Close ups are often used to convey emotion and help the audience understand arguments between characters, aiding the narrative. They can also help the artist become recognizable and portray their star image, making them somewhat of an icon. Long shots help establish location and narrative, and can be developed through angles like high and low shots to portray relationships. The document analyzes shots used in the video for "MIA", finding that close ups of the female artist were used most, adhering to Mulvey's male gaze theory by giving the female full screen time aimed at a predominantly male audience.