Sheeshgar's
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Sheeshgar Kashmiri is an online seller of Kashmiri embroidery that aims to promote Kashmiri culture and provide customers with quality embroidery products delivered directly to their homes. They offer a variety of embroidered products that can be customized such as shawls, mufflers, suits, and bed sheets. Their business model involves customers placing orders on Facebook and receiving products via courier with payment collected upon delivery in order to build their brand through social media and grow their referral network.
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Sheeshgar's
- 2. WHO WE ARE • Online seller of Kashmiri embroidery • The most attractive embroidery in the South Asian subcontinent • The purpose is to promote • Kashmiri culture • Provide the customers with quality and variety of products at their doorstep
- 4. WHAT WE OFFER Sheeshgar's offer a variety of product range with customer customization as well as already made products some of which are: • Shawls • Mufflers • Panchu • Scarfs • Suits • Phiran • Kurttay • Table clothes & Cushions • Coats • Bed sheets
- 5. WHAT WE OFFER • Kashmiri embroidery has not been yet reached its full potential. • Competition from local markets: • Handicrafts Shops • Local Shops selling Kashmiri products • Local Shops having Embroidery products
- 6. BUSINESS • Traditional Selling (Referral Networks) • Sheeshgar online business work in 3 steps: 1. Customer place an order on Facebook 2. Delivery of product to the customers (through courier service) and 3. the payment will be taken place at the delivery of product.
- 8. KEY TO SUCCESS • High level of quality and variety in product line • Total customer satisfaction to create new customers so that the business networks grows • Build brand image and brand equity through social media (Facebook, Twitter & Whatsapp etc)