This presentation is step by step guide to market feasibility report. How to write market feasibility report. The factors and forces affecting the market. How the market can move. How are target market and their buying behaviour.
A marketing plan is a written document detailing the current situation with respect to customers, competitors, and the external environment and providing guidelines for objectives, marketing actions, and resource allocations over the planning period for either an existing or a proposed product or service.
The document provides guidance on developing a strategic marketing plan. It discusses the importance of understanding the market and developing goals and strategies. A good marketing plan should include: an analysis of the situation including strengths, weaknesses, opportunities, and threats (SWOT analysis); market research on the target customer and competition; goals and objectives; and strategies and methods for promotion, pricing, budget, and measuring results. Developing an effective marketing plan is important for business success.
This document provides guidelines for writing an effective business plan. It explains that the purpose of a business plan is both internal, to guide management, and external, to present the investment opportunity to potential investors or bankers. An effective plan summarizes the business idea, market, products/services, management team, and financial needs in the first page to capture reader interest. The document then outlines the key sections a business plan should include: a brief history, detailed product/service description, market and competitor analysis, marketing and operations plans, management objectives, and financial projections along with risks and potential returns.
Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007Prof Parameshwar P Iyer
The document provides an overview of the key components of a business plan, including an executive summary, industry and company analysis, market research, economics of the business, marketing plan, management team, financial plan, and appendices. It emphasizes that the business plan should demonstrate an understanding of customers' needs and have integrated financial projections with clear assumptions linking different statements like the income statement, balance sheet, and cash flow statement.
Entrepreneurship Summit Iit Kgp How To Write A Business Plan 03 11 2007Prof Parameshwar P Iyer
This presentation makes a strong case for engineers to turn their technical ideas into creative businesses. It explains the benefits of risk taking, taking ownership, and creatively innovating for new businesses. It also gives the do's and don'ts of writing an effective business plan.
The document discusses marketing plans and ongoing marketing evaluation. It provides details on:
1. The components and purpose of a marketing plan, including executive summary, market analysis, strategy, budget, and conclusion.
2. The marketing planning process and roles of different teams and specialists.
3. Tools for ongoing evaluation like marketing audits, which examine how marketing strategies are implemented and identify factors that impacted business.
4. The importance of understanding causality and executing plans well for ongoing marketing success.
The document provides guidance on developing a marketing plan for a new business venture. It discusses conducting an industry and competitor analysis, defining the target market through segmentation, establishing goals and objectives, and developing marketing strategies around product, price, placement, and promotion. The marketing plan should then be implemented, monitored, and adjusted as needed based on results.
This presentation is step by step guide to market feasibility report. How to write market feasibility report. The factors and forces affecting the market. How the market can move. How are target market and their buying behaviour.
A marketing plan is a written document detailing the current situation with respect to customers, competitors, and the external environment and providing guidelines for objectives, marketing actions, and resource allocations over the planning period for either an existing or a proposed product or service.
The document provides guidance on developing a strategic marketing plan. It discusses the importance of understanding the market and developing goals and strategies. A good marketing plan should include: an analysis of the situation including strengths, weaknesses, opportunities, and threats (SWOT analysis); market research on the target customer and competition; goals and objectives; and strategies and methods for promotion, pricing, budget, and measuring results. Developing an effective marketing plan is important for business success.
This document provides guidelines for writing an effective business plan. It explains that the purpose of a business plan is both internal, to guide management, and external, to present the investment opportunity to potential investors or bankers. An effective plan summarizes the business idea, market, products/services, management team, and financial needs in the first page to capture reader interest. The document then outlines the key sections a business plan should include: a brief history, detailed product/service description, market and competitor analysis, marketing and operations plans, management objectives, and financial projections along with risks and potential returns.
Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007Prof Parameshwar P Iyer
The document provides an overview of the key components of a business plan, including an executive summary, industry and company analysis, market research, economics of the business, marketing plan, management team, financial plan, and appendices. It emphasizes that the business plan should demonstrate an understanding of customers' needs and have integrated financial projections with clear assumptions linking different statements like the income statement, balance sheet, and cash flow statement.
Entrepreneurship Summit Iit Kgp How To Write A Business Plan 03 11 2007Prof Parameshwar P Iyer
This presentation makes a strong case for engineers to turn their technical ideas into creative businesses. It explains the benefits of risk taking, taking ownership, and creatively innovating for new businesses. It also gives the do's and don'ts of writing an effective business plan.
The document discusses marketing plans and ongoing marketing evaluation. It provides details on:
1. The components and purpose of a marketing plan, including executive summary, market analysis, strategy, budget, and conclusion.
2. The marketing planning process and roles of different teams and specialists.
3. Tools for ongoing evaluation like marketing audits, which examine how marketing strategies are implemented and identify factors that impacted business.
4. The importance of understanding causality and executing plans well for ongoing marketing success.
The document provides guidance on developing a marketing plan for a new business venture. It discusses conducting an industry and competitor analysis, defining the target market through segmentation, establishing goals and objectives, and developing marketing strategies around product, price, placement, and promotion. The marketing plan should then be implemented, monitored, and adjusted as needed based on results.
