1. Salford City College
Eccles Centre
Creative Media Production
1
Motion Graphics and Video Compositing Unit 64
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Web banner
Brief description:
What do you see?
The first thing you see is the slogan for the product of the new LG phone that the banner is
advertising. The first half of the slogan comes up first and says ‘life’s good when…’ and the rest
of the slogan comes fades in saying ‘your style shines through’. On the right hand side is where
you see an image of the product that is being advertised then on the left side is an image
which is a clump of things related to the product e.g. use of Facebook.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
On both the left and right hand side of the web banner they have used animated images.
These animated images are of the product and another image which shows everything relating
to the product.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
None of these advanced techniques have been used.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression