0.01 , Zn (mg
kg-1
): 21.1
Acipenser persicus Southern Caspian Sea Sobhanardakani et al
2017
As, Ba, Cd,
Hg, Pb, Sn
As (µg g-1
): <0.01; Ba (µg g-1
):
0.94; Cd (µg g-1
): 0.06; Hg (ng g-
1
): 1.39; Pb (µg g-1
): 0.06; Sn (ng
g-1
): 0.238
Huso huso Caspian sea Hosseini et al. 2013
Fe, Al, Mg,
Cu, Sr, Mn,
Zn, Co, Ni,
Pb
Fe (µg g-1
): 7.4; Al (µg g-1
): 3.7;
Mg (µg g-1
): 497.4; Cu (ng g-1
):
289; Sr (µg g-1
): 3.1; Mn (µg g-1
):
321.4; Zn (µg g-1
): 13.1; Co (ng g-
1
): 54.8; Ni (ng g-1
): 102.1; Pb (ng
g-1
): 29.8
n.r. Pakistan. Rehana 2008
PCB, DDT,
As
PCB (ng g-1
): 15.5; DDT (ng g-1
)
79; As (ng g-1
): 960
Huso huso,
Acipenser
gueldenstaedti, A.
stellatus
Azerbaijan, Bulgaria,
Iran, Russia
Wang et al. 2008
DDT; HCH;
PCB
DDT (ng g-1
) 3622; HCH (ng g-1
):
133; PCB (ng g-1
): 388
Huso huso,
Acipenser
gueldenstaedti A.
stellatus
Black Sea , Caspian
sea
Kruger & Pudenz
2002
Cu, Zn, Cd,
Pb, HCH,
DDT, PCB
Cu (mg kg-1
): 3; Zn (mg kg-1
): 28;
Cd (mg kg-1
): < 0.005; Pb (mg kg-
1
): 0.1; HCH (mg kg-1
): 94.6;
DDT (mg kg-1
): 2471.5; PCB (mg
kg-1
): 134.6
Huso huso,
Acipenser
gueldenstaedti A.
stellatus
Romania, Russia,
Caspian sea
Billard et al. 2002
DDT, PCB,
Cu, Zn, Pb,
Cd
DDT (ng kg-1
) 3500; PCB (ng kg-
1
) 500; Cu (mg kg-1
): 1.7; Zn (mg
kg-1
): 12.4; Pb (mg kg-1
): ,0.15;
Cd (mg kg-1
): < 0.005
Huso huso,
Acipenser
gueldenstaedti, A.
stellatus, A. baeri
Romania; Caspian
sea, Black sea,
France
Gessner et al. 2002b
* maximum values; n.r. not reported;
Page 56 of 57Reviews in Aquaculture
ForReview
Only
1
Table 3. Caviar preservatives
Additive species Reference
Borax A. persicus Salmani et al. 2009;
Methylparaben A. persicus Reza & Zabihollah 2010
5% NaCl plus 0,3% boric
acid plus 0,4 borax
A. persicus Salmani et al. 2009
5% NaCl plus 0.15%
methyl paraben
A. persicus Salmani et al. 2009
Flavonoids extracts from
the fungus Phellinus
igniarius
n.r. Wang et al. 2012
Radio frequency and
microwave heating
A. transmontanus Al-Holy et al. 2005
High pressure A. baeri Fioretto et al. 2005
Pasteurization Bledsoe et al. 2003; Shin
et al. 2010)
Pasteurization in air tight
or vacuum packaged
containers (50 – 70 °C)
A. transmontanus Al-Holy et al. 2005
Shin et al. 2010
NaCl between 3.2% to
11.8%
H. huso, A.
gueldenstaedti, A.
stellatus, A. baeri,
Polyodon spathula
Gessner et al. 2002
Borates (4g/kg) French caviar Rizzi 2007
n.r. not reported
Page 57 of 57 Reviews in Aquaculture
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Sicuro2018 caviararticle las-tversionpre-print

  • 1. See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/322573239 The future of caviar production on the light of social changes: a new dawn for caviar? Article  in  Reviews in Aquaculture · January 2018 DOI: 10.1111/raq.12235 CITATIONS 3 READS 1,183 1 author: Some of the authors of this publication are also working on these related projects: Fish nutrition and quality View project “Valorisation of water use in aquaculture using multi trophic systems - AQUAVAL” - WATER JOINT PROGRAMMING INITIATIVE WATER CHALLENGES FOR A CHANGING WORLD ERA-NET COFUND WATERWORKS 2015 View project Benedetto Sicuro Università degli Studi di Torino 49 PUBLICATIONS   511 CITATIONS    SEE PROFILE All content following this page was uploaded by Benedetto Sicuro on 29 January 2018. The user has requested enhancement of the downloaded file.
  • 2. ForReview Only The future of caviar production on the light of social changes: a new dawn for caviar ? Journal: Reviews in Aquaculture Manuscript ID RAQ-06-17-0051.R1 Manuscript Type: Review Date Submitted by the Author: n/a Complete List of Authors: Sicuro, Benedetto; University of Torino, Veterinary Sciences Keywords: caviar, caviar production, luxury consumers, sturgeon aquaculture, middle class consumers, caviar substitutes Reviews in Aquaculture
  • 3. ForReview Only 1 The future of caviar production on the light of social changes: a new dawn for caviar1 ?2 3 Benedetto Sicuro4 Department of Veterinary Sciences, L. go Braccini, 2, 10095 Grugliasco, (TO), Italy5 E-mail: benedetto.sicuro@unito.it, tel +39 011 6709260, fax + 39 011 67092406 7 Running title: Sicuro. The future of caviar soc. chang.8 Page 1 of 57 Reviews in Aquaculture
  • 4. ForReview Only 1 The future of caviar production on the light of social changes: a new dawn for caviar1 ?2 3 Abstract4 Caviar consumption is increasing and main projections indicate that the presumable5 maximum production will be of 3000 t/year. From the productive point of view, the6 principal difference from the past caviar production is the definitive shift from wild to7 farmed caviar. Due to the recent advances in sturgeon aquaculture and the expansion of8 luxury consumers, there remains vast potential to reshape caviar consumption. Luxury9 market is extremely lucrative, it accounted for €217 - €253 billion in 2016 and this is about10 1,5 times of world aquaculture production. However these perspectives are not only11 positive as this market segment is also affected by the diffusion of imitation (i.e. caviar12 substitutes, in this case). The proliferation of caviar substitutes can be interpreted as a kind13 of commercial Müllerian mimicry while the adoption of new marketing strategy defined14 “Masstige”, that describes a downward luxury extensions directed toward middle class15 consumers, introduce new perspectives to this sector in its totality. What suggestions can be16 made by observing luxury consumers attitudes ? This review takes in consideration the17 relation between sturgeon farming and quality of caviar on the light of modern societal18 changes. The main challenge for sturgeon aquaculture will be to spread a positive image of19 farmed caviar, thus introducing the aspects of excellence related to extensive aquaculture in20 controlled conditions by the adoption of shared rules on caviar quality. The most interesting21 aspects emerged are related to potential social expansion of caviar consumption,22 particularly in the middle class of consumers.23 24 Page 2 of 57Reviews in Aquaculture
  • 5. ForReview Only 2 Keywords: caviar, caviar consumption, sturgeon aquaculture, caviar production , luxury25 market, farmed caviar; Masstige; middle class consumers; caviar substitutes; luxury26 consumers27 28 Table of contents29 1 Introduction 3 2 Caviar and aquaculture: the bright side of the moon 5 2.1 Functional plasticity: the effects of sturgeon farming on caviar composition 5 2.1.1 “Pre mortem” caviar quality 10 2.1.1.1 Caviar: proximate and fatty acids composition 11 2.1.1.2 Contaminants 12 2.1.2 “Post mortem” caviar quality 13 2.1.2.1 Additives and conservation methods 14 2.2 Analytical methods: war between man and machine 14 2.3 Caviar substitutes: a kind of commercial mimicry ? 16 2.4 Caviar substitutes: the downshifting of caviar 17 2.5 Labels 18 3 Caviar and consumers: the dark side of the moon ? 20 4 Conclusion and perspectives 23 5 References 26 30 31 Page 3 of 57 Reviews in Aquaculture
  • 6. ForReview Only 3 1. Introduction32 Caviar is the most expensive aquaculture product and the retail prices in sturgeon33 caviar can range from 1000 up to 5000 US$/kg. Caviar production is historically originated34 in Russia and by the early 20th century Russia was a major caviar trading country (Bronzi35 & Rosenthal 2014; Bronzi et al. 2011;Pourkazemi 2006; Pikitch et al. 2005; Williot et al.36 2001). Nowadays, in order to contrast the decline of natural populations of sturgeon, caviar37 production is completely originated by aquaculture (Bronzi & Rosenthal 2014), this fact38 open extremely positive perspectives for sturgeon aquaculture. The annual caviar39 production is about 262 t and estimates for future range from 500 to 2000 t (Bronzi &40 Rosenthal 2014; Wei et al. 2011). Considering the extraordinary economic interest,41 traditional producer countries increased the production as the example of Kazakhstan that42 in 2010 launched a state caviar monopoly (Orange 2010). Currently, the Swiss and French43 are the biggest caviar consumers followed by Americans, British and Japanese.44 In order to promote caviar market, it is important to consider the potential caviar consumers45 that belong to the category of luxury product consumers and useful suggestions can be46 taken observing these consumers attitudes. Caviar is a luxury product, but not more as47 exclusive as was in the past, it can be purchased by modern wealthy consumers and these48 consumers will be the future target for caviar producers.49 Traditional and modern luxury consumers have specific features as high expending power50 and reasons for acquiring luxury products brand can act as a social marker, especially for51 middle-class wealthy consumers (Shukla et al. 2016; Godey et al. 2013). Emotional aspects52 of luxury products as the prestigious appeal and the rarity of products, made the difference53 of successful products. These aspects will also affect the success of modern caviar54 producers.55 Page 4 of 57Reviews in Aquaculture
  • 7. ForReview Only 4 From the productive point of view, the principal difference from the past caviar production56 is the definitive shift from wild to farmed caviar. Due to the recent advances in sturgeon57 aquaculture and the awareness of social changes with an expansion of luxury consumers,58 there remains vast potential to reshape caviar consumption. The point is: is this sector of59 aquaculture ready to answer to the modern market demand of caviar ? what are the aspects60 in sturgeon farming that can ameliorate the production of modern caviar ?what suggestions61 can be made by observing luxury consumers attitudes ? what can be the perspective of a62 food luxury sector that is inevitably affected by the emergence of imitations (i.e. caviar63 substitutes ?)64 This article encompasses two main aspects of caviar production: supply (i.e. aquaculture)65 and demand (i.e. consumers). These aspects are rarely considered together in an66 aquaculture context, but caviar is not a mass production products and customer needs,67 attitudes and expectancies are of primary importance for the future development of caviar68 production. Progresses in aquaculture techniques are tangible and quantitative, while69 consumer attitudes are more related to human psychology and emotional, thus, more70 elusive and unfamiliar to aquaculture producers, but it is the time to include these aspects in71 order to have a profitable and realistic perspective of this sector.72 This review takes in consideration in the first part the relation between sturgeon farming73 and quality of caviar, thus considering the current definition of caviar quality. Caviar74 substitutes are also shortly described in order to give a comprehensive perspective of the75 complete category. In the second part, the current and potential caviar consumers are76 considered. Considering the combination of these two main aspects, the present paper aims77 to consider caviar production and perspectives on the light of modern societal changes.78 Page 5 of 57 Reviews in Aquaculture
