The document is a portfolio from the public relations firm Shout Waggener Edstrom. It includes summaries of campaigns conducted for clients across several industries, including digital electronics, automobiles, lifestyle, food, government, and IT. For each client, it lists the media placements secured and advertising value generated. The document aims to showcase the firm's work and expertise in public relations.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
Transforming Healthcare - Fujitsu's Dr Lester RussellFujitsu Global
http://www.fujitsu.com/global/solutions/healthcare/ Fujitsu's Global Chief Medical Officer Dr Lester Russell on healthcare IT and the crisis in healthcare
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
KGHM International reported its results for Q2 and H1 2014. Key highlights included over 95% completion of construction at the Sierra Gorda mine with first copper concentrate production in July 2014. Production decreased for copper, nickel, and gold compared to the same periods in 2013 mainly due to lower grades and recovery rates at the Robinson mine. C1 costs improved in Q2 compared to Q1 due to higher grades and recoveries, though were up for H1 2014. EBITDA was also higher in Q2 versus Q1 but down for the year due to lower sales prices and volumes. The company continues advancing projects like Victoria while securing financing from its parent company KGHM SA.
KGHM International reported financial results for Q1 2014 with decreased production and revenue compared to Q1 2013. Adjusted EBITDA decreased 98% to $2M due to lower metal prices, sales volumes, and challenges with ore grades and recovery rates at the Robinson mine. However, the Sierra Gorda project remains on track for commissioning in mid-2014 at 95% completion. KGHM is also advancing the Victoria and Sierra Gorda Oxides projects while implementing cost savings measures and pursuing financing support from parent company KGHM SA.
KGHM International reported financial results for Q2 and H1 2013 that showed a slight decrease in adjusted EBITDA compared to the same periods in 2012 due to lower metal prices. Copper production decreased in Q2 2013 but increased in H1 2013, while C1 cash costs decreased in both periods due to lower production costs and higher by-product revenues. The company also provided updates on its key operations and projects, including higher production at Robinson, waste stripping at Morrison, and continued construction progress at the Sierra Gorda project.
KGHM International reported its results for Q2 and H1 2014. Production of copper, nickel, and gold declined compared to the same periods in 2013, while cash costs increased. The company highlighted progress on its growth projects including commissioning of its new Sierra Gorda mine in Chile and advancing the Victoria project in Canada. Financially, results improved in Q2 over Q1 due to cost savings and currency benefits, though sales and earnings remained well below prior year levels due to lower commodity prices and production.
Kghm international, victoria project, past, present and what's next cim pre...KGHM
KGHM International provides an overview of the Victoria Advanced Exploration Project, including its past, present status, and future plans. The project has an inferred resource of 14.2 million tonnes containing 700 million pounds of copper and nickel each. Currently in the advanced exploration phase, work includes site preparation, infrastructure construction, and sinking an exploration shaft to conduct underground definition drilling and bulk sampling by 2018. Future plans include a production expansion decision study and potential production expansion from 2019-2022.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
Transforming Healthcare - Fujitsu's Dr Lester RussellFujitsu Global
http://www.fujitsu.com/global/solutions/healthcare/ Fujitsu's Global Chief Medical Officer Dr Lester Russell on healthcare IT and the crisis in healthcare
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
KGHM International reported its results for Q2 and H1 2014. Key highlights included over 95% completion of construction at the Sierra Gorda mine with first copper concentrate production in July 2014. Production decreased for copper, nickel, and gold compared to the same periods in 2013 mainly due to lower grades and recovery rates at the Robinson mine. C1 costs improved in Q2 compared to Q1 due to higher grades and recoveries, though were up for H1 2014. EBITDA was also higher in Q2 versus Q1 but down for the year due to lower sales prices and volumes. The company continues advancing projects like Victoria while securing financing from its parent company KGHM SA.
KGHM International reported financial results for Q1 2014 with decreased production and revenue compared to Q1 2013. Adjusted EBITDA decreased 98% to $2M due to lower metal prices, sales volumes, and challenges with ore grades and recovery rates at the Robinson mine. However, the Sierra Gorda project remains on track for commissioning in mid-2014 at 95% completion. KGHM is also advancing the Victoria and Sierra Gorda Oxides projects while implementing cost savings measures and pursuing financing support from parent company KGHM SA.
