http://en.wikipedia.org/wiki/File:Pigeon_Messengers_(Harper's_Engraving).png
Time	
  to	
  re)re	
  the	
  
homing	
  pigeon
About	
  PubSub	
  and	
  how	
  the	
  
transport	
  industry	
  really	
  needs	
  
an	
  upgrade.	
  Really.




                                                                          Per	
  Olof	
  Arnäs
                                                   Chalmers	
  University	
  of	
  Technology
                                                        per-­‐olof.arnas@chalmers.se
Slides	
  published	
  to	
  slideshare.net/poar                                     @Dr_PO
The	
  Transport
                  industry


                                                  3	
  things:
CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
      Carbon-­‐free	
  transport	
  by	
  Stéfan	
  on	
  Flickr
…physical

     3d	
  boxes	
  by	
  crystaljingsr	
  on	
  Flickr
…public




CC-­‐BY	
  Per	
  Olof	
  Arnäs             Traffic	
  Jam	
  by	
  Giorgio	
  Minguzzi	
  on	
  Flickr
…analogue



CC-­‐BY	
  Per	
  Olof	
  Arnäs   542	
  miles	
  by	
  Jason	
  on	
  Flickr
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Transporta@on	
  has	
  developed




                                    more	
  or	
  less	
  linearly



              the	
  last	
  5500	
  years...

CC-­‐BY	
  Per	
  Olof	
  Arnäs                         Stage	
  Coach	
  Wheel	
  by	
  arbyreed	
  on	
  Flickr
b egin ning
                          We	
  are	
  in	
  the	
  middle	
  of	
  a	
  huge	
  exponen@al	
  	
  
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                               development	
  curve
been
                         replaced
The                                 by
            has
      map                                the

                                          compass




                                               Seth	
  Godin
Historically,	
  the	
  transport	
  
     industry	
  has	
  been	
  very	
  reac@ve




CC-­‐BY	
  Per	
  Olof	
  Arnäs
You	
  can't	
  just	
  ask	
  customers	
  what	
  they	
  want	
  and	
  
                                  then	
  try	
  to	
  give	
  that	
  to	
  them.	
  




                                                    By	
  the	
  )me	
  you	
  get	
  it	
  built,	
  they'll	
  want	
  
                                                                                         something	
  new.



CC-­‐BY	
  Per	
  Olof	
  Arnäs
It’s	
  @me	
  for	
  proac@vity
                                  Sn
                                    ow
                                       ba
                                         ll M
                                             ake
                                                rb
                                                   yO
                                                     akl
                                                        eyO
                                                           rig
                                                              ina
                                                                 ls o
                                                                     nF
                                                                        lick
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                                            r
DIGITAL	
  INFRASTRUCTURE
                                  Technological	
  plaUorms


Large	
  flows	
  of	
  data
      Seman)cal	
  plaUorms



                                                  Form

              Divergent	
  data	
  flows           Source
                                                  Contents
                                                  Quality


    Integra)on	
  plaUorms
                                                Con)nuity

                                                               14
                                           network by twicepix on flickr
More	
  popular	
  than	
  ever	
  -­‐	
  
    Pigeon	
  version	
  20.0

CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                  Credit: Talia Moore http://www.eurekalert.org/multimedia/pub/33788.php?from=189006
Time	
  to	
  change	
  birds
Su
                                           bs
                                     Sub     cr               ine
                                        scr ip@o          Comb      M
                                                                     as
                                           ip) n                        hu
                                  Subscrip)   on     Create	
  value      p

                                            on     Remi
                                                       x

                                            )on
                                       scrip
                                    Sub


                                                                          My	
  
                                                                          own	
  
                                                                          data
SETI by Paulo Alegria on Flickr
Su
    Sub
      bsc
ubs scriip@
          rp
   crip @on
        )o on
scrip)onn

                                            Publish
          n
      ip)o
ubscr




                                                  by mikael altemark on Flickr
                                                  This is not a social media megaphone
 SETI by Paulo Alegria on Flickr




                                   PubSub
Su
    Sub
      bsc
ubs scriip@
          rp
   crip @on
        )o on
scrip)onn

                                                                                             Publish
          n
      ip)o
ubscr                                             rma tion                         Vehic
                                                                                             le/Ve
                                        r   i nfo                                                    ssel
                                                                                                          ETA
                                       e                                              sitio n
                                   Ord                                           po                y
                                        Cust                          /V e ssel               ilit
                                             omer            Ve hicle                    sab
                                      infor                                        c ces
                                            matio                               ya
                                                  n                        ilit
                                                                       Fac




