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PUBLIC 
HSBC AGRICULTURE 
SETTING THE SCENE FOR 2015 
23 October 2014 
Allan Wilkinson 
Head of Agriculture 
allanwilkinson@hsbc.comMobile 07836 536150
PUBLIC 
GLOBAL FOOD PRICE INDICES 
Source: Food Price Index, UN FAO
PUBLIC 
WORLD POPULATION RANKING - MILLIONS 
Source: US Census Bureau International Database
PUBLIC 
Source: Arla
PUBLIC 
UK TOTAL INCOME FROM FARMING 
(Real Terms) 
Source DEFRA 8 May 2014 
2.8 
3.4 
3.2 
3 2.99 3.1 
4.5 4.6 
4.4 
5.5 
4.8 
5.5 
2.76 
2.9 2.9 3 
3.3 
3.6 
3.47 3.48 
3.24 3.33 
2.9 
2.66 
0 
1 
2 
3 
4 
5 
6 
7 
8 
0.50 
0.55 
0.60 
0.65 
0.70 
0.75 
0.80 
0.85 
0.90 
0.95 
1.00 
TIFF 
Exchange Rate 
Direct Support 
Exchange Rate € to £ 
* 
*Estimate 
£ Billions 
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
EVOLUTION OF THE CAP 
PUBLIC
Long term supply 
Source: Savills Research 
PUBLIC
A SECOND YEAR OF GLOBAL GRAIN SURPLUS-stocks not a concern for spot markets 
PUBLIC 
Source: FAO
GLOBAL WHEAT SUPPLY AND DEMAND – a second strong year but major segmentation 
PUBLICSource: USDA
KEY GLOBAL WHEAT PRODUCERS – quantity not an issue 
PUBLIC 
Source: EU Commission,Statistics Canada, ABARES,USDA,IGC
KEY WHEAT IMPORTERS –as suspected, there is not a consistent trend from ChinaPUBLIC 
Source: IGC
EU WHEAT SUPPLY AND DEMAND –exports rather than stocks should be the current focus 
PUBLIC 
Source: EU Commission
UKRAINE IS ONE OF THE KEY EXPORTERSUKRAINE CROP PRODUCTION / EXPORT POTENTIAL IS HUGE, ESSENTIAL LOGISTICS ARE ADEQUATE, PERFECT LOCATION 
PUBLIC 
Source:USDA
GRAIN PRODUCTION UPS AND DOWNS 
PUBLIC 
Source: UkrAgroConsult
UKRAINE: CORN EXPORT BY DESTINATION 2013/14 
PUBLICSource: UkrAgroConsult
UKRAINE HAS 15 MAJOR PORTS ON THE BLACK SEA AND ANOTHER 3 ON THE AZOV SEA 
PUBLIC 
Source: UkrAgroConsult
PUBLIC 
Long Term FundamentalsManaging Volatility-80-60-40-20020406080Year 1Year 2Year 3Year 4Year 5 Profit
PUBLIC 
Long Term Fundamentals 
Managing Volatility 
-80 
-60 
-40 
-20 
0 
20 
40 
60 
80 
Year 1 Year 2 Year 3 Year 4 Year 5 
Output Price 
High unit costs 
Med unit costs 
Low unit costs
PUBLIC
PUBLIC 
HSBC’S TOP 10 TIPS IN 2014 
Few farms operate at their true economic optimum 
The difference between the best and worst was large –now its enormous 
Does expansion increase/decrease profitability + cash? 
Benchmarking and Budgeting are VITAL 
The biggest variable in a business is YOU 
The customer and consumer are king 
Charles Darwin was right about dinosaurs –be adaptable 
Know who your competitor is, what they do, and why? 
