This document discusses how transportation demand management (TDM) measures can incentivize and enable transit access. It provides examples of TDM strategies like guaranteed ride home programs, car sharing, and transit pass programs. These strategies help reduce barriers to transit use by providing first/last mile connections, flexibility, and financial incentives. The document also discusses "sticks" like commuter benefits ordinances that require employers to subsidize sustainable commuting options. Overall, TDM can help transit work better by making it more accessible and appealing compared to driving alone.