The document summarizes a 24-hour hackathon event held in Göteborg, Sweden from 8-9 October 2011 called "ISET - Innovation for Sustainable Everyday Travel". The event brought together 76 participants to develop digital service prototypes for sustainable transportation. Teams worked from various data sources and trends to develop 14 ideas which were then turned into working prototypes. The prototypes were evaluated on criteria like meeting user needs, sustainability, and business potential. Winners were selected such as Commutify which won best prototype and buynearby.se which won best team.

1. 8-9 October 2011 Lindholmen, Göteborg, Sweden Daniel Rudmark Viktoriainstitutet/Högskolan i Borås

2. ISET ” I nnovation for S ustainable E veryday T ravel ”

4. Publications! Publications!

6. SERVICE INNOVATION JAM HACKATHON

7. ONE COMMON GOAL

8. Develop a digital service prototype, that effectively facilitates sustainable everyday travel, today and tomorrow

9. IN 24H

10. 76 PARTICIPANTS

12. DESIGN COMPONENTS

13. DATA

14. 9 DATA PROVIDERS 19+ APIs

15. PERSONAS

16. 8 PERSONAS TO INSPIRE INNOVATION

17. TRENDS

18. 8 TRENDS AFFECTING PERSONAL TRANSPORTATION WAS PRESENTED

19. VISIONS

20. A DIALOGUE ABOUT THE FUTURE OF PERSONAL TRANSPORT

21. MY IDEA

22. 14 SELECTED USER GENERATED IDEAS WAS PRESENTED

23. BUSINESS MODEL CANVAS

24. THE TEAMS RECEIVED A CRACK COURSE IN BUSINESS MODELING

25. CRITERIA

26. MEETING TRAVELERS’ NEEDS: 150 P MEETING FUTURE NEEDS: 100 P USING ENV. PERF. DATA: 100 P SUSTAINABILITY VISIONS: 200 P SELLING DESCRIPTION: 100 P BUSINESS MODEL: 50 P EASE OF USE: 100 P FREE TESTABLE VERSION: 100 P COMPLEXITY TO FINALIZE: 100 P TOTAL: 1000 P

27. PROTOTYPES

28. Go Green Game by Fantastic 4 www.trafiklab.se/projekt/go-green-game TravelCheck by Born in Born www.trafiklab.se/projekt/travelcheck BeThere by Passion is Mandatory http://www.trafiklab.se/projekt/bethere Min Kollektivtrafik by Hemliga Byrån www.trafiklab.se/projekt/min-kollektivtrafik http://www.trafiklab.se/hplinfo Hållplatsinfo by Astando

29. Bilpolare.se by Popdevelop www.trafiklab.se/projekt/bilpolarese Social Trip The Levant http://www.trafiklab.se/SocialTrip Inkastaren by Krawaller http://www.trafiklab.se/projekt/inkastaren

30. Compass by D05IT Commutify by GREEN bITs www.trafiklab.se/projekt/compass www.trafiklab.se/projekt/commutify www.trafiklab.se/projekt/vido-timetraveller TIMETRAVELLER by Team VIDO TRAVELBOT by Cybercom www.trafiklab.se/projekt/travelbot buynearby.se by Team Visit www.trafiklab.se/projekt/visit-travelhack-buynearby Daily CO2 Emission (DCE) by Team GH www.trafiklab.se/projekt/team-gh

31. Pendla GBG by Team Logica www.trafiklab.se/projekt/pendlagbg av.ikel.se by Team Foo An hub by which travelers and traffic planners, operators or systems could share or be informed about traffic disturbances www.trafiklab.se/projekt/avvikelse LitenMenStor by Systemvetarna www.trafiklab.se/projekt/litenmenstor Flytta in by Kreativ Stuga www.trafiklab.se/projekt/flytta Find me a Ride by Code Monkeys www.trafiklab.se/projekt/find-me-ride Go ’ Tid by Mobisle Apps www.trafiklab.se/projekt/go-tid

32. trafiklab.se/travelhack2011bidrag

33. THE WINNERS

34. BEST PROTOTYPE AWARD SEK 60000 GREEN bITs Commutify BEST TEAM AWARD SEK 50000 Team Visit buynearby.se BRG AWARD BUSINESS COACHING Team Visit buynearby.se DEVELOPER RECOGNITION AWARD iPads Foo av.ikel.se COMMUTE GREENER AWARD DEVELOPER SUPPORT Code Monkeys Find me a ride