This document discusses how international corporate collaborations can use the internet and technology. It identifies four keys to success: building an international network, understanding reputation, making effective use of technology, and planning to dominate. The document recommends using online tools like search engines, social media, employee networking platforms and databases to connect with partners globally and maximize opportunities while reducing risks. It emphasizes how technology can help break down geographical barriers and facilitate the development of strategic partnerships.

1. International Corporate
Collaborations
Using the internet

2. Asa Cox
14 years generic pharma
API, C/M, Dossiers, BD
Generic Pharma 2.0
- Data, licensing, BD
- Technology, marketing
- Advice & consulting
- Europe, N.A, LATAM
www.
genericpharma20.com
genericlicensing.com
biosimilarlicensing.com
findapharma.com
Twitter
generic_pharma
LinkedIn
asa_cox

4. 4 keys to success
• An international network
• Understand reputation
• Make effective use of technology
• Plan to dominate
The world is becoming
increasingly
connected online.
Social media marketing
spending by
business-to-business
companies is
expected to grow by 43.3%
and hit $54 million in 2014
Outsell and Forrester Research

5. You want an international
network

6. You want an international
network
• Maximize opportunity, reduce risk
• Network better than a sales team
• Learn more in less time
• More informed decisions
Pharma companies across the
globe are using internet
technology for networking,
developing new partnerships,
web based data capture, mining,
reporting, for sales and
marketing.

7. Reputation is vital
Today, as much as 75% of a company's value
is based on an intangible, hard-to-measure asset:
reputation. While reputation may be the
most important asset, it is also the most
difficult to protect

8. Reputation is vital
• It is the foundation of future profits
• More important in generic industry
• Can be proactively developed
• Develop deeper relationship with clients

9. Technology is simple & effective

10. Technology is simple & effective

11. Technology is simple & effective

12. Technology is simple & effective

13. Technology is simple & effective
• Search Engines – Be found!
• Employee networking
• Internet databases
• Online trade shows

14. I am connected to the industry

15. Technology is simple & effective
70 Million users
200 Countries
166, 649
people in pharma
20%
Owner, CEO,
Director, VP
USA: 79,689 (24%)
UK: 11,058 (25%)
Germany: 1679 (27%)
Japan: 1247 (25%)
11, 252
pharma companies

16. Technology is simple & effective
195, 977
Chinese users
2,620
Pharma executives
(23%)
10, 699
Chinese
companies
95 Pharma
China Pharma users:
0.016%
China Pharma
companies:
0.008%

17. Plan to dominate
Technology breaks down
geographical barriers by
being able to create
relationships with people all
over the world who want to
find your
organization

18. Plan to dominate
• Reach into new & emerging markets
• Communicate the vision
• Build strategic partnerships today
• Use technology to differentiate

19. 4 keys to success
• An international network
• Understand reputation
• Make effective use of technology
• Plan to dominate

20. You can do it!

21. Thank
you!