KGHM International reported financial results for Q2 and H1 2013 that showed a slight decrease in adjusted EBITDA compared to the same periods in 2012 due to lower metal prices. Copper production decreased in Q2 2013 but increased in H1 2013, while C1 cash costs decreased in both periods due to lower production costs and higher by-product revenues. The company also provided updates on its key operations and projects, including higher production at Robinson, waste stripping at Morrison, and continued construction progress at the Sierra Gorda project.
KGHM International reported its results for Q2 and H1 2014. Production of copper, nickel, and gold declined compared to the same periods in 2013, while cash costs increased. The company highlighted progress on its growth projects including commissioning of its new Sierra Gorda mine in Chile and advancing the Victoria project in Canada. Financially, results improved in Q2 over Q1 due to cost savings and currency benefits, though sales and earnings remained well below prior year levels due to lower commodity prices and production.
Kghm international, victoria project, past, present and what's next cim pre...KGHM
KGHM International provides an overview of the Victoria Advanced Exploration Project, including its past, present status, and future plans. The project has an inferred resource of 14.2 million tonnes containing 700 million pounds of copper and nickel each. Currently in the advanced exploration phase, work includes site preparation, infrastructure construction, and sinking an exploration shaft to conduct underground definition drilling and bulk sampling by 2018. Future plans include a production expansion decision study and potential production expansion from 2019-2022.
Darknet adalah jaringan rahasia yang terhubung secara lokal dan anonim. Jaringan ini menawarkan akses terbatas hanya untuk pengguna tertentu dan menyimpan informasi secara terdesentralisasi untuk menjaga privasi. Darknet populer di kalangan oposisi dan kriminal karena menawarkan transaksi anonim, seperti situs penjualan senjata dan narkoba. Aplikasi seperti Tor digunakan untuk menyembunyikan identitas pengguna dalam Dark
KGHM International reported financial and operational results for Q4 2013 and full year 2013. Key highlights included:
- Adjusted EBITDA decreased year-over-year for both Q4 and full year due to lower metal prices and production volumes.
- Copper and nickel production volumes decreased in 2013 compared to 2012 mainly due to the conclusion of mining at Podolsky mine.
- C1 cash costs per pound of copper decreased by 12% for the full year due to lower mining costs and improved mill performance.
- The Sierra Gorda copper project in Chile remained on schedule for mid-2014 commissioning with over 80% construction completed.
- The Victoria copper-nickel-precious metals
This document summarizes a presentation given to the Pioneer Forest School District about the history and importance of Pioneer Forest. It notes that the forest is a rare coastal ecosystem that provides recreation and community involvement. Residents strongly value the forest for its connection to nature and contribution to the livability of the area. The presentation asks the school district to halt plans to redesignate the forest's designation and to work with the community to explore alternatives to protect the forest in perpetuity.
This presentation provides information about Pioneer Forest in Lantzville, British Columbia and requests support from the Lantzville Mayor and Council to protect the forest. It shares the forest's history and explains its importance to residents as a rare coastal ecosystem that provides recreation opportunities and community involvement. Residents see the forest as their connection to nature and a key reason for living in the area. While the issue of ownership is outside Lantzville's jurisdiction, the presenter asks Council to demonstrate support for residents by writing letters to the local school district and city that currently own portions of the forest to advocate for its permanent protection as a park.
The document provides an update on KGHM International's major resource projects and economic results in 2013. Key points include:
- Their Sierra Gorda project in Chile remains on schedule, with construction 86% complete and commissioning expected in mid-2014.
- Production of copper and copper equivalents decreased in 2013 compared to 2012 due to mine closures and lower ore grades, though gold production increased.
- Financial results like sales, EBITDA, and cash costs decreased in 2013 primarily because of lower effective metal prices, partly offset by production cost reductions.
The document provides information about Xstrata's Levack Mine and Morrison Deposit, as well as FNX Mining's Victoria Project.
