The document summarizes VH1's engagement with Tumblr through GIFs and interactions with other accounts. It discusses how VH1 reblogged a fan posting about their love for Barack Obama, which led to Obama himself participating in a GIF war. It also describes how VH1 supported another Tumblr in a poll, which caused fans to "ship" the two accounts together. Other media brands like EW joined in the exchange. VH1 created live GIF efforts at events to engage celebrities and fans.