The document discusses the impact of communication technologies on social change, highlighting how they alter our perception of time, space, and relationships. It emphasizes the need to design for a non-linear, asynchronous world, advocating for principles that consider emotional data and unique learning experiences. The text concludes with a call to focus on user experiences and deeper context in this evolving digital landscape.

2. The Post Modern Reality
Connecting in a Deconstructed World

3. User testing!

4. The Walking Dead Season 2

5. Communication technologies are
the key driver of social change.

6. Communication technologies have
changed the way we:
Process information
Perceive time and space
Understand ourselves in relation to others

7. The
way
we
currently
expect
people
to
think
and
act
is
in
fact
out of sync with
reality..

8. TRIBAL LITERATE ELECTRONIC

9. TRIBAL
Cyclical
Time + space involved
Community focused

10. sound
http://www.hearnet.com/at_risk/risk_aboutloss.shtml

13. http://www.ourworldtravels.com/czech/orloj.html

14. http://www.discovermongolia.mn/tours/Cultural_tours_and_events/nomadic_life.htm

15. http://neveryetmelted.com/wp-content/uploads/2012/03/Piraha.jpg

18. 1300
BC
Alp
h a
b et

19. Dr. C. George Boeree (Shippensburg University)

20. Lascaux
Caves,
France,
15,000
years
ago Hieroglyphics,
Egypt,
3,000
BC Cuneiform,
30th
Century
BC

21. http://www.unc.edu/~nielsen/soci111/m2/soci111m2.htm

22. The quick brown fox jumps over the lazy dog.

23. LITERATE
Linear
Time + space important
Independent

24. sight
http://www.nei.nih.gov/health/eyediagram/eyeimages3.asp

25. VISIONARY
POINT OF VIEW
SEEING IS BELIEVING

26. TIME PERSPECTIVE
the cognitive way that we in Western culture think about time

27. Once upon a time…

30. http://www.guardian.co.uk/books/2012/jan/17/friends-books-rick-gekoski

31. http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

32. “
The discovery of the alphabet will create
forgetfulness in the learners’ souls, because they will
not use their memories; they will trust the external
written characters and not remember of themselves.
They will appear smart but will know nothing.
-Socrates

33. ELECTRONIC
Non-linear
Asynchronous
Re-unified

34. nervous
system
http://www2.teknat.uu.se/forskning/uu/beskrivning.php?vetenskapsid=&forskomr=51&id=270&lang=en

35. http://www2.teknat.uu.se/forskning/uu/beskrivning.php?vetenskapsid=&forskomr=51&id=270&lang=en
http://www.cheswick.com/ches/map/gallery/index.html

36. n e b
t gi
a n i le e
p h B o E b t c W
a m m o e W ti
g r a a o m i o r n n
le te te u t ad V te W G a
Te S S A R T I n W 3 Se m
2012
1900
2000
1850

37. Systems Theory
Cybernetics
Semiotics
Pragmatism
Metaphysical Theory

38. Knowledge is social.
- CHARLES SANDERS PEIRCE

40. <a href="http://www.popagency.com">popagency.com</a>

41. “
Kids have become loose about
time and place. If you have a
phone, you can be late.
-Tomoko Kawamura, Smart Mobs
Photo Credit: Ed Yourdon

42. of bosses have a relaxed
73% attitude to time keeping
because staffers are
working flexible hours.
Mozy.com

44. continuous partial attention

46. http://mashable.com/2012/06/14/digital-dads-are-plugging-in-getting-social-infographic/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29

47. see you later
c u l8r :)

48. data pattern
classification recognition

50. “
By surpassing writing, we have regained our
sensory WHOLENESS, not on a national or
cultural plane but on a cosmic plane. We have
evoked a super-civilized, sub-primitive man.
-Marshall McLuhan

51. “
Life will be happier for the online individual because the people
with whom one interacts most strongly will be selected more by
commonality of interests and goals than by accidents of
proximity.
-JCR Licklider 1968
Half of those young people polled say the
Internet alone helps them feel happier.
-MTV Study, August 2007

52. age of digital revolutions
Velvet
RevoluIon WTO
BaPle
in
SeaPle Egypt
1989 1999 2010
ZapaIstas UFPJ Occupy
1994 2004 2011

54. “
Our new environment
compels commitment and
participation. We have
become irrevocably involved
with, and responsible for,
each other.
-Marshall McLuhan
http://www.firstpost.com

55. The
way
we
currently
expect
people
to
think
and
act
is
in
fact
out of sync with
reality..

56. Q: How do we design for a
non-linear, asynchronous,
re-unified world?

57. DESIGN
PRINCIPLES
FOR
A
POSTMODERN
WORLD
SensaIonal
Asynchronous
Awareness Synergy
Inherent
Learning

58. DESIGN
PRINCIPLES
FOR
A
Sensational Awareness
POSTMODERN
WORLD
1. Don’t be afraid of human experiences.
2. Allow for sensational data input—especially
emotional data.
3. Integrate sensational data with quantitative
data for deeper context and connections.

59. DESIGN
PRINCIPLES
FOR
A
Asynchronous Synergy
POSTMODERN
WORLD
1. Assume a social world.
2. Design for chronous and/or kairos, as
appropriate.
3. Looks for deconstructed ways to sync.

60. DESIGN
PRINCIPLES
FOR
A
Inherent Learning
POSTMODERN
WORLD
1. Look for data everywhere—from people and
from things.
2. Think about a world beyond classification.
3. Enable unique realizations and learning
(both user and system) through pattern
recognition.

65. DESIGN
PRINCIPLES
FOR
A
POSTMODERN
WORLD
SensaIonal
Asynchronous
Awareness Synergy
Inherent
Learning

66. Ask:
As always, focus on the user.
Seek deeper context.
Embrace today’s postmodern reality.

67. ?: QUESTIONS
THOUGHTS
COMMENTS

68. THX ;)
Laura Porto Stockwell
VP, Experience Strategy, POP
http://www.popagency.com
@lauraporto

71. www.ecobee.com