  • 8. ForReview Only 5 2 Caviar and aquaculture: the bright side of the moon79 Caviar history follows the trend of typical luxury stereotype, in fact, in the80 beginning of 1900 it was sold for one penny per pound in the US, successively, passing81 through an intermediate phase, it reached the current extraordinary price. Its rarity and the82 need to preserve natural populations of sturgeon pushed to definitive shift to aquaculture83 (Bronzi & Rosenthal 2014). The effects of progress of sturgeon aquaculture combined with84 increased demand, have caused some main effects, that are typical of any kind of farming85 industry evolution: delocalization of production (sturgeon farms out of original geographic86 area), fragmentation of productive process (separation between production and87 processing)and diversification of products.88 The recent advances in sturgeon aquaculture make this production much more exportable89 than in the past, in fact 41% of sturgeon farms are localized out of traditional area of caviar90 production and 31 out of 41 countries where the sturgeon farms are localized, are out of91 traditional consumers area (Bronzi & Rosenthal 2014). New countries have progressively92 entered in this production, as Turkey (Memis 2014), China (Mateer 2017) and US; new93 sturgeon species and exotic geographical regions, as United Arab Emirates, Uruguay and94 Vietnam (Fig. 1). From the point of view of volumes, since 2006 the exports of Chinese95 farmed caviar have been constantly increasing (Wei et al. 2011). It is very well known that96 China is the first country for aquaculture in the world and represents 75 - 80 % of world97 production of sturgeon meat (YJC.IR 2013). Currently the estimated Chinese caviar98 production range between 128 and 144 t (Bronzi & Rosenthal 2014, Wei et al. 2011) (Fig.99 1)in particular for medium priced product (Godfrey 2013).100 101 2.1 Functional plasticity: the effects of sturgeon farming on caviar composition102 103 Page 6 of 57Reviews in Aquaculture
  • 9. ForReview Only 6 In order to promote diversification of products, it is necessary to synthetically104 clarify the current concept of quality and parameters affecting quality. In the past it was not105 possible to precisely define the quality of caviar, as the fishermen caught several species of106 sturgeons from the wild with different age and stage of maturation. Grading caviar methods107 were developed at the beginning of caviar history in Iran and Russia, were essentially based108 on size uniformity. Currently, the reference point for caviar quality is considered the109 Codex Alimentarius (CAC 2013). This definition describes precisely caviar attributes110 and caviar processing definition. This definition contains zoological definition of fish111 (Acipenseridae family); indications about uniformity in eggs size and color (from light112 yellow to yellowish grey); permitted quantity of salt (equal or above 3%). This113 definition also contains indications about caviar preparation, in order to avoid114 microorganism contamination and processing temperature; permitted additives and115 tolerated concentration of contaminants. The modern concept of caviar excellence is116 especially based on absence of off-flavors created by microbial contamination117 (Oeleker et al. 2015), absence of microbial fermentation catabolites (Heude et al.118 2016), low incidence of ovarian fat (Ovissipour et al. 2015; Gille et al. 2017). Caviar119 sensory analysis traditionally plays a central role for excellence definition, in fact120 Caprino et al (2008) extensively investigated sensory profiles of white sturgeon caviar121 in one of the biggest European sturgeon farm (Agroittica Lombarda, Calvisano, NW122 Italy), thus showing very good quality of farmed caviar. More recently the negative123 effects of follicular atresia on caviar harvest have been investigated (Talbott et al.124 2011; Delwiche et al. 2016) as follicular atresia negatively affects caviar firmness,125 flavor and shelf life (Lu et al. 2011; Lu & Rasco 2013). At present days, the complete126 shift to caviar production from aquaculture has introduced some disadvantages as the loss127 of unicity and rarity related with the wild caviar and these aspects are central in the128 Page 7 of 57 Reviews in Aquaculture
  • 10. ForReview Only 7 definition of luxury foods (Hartmann et al. 2016), but there are also advantages as modern129 aquaculture techniques can introduce plasticity in these products, that means130 diversification. Being based on a productive cycle of a minimum of 7 or 8 years,131 sturgeon rearing needs significant economic investments, thus appropriate rearing132 techniques can improve the sector. Specific economic analysis on caviar production in133 France showed that economic return on investments in caviar production can be134 obtained after 8 or 9 years (Beyer et al. 2002). Caviar production is greatly affected135 not only by late sexual maturity, but also by a predominant biennial ovarian maturity136 cycle and a general low fecundity (Gille et al. 2017; Lu and Rasco 2013; Chebanov &137 Galich 2011; Nikolaev et al. 2009). Sturgeon ovarian cycle is controlled by138 environmental factors, but there is also a large seasonal variation among females139 (Talbott et al. 2011). Modern studies showed that the maturity stage, vitellogenesis,140 follicular atresia and ovarian fat affect caviar quantity and quality (Lu & Rasco 2013;141 Ovissipuor et al. 2015; Gille et al. 2017). In order to optimize caviar production,142 sturgeon farming requires modern technological and biotechnological tools for oocyte143 examination to detect vitellogenesis. and later stages of egg development. Generally,144 this examination is done by surgical removal of a sample and the assessment is145 obtained by visual observation of follicles or determination of oocyte polarization146 index (Lu & Rasco 2013), recently ultrasonic scanning has been also used (Delwiche et147 al. 2016). Other studies indicated that plasma concentration of sex steroids and148 vitellogenin can be used for detecting sturgeon sex and stage of maturity (Lu & Rasco149 2013). Early detection and preventing ovarian follicular atresia is another economic150 factor affecting caviar production, therefore a method to detect its early signs would151 largely benefit caviar industry, in fact, if caviar is harvested in the later stage of152 maturation or during the onset of follicular atresia, the caviar may be unmarketable.153 Page 8 of 57Reviews in Aquaculture
  • 11. ForReview Only 8 In the late stages of ovarian maturation fish must be transferred in cooler water (10°C154 to 14°C) in order to avoid follicular atresia (Delwiche et al. 2016). Talbott et al (2011)155 investigated novel techniques for detecting atresia such as infrared spectroscopy and156 measuring plasma concentrations of testosterone and estradiol however these are only157 experimental or expensive and time consuming technique. The presence of158 periovarian fat affects efficiency and economic profits, for the reduction of caviar159 amount and for additional labor needed for caviar processing (Gille et al. 2017;160 Ovissipuor et al. 2015). The etiology of periovarian fat is unclear, however it seems161 that decrease during successive reproductive cycles. Considering that body fat is162 hereditable in some extent in fish, ovarian fat of farmed sturgeon could be virtually163 modified by artificial breeding (Gille et al. 2017). Caviar yield increases with fish age164 and some researches indicate that optimal caviar harvest could need rearing fish for165 many years longer (Scarnecchia et al. 2007), but this would be economically166 prohibitive, therefore future attention should be focused on factors that could reduce167 periovarian fat in young sturgeon (Gille et al. 2017). Nutrition and feed ration are168 crucial parameters, in fact unappropriated feeding can limit fish growth and169 negatively affect development of reproductive system and can even inhibit normal170 gonad development (Szczepkowski et al. 2015). Not only sturgeon rearing affects171 caviar production costs, but also processing and quality detection. Due to its high172 commercial value, caviar requires the most delicate handling during collection and173 processing in order to keep safe the product quality. There are several difficulties for174 producing high quality caviar comparable with wild one and sensory properties and175 perceptible differences between caviar of wild and farmed sturgeon are detected with176 sophisticated and expensive methods as trained panelists or electronic nose or gas177 chromatography–olfactometry (Baker et al. 2014). Gille et al. (2017) carried out an178 Page 9 of 57 Reviews in Aquaculture
  • 12. ForReview Only 9 extensive study in California on white sturgeon with more than 2000 fish and showed179 that a low fat diets (47% protein and 8 or 9% fat) was a crucial factor for reaching180 excellence in caviar production. Moreover this study confirmed that optimal181 aquaculture conditions are characterized with > 6 ppm dissolved oxygen, water182 temperature ranging from 10 to 28 °C, feeding ratio 0.2 – 0.4% of body weight and183 fish density ranging from 30 to 60 kg/m3 . Szczepkowski et al (2015) utilized a184 commercial feed in starlet rearing (A. ruthenus) for caviar production, with185 compositional levels slightly higher (53% of protein and 13% of fat), feeding ratio of186 0.75% of body weight and obtained a relevant result in caviar yield. Moreover,187 considering the influence of lipids during the vitellogenesis, dietary lipid composition188 and fat/energy ratio are primary focus for sturgeon artificial diets (Chebanov &189 Galich 2011; Lu & Rasco 2013). Caprino et al. (2008) indicated that sturgeon feeds190 added with squid oil caused an increase in the egg yield of white sturgeon compared191 with diet added with soybean oil. A “vernalization” period is also often used, i.e. a192 winter period of rearing in low water temperature (10 – 13 °C) before spring harvest,193 in order to reduce follicular atresia (Talbott et al. 2011). In order to improve caviar194 yield and quality, particular attention in modern sturgeon farming must be paid to195 identify mature fish, by oocyte polarization index or visual assessment of ovarian196 follicles (Lu & Rasco 2013). In aquaculture (and any modern zootechnic activity) a new197 category of novel products has been recently introduced, so-called “functional foods”,198 targeted on specific consumer needs. Therefore, the adoption of these consolidate199 aquaculture techniques in sturgeon farming will presumably improve caviar quality during200 the long farming cycle (Zhang 2011; Wang et al. 2012).201 On the light of recent progress in aquaculture, it is clear that caviar from aquaculture can202 reach high quality as a consequence of control of rearing conditions, particularly for the203 Page 10 of 57Reviews in Aquaculture
