This document discusses the concept of shared value and how businesses can address social and environmental issues through their core operations and business models. It provides examples of companies that have successfully embraced shared value approaches, such as Patagonia's sustainability initiatives and its message to "reduce, reuse, repair, and recycle". The document argues that shared value is not optional but is the future, and that businesses and society need each other to solve systemic problems.

1. ©copyright. Developed by Santiago Covelli. all rights reserved.

3. 2.00000054
BT.COINS
ASHLEYMAD..
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4. ©copyright. Developed by Santiago Covelli. all rights reserved.
3,923,539 views (1 day)
"Slow Jam the News"
with President Obama.
https://www.youtube.com/watch?v=ziwYbVx_-qg

5. SHARED
VALUE
CREA-
TIVITY+
SANTIAGO COVELLI / PAOLA ALDAZ
@SANTICOVELLI / @PBIERE
ACTIVISM

6. ´´I'M NOT A SOCIAL PROBLEM
GUY. I'M A GUY THAT WORKS
WITH BUSINESS, HELPS
BUSINESS MAKE MONEY´´,
- MP
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7. RETHINKING
CAPITALISM,
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9. RELATIONSHIPBUSINESSES & SOCIETY
PROBLEM
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https://www.youtube.com/watch?v=qhbliUq0_r4
1.940.410 views
Stop Coca-Cola trashing Australia.
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11. VIEW VALUE CREATION
NARROWLY, OPTIMIZING SHORT-
TERM FINANCIAL PERFORMANCE
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12. MISSING THE MOST
IMPORTANT CUSTOMER
NEEDS AND IGNORING THE
BROADER INFLUENCES THAT
DETERMINE THEIR LONGER-
TERM SUCCESS.
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13. PROBLEMS
=
THREATS ($)
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14. SYSTEMIC
PROBLEMS,
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15. ECONOMIC,
ENVIRONMENTAL,
SOCIAL,
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´´THERE´S AN AWKWARD
REALITY. WE´RE NOT
MAKING FAST ENOUGH
PROGRESS. WE´RE NOT
WINNING ´´, - MP

17. BUT, TODAY WE LIVE A TURNING
POINT, IT SEEMS THAT HUMAN
BEINGS MUST CHANGE THEIR
LIFESTYLES, CONSUMER STYLES,
INTERACTION WITH EACH [...]
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https://www.youtube.com/watch?v=qhbliUq0_r4
2.643.038 views
A Cheesy Love Story.
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19. POWER OF
INFORMATION,
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20. REVOLUTION,
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21. EVOLUTION,
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22. THE BIGGEST SOCIAL
PROBLEMS, ARE THE
BIGGEST BUSINESS
OPPORTUNITIES,
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23. OPORTUNITIES,
IGNORE=RISK
EMBRACING=VALUE
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24. IGNORE=RISK
GREEN PEACE VS LEGO
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25. https://www.youtube.com/watch?v=qhbliUq0_r4
7.739.784 views
LEGO: Everything is NOT awesome.
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26. EMBRACING=VALUE
PATAGONIA
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29. REDUCEWE. MAKE USEFUL GEAR THAT LAST A LONG TIME
YOU. DON´T BUY WHAT YOU DON´T NEED
REPAIRWE. HELP YOU REPAIR YOUR PATAGONIA GEAR
YOU. PLEDGE TO FIX WHAT´S BROKEN
REUSE
WE. HELP FIND A HOME FOR PATAGONIA GEAR YOU NO
LONGER NEES
YOU. SELL OR PASS IT ON
RECYCLEWE. WILL TAKE BACK YOUR PATAGONIA GEAR THAT IS
WORM OUT
YOU. PLEDGE TO KEEP YOUR STUFF OUT OF THE LANCHILL AND
INCINERATOR
REIMAGINE
TOGETHER WE REIMAGINE A WORLD WHERE WE TAKE
ONLY WHAT NATURE CAN REPLACE
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30. SHARE VALUE
INNOVATION,
CREATIVITY,
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31. ©copyright. Developed by Santiago Covelli. all rights reserved.
1. RECONCEIVING
PRODUCTS,
MARKETS &
MARKETING,

32. 2. REDEFINING
PRODUCTIVITY
IN YOUR VALUE
CHAIN,
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33. 3. CLUSTER
DEVELOPMENT,
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34. CREATE SHARED VALUE
IS NOT AN OPTION IS
THE FUTURE,
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35. Ideas Are Scary.
https://www.youtube.com/watch?v=sfmQvc6tB1o
659.361 views
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36. BUT, IS NOT JUST
ABOUT MONEY AND
NEW BUSINESS
OPPORTUNITIES [...]
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IDEAS,

37. BECOME AN
AGENT OF
CHANGE,©copyright. Developed by Santiago Covelli. all rights reserved.

38. INDIVIDUAL
LEADERSHIP
INCLUSIVE
LEADERSHIP
=
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39. CONNECTED
THROUGH
COMMON VALUES,
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40. FROM GROUPS
WITH COMMON
IDEAS TO
MOVEMENTS WITH
COMMON CAUSES,©copyright. Developed by Santiago Covelli. all rights reserved.

41. FROM INSPIRE TO
MOBILISE,
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42. TRANSFORMING
THE PERCEPTION
OF KOL
&CONSUMERS,
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43. BUSINESS AND
SOCIETY NEEDS
EACH OTHER,
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44. ©copyright. Developed by Santiago Covelli. all rights reserved.

45. UNICEF Tap Project.
https://www.youtube.com/watch?v=RyjTg4w-J7A
19.170 views
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46. ©copyright. Developed by Santiago Covelli. all rights reserved.
´SHARED VALUE: ADDRESSING A
SOCIAL ISSUE WITH A BUSINESS
MODEL´, - MP

47. THIS IS SERIOUS,
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48. 130.000 HA DEFORESTED (YEAR)
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49. -10 YEARS OF LIFE EXPECTANCY
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50. WATER CRISIS TO HIT EARTH IN 2025
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51. IT´S TIME TO
CHANGE,
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52. @SANTICOVELLI
THANK YOU,
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@pbiere

53. ©copyright. Developed by Santiago Covelli - Tivuron Communications. All rights reserved. No part of this presentation may be
copy, reproduced, distributed, or transmitted in any form © 2015 - highly restricted and confidential. *Images & material used
in this presentation are for reference and can´t be used with a commercial purposes, Only for academic purposes*