2. My name is Catherine Baylor Wickes and I’m currently a sophomore at the
George Washington University in Washington, D.C.. I am currently on the
Pre-Med track and am planning on a major in English. I have always been
interested in medicine and helping others. My love and ease for writing has
led me to a major in English, a welcomed balance to my many science
courses. While my chosen field of study does not directly relate to fashion
and marketing, I believe that being Pre-Med does indicate my strong work
ethic and ambition. One of the many reasons I would love to be a Vince
Camuto Rep is that I have always toyed with the idea of pursuing a career in
fashion and marketing; I believe this experience would really finalize whether
I should pursue a career in fashion.
3. My Name is Baylor and I’m a Shopaholic
A sneak peek into my closet shows only a fraction of my plethora of fashion. I’m admittedly a
happy shopaholic, frequenting a variety of stores including Nordstroms, Free People, and my
favorite hometown boutiques and vintage stores. My favorite brands include Chanel, J Brand,
BCBG, Pour la Victoire, and, of course, Vince Camuto. I tend to partake in the trends that suit my
body and style but don’t wed myself to the ins and outs of fashion. I do like to stay up-to-date by
browsing my favorite fashion blogs, as shown above.
4. My Fashion Flare
This is a new outfit of mine that I’m
dying to break out once I get back to
school. My Everly cobalt top is from the
website Tobi and one of my favorite
pieces since it can be worn under a
blazer for work or, as seen here, dolled
up for a night out with friends. The
leather skirt is a recent purchase from
Free People and is my own nod to the
leather trend. The shoes are none other
than my Vince Camuto booties. I love
these shoes because they’re comfortable
and dressy, perfect for a night in the
city. The leopard printed heel also adds
a touch of sexiness to any outfit.
5. My Idol: Jennifer Lawrence
My fashion idol is Jennifer Lawrence. Her endlessly elegant style embraces classic
silhouettes to flatter her curvy and athletic body in a way that is never trying too hard. She’s
never too trendy or girly, always sophisticated and sexy. And we both love the color red.
6. Retail Experience
Two of the companies that I have worked for are Turner & Co. and Trail Creek
Outfitters, both of which are retail stores. Turner & Co. is a boutique that travels
to horse shows all over the east coast while TCO is an outerwear and outdoor
gear retailer. I had worked part-time for Turner & Co. every summer since I was
14 until this year, when I worked for Trail Creek Outfitters. My experience in
retail would be very helpful as a rep because I know how to present different
products and tap into customers needs and produce the necessary selling points.
7. My GW Life
At George Washington University, I am an active member in several organizations,
most notably the Delta Gamma sorority. I am the Director of Chapter Archives of the
Beta Rho Chapter, meaning that it is my responsibility to document all philanthropy,
fraternity, sisterhood, and Greek Life events in which our chapter participates. I must
photograph our sisters participating in these events and also must fill out an evaluation
of each event, which must then be submitted to the National Delta Gamma
Committee. I’m also active in two honor societies as well as the club lacrosse team.
8. My Family and Friends
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9. Vince Camuto and Me
I am a dedicated worker in My personal collection:
everything I do but truly devote
myself to projects that I enjoy, and
Vince Camuto and I have had a long-
term love affair. As a loyal customer,
I understand the brand and the
clientele that it attracts. I believe that
GW is an ideal consumer for Vince
Camuto, especially if marketed
correctly. As a member of the Delta
Gamma sorority, the National
Society of Collegiate Scholars, and
the Golden Key Honour Society, I
have the necessary connections to
help the brand flourish on campus.
10. Promotional Ideas
I have many ideas to promote the Vince Camuto brand at GW. Social media outlets like
Facebook and Twitter have proven to be great resources and I plan on continuing and
improving their use at GW. Also, the GIN System, which is a site that many sororities
use to post announcements, questionnaires, and take surveys, would be a great way to tap
into the Greek community. In addition, taking advantage of GW’s space like U-Yard and
Kogan Plaza to set up tables and pass out information about the brand would spread
awareness of the brand.