Sales forecasting provides estimates of future sales that are used for planning activities across various departments. There are 5 levels of sales forecasting including market potential, sales potential, actual sales forecasts, sales quotas, and sales budgets. Forecasting methods can be qualitative, relying on expert opinions, or quantitative, using statistical analysis of historical sales data. The sales forecast is then used to create a sales budget that projects revenues and allocates funds for selling expenses needed to achieve sales goals. The sales budgeting process involves developing the sales forecast, setting sales objectives and tasks, determining resource needs, and getting final budget approval.
The document provides guidance on developing a strategic marketing plan. It discusses the importance of understanding the market and target customers, and developing goals and strategies. A good marketing plan should include key elements like a business description, market research, pricing analysis, marketing goals and methods to track success. Developing an effective marketing plan is important to help businesses set goals and implement strategies to grow profits.
Here are the key steps Xiaomi likely took in Phase 1 of customer validation:
- Developed sales materials like website, brochures outlining specs and features of their affordable smartphones.
- Created marketing materials like social media pages to promote their value proposition of high-quality yet affordable phones.
- Defined their initial channel strategy of selling online-only to keep costs low.
- Created a sales roadmap based on customer needs identified during discovery like desire for latest specs at low prices.
- Worked with product team to finalize specs and features customers said they wanted at a disruptive price.
Phase 2: Selling to visionaries
- Launched an online flash sale model and sold out
This document provides an overview of marketing management and financial management. For marketing management, it defines the 4 Ps of marketing (product, price, place, promotion), discusses concepts like market segmentation and the difference between selling and marketing concepts. For financial management, it defines financial management, discusses its scope which includes accounting, economics, etc., and its functions such as estimating capital requirements, selecting sources of funds, and financial controls. It also discusses sources of finance categorized by time period of repayment, ownership, and sources of generation.
Marketing of financial services involves identifying customer needs and developing products and services to meet those needs profitably. It is more complex than marketing goods because financial services are intangible promises. Effective marketing of financial services defines clear objectives, collects customer information to identify needs, and determines the volume, cost, and profitability of reaching different customer segments. Key elements of a marketing strategy include focusing on customers, capturing growth opportunities through innovation and differentiation, ensuring quality, and using market segmentation to target distinct customer groups. Marketing customer information files (MCIFs) systems organize customer data to assist in identifying profitable segments and customers for cross-selling opportunities.
The double funnel 26.12.12 (final version)brianslider
The document outlines a 7 step strategy called the Double Funnel for improving B2B sales and marketing performance. The strategy involves understanding the market, developing strong messaging and positioning, reviewing the website and visitor journey, implementing inbound marketing tactics like SEO, social media and blogging, establishing marketing and sales funnels, and using measurement and analytics. The Double Funnel recognizes that marketing and sales are interconnected parts of generating qualified leads and sales.
This document outlines the product development process for new ventures. It discusses 8 key stages: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, 7) market testing, and 8) commercialization. For each stage, it provides details on the goals and activities involved such as generating product concepts, testing concepts with customers, developing a marketing plan, estimating costs and profits, creating product prototypes, and conducting market entry tests. The document emphasizes gathering customer feedback at multiple points to refine the product and marketing strategy.
Do you need to know about Financial (MiFID II) Product Governance? I have written a guide to help those needing more understanding on what Product Governance is. Let me know if you want any further guidance.
This document discusses market segmentation strategies. It defines segmentation as identifying customer groups that respond differently to offerings. A successful segmentation strategy couples identified segments with tailored offerings. Key factors for evaluating segmentation strategies are whether a competitive offering can be developed and maintained for the target segment, and if the resulting business is worthwhile given investment costs. Successful segmentation creates a dominant market position that is difficult for competitors to challenge. The document then provides examples of segmenting by customer characteristics like demographics, and product-related factors like usage and benefits sought. It stresses the importance of developing profiles for identified segments.
The document discusses developing an effective marketing plan for a business. It identifies the key components of a marketing plan, including describing the business, conducting a SWOT analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. An effective marketing plan provides direction and coordination for a business's strategic and tactical marketing efforts.
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
- Supply chain finance aims to optimize the availability and cost of capital within buyer-supplier supply chains. However, financing supply chains is challenging due to the involvement of smaller companies that have higher capital costs and must deal with larger companies extending payment terms.
- Providing flexible payment options to customers can increase sales, but it creates financial burdens for sellers. Larger companies have significant credit, billing and collection costs, while smaller companies rely on expensive capital to finance extended payment terms.
- Understanding these challenges is important as supply chains involve various company types delivering products to consumers, both domestically and globally, with trillions in trade payables outstanding.
One page template: Marketing Strategy, the formula to strategise your marketing strategy successfully. Follow these steps to generate a comprehensive marketing plan for your business. Includes your research through to action plan and key performance indicators.
This document provides guidance on starting a new business by outlining 7 key considerations for establishing a startup business. It discusses the importance of identifying customer needs, developing a core product or service, establishing a unique value proposition, understanding target customers and market segmentation, mapping the value chain process, assessing competition, and determining capital needs and return on investment. Later sections provide advice on choosing a business partner by looking for individuals who complement skills, share values, can be trusted, and demonstrate independence and responsibility. The overall document offers a framework for planning a new business by focusing on customer, product, financial, operational, and partnership factors.