  • 13. ForReview Only 10 importance of farm water quality and sturgeon artificial feeds that can influence caviar204 sensory profile, fatty acid composition and caviar yield (Czesny et al. 2000; Cardinal et al.205 2002; Gessner et al. 2002b; Gessner et al. 2008; Lu & Rasco 2013; Zhang 2011; Gille et al.206 2017). On the light of consulted literature, modern rules for caviar quality can be207 basically extrapolated from Codex Alimentarius (CAC 2013) and updated with best208 results obtained from successive studies. Particularly interesting appears the feeding209 strategies to reduce ovarian fat storage, the detection of follicular atresia and sensory210 evaluation of caviar (Caprino et al. 2008).211 Caviar characteristics can be synthetically clustered into two main categories: “pre-212 mortem” related with farming; “post-mortem” related with caviar processing and213 conservation.214 215 2.1.1 “Pre mortem” caviar quality216 Caviar off flavor are originated by lipophilic compounds that are stored in the fish217 eggs during vitellogenesis. Several researches have been carried out on seafood flavor and218 more than 300 volatiles have been identified in freshly harvested and processed fish219 (Schrader & Rimando 2003). Aldehydes, geosmine and isoborneol represent the largest220 group of substances isolated that can confer several kind of off flavors (Tab. 1). These221 compounds are known in aquaculture products and they are both originated from the222 presence of actinomycetes (Streptomyces and Nocardia spp.) and cyanobacteria (Anabaena,223 Aphanizomenon, Lyngbya, Oscillatoria, Microcystis e Pseudanabaena) naturally occurring224 in water bodies (Souza et al. 2012; Percival et al. 2008; Caprino et al. 2008). For these225 reasons the farming conditions are carefully controlled in the sturgeon farms and several226 attempts have been made in order to contrast the formations of of-flavors, both chemical227 treatments (Schrader 2005) or biological (Schrader & Rimando 2003), but these researches228 Page 11 of 57 Reviews in Aquaculture
  • 14. ForReview Only 11 demonstrated that the rearing water treatment is not practically suitable and the use of229 rearing water geosmine and isoborneol naturally-free is the optimal solution, at least in the230 final part of farming period.231 232 2.1.1.1 Caviar: proximate and fatty acids composition233 It is very well known that fish roe and particularly caviar contains high amounts of234 proteins (Al-Holy & Rasco 2006) and lipids. The average protein content of caviar is about235 30% and fat ranges from 11 to 27 % (wet weight) (Billard et al. 2002; Gessner et al. 2006;236 Mol & Turan 2008; Wirth et al. 2002; Hamez et al. 2015), among fatty acids oleic acid is237 the dominant and eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are238 particularly abundant (Caprino et al. 2008; Gussoni et al. 2006; Intarasirisawat et al. 2011;239 Wang et al. 2012). While proteins play a minor role in the definition of caviar quality,240 lipids, in particular fatty acids, noticeably influence caviar taste, being off flavors mainly241 originated by lipophilic compounds. During vitellogenesis, fatty acids are mobilized from242 the lipid reserves localized in the adipose tissue and are included into the oocytes.243 Therefore, the fatty acid composition of the oocytes it is influenced by the fish diet244 (Gessner et al. 2002a; Webb et al. 2001; Wirth et al. 2000; Zhang et al. 2011). Similarly to245 sturgeon flesh, the majority of researches found a relation between diet and caviar246 composition (Badiani et al. 1997; Zhang et al. 2011). Caviar fatty acid composition varies247 among different sturgeons species, farmed or wild, freshwater or marine origin (Czesny et248 al. 2000; Shin et al. 2010). Farmed caviar from intensive aquaculture significantly differs249 from that of wild origin, while composition of extensively farmed caviar does not largely250 differ from wild caviar (Gessner et al. 2002b; Gessner et al. 2002a). Few recent researches251 indicated that in some cases sturgeon diet did not affect the amount of egg yield and egg252 texture in white sturgeon (A. transmontanus) (Zhang et al. 2011) or fatty acid composition253 Page 12 of 57Reviews in Aquaculture
  • 15. ForReview Only 12 in white sturgeon that was only minimally influenced by dietary fatty acid composition254 (Caprino et al. 2008). These authors explained this fact considering that the optimal255 threshold levels of fatty acids of caviar were reached independently from dietary fatty256 acids. As regard as possible change in fatty acids composition during conservation, Gussoni257 et al.(2007) investigated A. transmontanus caviar thus showing that during caviar storage at258 4 °C for a period of 4 months the fat content and fatty acid composition remained259 unchanged. Also amino acids composition was found not different between farmed and260 wild sturgeon in Beluga caviar in Iran (Hamzeh et al. 2015). Fatty acid profile can be a261 viable tool in discrimination of different sturgeon populations with respect to caviar source262 (Czesny et al. 2000; Gessner et al. 2008). Capric acid has been proposed as cheap and easy-263 to-assess fatty acid useful for discriminating caviar from aquaculture (Wuertz et al. 2009).264 A patent application was submitted in US in 1998 (Birnstein et al. 1998). Considering the265 compositional plasticity of caviar, Gessner et al. 2008 proposed an international266 commercial agreement between feed producers and sturgeon farmers that would ensure the267 utilization of specific feed compositions that include peculiar fatty acids that will mark268 farmed sturgeon from wild ones.269 270 2.1.1.2 Contaminants271 Sturgeons reach maturity at 5 – 30 years of age (Billard & Lecointre 2001),272 consequently caviar is prone to bioaccumulation of toxic substances eventually contained in273 feeds. Considering the exiguous consumption of caviar, the risks for human health is really274 low and the diffusion of caviar from aquaculture will probably reduce these risks. Even if275 the situation of contaminant in caviar is highly variable, in different researches (Tab.2), the276 amount of contaminants in caviar seems to be primarily influenced by geographical area of277 production and secondarily, for wild caviar, by trophic level occupied by sturgeon species.278 Page 13 of 57 Reviews in Aquaculture
  • 16. ForReview Only 13 Beluga caviar is most exposed to accumulation of chlorinated hydrocarbons (Gessner et al.279 2002b) and heavy metals (Hosseini et al. 2013). The highest concentration of toxic280 compounds in caviar was found by Billard et al. 2002 that reported concentration of281 polychlorinated biphenyl (PCBs) ranging from 10 to 100 times higher than the limit for282 sturgeon flesh, particularly in Beluga from Romania. Kruger & Pudenz (2002) stated that283 the quantity of organochlorines, as DDT, in caviar coming for Black and Caspian Sea was284 largely influenced by trophic level occupied by species. Caviar coming from Azerbaijan,285 Bulgaria, Iran, and Russia was found with high organochlorine and polychlorinated286 biphenyls (PCBs) contents (Wang et al. 2008), while caviar commercialized in Pakistan287 resulted in a very low concentration of various toxic elements and heavy metals (Rehana288 2008).289 290 2.1.2 “Post mortem” caviar quality291 The techniques utilized for caviar processing have a significant impact on product292 quality (Gessner et al. 2002a; Rasco et al. 2006;),off flavors originated during conservation,293 total volatile nitrogen, histamine and other biogenic ammines are related with microbial294 contamination caused principally by Pseudomonas and coliforms (Jelodar & Safari 2006).295 Microbial contamination can take place in processed fish products and caviar (Bagge-Ravn296 et al. 2003), in particular caviar can be contaminated with various species of opportunistic297 bacteria, as Aeromonas sp., Proteus sp. and Vibrio sp. (Bledsoe et al. 2003) or coliforms298 and Escherichia coli (Altug & Bayrak 2003; Oeleker et al. 2015). The principal factors299 favoring the caviar bacterial contamination are pH level, the storage temperature and300 presence of free amino acids. Bacterial contamination during the processing increases the301 content of total volatile nitrogen, peroxide value, free fatty acid, ammonia and biogenic302 Page 14 of 57Reviews in Aquaculture
  • 17. ForReview Only 14 amines as methylamine and trimethylamin (Krízek et al. 2011; Lapa-Guimaraes et al. 2011;303 Safari & Yosefian 2006).304 Although processing techniques for canned caviar are generally safe from this problem305 (Altug & Bayrak 2003), the most efficient methods tested for control the contamination and306 spoilage of caviar are considered the Hazard Analytical Critical Control Point (HACCP)307 system (Jelodar & Safari 2006) and nuclear magnetic resonance spectroscopy (NMR)308 (Heude et al. 2016).309 310 2.1.2.1 Additives and conservation methods311 Caviar refrigeration at 4 °C is the main conservation method for caviar (Gussoni et312 al. 2006) while sodium chloride (NaCl) is the only preservative universally accepted by313 consumers. Caviar is added with salt for preservation, that normally ranges between 3%314 and 5%. The best quality caviar is only slightly salted and is called “Malossol”. Packaging315 in anaerobic condition is also used for the control of contamination and spoilage of caviar316 (Salmani et al. 2009). In other fish roe the addition of preservatives (as sodium benzoate or317 citric acid) or colorant is permitted (Kirschbaum et al. 2006; Lapa-Guimaraes et al. 2011),318 in Europe, the only permitted caviar preservatives are boric acid and sodium borate at319 maximum concentration of 4g/kg, Commission Regulation (EU) 1129/2011. Borax use is320 prohibited in the U.S (Shin et al. 2010). Currently only few preservatives can be used,321 while physical treatments are not suitable for caviar conservation (Tab.3). Natural322 antioxidants can be eventually used during processing (Heshmati et al. 2016) or directly in323 the fish feed, in order to decrease dietary artificial antioxidants commonly used, as happens324 in other sectors of aquaculture (O'Sullivan et al. 2005).325 326 2.2 Analytical methods: war between man and machine327 Page 15 of 57 Reviews in Aquaculture
  • 18. ForReview Only 15 Promotion of quality needs quantification, but in several luxury foods as wine or328 cheese, human taste still plays a central role in the definition of quality. The scientific329 literature basically shows analytical methods from one side and panel test on the other.330 Historically, the assessment of quality of caviar was principally based on sensory331 evaluation by specialized panelists and their job represented a great cost for enterprises,332 consequently several analytical methods have been developed in these last years (Ludvig et333 al. 2002; Moradi 2003; Rodushkin et al. 2007).Caviar quality is evaluated by four main334 methodologies: sensorial, chemical, physical and microbial tests. Eggs size, color and335 intensity of darkness and bronze color are crucial from the point of view of consumer. Pale336 caviar and bigger size eggs are worldwide considered better quality, secondary parameters337 are texture and flavor (Guinard & Mazzucchelli 1996; Wilkinson et al. 2000; Szczesniak338 2002; Sorensen et al. 2003). Flavor profile can be defined by panel test, chemical339 evaluation with chromatography and mass spectrometry, Raman spectroscopy or by gas –340 chromatography and olphactometry (Golovnya 1976; Triqui & Zouine 1999; Jonsdottir et341 al. 2004; Caprino et al. 2008; Monavar et al. 2013; Porcari et al. 2014; Oeleker et al.342 2015). Considering the effect of sturgeon feeding, panel test analysis has been also applied343 on caviar for the evaluation the effects of dietary flavonoids on sturgeon (Wang et al.344 2012). Between the methodologies used, the olfactometric approach seems to be more345 suitable (Caprino et al. 2008). Texture analysis can be carried out with sensorial or346 instrumental analysis, but texture is heavily influenced by packaging methods. Instrumental347 detection of texture has been also studied in several fish product and it is considered more348 suitable (Hyldig & Nielsen 2001). Previous study demonstrated the efficacy of instrumental349 detection of texture even comparing result obtained with sensorial analysis (Borderias et al.350 1983; Hyldig & Nielsen 2001).351 Page 16 of 57Reviews in Aquaculture