Collaborate with your neighbour 
VOLATILITY IS HERE TO STAY
PUBLIC 
THANK YOU
PUBLICHSBC AGRICULTURE 
SETTING THE SCENE FOR 2015 
23 October 2014 
Allan Wilkinson 
Head of Agriculture 
allanwilkinson@hsbc.comMobile 07836 536150

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Setting the Scene

  • 1. PUBLIC HSBC AGRICULTURE SETTING THE SCENE FOR 2015 23 October 2014 Allan Wilkinson Head of Agriculture allanwilkinson@hsbc.comMobile 07836 536150
  • 2. PUBLIC GLOBAL FOOD PRICE INDICES Source: Food Price Index, UN FAO
  • 3. PUBLIC WORLD POPULATION RANKING - MILLIONS Source: US Census Bureau International Database
  • 5. PUBLIC UK TOTAL INCOME FROM FARMING (Real Terms) Source DEFRA 8 May 2014 2.8 3.4 3.2 3 2.99 3.1 4.5 4.6 4.4 5.5 4.8 5.5 2.76 2.9 2.9 3 3.3 3.6 3.47 3.48 3.24 3.33 2.9 2.66 0 1 2 3 4 5 6 7 8 0.50 0.55 0.60 0.65 0.70 0.75 0.80 0.85 0.90 0.95 1.00 TIFF Exchange Rate Direct Support Exchange Rate € to £ * *Estimate £ Billions 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 6. EVOLUTION OF THE CAP PUBLIC
  • 7. Long term supply Source: Savills Research PUBLIC
  • 8. A SECOND YEAR OF GLOBAL GRAIN SURPLUS-stocks not a concern for spot markets PUBLIC Source: FAO
  • 9. GLOBAL WHEAT SUPPLY AND DEMAND – a second strong year but major segmentation PUBLICSource: USDA
  • 10. KEY GLOBAL WHEAT PRODUCERS – quantity not an issue PUBLIC Source: EU Commission,Statistics Canada, ABARES,USDA,IGC
  • 11. KEY WHEAT IMPORTERS –as suspected, there is not a consistent trend from ChinaPUBLIC Source: IGC
  • 12. EU WHEAT SUPPLY AND DEMAND –exports rather than stocks should be the current focus PUBLIC Source: EU Commission
  • 13. UKRAINE IS ONE OF THE KEY EXPORTERSUKRAINE CROP PRODUCTION / EXPORT POTENTIAL IS HUGE, ESSENTIAL LOGISTICS ARE ADEQUATE, PERFECT LOCATION PUBLIC Source:USDA
  • 14. GRAIN PRODUCTION UPS AND DOWNS PUBLIC Source: UkrAgroConsult
  • 15. UKRAINE: CORN EXPORT BY DESTINATION 2013/14 PUBLICSource: UkrAgroConsult
  • 16. UKRAINE HAS 15 MAJOR PORTS ON THE BLACK SEA AND ANOTHER 3 ON THE AZOV SEA PUBLIC Source: UkrAgroConsult
  • 17. PUBLIC Long Term FundamentalsManaging Volatility-80-60-40-20020406080Year 1Year 2Year 3Year 4Year 5 Profit
  • 18. PUBLIC Long Term Fundamentals Managing Volatility -80 -60 -40 -20 0 20 40 60 80 Year 1 Year 2 Year 3 Year 4 Year 5 Output Price High unit costs Med unit costs Low unit costs
  • 20. PUBLIC HSBC’S TOP 10 TIPS IN 2014 Few farms operate at their true economic optimum The difference between the best and worst was large –now its enormous Does expansion increase/decrease profitability + cash? Benchmarking and Budgeting are VITAL The biggest variable in a business is YOU The customer and consumer are king Charles Darwin was right about dinosaurs –be adaptable Know who your competitor is, what they do, and why? Collaborate with your neighbour VOLATILITY IS HERE TO STAY
  • 22. PUBLICHSBC AGRICULTURE SETTING THE SCENE FOR 2015 23 October 2014 Allan Wilkinson Head of Agriculture allanwilkinson@hsbc.comMobile 07836 536150