The document discusses developing a marketing plan. It identifies the key components that should be included in a marketing plan, such as describing your business, conducting a situation analysis, defining your customers, setting sales forecasts and budgets, and identifying sales channels. An effective marketing plan will guide the strategic and tactical direction of a business.
The document discusses developing an effective marketing plan for a business. It identifies the key components of a marketing plan, including describing the business, conducting a situation analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. An effective marketing plan provides direction and coordination for a business's strategic and tactical marketing efforts.
Write a page to a page and half for each topic and read each topic a.docxedgar6wallace88877
Write a page to a page and half for each topic and read each topic and there attachment carefully and summarize
1-Mon Oct 28: The Conflict over Religious Authority in Post-Safavid Iran
Attached Files:
Attachment : Momen Akhbari School (1).pdf
Moojan Momen,
An Introduction to Shi’i Islam,
ch.6, 12.
2- Wed Oct 30: Imperial Reform Movements
Attached Files:
Tanzimat Decree (1).pdf
Tobacco Concession (2)pdf
25 Reform Movements (3) pptx
Cleveland,
Modern Middle East,
ch.5-6
Primary Sources:
Gulhane Edict (1839)
Hatt-i Humayun (1856)
Tobacco Concession
3- Fri Nov 1: Social and Intellectual Movements in the Early 20th Century
Attached Files:
alAfghani (1)
Abduh Theology of Unity (2)
.
Write a page discussing why you believe PMI is focusing BA as the fi.docxedgar6wallace88877
PMI focuses business analysis as the first step in the project management model because understanding requirements upfront helps define the scope and prevent issues down the road. Poor business analysis can negatively impact a project's success if the wrong objectives are identified or user needs aren't understood correctly. Validating ideas with citations is important to support opinions on why analysis is important for setting projects up for success.
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Sales forecasting provides estimates of future sales that are used for planning activities across various departments. There are 5 levels of sales forecasting including market potential, sales potential, actual sales forecasts, sales quotas, and sales budgets. Forecasting methods can be qualitative, relying on expert opinions, or quantitative, using statistical analysis of historical sales data. The sales forecast is then used to create a sales budget that projects revenues and allocates funds for selling expenses needed to achieve sales goals. The sales budgeting process involves developing the sales forecast, setting sales objectives and tasks, determining resource needs, and getting final budget approval.
The document provides guidance on developing a strategic marketing plan. It discusses the importance of understanding the market and target customers, and developing goals and strategies. A good marketing plan should include key elements like a business description, market research, pricing analysis, marketing goals and methods to track success. Developing an effective marketing plan is important to help businesses set goals and implement strategies to grow profits.
Here are the key steps Xiaomi likely took in Phase 1 of customer validation:
- Developed sales materials like website, brochures outlining specs and features of their affordable smartphones.
- Created marketing materials like social media pages to promote their value proposition of high-quality yet affordable phones.
- Defined their initial channel strategy of selling online-only to keep costs low.
- Created a sales roadmap based on customer needs identified during discovery like desire for latest specs at low prices.
- Worked with product team to finalize specs and features customers said they wanted at a disruptive price.
Phase 2: Selling to visionaries
- Launched an online flash sale model and sold out
This document provides an overview of marketing management and financial management. For marketing management, it defines the 4 Ps of marketing (product, price, place, promotion), discusses concepts like market segmentation and the difference between selling and marketing concepts. For financial management, it defines financial management, discusses its scope which includes accounting, economics, etc., and its functions such as estimating capital requirements, selecting sources of funds, and financial controls. It also discusses sources of finance categorized by time period of repayment, ownership, and sources of generation.
Marketing of financial services involves identifying customer needs and developing products and services to meet those needs profitably. It is more complex than marketing goods because financial services are intangible promises. Effective marketing of financial services defines clear objectives, collects customer information to identify needs, and determines the volume, cost, and profitability of reaching different customer segments. Key elements of a marketing strategy include focusing on customers, capturing growth opportunities through innovation and differentiation, ensuring quality, and using market segmentation to target distinct customer groups. Marketing customer information files (MCIFs) systems organize customer data to assist in identifying profitable segments and customers for cross-selling opportunities.
The double funnel 26.12.12 (final version)brianslider
The document outlines a 7 step strategy called the Double Funnel for improving B2B sales and marketing performance. The strategy involves understanding the market, developing strong messaging and positioning, reviewing the website and visitor journey, implementing inbound marketing tactics like SEO, social media and blogging, establishing marketing and sales funnels, and using measurement and analytics. The Double Funnel recognizes that marketing and sales are interconnected parts of generating qualified leads and sales.
This document outlines the product development process for new ventures. It discusses 8 key stages: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, 7) market testing, and 8) commercialization. For each stage, it provides details on the goals and activities involved such as generating product concepts, testing concepts with customers, developing a marketing plan, estimating costs and profits, creating product prototypes, and conducting market entry tests. The document emphasizes gathering customer feedback at multiple points to refine the product and marketing strategy.
Do you need to know about Financial (MiFID II) Product Governance? I have written a guide to help those needing more understanding on what Product Governance is. Let me know if you want any further guidance.
