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Strategic HR 
Management and 
Planning
Developing Talent at 
Consumer goods conglomerate Procter and Gamble has had a 
long, successful history based on hiring at the entry level and 
developing and promoting its managers and executives from 
within. The key to this success is the organization’s Build from 
Within program, which tracks the performance of every 
manager within the organization’s top 50 jobs consistently has 
three internal replacement candidates lined up and ready to 
assume responsibility. Loyalty of employees is paramount to 
ensuring the success of such a program, and P&G’s history of 
grooming and training its employees promotes such loyalty. 
2–2
Developing Talent at 
Fewer than 5% of the organization’s non-entry-level hires come 
from outside the organization, and its rigorous and competitive 
screening process, in which fewer than 5% of applicants are hire, 
ensures that P&G hires those best suited for the organization and 
its culture. 
P&G’s 138,000 employees are tracked via monthly and annual 
performance reviews in which managers discuss business goals, 
personal goals, and how they’ve trained others to assume 
responsibility. The latter is a key factor in the upward mobility 
of any manager. P&G prides itself in being able to fill any 
opening internally “in an hour.” All executives are required to 
teach in the organization’s training programs, and the CEO 
assumes direct responsibility for the development of the 
organization’s top 150 employees. 2–3
Strategic Planning and HR 
Planning 
0 Strategic Human Resources Management (SHRM) 
0 The pattern of human resources deployments and 
activities that enable an organization to achieve its 
strategic goals 
0Strategy formulation—providing input as to what is 
possible given the types and numbers of people 
available. 
0Strategy implementation—making primary resource 
allocation decisions about structure, processes, and 
human resources. 2–4
Linking Strategic Planning and 
HRP 
0 Strategic Analysis 
0 What human resources are needed and what are 
available? 
0 Strategic Formulation 
0 What is required and necessary in support of human 
resources? 
0 Strategic Implementation 
0 How will the human resources be allocated? 
2–5 
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2–6 
Linking Strategic Planning and Human Resources
Step One: Mission, Vision, and 
Values 
0 Mission 
0 The basic purpose of the organization as well as its 
scope of operations 
0 Strategic Vision 
0 A statement about where the company is going and 
what it can become in the future; clarifies the long-term 
direction of the company and its strategic intent 
0 Core Values 
0 The strong and enduring beliefs and principles that the 
company uses as a foundation for its decisions 
2–7
Since Mission, Vision, and 
Values influence HRP… 
0 Small Group Discussion 
In groups of 4, discuss the Mission and Vision, of… 
University of Baguio 
Discuss whether or not the university is fulfilling its 
obligations according to the stated Mission and 
Vision. 
To what extent do the employees contribute to 
this? 
To what extent is the organization committed to 
motivate their people to be dedicated in helping 
the organization achieve company goals and 
objectives? 
2–8
Step Two: Environmental 
Scanning 
0 Environmental Scanning 
0 The systematic monitoring of the major external 
forces influencing the organization. 
1. Economic factors: general, regional, and global 
conditions 
2. Industry and competitive trends: new processes, 
services, and innovations 
3. Technological changes: robotics and office automation 
4. Government and legislative issues: laws and 
administrative rulings 
5. Social concerns: child care and educational priorities 
6. Demographic and labor market trends: age, 
composition, literacy, and immigration 2–9
The Competitive Environment 
0 Assignment (Short bond paper; due: December 7, 2011) 
List and discuss the competitive environment of… 
ABS-CBN 
Who are its competitors? 
What distinct advantages does ABS-CBN have over its 
competitors? 
What can the company do to make sure they have the best 
pool of manpower considering the nature of competition in 
their industry? 2–10
Step Three: Internal Analysis 
2–11 
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Culture: Auditing Values, Beliefs, 
and Attitudes 
0 Cultural Audits 
0 Audits of the culture and quality of work life in an 
organization. 
0How do employees spend their time? 
0How do they interact with each other? 
0Are employees empowered? 
0What is the predominant leadership style of 
managers? 
0How do employees advance within the organization? 
2–12
Capabilities: People as a Strategic 
Resource 
0 Core Capabilities 
0 Integrated knowledge sets within an organization that 
distinguish it from its competitors and deliver value to 
customers. 
0 Sustained competitive advantage through people is 
achieved if these human resources: 
1. Are valuable. 
2. Are rare and unavailable to competitors. 
 Your best competitive assets walk out the door every 
night. 
1. Are difficult to imitate. 
2. Are organized for teamwork and cooperation. 
2–13
Composition: The Human 
Capital Architecture 
0 Strategic Knowledge Workers 
0 Employees who have unique skills that are directly 
linked to the company’s strategy. 
