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Change – troublesome or opportunity?
All changes great and
               small:
                        Franziska Becker
         Change and
1. Knowledge Economy - educating & learning tomorrow ?


2. Virtual organizations - rise of SME sector ?


3. Merger & Acquisition - rise of corporates?
                                                         "in times likes these,
                                                          in times likes these,
                                                         change seems to be
                                                         change seems to be
4. E- commerce – changing retail and services?
                                                         the only constant we
                                                         the only constant we

5. Digital convergence
                                                                 got!
                                                                 got!"
                                                          - Isaac Asimov -
                                                          - Isaac Asimov -

6. Privatizations - price fluctuations ?

   ...changing the way we do business tomorrow




FORCES OF CHANGE TODAY.
WHERE FACED.
Does change enhances the
organization's survival
chances? (i.e. is change
adaptive ?)
Does this depend on the type of change and if so: HOW?
The two sides of change -
Strategic Agenda for today

Technical side                                   Human side


1.Organizational Inertia and
                                   2. Organizational identities
         Momentum
                                   and the hazard of change

                       3.Organizational
                       Transformation
change threaten the
organization's survival?
What are your
experiences?
 Your top 3.       My top 3.


                  Uncertainty


                 Systematic
                Before mindset

                   Lack of
                communication

                  Big changes
               demands adaptivity
The macro
                                             perspectiv
                                              on change




 Before we dig into the
                          Base of articles
       articles…What is
organizational ecology?
Organizational
    Inertia &    A Dynamic Model of Strategic
                 Change

   Momentum                         Kelly & Amburgey,
                                           1991
What is (structural) inertia?

                                    The
                                hindrance of
                                  change

                                Organization
                                 al change/
                                  conscious
                                 innovation



                                   Definition
In consultancy:
what would be your
first step when
facing a change
attempt in the core
features?

Airline Deregulation
Act 1978/ airline
industry - how strong
is the influence of
single variables?
Inertia put into context – Case/ Group
Discussion
Case Kodak – When change changes too
fast
please consider those
Core Values             when working on the
                             Kodak case

1. Stated goals
2. Forms of authority
3. Core technology
4. Marketing strategy
Hypotheses.     Environmental change
     Results.   Organizational Age
                Organizational Size
         Our    Prior change in core features
 Discussion.    Cumulative changes
H1:

                                                   The probability of change
                                                    in strategic orientation
                                                       increases with the
                                                         occurrence of
                                                    environmental change




Environmental Change & the Probability of Change
in Core Features
H2

                                                      The probability of change
                                                       in strategic orientation
                                                           decreases with
                                                         organizational age



                                                                 H3
                                                      The probability of change
                                                       in strategic orientation
                                                           decreases with
                                                         organizational age




                                                                H4

                                                      The probability of change
                                                       in strategic orientation
                                                         increases with prior
                                                        experience with such
Age, Size and Prior Experience & the Probability of            change
Change in Core Features
H5:

                                               The probability of change
                                                in strategic orientation
                                                   increases with the
                                                     occurrence of
                                                environmental change




Cumulative change in strategic orientation &
the Probability of Failure
Time for some quick
      environmental   Let s get some coffee!

            change!
Organizational
 identities and
  the hazard of   Institutional and Corporate
                  Change
                                        Hannan et al.,
                                           2006
What is a non-
technical account?
• Identity- based resistance to
  change in employment relations
  disrupts organizations and
  degrades performance
  (p. 757) (--> study focus/
  objective)

• What are organizational
  identities then?
What are
organizational
identities?
• Identity refers to characteristics
  and behavior whose absence
  exposes organizations to
  negative evaluations and
  concequences.
Hypotheses.     Hazard of failure
     Results.   Hazard of IPO
                Growth rate in market cap.
         Our    Outsider executive
 Discussion.
H1:
                                changes in blueprints
                             (a)increase the hazard of
                         +             failure
                              (b)Lower the hazard of
                         -               IPO
                               (c)Depress the rate of
                         +        growth in market
                                    capitalization
                                       H2:

                                Appointment of an
                                outsider as a chief
                              executive destabilizes
                              organizations less than
                             changes in blueprints for
                         +    employment relations
                                    Overall:
                               Origins matter