  • 19. ForReview Only 16 Compared with others food products, the caviar sensory analysis still needs a shared352 lexicon with specific and univocal descriptors and standardized methods. Some attempts353 have been carried out by Cardinal et al (2002) that defined a list of descriptors for caviar354 sensory analysis in order to discriminate between farmed and wild caviar and Rasco et al.355 (2006) that listed 16 attributes useful to discriminate between 22 commercial caviars.356 Successively, a lexicon for standardized sensory evaluation based on 16 sensory attributes357 for evaluation was proposed (Baker et al. 2014). Sensory analysis was initially used in358 caviar production for detection of difference between farmed and wild caviar (Cardinal et359 al. 2002), successively other parameters were investigated as sturgeon feeding, farming360 techniques, geographical origin, conservation and processing (Schrader & Rimando 2003;361 Lu & Rasco 2013).362 363 2.3 Caviar substitutes: a kind of commercial mimicry ?364 Specific and updated market information on caviar market are very difficult to365 be obtained and shared, due to the high commercial value of caviar, and gray366 literature references indicate sometimes a possible decrease in caviar production367 (http://www.reuters.com/article/us-france-caviar/rising-supplies-and-falling-prices-368 bring-caviar-to-mass-market-idUSKBN14516K), however, perspectives described in369 scientific articles, look positive (Bronzi & Rosenthal 2014; Nikolaev et al. 2009).370 Together with caviar production, there is a proliferation of alternative products of371 caviar, so called caviar substitutes, that deliberately or unconsciously refer to the372 appeal of true caviar (Bronzi & Rosenthal 2014; Oeleker et al. 2015). The relationship373 between caviar and its substitutes can be interpreted as a form of commercial374 mimicry that is clearly visible by the abuse of “caviar” definition (Fig. 4) and has been375 already observed in the packaging of other food products (Sherratt 2008).376 Page 17 of 57 Reviews in Aquaculture
  • 20. ForReview Only 17 377 2.4 Caviar substitutes: the downshifting of caviar378 If the caviar substitutes are considered in the context of luxury market dynamic,379 some interesting considerations can be made. From this point of view, caviar substitutes380 can be considered as an effect of adoption of marketing strategy of imitation. The presence381 of imitations in luxury market is very well known, that has stimulated competition and has382 forced the traditional companies to develop new strategies to increase customers loyalty383 and fidelity (Anselmsson et al. 2014).384 Caviar substitutes and imitations are represented by an highly heterogeneous category of385 products which were estimated about 50000 t/year in 2011(Bronzi & Rosenthal 2014; FAO386 2012) (Fig.2 and 3). This impressive production can be interpreted in a negative sense in387 terms of competition with true caviar or in positive sense in terms of market demand of low388 price caviar for new consumers. This demand may be an opportunity for aquaculture.389 Market demand for products made from the roe of salmon, herring, cod, Alaskan pollock,390 lumpfish, rainbow trout, capelin and other species is increasing (Airado-Rodriguez et al.391 2010; Johannesson 2006; Machado et al. 2016). Bronzi & Rosenthal (2014) excellently392 described these products and their potentialities, thus showing that caviar definition by393 itself represent an appeal and the abuse of this term can induce confusion in modern394 consumers by one hand and loss of competitiveness for caviar producers by another hand.395 Within caviar substitutes, traditional products, as lumpfish (Cyclopterus lumpus) caviar,396 encounter a constant market demand (Johannesson 2006), they gained a specific market397 segment that apparently will not represent a competition with true caviar, while modern398 substitutes can interfere with caviar production. A modern entry in this category is “caviar399 from ovulated eggs”, i.e. obtained without animal sacrifice, that sounds more ethically400 sustainable and improves the acceptance of consumers concerned on sturgeon over401 Page 18 of 57Reviews in Aquaculture
  • 21. ForReview Only 18 exploitation. The main disadvantage is that the ovulated eggs lose some organoleptic402 characteristics, mainly the typical consistence of traditional caviar. First attempts to get403 caviar from ovulated eggs were carried out in France, where in 1997 a EU COST project404 titled “Production of caviar from roe and ovulated oocytes from some farmed sturgeon405 species” was funded, successively in Romania and Moldova (Billard et al. 2002) and more406 recently a method have been patented in Germany (Köhler-Günther 2007) based on caviar407 production from ovulated stripped sturgeon eggs. Roe can be eventually harvested again408 from these fish during later spawning cycles (AWI 2011). A case of seven harvests from409 same fish over a period of 15 years has been reported (Bledsoe et al. 2003).410 In southern Spain the first organic sturgeon farm in the world has been founded in 2009411 (Wrathall 2009), while the first organic caviar farm in North America has been launched in412 February 2013 (Global Trust 2013). However organic caviar is not obtained by413 standardized procedure and this definition is still self-referential and based on local farm414 definition.415 416 2.5 Labels417 In order to protect and promote future caviar trade, the correct caviar labeling is a418 primary question of international relevance, unfortunately, at the moment there is not yet a419 clear agreement on this question. International organizations as FAO, Convention on420 International Trade of Endangered Species (CITES) and International Union for421 Conservation of Nature (IUCN) primarily emphasized the importance of species indication422 in caviar labels (Carocci et al. 2004; Wuertz et al. 2009). FAO and Convention on423 International Trade in Endangered Species of Wild Fauna and Flora (CITES) documents424 stated that roe from any fish not belonging to the Acipenseriformes species are considered425 "substitutes of caviar” (Carocci et al. 2004; CITES 2002).426 Page 19 of 57 Reviews in Aquaculture
  • 22. ForReview Only 19 Despite these suggestions, caviar labels change in different countries and fraudulent427 mislabeling is a serious problem, with low value caviar substituted for highly prized caviar,428 in particular in Eastern Europe countries (Boscari et al. 2015; Birnstein et al. 1998;429 Pikitch et al. 2005; Wuertz et al. 2007; Ludwig et al. 2015). Currently only in the U.S.430 sturgeon caviar can be labeled as “caviar”, roe from other fish species must be identified431 with a specific term that should include the common name of the fish. China, that is432 emerging country in caviar production, is strongly oriented toward the adoption of CITES433 requirements for labeling, in order to open up to international markets (Wei et al. 2011;434 Zhu et al. 2016). Labeling must be supported by analytical methods necessary to detect435 certified quality. Several methods as DNA-based techniques, methods based on nucleotide436 polymorphisms, scanning calorimetry (DSC), N and C stable isotopes, NMR spectroscopy437 and reverse transcription PCR have been applied for identification of caviar authenticity438 species and source (wild vs farmed) (Arvanitoyannis et al. 2005; Boscari et al. 2015;439 Debus et al. 2002; Heude et al. 2016; Ludwig et al. 2015; Rehbein et al. 2008). The440 indication of geographical origin and modern labeling are already adopted in other fish roe.441 In Sweden a quality scheme called Protected Designation of Origin (PDO), based on EU442 rules, has been recently proposed for a vendance (Coregonus albula) roe (Bonow &443 Rytkönen 2013), in Mauritania an artisanal fish product obtained from mullet roe, the444 “Imraguen Women's Mullet Botargo”, has obtained an international label, sponsored by an445 Italian Association that protect local products, “Slow Food”,446 (http://www.slowfood.com/donate/pagine/eng/donate/dettaglio_progetti.lasso?-idp=038).447 same foundation sponsored mullet roe product in Italy, “Bottarga”448 http://www.slowfoodfoundation.com/italian-presidia/details/3306/orbetello-botargo, while449 in Greece, the “avgotaracho Messologgiou” is a traditional product obtained by450 processed ovaries of gray mullet (Mugil cephalus) (Dimitriou et al. 2016).451 Page 20 of 57Reviews in Aquaculture
  • 23. ForReview Only 20 452 3 Caviar and consumers: the dark side of the moon ?453 Historically, caviar was a food product exclusively consumed by aristocracy. In fact454 in the United Kingdom there is a special link between royal family and caviar from Middle455 Age. Today the market is changed, much more consumers can afford caviar as other luxury456 products. There is an extended scientific literature that investigated the luxury product457 consumers market (Anselmsson et al. 2014; Chandon et al. 2016; Hartmann et al. 2016)458 and the consideration that caviar belong to this category (i.e. luxury products) may add459 interesting aspects to the discussion on caviar itself.460 First of all, it should be remembered that luxury market is extremely lucrative. The global461 luxury market includes several modern brands and products, it has constantly grown from462 €77 billion in 1995 to €217 - €253 billion in 2016 and it is traditionally not affected by463 economic crisis (Parguel et al. 2016; Hartmann et al. 2016). This amount is about 1,5 times464 of last estimate of entire world aquaculture production that is of €147,6 billion (FAO 2016).465 Nowadays, the customer demand of luxury products is increasing due to a combination of466 demographic and cultural shifts, in combination with an increase of incomes that increased467 the general availability to spend more money on premium products. As regard as the468 internal segment of food luxury market is difficult to be precisely quantified469 (Hartmann et al. 2016a), however most updated estimates in 2016 range between 46470 and 76 billion € with an expected increase of 4% (D’Arpizio et al. 2016; Hartmann et471 al. 2016b). The difficulty of these estimates are caused by the internal heterogeneity of472 luxury consumers category that is in turn a consequence of the diversity in the473 definitions of luxury (Chandon et al. 2016). Experts estimate that the three most474 promising and fast-growing markets of luxury goods will be China, India and Russia.475 China has already 300,000 millionaires, Russia has 88,000 and India has 70,000476 Page 21 of 57 Reviews in Aquaculture
