The document discusses the four basic principles of proximity, alignment, repetition, and contrast that contribute to effective page layout and written communication. It provides examples of applying each principle across various pages, such as grouping related content through proximity on page 15, aligning elements on pages 34 and 35, repeating a style on page 55, and contrasting layouts on pages 66 through 69.

1. Pages in color
The four basic principles
Proximity
Alignment
Repetition
Contrast

2. Good written communication depends on an attractive page layout.

3. Proximity – page 15

4. Pages 16 and 17

5. p. 24

6. p. 25

7. Alignment
p. 34

8. Alignment
p. 35

9. A subtle lack of alignment
p. 44

10. p. 45

11. Repetition
p. 55

12. p. 55

13. Contrast
p. 66

14. p. 67

15. p. 68

16. p. 69

17. p. 78

18. p. 79