Sharing Economy: Smart Savvy Social
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Presentation by Benita Matofska, Chief Sharer, Compare and Share, delivered at the Digital Marketing Show 2014.
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Sharing Economy: Smart Savvy Social
- 1. Generation Share Smart Savvy Social #SharingEconomy www.compareandshare.com
- 2. What is the Sharing Economy? Swapping…exchanging…collective purchasing… collaborative consumption... shared ownership... shared value... co-operatives... co-creation... recycling... upcycling... re-distribution... trading used goods... renting... borrowing... lending... subscription based models... peer-to-peer... collaborative economy... circular economy... pay-as-you-use economy... wikinomics... peer-to- peer lending... micro financing... micro-entrepreneurship... social media... the Mesh... social enterprise... futurology... crowdfunding... crowdsourcing... cradle-to-cradle... open source... open data... user generated content… A socio-economic ecosystem built around the sharing of human & physical resource A socio-economic ecosystem built around the sharing of human & physical resource A socio-economic ecosystem built around the sharing of human & physical resource www.compareandshare.com
- 3. Why Share? £3.5 + Trillion unused resources Generation Share want to access rather than own Source: The People Who Share 2013
- 4. The Generation Born to Share Smart, savvy, social Have a conscience Aspirational Reputation capital, friendship, community Efficient, pay-as-you-need, on demand www.compareandshare.com
- 5. Generation Share: 2 billion people globally Subset of Millennials 70% of Millennials are Generation Share Potential for other 30% of Millennials to adopt sharing lifestyle www.compareandshare.com
- 6. Generation Share: Who they are 34% population driving the Sharing Economy 25-34 year olds, open minded, tech savvy Smart, savvy, social, on-demand generation Educated, entrepreneurial The Sharing Economy www.compareandshare.com
- 7. Generation Share: What they do 30% used Sharing services to save money 40% used Sharing services to earn income or learn new skill The Sharing Economy Prefer to share rather than own 50% try products that support good causes www.compareandshare.com
- 8. Generation Share: What they tell us 57% say they can find anything they need to rent or borrow online 74% say technology makes life easier 73% say the Sharing Economy is important to them The Sharing Economy www.compareandshare.com
- 9. Generation Share: What they say “I can make the world a better place” The Sharing Economy “I want it fast and I want it now” “I trust my friends more than experts” “I’m social in nature, online and off” www.compareandshare.com
- 10. Traditional Marketing Doesn’t work… The Sharing Economy Content & Conversations Reviews & Recommendations What their friends think Reject corporate & mainstream media info www.compareandshare.com
- 12. A Brand for Generation Share: compareandshare.com The comparison marketplace of the Sharing Economy Gateway to the Sharing Economy
- 13. Our Vision Vision Open up the Sharing Economy like eBay opened up the second-hand goods market
- 14. contact: benita@compareandshare.com @benitamatofska @compareandshare #SharingEconomy