This document discusses market segmentation strategies. It defines segmentation as identifying customer groups that respond differently to offerings. A successful segmentation strategy couples identified segments with tailored offerings. Key factors for evaluating segmentation strategies are whether a competitive offering can be developed and maintained for the target segment, and if the resulting business is worthwhile given investment costs. Successful segmentation creates a dominant market position that is difficult for competitors to challenge. The document then provides examples of segmenting by customer characteristics like demographics, and product-related factors like usage and benefits sought. It stresses the importance of developing profiles for identified segments.
The document discusses developing an effective marketing plan for a business. It identifies the key components of a marketing plan, including describing the business, conducting a SWOT analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. An effective marketing plan provides direction and coordination for a business's strategic and tactical marketing efforts.
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
- Supply chain finance aims to optimize the availability and cost of capital within buyer-supplier supply chains. However, financing supply chains is challenging due to the involvement of smaller companies that have higher capital costs and must deal with larger companies extending payment terms.
- Providing flexible payment options to customers can increase sales, but it creates financial burdens for sellers. Larger companies have significant credit, billing and collection costs, while smaller companies rely on expensive capital to finance extended payment terms.
- Understanding these challenges is important as supply chains involve various company types delivering products to consumers, both domestically and globally, with trillions in trade payables outstanding.
One page template: Marketing Strategy, the formula to strategise your marketing strategy successfully. Follow these steps to generate a comprehensive marketing plan for your business. Includes your research through to action plan and key performance indicators.
This document provides guidance on starting a new business by outlining 7 key considerations for establishing a startup business. It discusses the importance of identifying customer needs, developing a core product or service, establishing a unique value proposition, understanding target customers and market segmentation, mapping the value chain process, assessing competition, and determining capital needs and return on investment. Later sections provide advice on choosing a business partner by looking for individuals who complement skills, share values, can be trusted, and demonstrate independence and responsibility. The overall document offers a framework for planning a new business by focusing on customer, product, financial, operational, and partnership factors.
The document discusses developing a marketing plan. It identifies the key components that should be included in a marketing plan, such as describing your business, conducting a situation analysis, defining your customers, setting sales forecasts and budgets, and identifying sales channels. An effective marketing plan will guide the strategic and tactical direction of a business.
The document discusses developing an effective marketing plan for a business. It identifies the key components of a marketing plan, including describing the business, conducting a situation analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. An effective marketing plan provides direction and coordination for a business's strategic and tactical marketing efforts.
Write a page to a page and half for each topic and read each topic a.docxedgar6wallace88877
Write a page to a page and half for each topic and read each topic and there attachment carefully and summarize
1-Mon Oct 28: The Conflict over Religious Authority in Post-Safavid Iran
Attached Files:
Attachment : Momen Akhbari School (1).pdf
Moojan Momen,
An Introduction to Shi’i Islam,
ch.6, 12.
2- Wed Oct 30: Imperial Reform Movements
Attached Files:
Tanzimat Decree (1).pdf
Tobacco Concession (2)pdf
25 Reform Movements (3) pptx
Cleveland,
Modern Middle East,
ch.5-6
Primary Sources:
Gulhane Edict (1839)
Hatt-i Humayun (1856)
Tobacco Concession
3- Fri Nov 1: Social and Intellectual Movements in the Early 20th Century
Attached Files:
alAfghani (1)
Abduh Theology of Unity (2)
.
Write a page discussing why you believe PMI is focusing BA as the fi.docxedgar6wallace88877
PMI focuses business analysis as the first step in the project management model because understanding requirements upfront helps define the scope and prevent issues down the road. Poor business analysis can negatively impact a project's success if the wrong objectives are identified or user needs aren't understood correctly. Validating ideas with citations is important to support opinions on why analysis is important for setting projects up for success.
Write a page of personal reflection of your present leadership compe.docxedgar6wallace88877
This document asks the reader to write a journal entry reflecting on their present leadership competencies, possible adjustments to their leadership approach, and how it relates to concepts of communication, leadership, and power and politics. The reflection should demonstrate a high level of understanding by adequately integrating authoritative sources with in-text citations in APA format.
Write a page of compare and contrast for the Big Five Personalit.docxedgar6wallace88877
Write a page of compare and contrast for the Big Five Personality Model against the MBTI. Attached some info below.
Based on what you have learned thus far, how might the MBTI lack for strong supporting evidence as opposed to the Big Five Model? Thoroughly explain.
After doing so discuss how the Big Five Traits could predict behavior at your place of employment. What could be some advantage of doing so?
What might be some disadvantages? Thoroughly explain.
Please be sure to validate your opinions and ideas with intext citations and references in APA format.
.
Write a page of research and discuss an innovation that includes mul.docxedgar6wallace88877
Write a page of research and discuss an innovation that includes multiple innovation types (per Keely). Discuss the types of innovation involved and comment on how you feel this combination could potentially create a sustainable competitive advantage for the business. Be sure to include references in APA format with intext citations.
.
Write a page answering the questions below.Sometimes projects .docxedgar6wallace88877
Write a page answering the questions below.
Sometimes projects fail. Such failure can be contributed to unreasonable time constraints, poorly estimated financial estimates, poorly systematized planning process or organizational goals not understood at lower organizational levels.
As a project manager, what key factors are absolutely vital to prevent such failure?