  • 24. ForReview Only 21 (Slavina 2007; Wenfei 2015). In the last years, retail sales of luxury foods have477 noticeably increased in Russia (from about 82.5 to 251.2 billion US$) (Ostapenko478 2010). As Chinese consumption of luxury seafood products increases, this will cause479 major implications for the regions where these products are sourced (Fabinyi et al.480 2012). Looking a little bit inside luxury market, it results clear that there is a lot of internal481 competition and it is a really challenging market as new products original or imitations,482 constantly are introduced in this sector. New perspectives for caviar market are not483 exclusively positive and although this market segment is promising, it is also intrinsically484 unstable. Technical advantages in luxury products quickly become ordinary as new485 competitors standardize innovations. Nearly 80% of all cars contain standard features that486 were considered luxury features only a few years ago (Silverstein & Fiske 2003).Luxury487 food market is also of cyclic nature “In short, our eating habits today largely are the result488 of, and reflect, the luxury food of the past” (Hartmann et al. 2016). For 25 centuries, luxury489 has been the privilege of few persons, starting with modern society, luxury spread to other490 social groups. Luxury goods entered in a new era, providing a kind of democratic right to491 happiness and the inaccessible become accessible to almost everyone, and the average492 European citizens buys two luxury items every year (Chandon et al. 2016; Godey et al.493 2013). Luxury consumers represent a small portion of our society, but they are the core494 target of caviar production. If we take in consideration the most successful brand of luxury495 products, some new suggestion can be adopted for the promotion of caviar consumption in496 the future. Caviar is a symbol and new consumers are probably more attracted by its497 prestige and rarity than by its flavor. In fact Gault et al. (2008) demonstrated that caviar498 consumers show an irrational attraction for more rare caviar has happens in several luxury499 product originated by rare animals.500 Page 22 of 57Reviews in Aquaculture
  • 25. ForReview Only 22 New luxury consumers are emerging and Silverstein & Fiske (2003) in an Harvard501 Business Review article entitled “Luxury for Masses”, defined “Masstige” term indicating502 “luxury but attainable” products. These products occupy a position between mass and class.503 Masstige describes downward luxury extensions and this marketing strategy has been used504 by several industries producing premium level products, with success. It is considered as an505 innovative strategy to position a prestige company without changing the appeal (Truong et506 al. 2009). Masstige has grown in that segment of consumers that switch some of their507 purchases from normal products to something more exclusive (Silverstein & Fiske 2003).508 Caviar can be perfectly included in the category of old-luxury brand extension products.509 Successful producers of food luxury products may be useful examples for modern caviar510 entrepreneurs. Considering wine for instance, it is clear that France spent centuries to make511 one of the most prestigious wine industry in the world and U.S. in few decades adopted the512 French model. Today American wine producers contend in quality with the best French513 wines. One of the most successful premium wine producers in California said “I realized514 there was a hole in the market I could drive a truck through, really good wines that the515 average person could afford.” (Silverstein & Fiske 2003).516 Caviar producers can take great advantage looking to this marketing strategies. Many new-517 luxury brands move down-market to make their products more accessible and competitive518 (Kapferer & Lauren 2016; Silverstein & Fiske 2003), this could the case of future caviar519 production. A kind of mentality shift is requested to modern caviar producers that will520 include caviar production in the modern society, it is clear that it is not more only a521 question of aquaculture, but also a question of positioning caviar in the modern society.522 Even if it appears a promising perspective, it is not exempt of risks, principally the brand523 dilution. This can happens when purchases from middle class consumers becomes frequent.524 The more affordable a product is, less prestigious is its perception (Parguel et al. 2016).525 Page 23 of 57 Reviews in Aquaculture
  • 26. ForReview Only 23 While middle class consumers may be gained adopting downshifting market strategies,526 higher class consumers may be gained thus transferring best aquaculture practices527 (principally related to rearing water conditions and artificial feeds) into a sturgeon528 aquaculture, in order to contrast the erroneous belief that reared caviar has lost the529 characteristics of rarity and authenticity of wild caviar. Authenticity is an important aspect530 of traditional luxury foods (Arvanitoyannis et al. 2005; Hartmann et al. 2016) and it531 represents the relation between a food product and its distance from industrial product and532 mass production. Considering that the concept of luxury products is strongly related with533 local traditions, it is likely that high class consumers will mainly increase in the area of534 traditional caviar consumption, specifically in Russia.535 536 4 Conclusion and perspectives537 The perspectives of caviar consumption are based on two main pillars: one is the538 caviar supply, i.e. sturgeon aquaculture, another is the caviar demand. The future of caviar539 will essentially regard geographical and social expansion of consumption, the most540 interesting aspects emerged from this paper are related to potential social expansion of541 caviar consumption. Similarly to other luxury products, it is clear that caviar is not more an542 exclusive product as in the past and sturgeon aquaculture will play the major role in the543 future diffusion of caviar.544 Scientific literature clearly shows that caviar quality is affected by sturgeon farming545 practices in several ways, by sturgeon artificial feeds, by conditions of rearing not only546 inside the farm but also in the processing phases and farmed caviar can be better respect547 wild one, as the controlled farming conditions can guarantee consumers health,548 organoleptic characteristics and conservation of endangered wild populations of sturgeons.549 From the technical point of view, considering the modern consumer and farmer550 Page 24 of 57Reviews in Aquaculture
  • 27. ForReview Only 24 expectancies, additional studies should be primarily focused on most common551 questions emerged in the scientific literature consulted, such as heritability of552 excellence traits; the comparison between farmed versus wild caviar from different553 species, in order to further assess volatile compounds differences; for farmers,554 considering the high economic investments, is crucial the identification of other555 parameters to determine sturgeon maturity stages more accurately; for legal market556 promotion it is crucial to investigate new and possibly low cost methods to contrast557 commercial frauds that are particularly spread in this sector, due to high commercial558 value of caviar. Moreover, a shared international definition of caviar and clear caviar559 labeling is an urgent need in order to promote effective quality in the future. Considering560 the questions posed in the beginning of the article, it can be stated that farmed caviar has561 great perspectives considering the high quality standard reached in sturgeon farming562 and for the modern idea of quality of luxury product that includes the external factors563 as the sustainability of production and the consequent protection of wild populations564 of sturgeon. The sturgeon aquaculture is ready to answer to modern consumers demand,565 thus keeping in mind the rapid changes of modern society and the concept of luxury566 products.567 In the 80s the world caviar production reached 3000 t/year and main projections indicate568 that it is the presumable maximum production for the future, however these estimates don’t569 take into account the social changes of our society. Looking at luxury market trend, it is570 likely that caviar consumption will go over these previsions, considering the expansion of571 middle class consumers and diversification of caviar productions, promoted in turn by572 modern aquaculture techniques and food processing techniques. Making a comparison with573 other food luxury products, as French wines, their market evolution showed that from574 original area, new geographical areas have gained success as California or South Africa or575 Page 25 of 57 Reviews in Aquaculture
  • 28. ForReview Only 25 Australia. This expansion (similarly to other successful products) has been characterized by576 a combination of geographical vocation, sharing of technical advances and increased local577 market demand. A well-established aquaculture industry (as the case of China and578 Vietnam) combined with favorable geographical conditions, favors the creation of new579 sturgeon farms out of the traditional regions. China is the country where the highest number580 of caviar consumers and producers are expected. Moreover, new opportunities will emerge581 looking the successful market strategies in particular for the middle class of consumers.582 Many luxury brands have engaged in “masstige” positioning strategies , if applied to caviar583 productions, these strategies can promote a tremendous success for future of caviar.584 The challenge for sturgeon aquaculture will be to spread a positive image of caviar from585 aquaculture that has substituted wild caviar, thus introducing the aspects of excellence586 related to extensive aquaculture in controlled conditions by the adoption of shared rules on587 caviar quality. Scientific literature showed that sturgeon extensive farming doesn’t588 negatively affect quality of caviar and can even ameliorate the safety of caviar, thus589 reducing the risks of contamination with toxic compounds naturally spread in polluted590 regions. Moreover, looking at the experience of other sectors of aquaculture, it is clear that591 modern consumers are concerned about sustainability of products and these aspects will592 improve the future acceptance and diffusion of caviar, considering that this product is593 traditionally linked with negative image of over exploiting wild stocks of sturgeon. The594 attention for environmental impact of fish farms and fish welfare confers an extra value to595 those products that respect natural exploitation of resource and sustainability of production.596 The impressive amount and proliferation of caviar substitutes represents the potentiality to597 gain large segment of low class consumers or an opportunity to increase their consumption,598 as happened in several aquaculture products that have become common food products599 following success of aquaculture. Considering that this proliferation can be considered a600 Page 26 of 57Reviews in Aquaculture
