This document discusses the stereotypes and misconceptions around skateboarding culture. It aims to educate people on the true values of skateboarding by showing its positive light and disclaiming negative media portrayals. Skateboarding is described as having many faces that make its image hard to grasp, breeding speculation and misconceptions. The document highlights different skateboarding subcultures defined by music, terrain, and attitude rather than just the mainstream stereotypes promoted by competitions and retail.