Shortcode Marketing Opp Whitepaper

The document discusses Barack Obama's 2008 presidential campaign's attempt to announce Joe Biden as the vice presidential candidate via text message. While the media broke the story first, the campaign still reached 2.9 million mobile users with the text. The use of text messaging for this major announcement demonstrated how short code marketing through text messages had become a mainstream marketing channel. Data showed that by 2008, U.S. mobile subscribers on average sent 357 texts per month compared to 204 phone calls, and texting was even more popular internationally. Short codes function as abbreviated phone numbers to send marketing texts and are administered in the U.S. by the Common Short Code Administration.