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Session 11, Jancic

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Values, Identity & CSR

BusinessEconomy & Finance
1 of 11
Prof. dr. Zlatko Jancic Non-communication of corporate social responsibility (CSR)
[object Object],[object Object]
CSR communication matrix ,[object Object],Self-evidence Strategy I mage YES Self-evidence I gnorance NO CSR Marketing communication and PR YES NO CSR orientation/ behaviour
You can “not communicate”
CSR and VoC ,[object Object],[object Object],[object Object]
CSR non-communication ,[object Object],[object Object],[object Object],[object Object]
The case of Slovenia ,[object Object],[object Object],[object Object],[object Object]
Back to the square 1 ,[object Object]
Dissapointment ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Thank you

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Session 11, Jancic