  • 29. ForReview Only 26 social Müllerian convergence sequence, other research efforts can be addressed to601 understand what is the maximum number of caviar imitators (i.e. substitutes) that can be602 expected in the market, or in more formal terms, where is the limit of this sequence. In this603 context, it is likely that Game Theory (Meyerson 1991) could be a really useful approach to604 investigate the relation between consumers, caviar companies and substitute caviar605 companies, as this relation can be probably explained by a non-cooperative game with606 relevant implications for future sturgeon farming.607 Finally, being an exclusive and evocative luxury product, the future expansion will be608 influenced by emotional forces that are rather evanescent and intangible. These aspects are609 only indirectly related to aquaculture and are largely influenced by media, for this reason,610 appropriate marketing plans will be necessarily aimed at communicating these new611 products to the consumers. Research is needed on the overlapping area between caviar612 production and consumer needs, consumer choices analysis and purchase attitudes for613 caviar. Future aquaculture should not finish on the store threshold, as the rest of the path,614 from the store to the consumer home, has a particular relevance in these sectors where615 human psychology plays a crucial role. The knowledge of social attitudes and behavior of616 caviar consumers may probably drive successful caviar producing companies as strongly as617 the diffusion of modern aquaculture techniques.618 619 5 References620 621 Airado-Rodriguez D, Skaret J, PetterWold J (2010) Assessment of the Quality Attributes of622 Cod Caviar Paste by Means of Front-Face Fluorescence Spectroscopy. Journal of623 Agricultural and Food Chemistry 58, 5276–5285624 625 Page 27 of 57 Reviews in Aquaculture
  • 30. ForReview Only 27 Al-Holy M, Wang Y, Tang J, Rasco B (2005) Dielectric properties of salmon626 (Oncorhynchus keta) and sturgeon (Acipenser transmontanus) caviar at radio frequency627 (RF) and microwave (MW) pasteurization frequencies. Journal of Food Engineering 70:628 564–570629 630 Al-Holy M, Rasco B (2006) Characterization of salmon (Oncorhynchus keta) and sturgeon631 (Acipenser transmontanus) caviar proteins. Journal of Food Biochemistry 30: 422–428632 Altug G, Bayrak Y (2003) Microbiological analysis of caviar from Russia and Iran Food633 Microbiology 20: 83–86634 635 Anselmsson J, Bondesson NV, Johansson U (2014) Brand image and customers'636 willingness to pay a price premium for food brands. Journal of Product & Brand637 Management 23(2): 90-102638 639 Arvanitoyannis IS, Tsitsika EV, Panagiotaki P (2005) Implementation of quality control640 methods (physicochemical, microbiological and sensory) in conjunction with multivariate641 analysis towards fish authenticity. International Journal of Food Science and Technology642 40: 237–263643 644 AWI (2011) New sustainable caviar production – without the necessity to kill sturgeon.645 Available from URL:646 http://www.awi.de/en/institute/general_services/technology_transfer/technology_offers_aw647 i_innovations/biotechnology/sustainable_production_of_caviar.pfd648 649 Page 28 of 57Reviews in Aquaculture
  • 31. ForReview Only 28 Badiani A, Stipa S, Nanni N, Gatta P, Manfredini M (1997) Physical indices, processing650 yields, compositional parameters and fatty acid profile of three species of cultured sturgeon651 (Genus Acipenser). Journal of the Science of Food and Agriculture 74:257–64.652 653 Bagge-Ravn D, Ng Y, Hjelm M, Christiansen JN, Johansen C, Gram L (2003) The654 microbial ecology of processing equipment in different fish industries—analysis of the655 microflora during processing and following cleaning and disinfection. International656 Journal of Food Microbiology 87: 239– 250657 658 Baker AK, Vixie B, Rasco BA, Ovissipour M, Ross CF (2014) Development of a Lexicon659 for Caviar and Its Usefulness for Determining Consumer Preference. Journal of Food660 Science 79 (12): 2533-2541661 662 Beyer O, Billard R, Raymakers C (2002) Economie et marché Caviar. In Billard R663 (eds) Esturgeon et caviar. pp 215-241. Tec et Doc. Paris, Collection Aquaculture-664 Pisciculture,665 666 Billard R, Leicontre G (2001) Biology and conservation of sturgeon and paddlefish.667 Reviews in Fish Biology and Fisheries 10: 355-392.668 669 Billard R, Cardinal M, Kirschbaum F (2002) Caviar. In Billard R (eds) Esturgeon et caviar.670 pp 187-213. Tec et Doc. Paris, Collection Aquaculture-Pisciculture,671 672 Page 29 of 57 Reviews in Aquaculture
  • 32. ForReview Only 29 Birnstein VJ, Doukakis P, Sorkin B, Desalle R (1998) Population aggregation analysis of673 three caviar-producing species of sturgeon and implications for the species identification of674 Black Caviar. Conservation Biology 12: 766-775675 676 Bledsoe GE, Bledsoe C D, Rasco B (2003) Caviars and Fish Roe Products. Critical677 Reviews in Food Science and Nutrition 43: 317–356678 679 Bonow M, Rytkönen P (2013) Kalixlöjrom caviar– an institutional analysis of the680 application and implementation of Sweden's first PDO. Spanish Journal of Rural681 Development, 43: 12 -24682 683 Borderias AJ, Lamua M, Tejada M (1983) Texture analysis of fish fillets and minced fish684 by both sensory and instrumental methods. Journal of Food Science & Technology 18: 85–685 95.686 687 Boscari E, Barmintseva A, Pujolar JM, Doukakis P, Mugue N, Congiu L (2014),688 Species and hybrid identification of sturgeon caviar: a new molecular approach to689 detect illegal trade. Molecular Ecology Resources 14: 489–498690 691 Bronzi P, Rosenthal H,. Gessner J (2011) Global sturgeon aquaculture production: an692 overview. Journal of Applied Ichthyology 27: 169–175693 694 Bronzi P, Rosenthal H (2014) Present and future sturgeon and caviar production and695 marketing: A global market overview. Journal of Applied Ichthyology 30: 1536–1546696 697 Page 30 of 57Reviews in Aquaculture
  • 33. ForReview Only 30 Caprino F, Moretti VM, Bellagamba F, Turchini GM, Busetto ML, Giani I, Paleari MA,698 Pazzaglia M (2008) Fatty acid composition and volatile compounds of caviar from farmed699 white sturgeon (Acipenser transmontanus). Analytica Chimica Acta 617:139–147700 701 Cardinal M, Cornet J, Vallet J L (2002) Sensory Characteristics of Caviar from Wild and702 Farmed Sturgeon. International Review of Hydrobiology 87: 651– 659703 704 CAC (Codex Alimentarius Commission) (2013) CODEX STAN 291-2010. Standard for705 sturgeon caviar. pp 4 (available at706 http://www.codexalimentarius.org/download/standards/11516/CXS_291e.pdf.)707 708 Carocci F, Lagrange C, Levavasseur V, Yakimushkin A (2004) Sturgeons709 (Acipenseriformes) in World markets and industry of selected commercially-exploited710 aquatic species, FAO Fisheries Circulars - C990, FAO Corporate Document Repository,711 Fisheries and Aquaculture Department. Available from URL:712 http://www.fao.org/docrep/006/y5261e/y5261e06.htm713 714 CITES (2002) CITES guidelines for a universal labelling system for the trade in and715 identification of caviar. Available from URL: http://www.cites.org/eng/res/12/12-716 07R13.php717 718 Chandon J, Laurent G, Valette-Florence P (2016) Pursuing the concept of luxury:719 Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”720 Journal of Business Research 69: 299–303721 722 Page 31 of 57 Reviews in Aquaculture
  • 34. ForReview Only 31 Chebanov MS, Galich EV (2011) Sturgeon hatchery manual. FAO Fisheries and723 Aquaculture Technical Paper. No. 558. Ankara, FAO, 303 p.724 725 Czesny S, Dabrowski K, Christensen J E, Van Eenennaam J, Doroshov S (2000)726 Discrimination of wild and domestic origin of sturgeon ova based on lipids and fatty acid727 analysis. Aquaculture 189: 145 – 153728 729 D’Arpizio C, Federica Levato F, Zito D, Kamel M, de Montgolfier J (2016) Luxury730 Goods Worldwide Market Study, Fall–Winter Bain & Company, Inc. , pp 40 available731 at732 http://www.bain.com/Images/REPORT_Luxury_Goods_Worldwide_Market_Study_2733 016.pdf734 735 Debus L, Winkler M, Billard R (2002) Structure of Micropyle Surface on Oocytes and736 Caviar Grains in Sturgeons. International Review of Hydrobiology 87: 585–603737 European Parliament and the Commission of the European Communities. (1995) European738 Parliament and Commission Directive 95/2/EC. Off. J. Eur. Comm. 61: 1-40.739 740 Delwiche MJ, Doroshov SI, van Eenennaam JP, Struffenegger P, Renschler B (2016)741 Sensor for detecting caviar maturity in farmed sturgeon Transactions of the ASABE742 59: 737-743743 744 Dimitriou E, Katselis G, Moutopoulos DK, Milios K, Malamis A, Koutsikopoulos C745 (2016) Description of the processing stages of a protected designation of origin fish746 Page 32 of 57Reviews in Aquaculture
  • 35. ForReview Only 32 product: the Greek caviar "avgotaracho Messolongiou". Agricultural Economics747 Review 17 (1): 50-62748 749 Fabinyi M, Pido M, Harani B, Caceres J, Uyami-Bitara A, De las Alas A, Buenconsejo750 J, Ponce de Leon EM (2012) Luxury seafood consumption in China and the751 intensification of coastal livelihoods in Southeast Asia: The live reef fish for food trade752 in Balabac, Philippines. Asia Pacific Viewpoint, 53, (2): 118–132753 754 FAO (2012). FISHSTAT. Caviar and caviar substitutes (Dimension Member). Rome, Italy,755 FAO. (Latest update: 27 Nov 2013) Accessed (13 June 2017). URI:756 http://data.fao.org/ref/77851ba5-ec8c-4f74-b7a9-954e8915b228.html?version=1.0757 758 FAO (2016) The State of World Fisheries and Aquaculture 2016. Contributing to food759 security and nutrition for all. Rome. 200 p760 761 Fioretto F, Cruz C, Largeteau A, Sarli T A, Demazeau G, El Moueffak A. (2005)762 Inactivation of Staphylococcus aureus and Salmonella enteritidis in tryptic soy broth and763 caviar samples by high pressure processing. Brazilian Journal of Medical and Biological764 Research 38: 1259-1265765 766 Gault A, Meinard Y, Courchamp F (2008) Consumers' taste for rarity drives sturgeons to767 extinction. Conservation Letters 5: 199-207768 769 Page 33 of 57 Reviews in Aquaculture
  • 36. ForReview Only 33 Gessner J, Wirth M, Kirschbaum F, Patriche N (2002a) Processing Techniques for Caviar770 and Their Effect on Product Composition. International Reviews of Hydrobiology 87: 645–771 650772 773 Gessner C, Wirth M, Kirschbaum F, Kruger A, Patriche N (2002b) Caviar composition in774 wild and cultured sturgeons – impact of food sources on fatty acid composition and775 contaminant load. Journal of Applied Ichthyology 18: 665–672776 777 Gessner J, Wirth M, Kirschbaum F, Patriche N (2002c) Processing Techniques for Caviar778 and Their Effect on Product Composition. International Reviews of Hydrobiology 87: 645–779 650780 781 Gessner J, Wurtz S, Kirschbaum F, Wirth M (2008) Biochemical composition of caviar as a782 tool to discriminate between aquaculture and wild origin. Journal of Applied Ichthyology783 24: 52–56784 785 Gille DA, van Eenennaam JP, Famula TR, Schreier AD, Beer K, Struffenegger P,786 Renschler B, Bishop S, Doroshov SI (2017) Finishing diet, genetics, and other culture787 conditions affect ovarian adiposity and caviar yield in cultured white sturgeon788 (Acipenser transmontanus). Aquaculture 474: 121-129789 790 Global Trust (2013) British Columbia-based Target Marine Hatcheries’ Northern Divine791 caviar has become the first certified organic caviar produced in North America. Available792 from URL: http://www.gtcert.com/layout/content_details.cfm/ck/31/ctk/35/k/182793 794 Page 34 of 57Reviews in Aquaculture