Discuss the role of the leader and manager in a project environment or project initiative.
Be sure to identify how the duties of project managers reinforce the role of leadership. Use real-life examples.
Please be sure to validate your opinions and ideas with citations and references in APA format.
.
Write a one-paragraph summary of one of the reading assignments from.docxedgar6wallace88877
Write a one-paragraph summary of one of the reading assignments from the textbook.
Reading assignments to choose from are
from Beowulf - trans. Burton Raffel
Children - Slawomir Mrozek
The Jar - Luigi Pirandello
Death of a Tsotsi - Alan Paton
Judges Must Balance Justice vs. Young Lives - Patricia Edmonds
Youth Violent Crime Keeps Climbing - J.L. Albert
Action Will Be Taken: An Action-Packed Story - Heinrich Boll
from The Life of Henry the Fifth - William Shakespeare
Speech, May 13, 1940 - Winston Churchill
The Thrill of the Grass - W.P. Kinsella
from Night - Elie Wiesel
This Too Is Everything - Shu Ting
A Marriage Proposal - Anton Chekhov
There's plenty more reading assignments in the book. If you can help me but need more choices let me know. Thanks
.
Write a one-paragraph summary of this article.Riordan, B. C..docxedgar6wallace88877
Write a one-paragraph summary of this article.
Riordan, B. C., Flett, J. A. M., Hunter, J. A., Scarf, D., & Conner, T. S. (2015). Fear of missing out (FoMO): the relationship between FoMO, alcohol use, and alcohol-related consequences in college students.
Journal of Psychiatry and Brain Functions
,
2
(1), 9. https://doi.org/10.7243/2055-3447-2-9
.
Write a one-paragraph response to the following topic. Use the MLA f.docxedgar6wallace88877
Write a one-paragraph response to the following topic. Use the MLA format, and do not write in the first or second person. In addition, do not use contractions. Give specific details and examples to support your stance.
Many people in America still struggle with the concept of interracial dating. Is dating people of other races a sign of tolerance or of self-hatred? Should individuals date within their own race as a show of cultural pride or date other races as a way of combating racism and moving closer to equality? Originate your own ideas with vivid details and examples to support your stance. No secondary sources should be included in this response.
.
Write a one-page rhetorical analysis in which you analyze the argume.docxedgar6wallace88877
Write a one-page rhetorical analysis in which you analyze the argument in the passage from “The Crisis” through three lenses:
•Identify the parts of his argument and explain how they work together to build an effective argument
•Identify and explain the impact of persuasive techniques
•Explain how Paine “enters the conversation” about the topic in his argument
.
Write a one pageliterature review of your figure( FIGURE A.docxedgar6wallace88877
Write a one page
literature review of your figure
( FIGURE ASSIGNED 6 d-g)
Abstract: What is the question they were trying to answer, and what were their overall conclusions
Introduction: Introduce, briefly, the endomembrane system and how proteins move back and forth. Describe the importance of the KDEL sequence. What is the question they are trying to answer in your figure? How does this question relate to the larger context of the whole paper?
Body: What technique are they using? Briefly describe the technique. For each experiment tell me specifically what the variables are from that technique for that experiment (so which antibody are they using, and how did they prepare the samples) . How can that particular antibody or preparation help them to answer their question. What were their observations? What do they see?
Conclusions: What do they conclude from this figure or part of a figure?
This description, must be IN YOUR OWN WORDS. Focus, on the parts of the signaling cascade that they are trying to understand.
.
Write a one page-paper documenting the problemneed you wish to .docxedgar6wallace88877
Write a one page-paper documenting the problem/need you wish to address for the
Community Need Project Proposal, due in Week 6
, and the important stakeholders related to your project. Why is this a need in your community? Who is involved in this problem and why are they important?
homelessness in San Antonio TX
.
Write a one page report on Chapter 1 and 2 with the same style of mo.docxedgar6wallace88877
Write a one page report on Chapter 1 and 2 with the same style of module 1 assignment and it's requirement. Please add subtitle to your paper including a name for your paper, major topics under consideration, conclusion (a paragraph of personal
experience
) and a reference list. Keep your citations and references as a evidence for the midterm and final.
.
Write a one page reflection about the following1) Identify .docxedgar6wallace88877
Write a one page reflection about the following:
1) Identify the key messages about being female that you saw in tv and magazine adds, including movies.
2) Do you feel the media/images affect both sexes the same? If not, why not?
3) Have you found your sense of self affected by media images? In what ways?
.
Write a one page paper on the question belowSome of the current.docxedgar6wallace88877
Write a one page paper on the question below:
Some of the current trends in the delivery of value (channels, logistics, supply chain) include e-commerce; VMS; use of multi-channel approaches; mobile commerce; social retailing; and more. From your own research, discuss how two companies are using are using these techniques to improve their delivery of value to consumers.
.
Write a one page paper (double spaced) describing and discussing the.docxedgar6wallace88877
Write a one page paper (double spaced) describing and discussing the following ethical concepts found in chapter 1; logical, factual and normative. You may use definitions or scenarios in your writing. The goal of this paper is to gain a level of understanding of all three (logical, factual and normative).
Textbook:
1.