                                                                                                                by mikael altemark on Flickr
                                                                                                                This is not a social media megaphone
 SETI by Paulo Alegria on Flickr




                                     Operational data, not secret
                                     Secret data



                                                      PubSub
Su
    Sub
      bsc
ubs scriip@
          rp
   crip @on
        )o on
scrip)onn

                                                                              Publish
          n
      ip)o
 bscr
                                                 Publish

u                                                                 Publish




                                               Publish

                                                                    Publish




                                                                                    by mikael altemark on Flickr
                                                                                    This is not a social media megaphone
 SETI by Paulo Alegria on Flickr




                                   Operational data, not secret
                                   Secret data



                                             PubSub
Su
    Sub
      bsc
ubs scriip@
          rp
   crip @on
        )o on
scrip)onn

                                                                                     Publish
          n
      ip)o
 bscr
                                                 Publish

u                                                                        Publish




                                               Publish

                                                                           Publish



                                                             Subscribe




                                                                                                by mikael altemark on Flickr
                                                                                                This is not a social media megaphone
                                   New data                                           Combine
 SETI by Paulo Alegria on Flickr




                                   Operational data, not secret
                                   Secret data



                                              PubSub
Benefits	
  in	
  transporta)on




                                                                                                     by mikael altemark on Flickr
                                                                                                     This is not a social media megaphone
SETI by Paulo Alegria on Flickr




                                  Dialogue	
  between	
     Footprin@ng   Increase	
  efficiency	
  
                                     vehicle	
  and	
                       by	
  sharing	
  data
                                    infrastructure
Dialogue	
  between	
  vehicle	
  
    and	
  infrastructure
                                  Access	
  control

                                     Journey	
          Probe	
  data
                                     planning	
  data




   Graphic Conversation by Marc Wathieu on Flickr
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Footprin)ng
                                                        Energy	
  use
                                Environmental



           Economical
                                         Infrastructure	
  use
...and 100! by MarcelGermain on Flickr
Increase	
  efficiency	
  
          by	
  sharing	
  data                                        Matchmaking




                                  BoVle-­‐neck	
  planning
                                                               Op@mize	
  vehicle	
  use




                            Op@mize	
  infrastructure	
  use


CC-­‐BY	
  Per	
  Olof	
  Arnäs
Obstacles




                                                                        No	
  cri)cal	
  mass
                Security	
  issues,         Old/outdated	
  
                both	
  business-­‐	
          values,	
  
                  and	
  data-­‐          knowledge,	
  ideas

CC-­‐BY	
  Per	
  Olof	
  Arnäs                                 Don't go any further by Paolo Martini on Flickr
Security	
  issues


                                                Separate	
  
                                           business	
  data	
  from	
  
                                           opera)onal	
  status	
  
                                              informa)on
        Do	
  not	
  publish                                                 Publish
                                                                          Control	
  access
                                                                          Use	
  filters	
  etc.
Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr
$5700 by Andrew Magill on Flickr
read out by Howie Le on Flickr
Old/outdated	
  values,	
  
                          knowledge,	
  ideas




                                  Lead	
  on.	
  Those	
  who	
                         Spread	
  the	
  
                                    understand	
  will	
                                knowledge
                                   follow	
  and	
  evolve	
  
                                          with	
  you
                                                                       vintage interior, boss and secretary, 1934 by D Flam on Flickr
                                                                                        Legolúció/Legolution by Zoltán Horlik on Flickr
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                                    Day 8: Shout, Come Everyone, Shout! by Bryan Gosline on Flickr
No	
  cri@cal	
  mass




                Forget	
  the	
  map	
  -­‐	
  use	
        Build	
  ramps	
  instead	
  of	
  
                    the	
  compass                           stairs,	
  Incremental	
  
                  ”Roughly	
  west”                                    win-­‐win

Puzzles (one in a thousand missing) by amala_tc on Flickr
Shortcut by Tom Magliery on Flickr
Compassrnäs
CC-­‐BY	
  Per	
  Olof	
  A
                            Zoomed by on Flickr
Use	
  the	
  compass	
  -­‐	
  not	
  the	
  map




Compass Zoomed by on Flickr
http://xkcd.com/927/
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Build	
  ramps	
  -­‐	
  not	
  stairs




Shortcut by Tom Magliery on Flickr
http://xkcd.com/974/
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Soon...




CC-­‐BY	
  Per	
  Olof	
  Arnäs
Waze	
  is	
  based	
  on	
  the	
  fact	
  that	
  everybody	
  running	
  the	
  app	
  
                automagically	
  delivers	
  data.	
  No	
  central	
  ”traffic	
  control”!




