product interview

1. White lucent
Brightening Skincare

2. Introduction
What are we going to talk?
 Company and its product
 Product Safety
 Usage and functional of products
 Competitors
 Pricing
 Reviews from the customer
 Sales and promotion
 Conclusion

3. Company and its product
 Our company found in 1872 in Japan.
 We are number 4 largest cosmetic
company in the world.
 We made products specially for firmness,
radiance, wrinkle and brightening
 Now we are focusing on talking about
our new Brightening skincare product in
the name of White Lucent.
 White lucent is for all skin type.

4. Product Safety
Safety:
-Products have been through
rigorous testing to ensure safety
on skin.
We are developing products
keeping in mind “sight, touch
and smell” after evaluating the
product's texture on the skin.

5. Usage and functional of
products
WHITE LUCENT
Whitening solutions, redefined.
Spots are cleared for perfect
radiance.
White Lucent has a set of five
products and I will individually
introduce each of the five
products in the following slides.

6. Brightening cleansing foam
A gentle purifying foam that
effectively lifts away impurities while
protecting skin’s vital moisture. Helps
remove excess surface cells to
uncover beautiful clarity.
How to use:
Using a small amount cleanser and
water, create a generous lather
cleanse gently with circular motions.
Size:
125ml

7. Brightening Balancing
softener
A whitening softening lotion that
immediately hydrates skin for an
optimally refined, luminous
complexion.
How to use:
Saturate a cotton pad and wipe
gently over face after cleanser.
Size:
150ml

8. Intensive Spot Targeting
Serum
A super brightening serum. An anti-spot
serum with intensive
brightening benefits. It targets dark
spot caused from the sun or even
age spots.
How to use:
Apply after softening lotion use
finger massage over face.
Size:
30ml and 50ml

9. Brightening Protective
Emulsion
A brightening daytime moisturizer
developed with a focus on
environmental stressors such as
UV rays, air pollution and dryness
to provide comprehensive
protection. SPF 15
How to use:
Smooth over face each morning
Size:
75ml

10. Brightening Moisturizing
Cream
A brightening moisturizer that is an
ultra rich cream used to repair skin
damaged from daily UV exposure.
It repairs the skin during the
regeneration phase night.
How to use:
Smooth over face in the evening
Size:
50ml

11. Competitors
White Lucent Other product
VS
Before After 10 days Before After 10 days

12. Competitors
Brands Total price for one full set of
whitening products
SK II Whitening spot
specialist
Dior Snow white
Chanel Le balance de
Shisiedo White lucent

13. Reviews from the customers
1. Checking dark spot
2. Checking skin type

14. Reviews From Customers
White Lucent
kh
White Lucent
Before After 10 days Before After 10 days

15. Pricing
RETAILER PRICE IN ASIA
Product
name
Japan
(Yen)
Hongkong
(HK dolllar)
Malaysia(
Ringgit)
Singapore
(SGD)
cleanser 3,500 280 119
softener 5,250 390 165
serum 10,500 1,050 444
Day cream 5,775 430 182
Night cream 6,300 470 199
Total price 31,325 2,620 1,109
(100YEN=1.27SGD, 100HKD=16.28SGD, 100RM=38.57SGD)

16. Sales and promotion
Travel set 1
Travel set 2
Cosmetic bag
These are some of free
gifts to the retailer.

17. Conclusion
Why White lucent in Singapore?
 As per Singapore Demographics Profile 2013, female
population for the age group from 15 to 64 years is
2,175,958 (50% female population in the same age
group)
 As per Singapore Weather Averages, there is 2022
hours of sun
 We introduce the white lucent for the female to ensure
they can have clear white skin under sunny condition
 White Lucent is non irritated, non oily and non sticky
and suitable to be used in humid country like
Singapore

18. T