Logical, or formal, statements
are definitions or statements derivable from
definitions, including the entirety of mathematical discourse (e.g., “2
+
2
=
4,”
or “A square has four equal sides”). Such statements can be
verified by a for
-
mal procedure
(“recourse to arithmetic”) derived from the same definitions
that control the rest of the terms of the field in question (i.e., the same axioms
define “2,” “4,” and the procedure of “addition”; the four equal sides and right
angles define the “square”). True formal statements are
analytic
:
they are true
logically, necessarily, or by the definitions of the terms
. False statements in
this category are
self–contradictory
. (If you say, “2
+
2
=
5,” or start talking
about “round squares,” you contradict yourself, for you assert that which can-
not possibly be so—you conjoin ideas that are incompatible). A logically true
or logically valid statement can never be false, or disproved by any discovery
of facts; it will never be the case that some particular pairs of 2 do not add up
to 4, or some particular squares turn out to be circular—and if you think you’ve
found such a case, you’re wrong! “2
+
2
=
4” is true, and squares are equi-
lateral rectangles, as philosophers like to say,
in all possible worlds
. For this
reason we say that these statements are “
true a priori
”: we can know them to
be correct prior to any examination of the facts of the world, without having to
count up lots of pairs of pairs, just to make sure that 2
+
2 really equals 4.
2.
Factual, or empirical, statements
are assertions about the world out there, the
physical environment of our existence, including the entirety of scientific dis-
course, from theoretical physics to sociology. Such statements are
verifiable by
controlled observation
(“recourse to measurement,” “recourse to weighing”)
of that world, by experiment or just by careful looking, listening, touching,
smelling, or tasting. This is the world of our senses, the world of space, objects,
time and causation. These empirical statements are called
synthetic,
for they
“put together” in a new combination two ideas that do not initially include or
entail each other. As a result they cannot be known a priori, but can be deter
-
mined only
a posteriori, that is, after investigation of the world
. When they
are true, they are
true only contingently, or dependently, as oppo.
write a one page about this topic and provide a reference.Will.docxedgar6wallace88877
write a one page about this topic and provide a reference.
Will making changes to the built environments (adding parks, sidewalks, healthy food stores, playgrounds, green-spaces, safer streets, etc.) of low-income neighborhoods be adequate enough to help community members combat health disparities based upon income or race? Why or why not?
.
Write a one or more paragraph on the following question below.docxedgar6wallace88877
Write a one or more paragraph on the following question below:
The three characteristics required by an individual to be considered a dependent of another taxpayer by the IRS.
The four tests stipulated by the IRS that a taxpayer must satisfy to claim a dependent as a qualifying child
What do you think are the reasons the IRS included the four tests for a qualifying child to be claimed as a dependent?
.
Write a one or more page paper on the following belowWhy are .docxedgar6wallace88877
Write a one or more page paper on the following below:
Why are systems for collaboration and social business so important and what technologies do they use? Explain the benefits of collaboration and social business. Describe what organizational culture is necessary for business processes and collaboration.
.
Write a one page dialogue in which two characters are arguing but .docxedgar6wallace88877
Write a one page dialogue in which two characters are arguing but are speaking every thought, every iteration of subtext. Then go back and cut the dialogue so that no line is longer than five words without losing any of the meaning.
1. I'd like for you to submit both versions of your dialog.
The first version (with all the subtext written out) and the second version (with only 5 words per line.)
2. Be sure to write it in dialog format.
That means it should look like the plays in our text--
James: Starting with the character's name?
Carrie: And with little or no narration outside of the dialog?
Prof.: Yes to both questions!
3. Notice how little narration / stage direction there is in most of the sample dialogs.
Your dialog should be almost entirely dialog!
Try to resist the urge to get carried away explaining every little detail of what the characters are doing.
And resist the urge to add modifiers like (angrily) (with great emotion) (etc.) before each line of dialog.
You want to put everything into the dialog itself-- the emotion should be obvious from what the characters say!
.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Session 4 Product Development COM5407 1 Ansoff.docx
1. Session 4
Product Development
COM5407 1
Ansoff Product/Market Matrix
COM5407 2
Airmiles
AIA (China)
Mortgage One
Product Life Cycle (PLC)
COM5407 3
Growth Maturity Decline Senility Introduction
Sales
Time
Profit i-bond RMB FX-linked
Deposits
2. Forwards Passbook
A/C
Accumulators – “I-kill-you-later” – fad?
Credit-linked notes/ Credit Default swaps – not for retail?
Early adopters Early majority Late majority Laggards
Innovators
BCG Matrix
Market share
COM5407 5
Table 2.2 : Money supply1
貨幣供應1
Table 2.2.1 : Adjusted for foreign currency swap deposits
(HK$ million)
就外幣掉期存款作出調整 (百萬港元)
M1 M2 M3
貨幣供應量M1 貨幣供應量M2 貨幣供應量M3
As at end of HK$ F.C. Total HK$2 F.C.3 Total HK$2 F.C.3
Total
3. 期末數字 港元 外幣 總計 港元2 外幣3 總計 港元2 外幣3 總計
201x Jan 1月 786,088 336,520 1,122,608 4,120,706 4,076,301
8,197,008 4,128,548 4,086,859 8,215,406
Feb 2月 838,271 365,458 1,203,729 4,214,947 4,081,519
8,296,465 4,222,341 4,093,216 8,315,557
Mar 3月 803,741 375,570 1,179,311 4,157,766 4,103,254
8,261,020 4,164,459 4,114,575 8,279,034
Apr 4月 820,975 396,541 1,217,516 4,182,098 4,164,245
8,346,343 4,188,681 4,176,051 8,364,732
Source: http://www.hkma.gov.hk/media/eng/doc/key-
information/press-release/201x/20110729e5a1.pdf
Profit impact of market strategies
(PIMS)
• Profit increases with market share
• Return on capital and market share analysis, but
only when certain critical market share is
reached, it will fall.