0Example: R&D scientists 
0 Core Employees 
0 Employees with skills to perform a predefined job 
that are quite valuable to a company, but not 
particularly unique or difficult to replace. 
0Example: salespeople 
2–14
Composition: The Human 
Capital Architecture (cont’d) 
0 Supporting Labor 
0 Employees whose skills are of less strategic value and 
generally available in the labor market. 
0Example: clerical workers 
0Alliance Partners 
0 Individuals and groups with unique skills, but those 
skills are not directly related to a company’s core 
strategy. 
0Example: consultants 
2–15
Forecasting: A Critical 
Element of Planning 
0 Forecasting involves: 
a. forecasting the demand for labor 
b. forecasting the supply of labor 
c. balancing supply and demand considerations. 
2–16
2–17 
Model of HR Forecasting
Forecasting Demand for 
Employees 
2–18 
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Quantitative Approach: Trend 
Analysis 
0 Forecasting labor demand based on an organizational 
index such as sales: 
1. Select a business factor that best predicts human resources 
needs. 
2. Plot the business factor in relation to the number of 
employees to determine the labor productivity ratio. 
3. Compute the productivity ratio for the past five years. 
4. Calculate human resources demand by multiplying the 
business factor by the productivity ratio. 
5. Project human resources demand out to the target year(s). 
2–19
Qualitative Approaches 
0 Management Forecasts 
0 The opinions (judgments) of supervisors, department 
managers, experts, or others knowledgeable about the 
organization’s future employment needs. 
0 Delphi Technique 
0 An attempt to decrease the subjectivity of forecasts by 
soliciting and summarizing the judgments of a 
preselected group of individuals. 
0 The final forecast represents a composite group 
judgment. 
2–20
Workforce planning requires that HR leaders periodically interview their managers to 
gauge future workforce needs. Here are some sample questions to ask. 
2–21 
HR Planning and Strategy Questions to Ask 
Business Managers 
• What are your mission, vision, and values? 
• What are your current pressing business issues? 
• What are our organizational strengths? 
• Who are our competitors’ organizational strengths? How do we compare? 
• What core capabilities do we need to win in our markets?• 
• What are the required knowledge, skills, and abilities we need to execute the winning strategy? 
• What are the barriers to optimally achieving the strategy? 
• What types of skills and positions will be required or no longer required? 
• Which skills should we have internally versus contract with outside providers? 
• What actions need to be taken to align our resources with strategy priorities? 
• What recognition and rewards are needed to attract, motivate, and retain the employees we need? 
• How will we know if we are effectively executing our workforce plan and staying on track?
Forecasting the Supply of 
Employees: 
Internal Labor Supply 
0 Staffing Tables 
0 Markov Analysis 
0 Skill Inventories 
0 Replacement Charts 
0 Succession Planning 
2–22
Forecasting Internal Labor 
Supply 
0 Staffing Tables 
0 Graphic representations of all organizational jobs, along 
with the numbers of employees currently occupying 
those jobs and future (monthly or yearly) employment 
requirements. 
0 Markov Analysis 
0 A method for tracking the pattern of employee 
movements through various jobs. 
2–23
2–24 
Hypothetical Markov Analysis for a Retail Company
Internal Demand Forecasting 
Tools 
0 Skill Inventories 
0 Files of personnel education, experience, interests, 
skills, etc., that allow managers to quickly match job 
openings with employee backgrounds. 
0 Replacement Charts 
0 Listings of current jobholders and persons who are 
potential replacements if an opening occurs. 
0 Succession Planning 
0 The process of identifying, developing, and tracking key 
individuals for executive positions. 
2–25
2–26 
An Executive Replacement Chart
Succession-Planning Checklist 
RATE THE SUCCESS OF YOUR 
SUCCESSION PLANNING 
For each characteristic of a 
best-practice succession-planning 
and management 
program appearing in the left 
column below, enter a number 
to the right to indicate how well 
you believe your organization 
manages that characteristic. 
Ask other decision makers in 
your organization to complete 
this form individually, compile 
the scores, and compare notes.
2–28 
Assessing a Firm’s Human Capital
Step Four: Formulating 
Strategy 
0 Strategy Formulation 
0 Moving from simple analysis to devising a coherent 
course of action. 
0 SWOT analysis 
0 A comparison of strengths, weaknesses, opportunities, 
and threats for strategy formulation purposes. 
0 Use the strengths of the organization to capitalize on 
opportunities, counteract threats, and alleviate internal 
weaknesses. 
