Sharing Economy in Korea and KOZAZA by Jo SanKu for Share Summit 2017 Tokyo
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These slides are for a brief introduction to the Sharing Economy in Korea and KOZAZA, a local home sharing service in Korea. I presented them at #ShareSummit2017Tokyo: https://sharing-economy.jp/en/summit/summit2017/. 도쿄에서 열린 Share Summit 2017 에서 공유경제와 코자자에 대해 소개했습니다.
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Sharing Economy in Korea and KOZAZA by Jo SanKu for Share Summit 2017 Tokyo
- 1. Sharing Economy in Korea & KOZAZA @josanku
- 3. Economy of/for/by the People 3
- 4. X 6 Years of Sharing Economy
- 5. “The Sharing City Seoul”Project As Social Innovation Measures 5 http://english.seoul.go.kr/policy-information/key-policies/city-initiatives/1-sharing-city/ Gain more benefits with fewer or less resources Create new jobs Recover the sense of community Resolve environmental problems Sept. 2012
- 6. 6 How Seoul Became One Of The World's Sharing Capitals 5/25/2014 1st Special Mention – Seoul “Sharing City Project” 2014 https://www.forbes.com/sites/federicoguerrini/2014/05/25/how-seoul-became-one-of-the-worlds-sharing-capitals http://hyderabad2014.metropolis.org/1st-special-mention-seoul-sharing-city-project
- 7. 7 home riding travel skill things space car Sharing Economy K o r e a 2017 p2p lending office bitcoin blockchain city crowdfunding
- 8. 8 SPACE CAR $73M $16M $15M ($81M M&A) $20M $11M 150: BoK 80: Seoul < $300 M MONEY
- 9. Technology Policy Strategy Regulation System People 9 Sharing Economy In Korea Good Not Good Money
- 10. Challenges 10
- 11. 11 Urban Homestay for Foreign Tourists in 2012 (Airbnb Law*). No Change Ever Home Riding Car Carpool Car Rental Regulation
- 12. Positive Regulation Fundamental Challenge 12 Negative Regulation Open System
- 13. Global Top 100 Startups 13 57 Illegal or Limited 43 Legal http://kstartupforum.org/
- 14. Incumbency vs. Growth 14 Ride Sharing and Home Sharing
- 15. X Global Players Take All A&U Paradox Sharing Economy Money Centralized Global Capitalism People Distributed Local Company Business
- 16. Reality Hope 16
- 17. 17
- 20. Government of Sharing Economy 20 The Government of the People The Age of the People Shift the center of the economy from the government and companies to the people: individuals and households Sharing Economy as One of the Growth Engines
- 21. Power to the People 21 Policy for the people Policy by the people
- 22. Trust Illegal Legal Open System: Negative Regulation 22 Sandbox and Regulation Freezone
- 23. 23 Innovation Growth by the People Empowered 23
- 24. Stay Home in Korea
- 25. Have a good night’s sleep“ Korea Home Sharing Platform
- 26. 26 TRUST COMMUNITY Sharing, TravelTech, Global Home Sharing Platform of Korea
- 27. Achievement for Six Years 27 Partnership Platform & Service Positioning Home Listings Global Home Sharing Platform Experience & Expert Anchor Service Hanokstay 1,000 In Collaboration with NAVER 7,000 Rooms, 3,000 Hosts Hanok, Homestay, Guesthouse, Pension Six Year of Home Sharing in Korea A Local Leader Airbnb of Korea
- 28. The Best in Korea 28 Focus Fee Free Quality Smart Home Sharing Speed
- 31. Google Cultural Institute X KOZAZA
- 32. Preserving Korea's Cultural Heritage 32 Amy Cortese A look at online services that are uncovering local culture for tourists and giving historic dwellings new life.
- 33. Airstay and Seoulstay 33 Enjoy Seoul Locally Stay in Village Meet People Experience Culture
- 34. Fee Free for Premium Hosts and Guests 34 KOZAZA FEE FREEHome Sharing Fee Free Home Sharing Same Room Better Price
- 37. 37 % %
- 38. IoT Smart Home Sharing 38 Smart Home Sharing Platform Smart Lock Smart Not System Guest Internet Home Network ( Z Waive Plust) Seonsor Smart Station Hosts Control/Notice Verify the Reservation Control 1 2 3 Open/Close Guest Pass /Pin Number 4Keyless Checkin Room Monitoring Sensors Payless Payment, Coupon, Pass
- 39. Outbound Market: Japan First 39 Korean Travellers Marketing in Korea Market 5.6 Million Korean Visitors to Japan Selected Hosts o Safe and Quality Guaranteed o Popular to Korea Travelers o Homestay, Ryokan, Guesthouse
- 41. 41 Hankstay Homestay Guesthouse Rural Homestay Templestay Pension TRUST Trust Network of 30,000 Hosts Existing
- 42. 42 TRUST Korea Walking Traits Local Economy Boost Tourism Job Creation EnvironmentSharing Economy
- 43. 40,000 Jobs with 40,000 Rooms in Seoul 43 Number of Rooms in Major City in Airbnb https://www.forbes.com/ 40,000 Rooms: 20,000 Hosts X 2 Rooms $60/Night, Reservation Rate 35% Accommodation Income: $300M/Year Impact on Local Economy: $1.2B/Year ($300x4) $1.2B/$30K(Salary) = 40,000 Jobs Legally 1,000 Home Sharing Hosts and 100 Hanokstays in Seoul in 2017 (3,500 Rooms) Seoul
- 44. Global vs. Korea 44 Global No.1 Korea No. 1 2008 2018
- 45. Value Proposition 45 Proven Market Time to Market o Pivoting to Focus on Korea Market(Intrabound, Outbound) o New Regulation to Open Home Sharing Market o High Entrance Barrier: Platform, Two-sided Market Ready to Grow o Position as the Local Leader: Airbnb of Korea o Listings: 7,0000 Rooms o Global Platform and Service and Engineering Team o Differentiated Value: Fee Free, Quality Guaranteed o Anchor Service: Hanokstay1000 o Global and Local Collaboration Network: NAVER, Tujia Team with Market Experience and Expert
- 46. 46 Intrabound Market Outbound: Japan Funding for Expansion 2012 2018 Market Learning Grow 46
- 47. X Boost Economy + Social Innovation Sharing Economy
- 48. It Just Begins