1. NEWSLETTER: SEPTEMBER 10, 2010 / NEWS & UPDATES
August Brown Bag Recap: A Communicator’s Guide to
Robust Resumes, Hiring Hints and Interview Insights
WWPR’s August brown bag luncheon, A Communicator’s Guide to Robust
Resumes,Hiring Hints and Interview Insights, featured Kate Perrin, CEO of
Professional Solutions, LLC, the Washington area’s only public relations
temporary agency; Ken O’Quinn, a professional writing coach who conducts on-
site workshops and one-on-one coaching for global PR firms; and Eron
Shosteck, founder and CEO of ResumeRevision.com, a full-service resume
rewriting, executive coaching, and strategic career counseling firm. Former
WWPR PR Woman of the Year, Pat Wheeler, moderated the session.
There are as many old rules that are relevant as there are new ones and
personal connections are still key and social media is an excellent means of
making those connections. Adapt each resume and cover letter to the specifics of
the job and think about everything you post online.
Interestingly, some of the advice paralleled that given at WWPR’s Media
Roundtable. Just like when pitching a reporter, make sure you know the exact
name and spelling of the person you are contacting and get the title right. A
sample of the valuable advice offered:
• Your resume should not be longer than 500 words, two pages maximum
with and one-inch margins on all four sides.
• Avoid buzzwords. Everyone is a team player who “thinks outside the box.”
• Showcase your successes, what wouldn’t have happened without you.
• Put an executive summary at the top of your resume; NEVER an objective.
• Maintain a portfolio – clips, client letters of thanks and work samples.
• Update the style of your resume, not just its contents.
• The right suit won’t get you the job, but the wrong one may prevent it.
• Leverage all digital media but it’s personal connections that are key.
• Most important tip: It is not about you. It is about what you can do for your
potential employer.
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