2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. Siachen Conflict
1987
The Siachen Glacier region in the Karakoram range
is the highest and coldest battlefield in the world.
— By Chandrima Manna,
Class 9B,
Faith Academy.
2. War in Siachen is said to be the toughest war, because there
is perhaps no other place on this earth where man and
nature are essentially in conflict with each other. The
warring soldiers cannot escape the extreme cold, roaring
blizzards and chilling winds which could tear the bare skin.
In a battle at Siachen, what has proved beyond doubt is
man’s ability to survive in the worst conditions and fight.
The acts of bravery of these soldiers fighting at Siachen are
manifestation of valor, sacrifice and dedication. These epic
moments in the life of soldiers elevates them as examples of
valor and mastery of skills of fighting wars in most difficult
circumstances.
3. There is another side too, of Siachen
that has mesmerized the people with
its natural beauty, altitude, serenity
and which humbles one who reaches
there with the purpose of conquering.
Siachen glacier is the second longest
glacier in the world. It is the most
picturesque view of the nature with
pink Sia blossoms surrounding the
glacier, amidst the high peaks of snow
there flows a long river – gushing with
melting snow.
4. As I spent my last evening on the Siachen, the snow was
bathed in soft moonlight. The next day a blue sky extended
beyond the frontiers: frontiers separating people with a
similar culture, language and ethos. Faiz Ahmed Faiz and Kaifi
Azmi, among the greatest poets of Pakistan and India
respectively, have written on ending the conflict and calling
for peace.
जो दू र से तूफ़ान क़ा करते हैं नज़ाऱा
उनक
े लिए तूफ़ान वह़ााँ भी है यह़ााँ भी
ध़ारे में जो लमि ज़ाओगे, बन ज़ाओगे ध़ाऱा
यह वक
् त क़ा एि़ान वह़ााँ भी है यह़ााँ भी
5. This stanza means that a detached observer would realize that
the communal winds do not discriminate on the basis of
arbitrarily drawn borders; the answer lies in synthesis not
segregation. But soon enough artillery shells would be fired
under the same sky. I hoped that someday there would be
peace on the Siachen glacier, roses would grow wild, ibexes
would roam and that mountaineers could explore and climb
freely.
– Harish Kapadia, Siachen Glacier : The Battle of Roses
6. Bana Singh
Bana Singh was born on 6 January 1949 in Ranbir Singh
Poha, a tehsil of Jammu and Kashmir. He was 19 years old
when he joined Jammu and Kashmir Light Infantry of the
Indian Army. Bana Singh rose to the rank of Subedar Major.
He was awarded the Param Vir Chakra, the highest award
for gallantry for his bravery and leadership in the conflict
against Pakistan at Saltoro Ridge, Siachen in June 1987.
Today he lives in Kadyal, a small village near Jammu. It is
the brave soldier’s second innings. Bana Singh works in his
farms; he leads a disciplined life, eats simple food. Life still
holds its charm for him. He is happy doing hard work in the
fields. It is the season and crops which change but his
routine remains the same throughout the year.
7. In the month of January, Bana Singh travels to New Delhi. For
him, this is the most conspicuous time of the year – he
participates in the Republic Day Parade. Before leaving for
Delhi, he takes out his war medals, polishes them up to his
satisfaction; recalls the freezing cold day in Siachen and the
war he fought. Another moment of pride was when the medal
named after Bana Singh was awarded to his son Rajinder
Singh at the Parade Ground also named after him. His son
joined the same regiment, 8 JAKLI, the starting point of Bana
Singh’s career in Indian Army. I many times thought peace had
come, when peace was far away.
— Emily Dickinson, Siachen Conflict, 1987
8. Siachen has been an issue of war between India and Pakistan.
Both the countries have marked their borders, however, a
patch of mountainous region heavily covered with snow
remained unattended. Perhaps both the sides believed that
patch of land would never be visited by any one of them
because it was a challenge to survive in extreme cold
conditions where it was even difficult to breathe. After some
time, suspicious activities started in that area; Pakistan ceded
80 square kilometer land in Indian territory to China. It was
when China and Pakistan started undue activities on the
pretext of research, etc., that India became alert and made a
move to occupy Saltoro Ridge area on the glacier.
9. Subsequently, Pakistan ordered its troops to set up their post
on Indian territory and named it Quaid Post after Quaid-e-
Azam Mohammad Ali Jinnah. A fierce battle was fought in
Siachen which resulted in pain and suffering and the battle
also disturbed the peace and calm of the nature that stood
there as a mute spectator. It was the call to march for Naib
Subedar Bana Singh and his soldiers. Laced with their AK 47
rifles trudged through the layers of snow. It was above 19,000
feet, where icy winds blew day and night. Snowstorms
reduced the visibility to almost zero. Still they could see the
dead bodies of their comrades strewn around.