At the Levack Mine, the Morrison Deposit contains high grade copper and nickel mineralization. Plans are outlined to continue expanding reserves through ongoing drilling and ramp development. Detailed mine plans and sections are shown for current and planned mining areas at the Morrison Deposit.
The Victoria Project contains four zones of nickel and copper mineralization. Drilling results are presented showing significant intercepts in Zones 1, 2 and 4. An inferred resource estimate is provided totaling 12.5 million tonnes for the four zones.
top 10 trading partners of Pak & india Rąăïệd Jàffệr
The document presents data on the top 10 trading partners of India and Pakistan in 2012 based on value of exports and imports. For India, the top export partners were the United States, China, and the United Arab Emirates, while the top import partners were China, the United States, and Switzerland. For Pakistan, the top export partners were the United States, China, and the United Kingdom, and the top import partners were China, Malaysia, and Japan. Tables also show the exports to and imports from each other between 2008-2012.
This document describes 2TS Co., Ltd's mobile 2D/3D interactive advertising services. The company uses augmented reality technology to create interactive 3D ads that appear on users' mobile devices through their cameras. The ads allow users to control models and play games. The document provides examples of projects for clients like OMO involving virtual butterflies and tour guides. It encourages contacting 2TS to create an interactive experience for customers.
This document discusses 2TS JSC's mobile 2D/3D interactive advertising service. The service uses augmented reality technology to display 3D models and virtual objects using a smartphone or tablet camera. Example projects are described, including displaying virtual butterflies or flowers when recognizing images. The document argues that mobile 2D/3D interactive advertising is suitable for new products, big firms, supermarkets and more. It encourages contacting 2TS JSC to create an interactive advertising experience.
Information Wars - Starring Symmetrix VMAXMagnus Backman
The document is a marketing presentation that highlights the Symmetrix VMAX storage solution. It depicts Symmetrix as the original and dominant storage solution, with imagery suggesting it can consolidate and rule all other storage. The presentation lists several TV shows and movies where Symmetrix has appeared, positioning it as a leading solution seen in major entertainment franchises. It concludes by announcing Symmetrix VMAX will soon be in a datacenter near the viewer.
1. GREE is a leading mobile social game developer and platform provider founded in 2004.
2. It has grown rapidly, now with over 1,800 employees globally and listed on the Tokyo Stock Exchange.
3. GREE pioneered mobile social games and its platform enables global distribution of games developed by both GREE and third parties.
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013ICEEFEST2013
The document discusses the convergence of television and online video. It notes that viewers are spending more time watching video on multiple devices and less time watching traditional television. This is driving changes in how advertising is delivered across television and online platforms. Marketers need to prepare for this convergence by developing campaigns that can span both television and online video.
Videocon is an Indian conglomerate founded in 1987 by Nandlal Madhavlal Dhoot. It started by manufacturing TVs and washing machines and has since expanded into consumer electronics, home appliances, oil and gas, mobile phones, DTH, and telecommunications. The company has annual revenues of over $4.1 billion. Venugopal Nandlal Dhoot is the current Chairman and Managing Director of Videocon Industries Limited.
The document discusses designing computing experiences for the next billion users. It notes that the first billion personal computers took 27 years to achieve, while the next billion will take only 6 years due to differences in these users. The experience will be different for the next billion, as they will be surrounded by many personal computing devices. Designing for the next billion requires considering new paradigms around ecosystems, interactions and behaviors rather than traditional factors like drive trains, inputs and displays. The next billion users are global and their needs may differ from what companies typically provide.
The document describes an interactive game called the Batak Pro that tests hand-eye coordination. It has been used by several sports teams, universities, and companies. The Batak Pro lights up targets that players must hit, tracking speed and accuracy. It improves reaction time, coordination, stamina, and fitness for users of all ages. Contact information is provided for the company that produces the Batak Pro.
The document discusses the rise of connected television and its implications for usability professionals. It notes that connected TV is already present in many homes through devices like game consoles and set-top boxes. However, the ecosystem remains fragmented. The presentation covers challenges of designing for the 10-foot experience on TV, as well as opportunities to create new social and personalized interfaces. It encourages UX practitioners to get involved in the space through prototyping to help standardize and improve the TV user experience.