2–29
Corporate Strategy 
2–30 
Corporate 
Strategy 
Strategic Alliances 
and Joint Ventures 
Strategic Alliances 
and Joint Ventures 
Growth and 
Diversification 
Growth and 
Diversification 
Mergers and 
Acquisitions 
Mergers and 
Acquisitions 
Corporate 
Strategy
Business Strategy 
0 Value Creation 
0 What the firm adds to a product or service by 
virtue of making it; the amount of benefits 
provided by the product or service once the costs 
of making it are subtracted (value = benefits — 
costs). 
0 Low-cost strategy: competing on productivity and 
efficiency 
0 Keeping costs low to offer an attractive price to customers 
(relative to competitors). 
0 Differentiation strategy: compete on added value 
0 Involves providing something unique and distinctive to 
customers that they value. 2–31
2–32 
Key HR Activities Associated with Merger or Acquisition 
Phases
2–33 
Key HR Activities Associated with Merger or Acquisition 
Phases (cont’d)
Business Strategy (cont’d) 
0 Functional Strategy: Ensuring Alignment 
0 External Fit/Alignment 
0Focuses on the connection between the business 
objectives and the major initiatives in HR. 
0 Internal Fit/Alignment 
0Aligning HR practices with one another to establish a 
configuration that is mutually reinforcing. 
2–34
Step Five: Strategy 
Implementation 
0 Taking Action: Reconciling Supply and Demand 
0 Balancing demand and supply considerations 
0Forecasting business activities (trends) 
0Locating applicants 
0 Organizational downsizing, outsourcing, offshoring 
0Reducing “headcount” 
0 Making layoff decisions 
0Seniority or performance? 
0Labor agreements 
2–35
Step Six: Evaluation and 
Assessment 
0 Evaluation and Assessment Issues 
0 Benchmarking: The process of comparing the 
organization’s processes and practices with those 
of other companies 
0 Human capital metrics 
0Assess aspects of the workforce 
0 HR metrics 
0Assess the performance of the HR function itself 
2–36
2–37 
Ten Measures of Human Capital 
1. Your most important issues 
2. Human capital value added 
3. Human capital ROI 
4. Separation cost 
5. Voluntary separation rate 
6. Total labor-cost/revenue percentage 
7. Total compensation/revenue percentage 
8. Training investment factor 
9. Time to start 
10. Revenue factor

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s_hrmprocter

  • 1. Strategic HR Management and Planning
  • 2. Developing Talent at Consumer goods conglomerate Procter and Gamble has had a long, successful history based on hiring at the entry level and developing and promoting its managers and executives from within. The key to this success is the organization’s Build from Within program, which tracks the performance of every manager within the organization’s top 50 jobs consistently has three internal replacement candidates lined up and ready to assume responsibility. Loyalty of employees is paramount to ensuring the success of such a program, and P&G’s history of grooming and training its employees promotes such loyalty. 2–2
  • 3. Developing Talent at Fewer than 5% of the organization’s non-entry-level hires come from outside the organization, and its rigorous and competitive screening process, in which fewer than 5% of applicants are hire, ensures that P&G hires those best suited for the organization and its culture. P&G’s 138,000 employees are tracked via monthly and annual performance reviews in which managers discuss business goals, personal goals, and how they’ve trained others to assume responsibility. The latter is a key factor in the upward mobility of any manager. P&G prides itself in being able to fill any opening internally “in an hour.” All executives are required to teach in the organization’s training programs, and the CEO assumes direct responsibility for the development of the organization’s top 150 employees. 2–3
  • 4. Strategic Planning and HR Planning 0 Strategic Human Resources Management (SHRM) 0 The pattern of human resources deployments and activities that enable an organization to achieve its strategic goals 0Strategy formulation—providing input as to what is possible given the types and numbers of people available. 0Strategy implementation—making primary resource allocation decisions about structure, processes, and human resources. 2–4
  • 5. Linking Strategic Planning and HRP 0 Strategic Analysis 0 What human resources are needed and what are available? 0 Strategic Formulation 0 What is required and necessary in support of human resources? 0 Strategic Implementation 0 How will the human resources be allocated? 2–5 HHuummaann RReessoouurrcceess HHuummaann RReessoouurrcceess PPllaannnniinngg PPllaannnniinngg SSttrraatteeggiicc PPllaannnniinngg SSttrraatteeggiicc PPllaannnniinngg
  • 6. 2–6 Linking Strategic Planning and Human Resources
  • 7. Step One: Mission, Vision, and Values 0 Mission 0 The basic purpose of the organization as well as its scope of operations 0 Strategic Vision 0 A statement about where the company is going and what it can become in the future; clarifies the long-term direction of the company and its strategic intent 0 Core Values 0 The strong and enduring beliefs and principles that the company uses as a foundation for its decisions 2–7