10. 2/Lt Rajiv Pande, Naib Subedar Hemraj and 10 jawans were in
the first patrol. They were trained in skiing, mountaineering
and fighting in most difficult circumstances. They sustained
themselves in sub-zero temperatures, fixing ropes, for scaling
the snow covered heights. It was when they were only 500
meters away from the post which was captured by the
Pakistanis that 2/Lt Pande sought permission on the radio set
from his officers to go ahead. They were ordered to advance
without realizing that Pakistani SSG commandos had been on
vigil. As soon as they came within their firing range, all of
them were shot dead.
11. The senior officers of Indian Army and the then Defense
Minister reached Sonam Post. They were shocked at the
killing of their men in such a gruesome manner. Col Rai who
was looking after this operation was furious. He pleaded
with his officers for another chance to regain the Quaid Post.
A team of two officers, three JCOs and 57 men was
earmarked for the task. Naib Subedar Bana Singh was not
part of the team originally. He was inducted in the team on
the recommendation of Col Rai. As always, without wasting
any time, Bana Singh packed his rucksack and joined the
team. Operation Rajiv was launched to avenge the loss of
2/Lt Pande and his team.
12. On 22 June, the team ventured to reach Quaid Post. Lives of
two soldiers were lost because of extreme weather
conditions. They died of hypothermia. The second attempt
also somewhat failed because of the high velocity winds,
snowfall and difficulty in breathing. The team returned to the
camp. They were disheartened but did not lose hope. They
met furious Col Rai at the camp. ‘Hamari joota parade hui’
(We were summoned for a dressing down). Col Rai told the
men in no uncertain terms that he wanted the post. ‘The post
has to be captured, we cannot let the deaths of Rajiv and his
men go unavenged’, he thundered. Bana Singh justified Col
Rai’s anger.
13. He felt that it was their duty and they had to do it. Next day,
24 June, again the ropes were tied and Maj Virender Singh led
the attack. He warned the soldiers not to turn back come what
may. Fighting at high altitudes in freezing cold situations and
arduous terrain took its toll. Soldiers lost their lives due to
weather conditions, or they slipped into gorges. The enemy
above in hangout could not keep proper watch because of
poor visibility. They also thought that Indian soldiers would
not succeed in such conditions. Little did they realize, that
brave Indian soldier Bana Singh and handful of others were
not deterred by the weather. They kept on moving inch-by-
inch towards the enemy to take back Quaid Post.
14. Quaid Post, June 1987 – A Tale of Bravery
Naib Subedar Bana Singh with some soldiers ventured
towards the enemy. They halted 15 meters away from Quaid
Post for other soldiers to join them. Bana and his comrades
spent the night freezing in the snow. Amidst continuous
snowing, they moved on dangerously, but cleverly they flung
the grenades and attacked the post. Bana Singh flung the
grenade inside the bunker and latched it from outside. Some
Pakistani soldiers ran into their side, others were killed. In the
meantime, Maj Virendra Singh and his force also joined Bana
Singh.
15. Pakistanis who were trying to climb back were killed with
light machine guns fire of Maj Virendra and his men. Bana
Singh showed exemplary courage, leadership qualities and
wisdom in regaining Quaid Post from the Pakistanis. In the
event of Maj Virender’s serious injuries, Bana Singh assured
him of even capturing the enemy alive as it was wished by
Maj Virendra. The enemy was routed out of the territory of
India. Brave soldiers of India proved true to the hilt in
safeguarding the honor of the motherland. Maj Virendra
survived the attack; Rifleman Om Raj who fought and died
for the country was awarded Vir Chakra along with Maj
Virendra. On 27 June 1987, Brigade Commander Brig C. S.
Nugyal reached the Quaid Post and embraced Bana Singh.
16. He declared that the post would be named Bana Top
thereafter. Naib Subedar Bana Singh was awarded the Param
Vir Chakra for conspicuous bravery and leadership under the
most adverse conditions. Operation Rajiv will also be
remembered for the courage shown by the soldiers and
officers of the Indian Army. The victory at Quaid Post was the
result of accumulated efforts of all soldiers, and officers who
fought the battle and those who were not on the battleground
but proved to be the backbone of Rajiv operation. In
recognition of their efforts, one Maha Vir Chakra, seven Vir
Chakra and one Sena Medal were announced, besides the
PVC. The Commanding Officer and the Commander were
awarded the Uttam Yudh Seva Medals.
17. Citation
Naib Subedar Bana Singh (IC 155825), 8 JAK LI
Naib Subedar Bana Singh volunteered to be a member
of a task force constituted in June 1987 to clear an
intrusion by an adversary in the Siachen Glacier area at
an altitude of 21,000 feet. The post was virtually an
impregnable glacier fortress with ice walls, 1500 feet
high, on both sides. Naib Subedar Bana Singh led his
men through an extremely difficult and hazardous
route. He inspired them by his indomitable courage
and leadership. The brave Naib Subedar and his men
crawled and closed in on the adversary. Moving from
trench to trench, lobbing hand grenades, and charging
with the bayonet, he cleared the post of all intruders.
Naib Subedar Bana Singh displayed the most
conspicuous gallantry and leadership under the most
adverse conditions.