In a ubiquitous world:
As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure will see using miniature remotely powered wireless computers interfaced with sensors as opposed to keyboards. As RFID gets set to link every product on the planet to the Net through near field communication and GPS, it will allow the collation of unparalleled levels of data of consumer habits both in and out of the home. Always connected and always aware, privacy could become a thing of the past. What does this mean for the future of contextual and location-based advertising; where are we at and what can we expect? Will this finally bring the utopia that is being sought by marketers to answer conclusively which 50% of their media dollars are being wasted - and if so at what price to humanity? The writing is on the wall...
See http://NothingToHide.Us
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Darknet adalah jaringan rahasia yang terhubung secara lokal dan anonim. Jaringan ini menawarkan akses terbatas hanya untuk pengguna tertentu dan menyimpan informasi secara terdesentralisasi untuk menjaga privasi. Darknet populer di kalangan oposisi dan kriminal karena menawarkan transaksi anonim, seperti situs penjualan senjata dan narkoba. Aplikasi seperti Tor digunakan untuk menyembunyikan identitas pengguna dalam Dark
KGHM International reported financial and operational results for Q4 2013 and full year 2013. Key highlights included:
- Adjusted EBITDA decreased year-over-year for both Q4 and full year due to lower metal prices and production volumes.
- Copper and nickel production volumes decreased in 2013 compared to 2012 mainly due to the conclusion of mining at Podolsky mine.
- C1 cash costs per pound of copper decreased by 12% for the full year due to lower mining costs and improved mill performance.
- The Sierra Gorda copper project in Chile remained on schedule for mid-2014 commissioning with over 80% construction completed.
- The Victoria copper-nickel-precious metals
This document summarizes a presentation given to the Pioneer Forest School District about the history and importance of Pioneer Forest. It notes that the forest is a rare coastal ecosystem that provides recreation and community involvement. Residents strongly value the forest for its connection to nature and contribution to the livability of the area. The presentation asks the school district to halt plans to redesignate the forest's designation and to work with the community to explore alternatives to protect the forest in perpetuity.
This presentation provides information about Pioneer Forest in Lantzville, British Columbia and requests support from the Lantzville Mayor and Council to protect the forest. It shares the forest's history and explains its importance to residents as a rare coastal ecosystem that provides recreation opportunities and community involvement. Residents see the forest as their connection to nature and a key reason for living in the area. While the issue of ownership is outside Lantzville's jurisdiction, the presenter asks Council to demonstrate support for residents by writing letters to the local school district and city that currently own portions of the forest to advocate for its permanent protection as a park.
The document provides an update on KGHM International's major resource projects and economic results in 2013. Key points include:
- Their Sierra Gorda project in Chile remains on schedule, with construction 86% complete and commissioning expected in mid-2014.
- Production of copper and copper equivalents decreased in 2013 compared to 2012 due to mine closures and lower ore grades, though gold production increased.
- Financial results like sales, EBITDA, and cash costs decreased in 2013 primarily because of lower effective metal prices, partly offset by production cost reductions.
The document provides information about Xstrata's Levack Mine and Morrison Deposit, as well as FNX Mining's Victoria Project.
At the Levack Mine, the Morrison Deposit contains high grade copper and nickel mineralization. Plans are outlined to continue expanding reserves through ongoing drilling and ramp development. Detailed mine plans and sections are shown for current and planned mining areas at the Morrison Deposit.
The Victoria Project contains four zones of nickel and copper mineralization. Drilling results are presented showing significant intercepts in Zones 1, 2 and 4. An inferred resource estimate is provided totaling 12.5 million tonnes for the four zones.
top 10 trading partners of Pak & india Rąăïệd Jàffệr
The document presents data on the top 10 trading partners of India and Pakistan in 2012 based on value of exports and imports. For India, the top export partners were the United States, China, and the United Arab Emirates, while the top import partners were China, the United States, and Switzerland. For Pakistan, the top export partners were the United States, China, and the United Kingdom, and the top import partners were China, Malaysia, and Japan. Tables also show the exports to and imports from each other between 2008-2012.
