The document provides recommendations for the company R.E.D.D. based on research. It recommends that R.E.D.D improve interactions on social media platforms, advertise the quality ingredients and energy boost of its product in magazines, and target certain retailers for brick-and-mortar locations in year 1 and 5. It also includes a SWOT analysis of R.E.D.D's strengths, weaknesses, opportunities, and threats.

1. S R E Y N I N H E N G
K O B I E Q U A L A H
K E I T H C U B E R T
T A N N E R S T E W A R T
C O D Y D I S N E Y

2. T A B L E O F C O N T E N T S
E X E C U T I V E S U M M A R Y
B A C K G R O U N D
T A R G E T M A R K E T
T A L K A B I L I T Y R E C O M M E N D A T I O N
C O M P A N Y A N A LY S I S
C O M P A N Y A N A LY S I S R E C O M M E N D A T I O N
R E T A I L R E C O M M E N D A T I O N
S W O T A N A LY S I S

3. E X E C U T I V E S U M M A R Y

4. B A C K G R O U N D
RECOMMENDATIONS BASED ON RESEARCH
Improve Talk-Ability
Show others what R.E.D.D is “Made of”
Plan for the future (Retail)

5. T A R G E T M A R K E T
GEN. SEG. PROFILE
MILLENNIALS
JOSH & TAYLOR
Active
Health Conscious
Loves to Travel
Loves to care
Having connections with friends is important.
Finds social media to the best place to communicate

6. T A R G E T M A R K E T
HOW R.E.D.D CAPTURES IT’S TARGET MARKET

7. HOW CAN R.E.D.D IMPROVE
THEIR TALK-ABILITY
R.E.D.D’s social media on Twitter, Instagram, and Facebook
have shown that they are most successful on Instagram due
to their artistic captures, repost, and communications with
their fans. However, they lack followers on Twitter and
Facebook because most of the post are repost from Insta-
gram and low interactions with their customers. Therefore,
R.E.D.D BAR can improve their talk-ability by increasing their
customer interactions on Twitter and Facebook. In addition,
they can also make it individually creative on each platform
to decrease the assumption of a “Copy and Paste” style.
T A L K A B I L I T Y R E C O M M E N D A T I O N

8. C O M P A N Y A N A LY S I S
R.E.D.D. CONSIDERS THEMSELVES A SUPERFOOD,
BUT WHAT MAKES THEM DIFFERENT?
R.E.D.D is part protein bar, part energy shot and part multi-vitamin
Every R.E.D.D bar consists of 3 things
Plant-Based Protein
Best Vitamins and Minerals
All Natural Energy
R.E.D.D. also uses pumpkin seed protein. (10 grams of protein = 2-3 egg whites)

9. C O M P A N Y A N A LY S I S R E C O M M E N D A T I O N
Redd will create a magazine ad to place in various magazines that people
who like to travel and be active are likely to read (National Geographic,
Outdoor Life, and Backpacker). This ad will show the Redd product and
describe its quality ingredients and considerable energy boost.
MAGAZINE ADVERTISEMENT

10. R E T A I L R E C O M M E N D A T I O N
IN-STORE DISPLAYS &
PREFERRED RETAIL LOCATIONS
We will target the following retailers for brick and mortar: Whole
foods, Safeway, Fresh Thyme, Jungle Jims, Publix Super Mar-
kets, Super Target, REI, Dicks Sporting Goods, Sports Authority,
Bass Pro Shops, Cabela’s. These retailers values are aligned
with Redd bar and are the target we want to sell to.

11. R E T A I L R E C O M M E N D A T I O N
YEAR 1
YEAR 5
FUTURE

12. S W O T A N A LY S I S
S T R E N G T H W E A K N E S S O P P O R T U N I T Y S T R E N G T H
The team is devoted to natural causes
and clean/healthy products
Higher price point in batch compared
to competition in retail
75% of the world consumes snacks to
satisfy hunger or cravings in between
meals
Cereal/Energy bars decreased from 512
(2013) - 52 (2014) according to FONA
International data
Is a first-of-its-kind Super-food energy
bar that’s part protein bar, part energy
shot with multivitamins
New company; has to work out kinks
and create the demand in the market
35% of meals eaten by millenials are
really snacks
Most bars are a dead food, meaning they
lack nutritional value according to nutri-
tionists
Products are very transparent Only three social media outlets
(Facebook, Instagram, Linkedin)
According to Trend watchers, Milleni-
als combine foods traditionally served
at breakfast, lunch, and dinner. Has
led to terms such as “Linner”, “Brin-
ner” and “Slunch”
Most bars leave the consumer not feeling
full compared to a meal that may cost just
a bit more
Certified gluten free, 100% vegan,
70% organic, Low-glycemic and free
of dairy, soy, gluten, & GMOs
Only 1-10 employees in company.
Difficult for production and expansion
Millennials eat 30% of foods that are
certified organic opposed to 21% Gen
X, and 15% baby boomers
Some doctors are sending people towards
more snacks such as carrots and celery
based bars that cost less and are a bit
more nutritional
1. www.reddbar.com/
2. www.outdoorgearlab.com/Energy-Bar-Reviews/ratings
3. gearpatrol.com/2015/02/25/review-redd-bar
4. bangordailynews.com/2015/01/16/news/midcoast/millennial-made-energy-bars-fuel-startup-growth
5. www.fona.com/sites/default/files/Bars_CategoryInsight_0514.pdf
6. www.forbes.com/sites/jefffromm/2015/09/09/snacking-habits-of-millennial-parents-are-shaping-the-category-for-future-generations
7. www.millennialmarketing.com/2012/06/millennials-are-literally-the-tastemakers-in-food/
8. www.nutraceuticalsworld.com/issues/2016-11/view_features/key-trends-in-functional-foods-beverages-for-2017
9. www.nydailynews.com/life-style/eats/best-worst-energy-bars-article-1.2218344
10. www.linkedin.com/company/reddbar
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13. Q U E S T I O N S / C O M M E N T S ?