B - idea competition.

1. Shree Agro India
Jorhat , Assam
shreeagroindia4@gmail.com
7002708871
Quality matters more than quantity ...

2. TEAM
• As the Chief Marketing Officer :
Koustav mani Saharia
• For confidential purposes the other team
mates are under anonymity .

3. WHY TO CHOOSE OUR
PRODUCTS ?
• Superior quality
• Cost effient
• Indeginious products

4. PRODUCTS
• Smoke dried King chilli ( pods / flakes)
• Sun dried King chilli ( pods / flakes )
• Extracted Capsaicin

5. BUSINESS MODEL
Fresh king chilli wholesale price per kg.
Rs 200 - Rs 300 (season wise varies)
Dried chilli wholesale price per kg. Rs 1800 - Rs
2800 ( season wise varies )
Production cost Rs 1200 - Rs 1800
The spoiled chillies are used for extraction of
Capsaicin .
ZERO waste .

6. MARKET FEASIBILITY
STUDY
• We did a survey among our customer
companies from and samples of our products
were sent to them at different phases of the
season of our processing .
• From the survey , we came up with a SWOT
analysis .

7. SWOT ANALYSIS
Strengths
• Superior quality
• Indigenious methods for processing
• Low cost
• No supply from the location
Weakness
• Not from a known organisation
• Competition
• Difficulty in transporation ( Inter state transportations )
• Time consuming processing

8. SWOT ANALYSIS
Opportunities
• High production
• Variety in products
Threats
• Other new spice companies
• Storage conditions
• Weather change

9. MARKET OPPORTUNITY
• Shree Agro India focuses on raw material
seekers . The companies which have varieties
of products and go for the quality .
• Main focussed companies
» Spice
» Snacks
» Pharmaceutical
» Pesticides
» Self defence

10. POSSIBLE FINANCING
OPTIONS
1. Entrepreneur’s personal resources
2. Financial institutions
3. Business development programme
4. Public offering

11. Thank You