                               Core feature
                             change implies an
                               alternation of
                             premises, values,
                                and routines
                                having been
Changes in blueprints.         internalize by
                                 employees
“(…) evidence that changing the organizational
  blueprint diminishes chances of early success.
 Specifically, change increased the odds of failure
   and reduced growth in market capitalization”

Main results/findings

1. Hazard of failure:
p. 769

2. Hazard of IPO:
p. 773

3. Depress growth rates of Market capitalization:
p. 774

4. Change of CEO:
According the the
  article:

Changes in the organizations core is dangerous because

   • Reliability & accountability fall

   • Raise questions about nature of the organization

   • Missing opportunities during reorganization

   • Degrades performance

   • Destabilizes the organization

   • Decreases creativity

   • Increase the hazard of failure
Core feature change put into context
– Case/ Group Discussion
Case: Fiat – Successfully Fighting Inertia




 What does this case show us concerning ‘core
               feature change’?
  What would be a vital change management
                  approach?
1. Can Do- Mentality
2. New CEO
3. Focus on patenting
4. Talented young team

TOWARDS A VITAL CHANGE
MANAGEMENT APPROACH –
HOW DID FIAT DO IT?
Bigger picture:
  Organizational transformation and its
  influencers


  Communication      Bottom- up or top-       Legal and        Membership- based
        and               down?           regulatory context     organizations
other sense-making        Member             of ownership
       efforts         involvement?
Additi
                                                                        onal
                                                                       insigh
                                                                         ts




‘Meeting the challenge of disruptive change’
(Christensen & Overdorf, 2000)

                                       Time


Resources                Processes               Values           Culture

                             interaction,
Start-up phase:          communication,        Standards by
                                              which employees   Hard-to- change
 mostly people           coordination etc.
(CEO Blueprint)             to transform          set prios
                          resources into
                             products of
                           greater worth
                          (Core features
                               evolving)
Core lessons learned ? – Final thought

How and what does it take for us to create an environment of reliability and
accountability [inertia characteristics] in volatile [fast -CHANGing] times?

What would be a good approach to make change an opportunity rather than a
threat?
Does change enhances the
organization's survival
chances?
Doesis not the question whether change so: HOW? or enhances
  It this depend on the type of change and if is adaptive
                    the survival chances.

 Change is a given factor we will always face and need
   to work with when wanting to maintain within the
                        market.
   Change thus much more implies opportunities to take the
   company into the next level and yes then IT DOES ENHANCE
                     SURVIVAL CHANCES
How do we do this? Here an example:
…for contributing! Enjoy your night!

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Session 2 change & performance