  • 8. Since Mission, Vision, and Values influence HRP… 0 Small Group Discussion In groups of 4, discuss the Mission and Vision, of… University of Baguio Discuss whether or not the university is fulfilling its obligations according to the stated Mission and Vision. To what extent do the employees contribute to this? To what extent is the organization committed to motivate their people to be dedicated in helping the organization achieve company goals and objectives? 2–8
  • 9. Step Two: Environmental Scanning 0 Environmental Scanning 0 The systematic monitoring of the major external forces influencing the organization. 1. Economic factors: general, regional, and global conditions 2. Industry and competitive trends: new processes, services, and innovations 3. Technological changes: robotics and office automation 4. Government and legislative issues: laws and administrative rulings 5. Social concerns: child care and educational priorities 6. Demographic and labor market trends: age, composition, literacy, and immigration 2–9
  • 10. The Competitive Environment 0 Assignment (Short bond paper; due: December 7, 2011) List and discuss the competitive environment of… ABS-CBN Who are its competitors? What distinct advantages does ABS-CBN have over its competitors? What can the company do to make sure they have the best pool of manpower considering the nature of competition in their industry? 2–10
  • 11. Step Three: Internal Analysis 2–11 CCuultluturree CCoommppoossitiitoionn CCaappaabbiliiltiiteiess IInntteerrnnaal l AAnnaalylyssisis
  • 12. Culture: Auditing Values, Beliefs, and Attitudes 0 Cultural Audits 0 Audits of the culture and quality of work life in an organization. 0How do employees spend their time? 0How do they interact with each other? 0Are employees empowered? 0What is the predominant leadership style of managers? 0How do employees advance within the organization? 2–12
  • 13. Capabilities: People as a Strategic Resource 0 Core Capabilities 0 Integrated knowledge sets within an organization that distinguish it from its competitors and deliver value to customers. 0 Sustained competitive advantage through people is achieved if these human resources: 1. Are valuable. 2. Are rare and unavailable to competitors.  Your best competitive assets walk out the door every night. 1. Are difficult to imitate. 2. Are organized for teamwork and cooperation. 2–13
  • 14. Composition: The Human Capital Architecture 0 Strategic Knowledge Workers 0 Employees who have unique skills that are directly linked to the company’s strategy. 0Example: R&D scientists 0 Core Employees 0 Employees with skills to perform a predefined job that are quite valuable to a company, but not particularly unique or difficult to replace. 0Example: salespeople 2–14
  • 15. Composition: The Human Capital Architecture (cont’d) 0 Supporting Labor 0 Employees whose skills are of less strategic value and generally available in the labor market. 0Example: clerical workers 0Alliance Partners 0 Individuals and groups with unique skills, but those skills are not directly related to a company’s core strategy. 0Example: consultants 2–15
  • 16. Forecasting: A Critical Element of Planning 0 Forecasting involves: a. forecasting the demand for labor b. forecasting the supply of labor c. balancing supply and demand considerations. 2–16
  • 17. 2–17 Model of HR Forecasting
  • 18. Forecasting Demand for Employees 2–18 QQQQuuuuaaaannnnttttiiititttaaaattttiiivivvveeee M MMMeeeetttthhhhooooddddssss FFFFoooorrrreeeeccccaaaassssttttiiiinnnngggg DDDDeeeemmmmaaaannnndddd QQQQuuuuaaaallliliititttaaaattttiiivivvveeee M MMMeeeetttthhhhooooddddssss
  • 19. Quantitative Approach: Trend Analysis 0 Forecasting labor demand based on an organizational index such as sales: 1. Select a business factor that best predicts human resources needs. 2. Plot the business factor in relation to the number of employees to determine the labor productivity ratio. 3. Compute the productivity ratio for the past five years. 4. Calculate human resources demand by multiplying the business factor by the productivity ratio. 5. Project human resources demand out to the target year(s). 2–19
  • 20. Qualitative Approaches 0 Management Forecasts 0 The opinions (judgments) of supervisors, department managers, experts, or others knowledgeable about the organization’s future employment needs. 0 Delphi Technique 0 An attempt to decrease the subjectivity of forecasts by soliciting and summarizing the judgments of a preselected group of individuals. 0 The final forecast represents a composite group judgment. 2–20
  • 21. Workforce planning requires that HR leaders periodically interview their managers to gauge future workforce needs. Here are some sample questions to ask. 2–21 HR Planning and Strategy Questions to Ask Business Managers • What are your mission, vision, and values? • What are your current pressing business issues? • What are our organizational strengths? • Who are our competitors’ organizational strengths? How do we compare? • What core capabilities do we need to win in our markets?• • What are the required knowledge, skills, and abilities we need to execute the winning strategy? • What are the barriers to optimally achieving the strategy? • What types of skills and positions will be required or no longer required? • Which skills should we have internally versus contract with outside providers? • What actions need to be taken to align our resources with strategy priorities? • What recognition and rewards are needed to attract, motivate, and retain the employees we need? • How will we know if we are effectively executing our workforce plan and staying on track?