  • 37. ForReview Only 34 Godey B, Pederzoli D, Aiello G, Donvito R, Wiedmann K, Hennigs N (2013) A795 cross‐cultural exploratory content analysis of the perception of luxury from six countries,796 Journal of Product & Brand Management 22(3): 229-237797 798 Godfrey M (2013) Caviar producers eye China for sales Caspian sea caviar. Available from799 URL:800 http://www.seafoodsource.com/newsarticledetail.aspx?id=22468&utm_source=Informz&ut801 m_medium=Email&utm_campaign=Insert+Campaign+Name+here802 803 Golovnya RV (1976) Problems in investigation of the aroma of foodstuffs and the804 production of imitations. Russian Chemical Reviews 45: 971- 981.805 806 Guinard J, Mazzucchelli R (1996) The sensory perception of texture and mouth feel.807 Trends in Food Science & Technology 71: 213-219.808 809 Gussoni M, Greco F, Vezzoli A, Paleari MA, Moretti VM, Beretta G, Caprino F, Lanza B,810 Zetta L (2006) Monitoring the Effects of Storage in Caviar from Farmed Acipenser811 transmontanus Using Chemical, SEM, and NMR Methods Journal of Agricultural Food812 Chemistry 54: 6725-6732813 814 Gussoni M, Greco F, Vezzoli A, Paleari M A, Moretti V M, Lanza B, Zetta L (2007)815 Osmotic and aging effects in caviar oocytes throughout water and lipid changes assessed by816 1H NMR T1 and T2 relaxation and MRI. Magnetic Resonance Imaging 25: 117– 128817 818 Page 35 of 57 Reviews in Aquaculture
  • 38. ForReview Only 35 Hartmann LH, Nitzko S, Spiller A (2016a) The significance of definitional dimensions of819 luxury food, British Food Journal 118(8): 1976-1998820 821 Hartmann LH, Nitzko S, Spiller A (2016b) Segmentation of German Consumers Based on822 Perceived Dimensions of Luxury Food. Journal of Food Products Marketing823 http://dx.doi.org/10.1080/10454446.2015.1121426824 825 Hamzeh A, Moslemi M, Karaminasab M, Khanlar M A, Faizbakhsh R, BatebiNavai826 M, Tahergorabi R (2015) Amino Acid Composition of Roe from Wild and Farmed827 Beluga Sturgeon (Huso huso). Journal of Agricultural Science and Technology 17 (2):828 357-364829 830 Heshmati MK, Hamdami N, Shahedi M, Hejazi MA, Motalebi AA, Nasirpour A831 (2013) Impact of Zataria multiflora essential oil, nisin, potassium sorbate and LDPE832 packaging containing nano-ZnO on shelf life of caviar. Food Science and Technology833 Research 19 (5) 749-758834 835 Heude C, Elbayed K, Jezequel T, Fanuel M, Lugan R, Heintz D, Benoit P, Piotto M836 (2016) Metabolic characterization of caviar specimens by 1H NMR spectroscopy:837 towards caviar authenticity and integrity. Food Analytical Methods 9 (12): 3428-3438838 839 Hosseini SV; Hosseini SM; Rad SFM, Mobinifar M, Regenstein JM (2013) Heavy840 metal bioaccumulation and risk assessment for wild and farmed Beluga sturgeon841 caviar. Environmental Monitoring and Assessment 185 (12): 9995-9999842 843 Page 36 of 57Reviews in Aquaculture
  • 39. ForReview Only 36 Hyldig G, Nielsen D (2001) A review of sensory and instrumental methods used to evaluate844 the texture of fish muscle. Journal of Texture Studies 32: 219-242.845 846 Intarasirisawat R, Benjakul S, Visessanguan W (2011) Chemical compositions of the roes847 from skipjack, tongol and bonito Food Chemistry 124: 1328–1334848 849 Jelodar AS, Safari R (2006) Microbial and chemical quality evaluation of caviar in Iranian850 processing plants in line with the European Community code. Journal of Applied851 Ichthyology 22: 411-415852 853 Johannesson J. (2006) Lumpfish caviar – from vessel to consumer. FAO Fisheries854 Technical Paper. No. 485. Rome, FAO. 60p.855 856 Jones B, Fuller S, Carton AG (2013) Earthy-muddy tainting of cultured barramundi857 linked to geosmin in tropical northern Australia Aquaculture Environment Interaction,858 3: 117–124859 860 Jonsdottir R, Olafsdottir G, Martinsdottir E, Stefansson G (2004) Flavor Characterization861 of Ripened Cod Roe by Gas Chromatography, Sensory Analysis, and Electronic Nose.862 Journal of Agricutural and Food Chemistry 52: 6250-6256863 864 Kapferer J, Lauren G (2016) Where do consumers think luxury begins? A study of865 perceived minimum price for 21 luxury goods in 7 countries. Journal of Business Research866 69: 332–340867 868 Page 37 of 57 Reviews in Aquaculture
  • 40. ForReview Only 37 Kirschbaum J, Krause C, Bruckner H (2006) Liquid chromatographic quantification of869 synthetic colorants in fish roe and caviar. European Food Research Technology 222: 572–870 579871 872 Krízek M, Vácha F , Pelikánová T (2011) Biogenic amines in carp roe (Cyprinus carpio)873 preserved by four different methods. Food Chemistry 126: 1493–1497874 875 Kruger A, Pudenz S (2002) Chlorinated Hydrocarbon Pollution in Caviar Samples876 International Review of Hydrobiology 87: 637– 644877 878 Lapa-Guimarães J, Trattner S, Pickova J (2011) Effect of processing on amine formation879 and the lipid profile of cod (Gadus morhua) roe. Food Chemistry 129: 716–723880 881 Lu X, Rasco BA (2013) Sturgeon (Acipenser transmontanus) sexual maturation and caviar882 quality. Reviews in Aquaculture 5: 1–11883 884 Lu X, Webb MAH, Talbott MJ, Van Eenennaam JP, Doroshov SI, Rasco BR (2011) A885 study of biochemical parameters associated with ovarian atresia and quality of caviar886 in farmed white sturgeon (Acipenser transmontanus) by Fourier Transform Infrared887 (FT-IR) Spectroscopy Aquaculture 315: 298–305888 889 Ludwig A, Debus L, Jenneckens I (2002) A Molecular Approach to Control the890 International Trade in Black Caviar. International Reviews of Hydrobiology 87: 661– 674891 892 Page 38 of 57Reviews in Aquaculture
  • 41. ForReview Only 38 Ludwig A, Lieckfeldt D, Jahrl J (2015) Mislabeled and counterfeit sturgeon caviar893 from Bulgaria and Romania. Journal of Applied Ichthyology 31 (4): 587-591894 895 Machado TM, Tabata YA, Takahashi NS, Casarini LM, Pinheiro Neiva CR, Barbosa896 Henriques M (2016) Caviar substitute produced from roes of rainbow trout (Oncorhynchus897 mykiss). Acta Scientiarum 38(2): 233-240898 899 Mateer N (2017) The World Is Eating Chinese Caviar (And Doesn't Know It)900 available at http://www.thatsmags.com/beijing/post/17511/the-world-is-eating-901 chinese-caviar-and-doesn-t-know-it902 903 MemĐs D (2014) A short history of sturgeon caviar production in Turkey. Journal of904 Applied Ichthyology 30 (6) 1552-1556905 906 Mol S, Turan S (2008) Comparison of proximate, fatty acid and amino acid compositions907 of various types of fish roes. International Journal of Food Properties 11: 669–677.908 909 Monavar HM, Afseth NK, Lozano J, Alimardani R, Omid M, Wold JP (2013)910 Determining quality of caviar from Caspian Sea based on Raman spectroscopy and911 using artificial neural networks. Talanta 111: 98-104912 913 Moradi Y (2003) HACCP in Iranian Caviar. Emirate Journal of Agriculture Science 15 (2):914 72-79915 916 Myerson RB (1991) Game theory. Analysis of Conflict., Harvard University Press. 600 pp917 Page 39 of 57 Reviews in Aquaculture
  • 42. ForReview Only 39 918 Nikolaev AI, Andrianov DP, Burtsev IA, Kopylenko LR, Kotenev BN, Safronov AS919 (2009) International Trade in Caviar and Business Perspectives in Russia. In:920 Carmona R., Domezain A, García-Gallego M, Hernando JA, Rodríguez F, Ruiz-Rejón921 M. (eds) Biology, Conservation and Sustainable Development of Sturgeons. Fish &922 Fisheries Series, pp. 321-337. Springer, Dordrecht923 924 Oeleker K, Alter T, Kleer J, Pund R P, Gölz G, Hildebrandt G, Huehn S (2015)925 Microbiological and chemical investigation of caviar at retail. Journal für926 Verbraucherschutz und Lebensmittelsicherheit 10 (1) 35- 37927 928 Orange R (2010) Kazakhstan launches state caviar monopoly. The Telegraph. Available929 from URL:930 http://www.telegraph.co.uk/news/worldnews/asia/kazakhstan/8042351/Kazakhstan-931 launches-state-caviar-monopoly.html932 933 O'Sullivan A, Mayr A, Shaw NB, Murphy SC , Kerry JP (2005) Use of Natural934 Antioxidants to Stabilize Fish Oil Systems. Journal of Aquatic Food Product Technology935 14, (3): 75-94936 937 Ostapenko N (2010) The metamorphosis of the Russian luxury food consumption in938 time of recession 10th Global Conference on Business & Economics. Available at939 http://www.gcbe.us/10th_GCBE/data/confcd.htm940 941 Page 40 of 57Reviews in Aquaculture
  • 43. ForReview Only 40 Ovissipour M, Al-Qadiri HM, Lu XN, Hu Y, Ross CF, van Eenennaam JP, Doroshov942 SI, Rasco B (2015) The effect of white sturgeon (Acipenser transmontanus) ovarian fat943 deposition on caviar yield and nutritional quality: introducing image processing944 method for sturgeon ovary fat determination. International Aquatic Research 7 (4) 263945 - 272946 947 Parguel B, Delécolle T, Valette-Florence P (2016) How price display influences consumer948 luxury perceptions. Journal of Business Research 69: 341–348949 950 Percival S, Drabsch P, Glencross B (2008) Determining factors affecting muddy-flavour951 taint in farmed barramundi, Lates calcarifer. Aquaculture 284: 136–143952 953 Pikitch EK, Doukakis P, Lauck L, Chakrabarty P, Erickson DL (2005) Status, trends and954 management of sturgeon and paddlefish fisheries. Fish and Fisheries 6: 233–265955 956 Porcari AM, Fernandes GD, Belaz KRA, Schwab NV, Santos VG, Alberici RM,957 Gromova VA, Eberlin MN, Lebedev AT, Tata A (2014) High throughput MS958 techniques for caviar lipidomics. Analytical Methods 6 (8) 2436-2443959 960 Pourkazemi M (2006) Caspian Sea sturgeon Conservation and Fisheries: Past present and961 Future. Journal of Applied Ichthyology 22: 12-16962 963 Rasco B, Guinard J, Reid D, Barrows F, Su Y, Morrissey M (2006). Optimizing Quality964 and Shelf-Life of Sturgeon Caviar. Western Regional Aquaculture Consortium, Final965 report. Seattle, WA.966 Page 41 of 57 Reviews in Aquaculture
  • 44. ForReview Only 41 967 Rehbein H, Molkentin J, Schubring R, Lieckfeldt D, Ludwig A(2008) Development of968 advanced analytical tools to determine the origin of caviar. Journal of Applied Ichthyology969 24: 65–70970 971 Rehana I (2008) Determination of Selected and Potentially Hazardous Elements in Caviar.972 World Applied Sciences Journal 5 (2): 189-192,973 974 Reza S, Zabihollah Y. (2010) Study of Clostridium botulinum by Various Formulations of975 Salt and Preservatives in Persian Caviar. Environmental Justice 3(1): 27-32976 977 Rizzi G (2007) On the Effect of Tetraborate Ions in the Generation of Colored Products in978 Thermally Processed Glycine-Carbohydrate Solutions. Journal of Agricultural and Food979 Chemistry 55: 2016-2019980 981 Rodushkin I, Bergman T, Douglas G, Engstrom E, Sorlin D, Baxter DC (2007)982 Authentication of Kalix (N.E. Sweden) vendace caviar using inductively coupled plasma-983 based analytical techniques: Evaluation of different approaches. Analytica Chimica Acta984 83: 310–318985 986 Safari R, Yosefian M (2006) Changes in TVN (Total Volatile Nitrogen) and psycrotrophic987 bacteria in Persian sturgeon Caviar (Acipenser persicus) during processing and cold988 storage. Journal of Applied Ichthyology 22:416-418989 990 Page 42 of 57Reviews in Aquaculture
  • 45. ForReview Only 42 Salmani A, Safari R, Soltani M, Tavakoli HR (2009) Growth and toxigenesis behavior of991 Clostridium botulinum type E in Persian sturgeon (Acipenser persicus) Caviar prepared992 with various preservatives. International Journal of Veterinary Research 3: 17-23993 994 Scarnecchia DL, Ryckman LF, Lim Y, Power GJ, Schmitz BJ, Firehammer JA (2007)995 Life history and the costs of reproduction in northern Great Plains paddlefish996 (Polyodon spathula) as a potential framework for other Acipenseriform fishes. Reviews997 in Fishery Science 15, 211–263.998 999 Schrader KK, Acuña Rubio S, Piedrahita RH, Rimando AM (2005) Geosmin and 2-1000 Methylisoborneol Cause Off-Flavors in Cultured Largemouth Bass and White1001 Sturgeon Reared in Recirculating-Water Systems. North American Journal of1002 Aquaculture, 67 (3): 177-1801003 1004 Schrader KK, Davidson JW, Rimando AM, Summerfelt ST (2010) Evaluation of1005 ozonation on levels of the off-flavor compounds geosmin and 2-methylisoborneol in1006 water and rainbow trout Oncorhynchus mykiss from recirculating aquaculture1007 systems. Aquacultural Engineering 43: 46–501008 1009 Schrader KK, Rimando AM (2003) Off-flavor in aquaculture: an overview. In Off-flavors1010 in aquaculture. ACS - Symposium Series, American Chemical Society 848 (1): 1-12.1011 1012 Sherratt TN (2008) The Evolution of Müllerian Mimicry.” Die Naturwissenschaften 95.8:1013 681–695.1014 1015 Page 43 of 57 Reviews in Aquaculture
