SlideShare a Scribd company logo
Americans consume 400 million cups of coffee per day
Begin improvement
REASON
Health doesn't always mean restriction
REASON
enhance
REASON
Overlooked powerhouse of health benefits
REASON
Not just a pizza topping
REASON
adaptogens
REASON
Shrooma
BRAND NAME
Have an open mind
BRAND NAME
Shrooma
MISSION
Give you more
MISSION
Make you feel good
Offer something unique
MISSION
THE BIG IDEA
Shrooma wants more for your mornings
AUDIENCE 1 – The Adventurer
AUDIENCE 2 – Empty Nester
AUDIENCE 3 – recent college grads
AUDIENCE
COMPARABLES
COMPARABLES
COMPARABLES
COMPARABLES
COMPARABLES
KEY COMPETITOR
KEY COMPETITOR
KEY COMPETITOR
KEY COMPETITOR
KEY COMPETITOR
SHROOMA ATTRIBUTES
VIBRANT
SHROOMA ATTRIBUTES
VIBRANT: full of life and energy
SHROOMA ATTRIBUTES
UNIQUE
SHROOMA ATTRIBUTES
UNIQUE: being	the	only	one
of	its	kind;	unlike	anything	else.
SHROOMA ATTRIBUTES
FRIENDLY
SHROOMA ATTRIBUTES
FRIENDLY: Kind and pleasent
• SHROOMA	INSPIRATION
• Bold	typography
• Bright	contrasting	colors
• Organic	curvilinear	patterns
SHROOMA PROPOSED LOOK
SUMMARY
Shrooma’s goal is to be a pioneer of
the mushroom coffee beverage
industry by being a brand that is
unique, upbeat, and one of a kind.
THANK YOU
Questions?

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