  • 22. Forecasting the Supply of Employees: Internal Labor Supply 0 Staffing Tables 0 Markov Analysis 0 Skill Inventories 0 Replacement Charts 0 Succession Planning 2–22
  • 23. Forecasting Internal Labor Supply 0 Staffing Tables 0 Graphic representations of all organizational jobs, along with the numbers of employees currently occupying those jobs and future (monthly or yearly) employment requirements. 0 Markov Analysis 0 A method for tracking the pattern of employee movements through various jobs. 2–23
  • 24. 2–24 Hypothetical Markov Analysis for a Retail Company
  • 25. Internal Demand Forecasting Tools 0 Skill Inventories 0 Files of personnel education, experience, interests, skills, etc., that allow managers to quickly match job openings with employee backgrounds. 0 Replacement Charts 0 Listings of current jobholders and persons who are potential replacements if an opening occurs. 0 Succession Planning 0 The process of identifying, developing, and tracking key individuals for executive positions. 2–25
  • 26. 2–26 An Executive Replacement Chart
  • 27. Succession-Planning Checklist RATE THE SUCCESS OF YOUR SUCCESSION PLANNING For each characteristic of a best-practice succession-planning and management program appearing in the left column below, enter a number to the right to indicate how well you believe your organization manages that characteristic. Ask other decision makers in your organization to complete this form individually, compile the scores, and compare notes.
  • 28. 2–28 Assessing a Firm’s Human Capital
  • 29. Step Four: Formulating Strategy 0 Strategy Formulation 0 Moving from simple analysis to devising a coherent course of action. 0 SWOT analysis 0 A comparison of strengths, weaknesses, opportunities, and threats for strategy formulation purposes. 0 Use the strengths of the organization to capitalize on opportunities, counteract threats, and alleviate internal weaknesses. 2–29
  • 30. Corporate Strategy 2–30 Corporate Strategy Strategic Alliances and Joint Ventures Strategic Alliances and Joint Ventures Growth and Diversification Growth and Diversification Mergers and Acquisitions Mergers and Acquisitions Corporate Strategy
  • 31. Business Strategy 0 Value Creation 0 What the firm adds to a product or service by virtue of making it; the amount of benefits provided by the product or service once the costs of making it are subtracted (value = benefits — costs). 0 Low-cost strategy: competing on productivity and efficiency 0 Keeping costs low to offer an attractive price to customers (relative to competitors). 0 Differentiation strategy: compete on added value 0 Involves providing something unique and distinctive to customers that they value. 2–31
  • 32. 2–32 Key HR Activities Associated with Merger or Acquisition Phases
  • 33. 2–33 Key HR Activities Associated with Merger or Acquisition Phases (cont’d)
  • 34. Business Strategy (cont’d) 0 Functional Strategy: Ensuring Alignment 0 External Fit/Alignment 0Focuses on the connection between the business objectives and the major initiatives in HR. 0 Internal Fit/Alignment 0Aligning HR practices with one another to establish a configuration that is mutually reinforcing. 2–34
  • 35. Step Five: Strategy Implementation 0 Taking Action: Reconciling Supply and Demand 0 Balancing demand and supply considerations 0Forecasting business activities (trends) 0Locating applicants 0 Organizational downsizing, outsourcing, offshoring 0Reducing “headcount” 0 Making layoff decisions 0Seniority or performance? 0Labor agreements 2–35
  • 36. Step Six: Evaluation and Assessment 0 Evaluation and Assessment Issues 0 Benchmarking: The process of comparing the organization’s processes and practices with those of other companies 0 Human capital metrics 0Assess aspects of the workforce 0 HR metrics 0Assess the performance of the HR function itself 2–36
  • 37. 2–37 Ten Measures of Human Capital 1. Your most important issues 2. Human capital value added 3. Human capital ROI 4. Separation cost 5. Voluntary separation rate 6. Total labor-cost/revenue percentage 7. Total compensation/revenue percentage 8. Training investment factor 9. Time to start 10. Revenue factor