Per	
  Olof	
  Arnäs,	
  per-­‐olof.arnas@chalmers.se
Man
                              wdsou      rced	
              y-­‐to
                           Cro                          com         -­‐Ma
                               c-­‐	
  and	
  map	
         mun           ny	
  
                           traffi                                   ica)
                                                                        on
                                 data


              Exa
                  mpl
               sha e	
  of	
  da                                     r	
  
                                                              e	
  fo rs
             actu  ring                  ta	
              Fre me
                            	
  tha
                  ally
                       	
  wo      t	
  
                                                           consu
                                 rks
Per	
  Olof	
  Arnäs,	
  per-­‐olof.arnas@chalmers.se
Data	
  layers	
  that	
  could	
  
                                                  be	
  applied	
  in	
  freight
                                                                         Mat
                             acity	
  radar                                  chm
                          Cap                                                     akin
                                                                                        g

               ETA
                                    -­‐pro
                                                                              len eck
                                                        jec)               o_ us
                                                            ons           B
                                                                             stat
Per	
  Olof	
  Arnäs,	
  per-­‐olof.arnas@chalmers.se
Su
              bs
                cr
                        ip
                          )o
                            n
scrip)on
                                                          And	
  keep	
  broadcas)ng	
  ;-­‐)




                                                                     This is not a social media megaphone by mikael altemark on Flickr




     Thank	
  you	
  for	
  
       listening!
       Slides	
  published	
  to	
  slideshare.net/poar

 SETI by Paulo Alegria on Flickr

Session 18 Per Olof Arnäs

  • 1.
    http://en.wikipedia.org/wiki/File:Pigeon_Messengers_(Harper's_Engraving).png Time  to  re)re  the   homing  pigeon About  PubSub  and  how  the   transport  industry  really  needs   an  upgrade.  Really. Per  Olof  Arnäs Chalmers  University  of  Technology per-­‐olof.arnas@chalmers.se Slides  published  to  slideshare.net/poar @Dr_PO
  • 3.
    The  Transport industry 3  things: CC-­‐BY  Per  Olof  Arnäs,  Quintab   Carbon-­‐free  transport  by  Stéfan  on  Flickr
  • 4.
    …physical 3d  boxes  by  crystaljingsr  on  Flickr
  • 5.
    …public CC-­‐BY  Per  Olof  Arnäs Traffic  Jam  by  Giorgio  Minguzzi  on  Flickr
  • 6.
    …analogue CC-­‐BY  Per  Olof  Arnäs 542  miles  by  Jason  on  Flickr
  • 7.
  • 8.
    Transporta@on  has  developed more  or  less  linearly the  last  5500  years... CC-­‐BY  Per  Olof  Arnäs Stage  Coach  Wheel  by  arbyreed  on  Flickr
  • 9.
    b egin ning We  are  in  the  middle  of  a  huge  exponen@al     CC-­‐BY  Per  Olof  Arnäs development  curve
  • 10.
    been replaced The by has map the compass Seth  Godin
  • 11.
    Historically,  the  transport   industry  has  been  very  reac@ve CC-­‐BY  Per  Olof  Arnäs
  • 12.
    You  can't  just  ask  customers  what  they  want  and   then  try  to  give  that  to  them.   By  the  )me  you  get  it  built,  they'll  want   something  new. CC-­‐BY  Per  Olof  Arnäs
  • 13.
    It’s  @me  for  proac@vity Sn ow ba ll M ake rb yO akl eyO rig ina ls o nF lick CC-­‐BY  Per  Olof  Arnäs r
  • 14.
    DIGITAL  INFRASTRUCTURE Technological  plaUorms Large  flows  of  data Seman)cal  plaUorms Form Divergent  data  flows Source Contents Quality Integra)on  plaUorms Con)nuity 14 network by twicepix on flickr
  • 15.
    More  popular  than  ever  -­‐   Pigeon  version  20.0 CC-­‐BY  Per  Olof  Arnäs Credit: Talia Moore http://www.eurekalert.org/multimedia/pub/33788.php?from=189006
