This document summarizes a Channel 5 ident that shows an equalizer effect exploding into cubes that roll across the screen. It analyzes the techniques used such as animation, visual effects, color rendering and graphics. Advanced techniques like blur, sharpen, distortion and rotation are employed. While the graphic uses techniques like transparency, the overall resolution is noted to be poor at 360p.

1. Salford City College
Eccles Centre
Creative Media Production
1
Motion Graphics and Video Compositing Unit 64
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Ident
Brief description:
What do you see?
This Channel 5 ident shows an equalizer effect that seems to explode into cubes which then
roll across the screen.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The main colours are black and red which contrast very well together, the blocks that explode
from the equalizer board look 3D and one says ‘5’ on it in glowing text.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
The screen that shows the equalizer is partly transparent making it possible to see a slight
image of the background.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
This graphic is in poor 360p resolution.