Conesa produces a variety of vegetable products for different customers in Europe. It has a business model focused on sustainability in economic, social, and environmental terms. It produces many different products for brand-oriented customers where sustainability is very important. Conesa aims to farm and process tomatoes efficiently and sustainably by reducing water, fertilizers, pesticides, and costs through various measures like sustainable farming certification, new varieties, traceability, and farmer support. It also processes tomatoes efficiently through dedicated high-capacity lines, automation, recovering resources, and running at full capacity.

1. CONSERVAS VEGETALES DE
EXTREMADURA S.A.U
THE SUSTAINABLE FACTORY

2. MARKET/ENVIROMENT
EUROPE
LOT OF DIFFERENT CUSTOMERS
LOT OF DIFERENT PRODUCTS/SPECS
SPECIFIC LEGISLATION
BUSINESS MODEL?:
MONO/SOME/LOT OF PRODUCT?.
PRICE/BRAND ORIENTED CUSTOMERS?

3. CONESA BUSINESS MODEL
• Whatever is the model regarding products, it is necessary to be very
efficient ( and so very sustainable from an economic point of view ). Easier
doing mono product.
• Regarding the customers profile the business model is based in,
sustainability from an economic, social and environmental point of view is
more or less important.
• Legislation conditions how sustainability is approach.
CONESA BUSINESS MODEL:
LOT OF DIFFERENT PRODUCTS
BRAND ORIENTED CUSTOMERS
SUSTAINABILITY IS VERY
IMPORTANT

4. ADDED VALUE CHAIN
FARMING
TRANSPORT
FIRST
PROCESSING
TRANSPORT
SECOND
PROCESSING

5. SUSTAINABILITY IMPACT
TOMATO
PASTE
% OVER
DIRECT COST
EFFICIENCY
IMPACT
SUSTAINABILITY
IMPACT
TOMATO 75,5%
NATURAL GAS 9,2%
ELECTRICITY 2,5%
LABOUR 2,4%
OTHER( Water
among others)
1%
PACKAGING 9,4%

6. CONESA FARMING
OWN FARMING
• 900 HAS ( 28% NECESITIES).
• DEDICATED TO ORGANIC, BABY FOOD AND SPECIAL PRODUCTS.
– Organic farming The most sustainable but not the most efficient from a economic
point of view, but gives a lot of experience
• MAIN OBJETIVES:
LEARN TO TEACH OUR FARMERS TO CULTIVATE IN A SUSTAINABLE WAY:
Reducing water
Reducing Fertilizers
Reducing Pesticides
Reducing cost in land preparation, transplanting, …
RESEARCH OF NEW VARIETIES: HIGH YIELD/ AND HIGH BRIX
INCOMES FOR FARMER
COST TO FACTORY

7. CONESA FARMING
• CERTIFIED SUSTAINABLE FARMING/PROCESSING
– 403 Has SUSTAINABLE CERTIFIED FARMING WITH THIRDS FARMERS
– SUSTAINABLE CERTIFIED PROCESSING FOR PASTE AND DICE
– FIRST COMPANY IN SPAIN WITH BOTH CERTIFICATIONS
• OWN GREENHOUSE:
– Full traceabilty
– Accurate transplanting-harvesting program factory at full capacity
• 100% FOLLOWING AND ACOMPANIMENT TO FARMERS

8. FIRST PROCESSING
• FACTORY SIZE. The biggest the more efficient. Own experience
• DEDICATED LINES
Well balanced in terms of capacity ( All elements with the same capacity).
Capacity as high as possible regarding market volume for each product
DEDICATED UNLOADING SYSTEMS.
HB LINES (PREHEATER+PULPER FINISHER+ FLASH COOLER)
CB LINES (PREHETATER+PULPER FINISHER+ mechanicalcompres pre-evaporator)
LOW BRIX LINES
DICES LINES ( EFFICIENT STEAM PEELER + PROPER VARIETIES GOOD FOR PEELING
AND DICING). The raw material is the key element.
• ALWAYS RUNS THE FACTORY AT FULL CAPACITY. Adjust farming program
to every crop requirements
• AUTOMATION WHERE POSSIBLE.
• ORGANOLEPTIC AND NUTRITIONAL
– A stable and optimized process allows to maintain the nutritional values and
organoleptic performance

9. FIRST PROCESSING
TOMATO
• BRIX LESS TRANSPORT AND PROCESSING COST
• As less residues as possible: very efficient pulper/finisher. Depends on
product mix. 1% Over 300.000 tons means around 250.000€.
• Direct transport from fields to factory ( 90%)
• Minimize waiting time ( No more than 4 hours. Better in the field than in the
yard. Long field storage varieties very important ).
• Efficient unloading and water transportation system
• No storing pools¡¡¡¡¡¡
• Sustainable farming

10. FIRST PROCESSING
NATURAL GAS
• Direct conecction to gas pipe.
• High efficient boilers ( >90%). Big capacity. Continuous water feeding.
Combustion exhaust gases recover ( 18% Gas safe)
• Always Insulated pipes for steam conduction.
• 100% recover of condensate steam.
• 100% III effect evaporator. NEVER II or I evaporators. Maintenance crucial.
• Efficient preevaporator ( APOLO/16 times less than III efect )

11. FIRST PROCESSING
ELECTRICITY
• Inverters .
• High efficiency electrical engines above 75Kw.
• Runs factory at full capacity

12. FIRST PROCESSING
WATER
• WASTE WATER SYSTEM
Designed for reusing of water and without the use of pure /chemical O2
Efficient unloading for minimizing water contamination and reducing sand
and sludge going to waste water system.
Use of no soft varieties to reduce contamination.
Minimize waiting times for unloading.
• 80% Reuse water. Keeping the right quality.
• Cooling towers for water cooling in aseptic vs Chilled water.
• Open systems nowhere ( except the 20% of pure water).

13. FIRST PROCESSING
LABOUR
• Ethical Trade and Social Responsibility Audited 4 Pillars SMETA
ENVIROMENT
• ISO 14001:2004

14. 14
THANKS FOR YOUR
ATTENTION¡¡¡¡¡