  • 46. ForReview Only 43 Shin J, Oliveira ACM, Rasco BA (2010) Quality attributes and microbial storage stability1016 of caviar from cultivated white sturgeon (Acipenser transmontanus) Journal of Food1017 Science 75: 43-481018 1019 Shukla P, Banerjee M, Singh J (2016) Customer commitment to luxury brands: antecedents1020 and consequences. Journal of Business Research 69:323–3311021 1022 Silverstein MJ, Fiske N (2003) Luxury for the masses. Harvard Business Reviews 81(4):48-1023 571024 1025 Slavina E (2007) Report Russia - Russian Luxury Goods Market. Swiss Business Hub1026 Russia, pp 421027 1028 Sobhanardakani S, Hosseini SV, Kolangi Miandare H, Faizbakhsh F, Harsij M,1029 Regenstein JM (2017) Determination of Cd, Cu, Mn and Zn Concentrations in1030 Iranian Caspian Sea Caviar of Acipenser persicus Using Anodic Stripping1031 Voltammetry. Iranian Journal of Science and Technology, Transactions, 41 (1): 139–1032 1441033 1034 Sorensen LB, Moller P, Flint A, Martens M, Raben A (2003) Effect of sensory perception1035 of foods on appetite and food intake: a review of studies on humans. International Journal1036 of Obesity 27: 1152–1166.1037 1038 Souza SM, Dias MV, Fioravanzo RF (2012) Off-flavor by geosmine and 2-1039 methylisoborneol in aquaculture. Semina-Ciencias Agrarias 33 (2): 835-8461040 Page 44 of 57Reviews in Aquaculture
  • 47. ForReview Only 44 1041 Szczepkowski M, Kolman R, Szczepkowska B (2015) Impact of feed ration on growth1042 and the results of sterlet, Acipenser ruthenus L., artificial reproduction. Aquaculture1043 Research 46: 9 2147-21521044 1045 Szczesniak AS (2002) Texture is a sensory property. Food Quality and Preference13: 215–1046 225.1047 1048 Szczepkowski M, Kolman R, Szczepkowska B (2015) Impact of feed ration on growth1049 and the results of sterlet, Acipenser ruthenus L., artificial reproduction. Aquaculture1050 Research 46: 9 2147-21521051 1052 Talbott MJ, van Eenennaam JP, Linares-Casenave J, Doroshov SI, Guy CS,1053 Struffenegger P, Webb MAH (2011) Investigating the use of plasma testosterone and1054 estradiol-17β to detect ovarian follicular atresia in farmed white sturgeon, Acipenser1055 transmontanus. Aquaculture 315 (3): 283-2891056 1057 Triqui R, Zouine K (1999) Sensory and instrumental assessments of the ripening process of1058 anchovy (Engraulis encrasicholus). Lebensmittel-Wissenschaft and Technologie 32: 203-1059 207.1060 1061 Truong Y, McColl R, Kitchen P (2009) 'New Luxury Brand Positioning', Brand1062 Management 16(5/6): 375-382.1063 1064 Page 45 of 57 Reviews in Aquaculture
  • 48. ForReview Only 45 Tucker CS, Hanson TR, Kingsbury SK (2001) Management of Off-Flavors in Pond-1065 Cultured Channel Catfish with Weekly Applications of Copper Sulfate. North1066 American Journal of Aquaculture 63 (2): 118-1301067 1068 Wang W, Batterman S, Chernyak S, Nriagu J (2008) Concentrations and risks of organic1069 and metal contaminants in Eurasian caviar. Ecotoxicology and Environmental Safety 71:1070 138–1481071 1072 Wang Y, Yu J, Zhang C, Li P, Zhao Y, Zhang M, Zhou P (2012) Influence of flavonoids1073 from Phellinus igniarius on sturgeon caviar: Antioxidant effects and sensory1074 characteristics. Food Chemistry 131: 206–2101075 1076 Webb MAH, Van Eenennaam JP, Feist GW, Linares-Casenave J, Fitzpatrick MS, Schreck1077 CB, Doroshov SI (2001) Effects of thermal regime on ovarian maturation and plasma sex1078 steroids in farmed white sturgeon, Acipenser transmontanus. Aquaculture 201: 137–1511079 1080 Wei QW, Zou Y, Li P, Li L (2011) Sturgeon aquaculture in China: progress, strategies and1081 prospects assessed on the basis of nation-wide surveys (2007–2009). Journal of Applied1082 Ichthyology 27: 162–1681083 1084 Wenfei G (2015) Chinese Consumer Behavior in Luxury Market- International1085 luxury Brands in China, Thesis Lapland University of Applied Sciences, pp 611086 1087 Page 46 of 57Reviews in Aquaculture
  • 49. ForReview Only 46 Williot P, Sabeau L, Gessner J, Arlati G, Bronzi P, Gulyas T, Berni P (2001)Sturgeon1088 farming in Western Europe: recent developments and perspectives. Aquatic Living1089 Resources 14: 367−3741090 1091 Wilkinson C, Dijksterhuis GB, Minekus M (2000) From food structure to texture. Trends in1092 Food Science & Technology 11: 442–450.1093 1094 Wirth M, Kirschbaum F, Gessner J, Kruger A, Patriche N, Billard R (2000) Chemical and1095 biochemical composition of caviar from different sturgeon species and origins. Nahrung1096 44(4): 233–2371097 1098 Wirth M, Kirschbaum F, Gessner J, Williot P, Patriche N, Billard R (2002) Fatty acid1099 composition in sturgeon caviar from different species: comparing wild and farmed origins.1100 International Review of Hydrobiology 87:629–36.1101 1102 Wrathall C (2009) An organic fish farm that produces caviar. Financial Time, available at:1103 www.ft.com/cms/s/0/27d92b26-ca62-11de-a3a3-00144feabdc0.html#axzz2f9oghuLQ1104 1105 Wuertz S, Gröper B, Gessner J, Krüger T, Luckas B, Krüger A (2009) Identification of1106 caviar from increasing global aquaculture production — Dietary capric acid as a labelling1107 tool for CITES implementation in caviar trade. Aquaculture 298: 51–561108 1109 Wuertz S, Belay M, Kirschbaum F. (2007) On the risk of criminal manipulation in caviar1110 trade by intended contamination of caviar with PCR products. Aquaculture 269: 130–1341111 1112 Page 47 of 57 Reviews in Aquaculture
  • 50. ForReview Only 47 YJC.IR (2013) China employs Iranian expertise to farm caviar. Available from URL:1113 http://www.yjc.ir/en/news/2157/china-employs-iranian-expertise-to-farm-caviar1114 1115 Zhang Y, Doroshov S, Famula T, Conte F, Kueltz D, Linares-Casenave J, Van Eenennaam1116 J, Struffenegger P, Beer K, Murata K (2011) Egg quality and plasma testosterone (T) and1117 estradiol-17b (E2) in white sturgeon (Acipenser transmontanus) farmed for caviar. Journal1118 of Applied Ichthyology 27: 558–5641119 1120 Zhang Y (2011) Husbandry and Dietary Effects on Sturgeon (Acipenser transmontanus)1121 Farmed for Caviar . Dissertation of Master Thesis University of California, Davis 41 pp1122 1123 Zhu WJ, Li L, Guo YY, Li ZX, Jiang YH, Yao L, Wang LZ (2016) General1124 introduction of the 34th session conference of the codex committee on fish and fishery1125 products in Codex Alimentarius Commission. Journal of Food Safety and Quality 7 (9)1126 3830-38351127 1128 Page 48 of 57Reviews in Aquaculture
  • 51. ForReview Only 1 Figure captions1 2 3 Fig.1 Main caviar producer and importer countries in 2011 (Bronzi & Rosenthal, 2014 ;4 FAO 2012, modified. Geographical elaboration obtained with R, version 3.3.2, Copyright5 © 2016 – The R Foundation for Statistical Computing, library(rworldmap) )6 7 8 Fig.2 Main caviar substitutes producer countries in 2011 (FAO 2011)9 10 Fig.3 Production of caviar substitutes in main producers countries, between 2001 and11 2011 (FAO 2011, modified)12 13 Figure 4. Examples of caviar substitutes and imitations14 15 16 Page 49 of 57 Reviews in Aquaculture
  • 52. ForReview Only 1 Fig.1 Page 50 of 57Reviews in Aquaculture
  • 53. ForReview Only 1 Fig.2 Page 51 of 57 Reviews in Aquaculture
  • 55. ForReview Only 1 Fig. 4 Page 53 of 57 Reviews in Aquaculture
  • 56. ForReview Only Table 1 Main off-flavors in aquaculture, related to caviar production Off-flavor Chemical compound Species reference Muddy, earthy Geosmin Lates calcarifer Jones et al. 2013 Muddy Geosmin and isoborneol Oncorhynchus mykiss, Ictalurus punctatus, Oreochromis niloticus Souza et al. 2012 Earthy and musty Geosmin and isoborneol Oncorhynchus mykiss Schrader et al. 2010 Muddy Geosmin Lates calcarifer Percival et al. 2008 Fishy Aldehydes Acipenser transmontanus Caprino et al. 2008 Muddy, earthy Geosmin and isoborneol Micropterus salmoides, Acipenser transmontanus Schrader et al. 2005 Boiled potato- like Strecker aldehydes Gadus morhua Jonsdottir et al. 2004 Earthy, musty, woody, fishy, rancid, rotten, petroleum Geosmin and isoborneol Salmo salar, Cyprinus carpio, Ictalurus punctatus , Oreochromis niloticus, O. aureus Schrader & Rimando 2003 Page 54 of 57Reviews in Aquaculture
  • 57. ForReview Only Musty isoborneol Ictalurus punctatus Tucker et al. 2001 Page 55 of 57 Reviews in Aquaculture
  • 58. ForReview Only Table 2 Main caviar contaminants Compound Concentration (maximum level) Species Geographical origin reference Cd, Cu, Mn, Zn Cd (mg kg-1 ): 0.07, Cu (mg kg-1 ): 1.8, Mn (mg kg-1 ): 0.01 , Zn (mg kg-1 ): 21.1 Acipenser persicus Southern Caspian Sea Sobhanardakani et al 2017 As, Ba, Cd, Hg, Pb, Sn As (µg g-1 ): <0.01; Ba (µg g-1 ): 0.94; Cd (µg g-1 ): 0.06; Hg (ng g- 1 ): 1.39; Pb (µg g-1 ): 0.06; Sn (ng g-1 ): 0.238 Huso huso Caspian sea Hosseini et al. 2013 Fe, Al, Mg, Cu, Sr, Mn, Zn, Co, Ni, Pb Fe (µg g-1 ): 7.4; Al (µg g-1 ): 3.7; Mg (µg g-1 ): 497.4; Cu (ng g-1 ): 289; Sr (µg g-1 ): 3.1; Mn (µg g-1 ): 321.4; Zn (µg g-1 ): 13.1; Co (ng g- 1 ): 54.8; Ni (ng g-1 ): 102.1; Pb (ng g-1 ): 29.8 n.r. Pakistan. Rehana 2008 PCB, DDT, As PCB (ng g-1 ): 15.5; DDT (ng g-1 ) 79; As (ng g-1 ): 960 Huso huso, Acipenser gueldenstaedti, A. stellatus Azerbaijan, Bulgaria, Iran, Russia Wang et al. 2008 DDT; HCH; PCB DDT (ng g-1 ) 3622; HCH (ng g-1 ): 133; PCB (ng g-1 ): 388 Huso huso, Acipenser gueldenstaedti A. stellatus Black Sea , Caspian sea Kruger & Pudenz 2002 Cu, Zn, Cd, Pb, HCH, DDT, PCB Cu (mg kg-1 ): 3; Zn (mg kg-1 ): 28; Cd (mg kg-1 ): < 0.005; Pb (mg kg- 1 ): 0.1; HCH (mg kg-1 ): 94.6; DDT (mg kg-1 ): 2471.5; PCB (mg kg-1 ): 134.6 Huso huso, Acipenser gueldenstaedti A. stellatus Romania, Russia, Caspian sea Billard et al. 2002 DDT, PCB, Cu, Zn, Pb, Cd DDT (ng kg-1 ) 3500; PCB (ng kg- 1 ) 500; Cu (mg kg-1 ): 1.7; Zn (mg kg-1 ): 12.4; Pb (mg kg-1 ): ,0.15; Cd (mg kg-1 ): < 0.005 Huso huso, Acipenser gueldenstaedti, A. stellatus, A. baeri Romania; Caspian sea, Black sea, France Gessner et al. 2002b * maximum values; n.r. not reported; Page 56 of 57Reviews in Aquaculture
  • 59. ForReview Only 1 Table 3. Caviar preservatives Additive species Reference Borax A. persicus Salmani et al. 2009; Methylparaben A. persicus Reza & Zabihollah 2010 5% NaCl plus 0,3% boric acid plus 0,4 borax A. persicus Salmani et al. 2009 5% NaCl plus 0.15% methyl paraben A. persicus Salmani et al. 2009 Flavonoids extracts from the fungus Phellinus igniarius n.r. Wang et al. 2012 Radio frequency and microwave heating A. transmontanus Al-Holy et al. 2005 High pressure A. baeri Fioretto et al. 2005 Pasteurization Bledsoe et al. 2003; Shin et al. 2010) Pasteurization in air tight or vacuum packaged containers (50 – 70 °C) A. transmontanus Al-Holy et al. 2005 Shin et al. 2010 NaCl between 3.2% to 11.8% H. huso, A. gueldenstaedti, A. stellatus, A. baeri, Polyodon spathula Gessner et al. 2002 Borates (4g/kg) French caviar Rizzi 2007 n.r. not reported Page 57 of 57 Reviews in Aquaculture View publication statsView publication stats