  • 16.
  • 19.
    Su bs Sub cr ine scr ip@o Comb M as ip) n hu Subscrip) on Create  value p on Remi x )on scrip Sub My   own   data SETI by Paulo Alegria on Flickr
  • 20.
    Su Sub bsc ubs scriip@ rp crip @on )o on scrip)onn Publish n ip)o ubscr by mikael altemark on Flickr This is not a social media megaphone SETI by Paulo Alegria on Flickr PubSub
  • 21.
    Su Sub bsc ubs scriip@ rp crip @on )o on scrip)onn Publish n ip)o ubscr rma tion Vehic le/Ve r i nfo ssel ETA e sitio n Ord po y Cust /V e ssel ilit omer Ve hicle sab infor c ces matio ya n ilit Fac by mikael altemark on Flickr This is not a social media megaphone SETI by Paulo Alegria on Flickr Operational data, not secret Secret data PubSub
  • 22.
    Su Sub bsc ubs scriip@ rp crip @on )o on scrip)onn Publish n ip)o bscr Publish u Publish Publish Publish by mikael altemark on Flickr This is not a social media megaphone SETI by Paulo Alegria on Flickr Operational data, not secret Secret data PubSub
  • 23.
    Su Sub bsc ubs scriip@ rp crip @on )o on scrip)onn Publish n ip)o bscr Publish u Publish Publish Publish Subscribe by mikael altemark on Flickr This is not a social media megaphone New data Combine SETI by Paulo Alegria on Flickr Operational data, not secret Secret data PubSub
  • 24.
    Benefits  in  transporta)on by mikael altemark on Flickr This is not a social media megaphone SETI by Paulo Alegria on Flickr Dialogue  between   Footprin@ng Increase  efficiency   vehicle  and   by  sharing  data infrastructure
  • 25.
    Dialogue  between  vehicle   and  infrastructure Access  control Journey   Probe  data planning  data Graphic Conversation by Marc Wathieu on Flickr CC-­‐BY  Per  Olof  Arnäs
  • 26.
    Footprin)ng Energy  use Environmental Economical Infrastructure  use ...and 100! by MarcelGermain on Flickr
  • 27.
    Increase  efficiency   by  sharing  data Matchmaking BoVle-­‐neck  planning Op@mize  vehicle  use Op@mize  infrastructure  use CC-­‐BY  Per  Olof  Arnäs
  • 28.
    Obstacles No  cri)cal  mass Security  issues, Old/outdated   both  business-­‐   values,   and  data-­‐ knowledge,  ideas CC-­‐BY  Per  Olof  Arnäs Don't go any further by Paolo Martini on Flickr
  • 29.
    Security  issues Separate   business  data  from   opera)onal  status   informa)on Do  not  publish Publish Control  access Use  filters  etc. Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr $5700 by Andrew Magill on Flickr read out by Howie Le on Flickr
  • 30.
    Old/outdated  values,   knowledge,  ideas Lead  on.  Those  who   Spread  the   understand  will   knowledge follow  and  evolve   with  you vintage interior, boss and secretary, 1934 by D Flam on Flickr Legolúció/Legolution by Zoltán Horlik on Flickr CC-­‐BY  Per  Olof  Arnäs Day 8: Shout, Come Everyone, Shout! by Bryan Gosline on Flickr
  • 31.
    No  cri@cal  mass Forget  the  map  -­‐  use   Build  ramps  instead  of   the  compass stairs,  Incremental   ”Roughly  west” win-­‐win Puzzles (one in a thousand missing) by amala_tc on Flickr Shortcut by Tom Magliery on Flickr Compassrnäs CC-­‐BY  Per  Olof  A Zoomed by on Flickr
  • 32.
    Use  the  compass  -­‐  not  the  map Compass Zoomed by on Flickr http://xkcd.com/927/ CC-­‐BY  Per  Olof  Arnäs
  • 33.
    Build  ramps  -­‐  not  stairs Shortcut by Tom Magliery on Flickr http://xkcd.com/974/ CC-­‐BY  Per  Olof  Arnäs
  • 34.
  • 35.
    Waze  is  based  on  the  fact  that  everybody  running  the  app   automagically  delivers  data.  No  central  ”traffic  control”! Per  Olof  Arnäs,  per-­‐olof.arnas@chalmers.se
  • 36.
    Man wdsou rced   y-­‐to Cro com -­‐Ma c-­‐  and  map   mun ny   traffi ica) on data Exa mpl sha e  of  da r   e  fo rs actu ring ta   Fre me  tha ally  wo t   consu rks Per  Olof  Arnäs,  per-­‐olof.arnas@chalmers.se
  • 37.
    Data  layers  that  could   be  applied  in  freight Mat acity  radar chm Cap akin g ETA -­‐pro len eck jec) o_ us ons B stat Per  Olof  Arnäs,  per-­‐olof.arnas@chalmers.se
  • 38.
    Su bs cr ip )o n scrip)on And  keep  broadcas)ng  ;-­‐) This is not a social media megaphone by mikael altemark on Flickr Thank  you  for   listening! Slides  published  to  slideshare.net/poar SETI by Paulo Alegria on Flickr