This document describes 2TS Co., Ltd's mobile 2D/3D interactive advertising services. The company uses augmented reality technology to create interactive 3D ads that appear on users' mobile devices through their cameras. The ads allow users to control models and play games. The document provides examples of projects for clients like OMO involving virtual butterflies and tour guides. It encourages contacting 2TS to create an interactive experience for customers.
This document discusses 2TS JSC's mobile 2D/3D interactive advertising service. The service uses augmented reality technology to display 3D models and virtual objects using a smartphone or tablet camera. Example projects are described, including displaying virtual butterflies or flowers when recognizing images. The document argues that mobile 2D/3D interactive advertising is suitable for new products, big firms, supermarkets and more. It encourages contacting 2TS JSC to create an interactive advertising experience.
Information Wars - Starring Symmetrix VMAXMagnus Backman
The document is a marketing presentation that highlights the Symmetrix VMAX storage solution. It depicts Symmetrix as the original and dominant storage solution, with imagery suggesting it can consolidate and rule all other storage. The presentation lists several TV shows and movies where Symmetrix has appeared, positioning it as a leading solution seen in major entertainment franchises. It concludes by announcing Symmetrix VMAX will soon be in a datacenter near the viewer.
1. GREE is a leading mobile social game developer and platform provider founded in 2004.
2. It has grown rapidly, now with over 1,800 employees globally and listed on the Tokyo Stock Exchange.
3. GREE pioneered mobile social games and its platform enables global distribution of games developed by both GREE and third parties.
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013ICEEFEST2013
The document discusses the convergence of television and online video. It notes that viewers are spending more time watching video on multiple devices and less time watching traditional television. This is driving changes in how advertising is delivered across television and online platforms. Marketers need to prepare for this convergence by developing campaigns that can span both television and online video.
Videocon is an Indian conglomerate founded in 1987 by Nandlal Madhavlal Dhoot. It started by manufacturing TVs and washing machines and has since expanded into consumer electronics, home appliances, oil and gas, mobile phones, DTH, and telecommunications. The company has annual revenues of over $4.1 billion. Venugopal Nandlal Dhoot is the current Chairman and Managing Director of Videocon Industries Limited.
The document discusses designing computing experiences for the next billion users. It notes that the first billion personal computers took 27 years to achieve, while the next billion will take only 6 years due to differences in these users. The experience will be different for the next billion, as they will be surrounded by many personal computing devices. Designing for the next billion requires considering new paradigms around ecosystems, interactions and behaviors rather than traditional factors like drive trains, inputs and displays. The next billion users are global and their needs may differ from what companies typically provide.
The document describes an interactive game called the Batak Pro that tests hand-eye coordination. It has been used by several sports teams, universities, and companies. The Batak Pro lights up targets that players must hit, tracking speed and accuracy. It improves reaction time, coordination, stamina, and fitness for users of all ages. Contact information is provided for the company that produces the Batak Pro.
The document discusses the rise of connected television and its implications for usability professionals. It notes that connected TV is already present in many homes through devices like game consoles and set-top boxes. However, the ecosystem remains fragmented. The presentation covers challenges of designing for the 10-foot experience on TV, as well as opportunities to create new social and personalized interfaces. It encourages UX practitioners to get involved in the space through prototyping to help standardize and improve the TV user experience.
In a ubiquitous world:
As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure will see using miniature remotely powered wireless computers interfaced with sensors as opposed to keyboards. As RFID gets set to link every product on the planet to the Net through near field communication and GPS, it will allow the collation of unparalleled levels of data of consumer habits both in and out of the home. Always connected and always aware, privacy could become a thing of the past. What does this mean for the future of contextual and location-based advertising; where are we at and what can we expect? Will this finally bring the utopia that is being sought by marketers to answer conclusively which 50% of their media dollars are being wasted - and if so at what price to humanity? The writing is on the wall...
See http://NothingToHide.Us
Similar to Shout Waggener Edstrom PR Poltfolio (11)
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs