The private sector plays a key role in economic growth and job creation in developing countries, accounting for 60% of GDP, 80% of capital flows, and 90% of jobs. Involving the private sector in the national adaptation plan (NAP) process is important because the private sector will need to create climate-resilient jobs and goods/services, and help finance many adaptation actions. The private sector also has incentives to engage such as managing climate risks, accessing new markets, and complying with regulations. Governments can encourage private sector involvement by providing climate data and research, articulating the business case for adaptation, communicating long-term adaptation priorities, exploring private sector engagement strategies, and identifying private sector champions.