  • 1. Change – troublesome or opportunity?
  • 2. All changes great and small: Franziska Becker Change and
  • 3. 1. Knowledge Economy - educating & learning tomorrow ? 2. Virtual organizations - rise of SME sector ? 3. Merger & Acquisition - rise of corporates? "in times likes these, in times likes these, change seems to be change seems to be 4. E- commerce – changing retail and services? the only constant we the only constant we 5. Digital convergence got! got!" - Isaac Asimov - - Isaac Asimov - 6. Privatizations - price fluctuations ? ...changing the way we do business tomorrow FORCES OF CHANGE TODAY. WHERE FACED.
  • 4. Does change enhances the organization's survival chances? (i.e. is change adaptive ?) Does this depend on the type of change and if so: HOW?
  • 5. The two sides of change - Strategic Agenda for today Technical side Human side 1.Organizational Inertia and 2. Organizational identities Momentum and the hazard of change 3.Organizational Transformation
  • 6. change threaten the organization's survival? What are your experiences? Your top 3. My top 3. Uncertainty Systematic Before mindset Lack of communication Big changes demands adaptivity
  • 7. The macro perspectiv on change Before we dig into the Base of articles articles…What is organizational ecology?
  • 8. Organizational Inertia & A Dynamic Model of Strategic Change Momentum Kelly & Amburgey, 1991
  • 9. What is (structural) inertia? The hindrance of change Organization al change/ conscious innovation Definition
  • 10. In consultancy: what would be your first step when facing a change attempt in the core features? Airline Deregulation Act 1978/ airline industry - how strong is the influence of single variables?
  • 11. Inertia put into context – Case/ Group Discussion
  • 12. Case Kodak – When change changes too fast
  • 13. please consider those Core Values when working on the Kodak case 1. Stated goals 2. Forms of authority 3. Core technology 4. Marketing strategy
  • 14. Hypotheses. Environmental change Results. Organizational Age Organizational Size Our Prior change in core features Discussion. Cumulative changes
  • 15. H1: The probability of change in strategic orientation increases with the occurrence of environmental change Environmental Change & the Probability of Change in Core Features
  • 16. H2 The probability of change in strategic orientation decreases with organizational age H3 The probability of change in strategic orientation decreases with organizational age H4 The probability of change in strategic orientation increases with prior experience with such Age, Size and Prior Experience & the Probability of change Change in Core Features
  • 17. H5: The probability of change in strategic orientation increases with the occurrence of environmental change Cumulative change in strategic orientation & the Probability of Failure
  • 18. Time for some quick environmental Let s get some coffee! change!
  • 19. Organizational identities and the hazard of Institutional and Corporate Change Hannan et al., 2006
  • 20. What is a non- technical account? • Identity- based resistance to change in employment relations disrupts organizations and degrades performance (p. 757) (--> study focus/ objective) • What are organizational identities then?
  • 21. What are organizational identities? • Identity refers to characteristics and behavior whose absence exposes organizations to negative evaluations and concequences.
  • 22. Hypotheses. Hazard of failure Results. Hazard of IPO Growth rate in market cap. Our Outsider executive Discussion.
  • 23. H1: changes in blueprints (a)increase the hazard of + failure (b)Lower the hazard of - IPO (c)Depress the rate of + growth in market capitalization H2: Appointment of an outsider as a chief executive destabilizes organizations less than changes in blueprints for + employment relations Overall: Origins matter Core feature change implies an alternation of premises, values, and routines having been Changes in blueprints. internalize by employees
  • 24. “(…) evidence that changing the organizational blueprint diminishes chances of early success. Specifically, change increased the odds of failure and reduced growth in market capitalization” Main results/findings 1. Hazard of failure: p. 769 2. Hazard of IPO: p. 773 3. Depress growth rates of Market capitalization: p. 774 4. Change of CEO:
  • 25. According the the article: Changes in the organizations core is dangerous because • Reliability & accountability fall • Raise questions about nature of the organization • Missing opportunities during reorganization • Degrades performance • Destabilizes the organization • Decreases creativity • Increase the hazard of failure
  • 26. Core feature change put into context – Case/ Group Discussion
  • 27. Case: Fiat – Successfully Fighting Inertia What does this case show us concerning ‘core feature change’? What would be a vital change management approach?
  • 28. 1. Can Do- Mentality 2. New CEO 3. Focus on patenting 4. Talented young team TOWARDS A VITAL CHANGE MANAGEMENT APPROACH – HOW DID FIAT DO IT?
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  • 31. Bigger picture: Organizational transformation and its influencers Communication Bottom- up or top- Legal and Membership- based and down? regulatory context organizations other sense-making Member of ownership efforts involvement?
  • 32. Additi onal insigh ts ‘Meeting the challenge of disruptive change’ (Christensen & Overdorf, 2000) Time Resources Processes Values Culture interaction, Start-up phase: communication, Standards by which employees Hard-to- change mostly people coordination etc. (CEO Blueprint) to transform set prios resources into products of greater worth (Core features evolving)
  • 33. Core lessons learned ? – Final thought How and what does it take for us to create an environment of reliability and accountability [inertia characteristics] in volatile [fast -CHANGing] times? What would be a good approach to make change an opportunity rather than a threat?
  • 34. Does change enhances the organization's survival chances? Doesis not the question whether change so: HOW? or enhances It this depend on the type of change and if is adaptive the survival chances. Change is a given factor we will always face and need to work with when wanting to maintain within the market. Change thus much more implies opportunities to take the company into the next level and yes then IT DOES ENHANCE SURVIVAL CHANCES
  • 35. How do we do this? Here an example:

Editor's Notes

  1. What I want to basically say here is that change is an inherent and important factor in our lives to day and as we want to perform on an individual level in job and private life we need to cosider how we deal with it and what possible strategies are
  2. Maybe someone has any experiences here worth to share? Someone who were maybe tackling a project in an internship or former job marked by big changes? What were your biggest challenges here?
  3. IPO as a change in the blueprint and employment relation as it changes the key performance indicators/ altering the
  4. Product life cycle is also a company life cycle