• Economies of scale, learning, technological
improvements, simplifying products
• Cost advantages
• Experience curves
4. • Strategies – Build, Harvest, Withdraw, Hold
COM5407 6
Project management
• Important skill to acquire as a marketing professional
• Objective:
– Quality, Budget, Timescale
• Problems:
– Teambuilding, Expected problems, Unexpected problems,
Delayed
benefit, Specialists, Stakeholders
• Project Life Cycle:
– Define, Design, Deliver, Develop
• Project manager:
– Outline planning, Detailed planning, Teambuilding and
delegation,
Communication, Co-ordinating project activities, Monitoring
and
control, Problem resolution, Quality control
• Project planning tools
– Gantt charts
COM5407 7
5. Gantt chart
COM5407 8
Customers Groups
• Personal
– High net-worth individuals
• Corporate
– Large, medium and small enterprises
• Needs
– Move money and make payments
– Earn return on money
– Defer payment and advance consumption
– Manage risk
– Need for information
– Need for advice or expertise
• Need to understand the exact wants, what are the triggers,
and the product itself
COM5407 9
My Dream Account
COM5407 10
Core
My Dream A/C
6. Provide Kids account
Tangible
Reputation, conveniences, choices
Augmented
Limited edition by season and by deposit amount
Potential
Mickey Mouse Piggy Banks
Islamic Financial Products
• Murabaha – cost plus financing – avoid issues with paying or
receiving
interest – bank buys the goods from third party and then sells it
at a
higher price to the customer.
• Musharakah – equity funding – business and bank invest in
venture,
profits are shared and both parties bear the losses.
• Mudarabah – Sleeping partner entrusts money to the
entrepreneur, when
project is complete, the principal is returned and pre-agreed
share of
profit.
• Al-ijara – Leasing finance – bank purchase an asset required
7. by customer
and then lease to customer at a rrate.
• Qard Hasan – interest free loan, borrower is obliged to repay
principal, but
additional payment is optional.
• Attractive to Muslim customers, with the tweet in the
products, it fits their
religious beliefs.
• In Malaysia, 70% of these products are offered to non-
Muslims.
[Source: Financial Services Marketing, Ennew, C, Nigel W,
2007]
COM5407 11
Understand your environment
• Customer changing tastes
• Competitors
• External environment
• Internal factors
COM5407 12
Managing existing product lines
8. • Features of existing product
– Means of differentiation – but can it last?
– E.g. 24-hour FX services, ForEx Switching, Technical,
functional, Intangible thru’ branding
• Product modification, line length modification
– Changing attributes to make it more attractive
– Creating new variant of existing product
– Improving performance e.g. Mortgage One, Cheque and
save account, 24-hour manned hotline
– Line Stretching e.g. Premium Accounts, appealing to a
segment – lower risk but sometimes it may not be the case
• Wrong segmentation, increase costs in systems and
maintenance,
migration of clients from legacy system to new system.
COM5407 13
New product development
• Major innovations – e.g. RMB products, MPF,
Structured Products
• Governments often are major drivers,
influence product policy, e.g. interest rate
deregulation, price caps, tax changes.
9. • New service lines – “Me-too” e.g. mortgage
One, Payroll account
COM5407 15
New-product development strategy
COM5407 16
NPD
strategy
Idea
generation
Idea
Screening
Development
and testing
Product
Launch
Evaluation &
tracking
International Trade Account
10. Idea Generation
• Data mining
• Existing client profile
• Profitability, sector, nature, transaction
pattern, decision makers
• Applied segmentation strategy
• Identify bank strategy – Increase deposit by x
billion
Idea Screening
• Segmentation by deposit size
• Segmentation by behavior
• Segmentation by sector
Decision factor: Positioning, differentiation,
profitability
Development and Testing
• Based on segmentation strategy
• Decide segment needs
• Work with IT, ops, trade, marketing, HR,
11. distribution in a 3 month working plan to
launch the product
• From idea generation to product launch and
marketing campaign: 3 months
Product Launch
• Product
• Place
• Promotion
• Price
• People
• Process
• Service Delivery
Evaluation
• Number of accounts
• Profitability
• Deposit and trade volume
• Sales incentives
12. • Complaints
• Service delivery standards
• Transfer best practice to other countries
INDIVIDUAL ASSIGNMENT
PROMOTION CAMPAIGN EVALUATION GUIDELINES
The selected campaign
Your task is to find a launched marketing communications
program for a brand in the financial
sector. Your assignment requires you to evaluate the
background of the brand and presents the
action program for the advertising and promotions campaign.
