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CIPR Cymru Wales
        26th March 2013
@dantyte @mattappleby
                #ciprsm
Beginning- middle- end
• The back story
• The content
• Takeaway tips
2010- CIPR Social Media Panel
Let’s write a book!
Brushes with celebrity…
Old media…
Part I: Changing Media, Changing
PR
Part II: Planning
Part III: Networks
Part IV: Online Media Relations
Part V: Monitoring and
Measurement
Part VI: Skills
Part VII: Industry Change
Part VIII: The Future
Sell-ins made easy(ier)
Wikimedia
Mobile
Don’t give up on Google+
Community contribution
Social Summers 2013
April 18th- Hyperlocal
May 23rd - Nominet
June 20 - Wiki
        th

July 18th- Banking/Finance
Aug 15th- Public Sector
Sept 19th- The future
What the Romans did for us…
Bloggers are people too
What blogging can do for you
thinkwithgoogle.com
The new PR etiquette
@dantyte   @mattappleby

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Editor's Notes

  1. Set up in 2010 to look at issues such as: online reputation developments convergence in marketing communications best practice social media measurement Wikimedia on guidelines for PR professionals using Wikipedia for clients Social Media Best Practice Guidelines- May Template/matrix of skills/descriptions of the future public relations practitioner Social media and the law
  2. And… The internet of things – a network of objects not historically connected. RFID tags are the key – packages in a warehouse, cows being milked, passengers on the tube. How are your products transformed if they can talk to you? How are your services impacted by knowing in real time how they are being used? How will this impact on PR and customer service?
  3. Get closer to the media Learn about them- what team they support, what interests them, where they’re going on holiday, their opinion about the news Which can help when pitching your own story- help second guess their reaction Use lists to find journalists on Twitter
  4. Think about the communities you’re part of and how you could lead thinking/debate- groups/pages/feeds etc you could set up and own the issue- so if you specialise in Healthcare could you set up a Welsh Healthcare group.