The scope of the individual assignment should include the
following:
Review of Marketing Plan (10%)
Industry/Company Review
A description of the industry in which your product competes,
its size, growth, current trends and
developments, and any key factors necessary for an
understanding of the setting. Also, a snapshot
13. of your company, including a very brief history, the firm's
present status, product lines, sales
history, target markets, current marketing mix, and other factors
making the company what it is
today.
Product Review/Buyer Analysis
A description of the product or service. Emphasis should be on
the product's sales history, market
share, strengths, weaknesses, key benefits, brand image, and
other factors important for an
understanding of the product's or service's performance and
place among its category competitors.
In addition, there should be identification of the various market
segments and the user
profile for the product, as well as a description of the consumer
decision process for the product
and the important factors influencing brand selection. Who buys
the product or service? Who is
the decider? The influencer? What are the demographic,
geographic, psychographic, and
behavioral factors that influence the buying decision? Is buying
behavior characterized by
extended or limited problem solving? Is the product/brand a
high-involvement or low-
14. involvement purchase? In short, what are the key factors that
influence buyer behavior for this
product or service?
Promotional Program Situation Analysis (20%)
Competitive Review
Identification of the important direct and indirect competitors
for the product. For each
competitor, focus should be on factors such as sales, market
share, growth, key benefits,
positioning, advertising and promotion budget, promotion
program mix, message and media
strategies, and an overall assessment of strengths and
weaknesses.
Segmentation, Targeting, and Positioning
Which of the market segments will be the target market for this
campaign? What will be our
positioning strategy?
Communications Objectives & Budget
What are the objectives of the campaign as they relate to brand
awareness, knowledge and
15. interest, favorable attitudes and image, and purchase intentions?
Apply communication/consumer
behavior theories as the basis for the communications
objectives.
Integrated Marketing Communications Program (20%)
Creative Strategy
A one-page statement including the following components
making up the message strategy:
objectives, key benefits, support, claims and promises,
reassurance, and tone. Determination of,
and rationale for, the source of the communication.
Integrated Marketing Communication (IMC) Mix
Identification of the major program elements of the IMC
campaign, the relative emphasis to be
placed on each (including a tentative percentage allocation of
the budget), the specific objectives
for each element, and the rationale for the recommended mix.
Attention should be given to the
objectives of the advertising, sales promotion, public relations,
Internet/interactive, direct
marketing, and personal selling components of the IMC
campaign.
Specific Media Objectives/Mix
16. Identification of the reach, frequency, and message weights
sought. What is the geographical
allocation of the media budget and why? Which media was used
and why? What scheduling
pattern was be employed? All of this should be accompanied by
a concise media rationale
statement as to the potential efficiency and effectiveness of the
campaign. A media plan flow
chart should be included.
TABLE 3.5 Selected Implementation Tools—A Checklist
Media Advertising
Radio
Television
Digital: banners, pay per click, contextual, and so on
Signage (outdoor, transit)
Co-op advertising
Print (newspapers; magazine, trade, and professional journals;
advertorials; Yellow Pages;
specialized directories and trade books)
Public Relations
Media and blogger relations
Media events
Public speaking
Bylined articles, blogs, and op-ed pieces
Event and Cause Sponsorship
17. Sponsorship of existing events (sporting, cultural, educational)
Cause marketing (working with a charitable group by donating a
portion of sales, providing goods or
services, or underwriting and
publicizing events)
“Activation” events associated with a sponsorship, including
contests, giveaways, special events
Interactive Marketing
Mail campaigns
Online campaigns
On-site or guerilla campaigns (such as product sampling)
Mobile Marketing including app development
Microsites for products or client segments
Intranet or other limited-access web sites
Content marketing campaigns
Social media campaigns
Personal Selling
Lead-generation campaigns
Personalized letters, calls, and meetings
Customized proposals
Presentation/sales materials
Sales training
Sales contests
Exhibiting at trade shows and industry events
Holding seminars for prospects and clients
Convened events, such as panels, symposia, and round tables
Relationship Marketing
Retention-marketing programs (special programs for new
customers, loyalty programs)
Cross-sell and up-sell programs
Referral marketing
Customer publications
18. Ehrlich, E., & Fanelli, D. (2012). Financial services marketing
handbook : tactics
and techniques that produce results (p.53)
Budget
How much money did the campaign spent (an estimate). Does it
spent wisely to match up with
the campaign objectives? How was the monies allocated? (How
much goes to traditional
advertising, sales promotions, new media, etc?)
Measuring Program Effectiveness (20%)
Evaluation Program
Use taught evaluation methods to appraise the effectiveness of
all program elements
used. Example below.
Ehrlich, E., & Fanelli, D. (2012). Financial services marketing
handbook : tactics and
techniques, p.55
Recommendations (30%)
19. What are your recommendations to the campaign, provide a
clear critique of the
promotion campaign and how would you improve the
effectiveness of the campaign?
Appendix
Attach the campaign’s visual / outputs in the APPENDIX
section of your paper.
These include visuals / outputs such as magazines, newspapers,
television, radio, billboard, transit,
out-of-home, Internet, and other media types.
References
A complete list of secondary sources used for the campaign
plan. Please use APA format.