The document discusses how big data is impacting modern marketers and their ability to understand consumers. It explains how marketers need to link vast amounts of consumer data to create a single customer view. Examples are provided showing how data can provide insights into popular gift searches and seasonal trends for contact lens searches. The importance of using data to understand audiences for targeted marketing is emphasized.
The document discusses how online retail is growing and businesses can take advantage of this trend by getting to know, attract, and retain their customers. It emphasizes the importance of understanding customers using data and insights. Some key points made include that everybody lies so data can be trusted more than people, online searches don't judge people so they reveal truthful insights, and the future is about having a seamless customer experience across all touchpoints with a brand.
The latest Experian Consumer Services reveals that half of married adults say credit played a role when choosing a life-long mate.
When asked to rank important qualities in a partner, 95% of participants put “financial responsibility” as important, with “physical attractiveness” and “career ambition” following behind at 86 percent and 77 percent, respectively.
In fact, when asked about how important it is to have similar goals, married adults rank financial compatibility high on the list, even slightly higher than sex and intimacy. This and other fascinating statistics on marriage and credit are covered in this presentation.
The document discusses understanding online audiences by analyzing search data. It provides examples of segmenting audiences into groups like family travelers and luxury travelers based on their search behaviors. Specific interests, locations, and life stages of each group are examined using search data from Hitwise and demographic data from Mosaic. The document emphasizes that search data reveals much about what people are actually thinking and allows for highly targeted marketing to different groups.
Gain insight into consumer behaviour over the festive period. Find out:
• Offline and online consumer trends from last Christmas and our predictions for 2014
• Practical tips to help you intelligently interact with your customers during the Festive period
• Results from our Global Festive Marketers Survey
The document discusses how online retail is growing and businesses can take advantage of this trend by getting to know, attract, and retain their customers. It emphasizes the importance of understanding customers using data and insights. Some key points made include that everybody lies so data can be trusted more than people, online searches don't judge people so they reveal truthful insights, and the future is about having a seamless customer experience across all touchpoints with a brand.
This document discusses insights and innovation. It describes how insights fuel growth by bringing opportunities into focus. To generate insights, it recommends having a diversity of input, breadth of perspectives, tangible stimuli, closeness to data sources, treating people humanely, being open-minded, reflecting deeply, and allowing time. Insights are most useful when they uncover commercial opportunities. The document advocates for multisensory, multimedia insight work and discusses Propellerfish, a company that helps organizations innovate through projects, capability building, and technology.
The document discusses how online retail is growing and businesses can take advantage of this trend by getting to know, attract, and retain their customers. It emphasizes the importance of understanding customers using data and insights. Some key points made include that everybody lies so data can be trusted more than people, online searches don't judge people so they reveal truthful insights, and the future is about having a seamless customer experience across all touchpoints with a brand.
The latest Experian Consumer Services reveals that half of married adults say credit played a role when choosing a life-long mate.
When asked to rank important qualities in a partner, 95% of participants put “financial responsibility” as important, with “physical attractiveness” and “career ambition” following behind at 86 percent and 77 percent, respectively.
In fact, when asked about how important it is to have similar goals, married adults rank financial compatibility high on the list, even slightly higher than sex and intimacy. This and other fascinating statistics on marriage and credit are covered in this presentation.
The document discusses understanding online audiences by analyzing search data. It provides examples of segmenting audiences into groups like family travelers and luxury travelers based on their search behaviors. Specific interests, locations, and life stages of each group are examined using search data from Hitwise and demographic data from Mosaic. The document emphasizes that search data reveals much about what people are actually thinking and allows for highly targeted marketing to different groups.
Gain insight into consumer behaviour over the festive period. Find out:
• Offline and online consumer trends from last Christmas and our predictions for 2014
• Practical tips to help you intelligently interact with your customers during the Festive period
• Results from our Global Festive Marketers Survey
The document discusses how online retail is growing and businesses can take advantage of this trend by getting to know, attract, and retain their customers. It emphasizes the importance of understanding customers using data and insights. Some key points made include that everybody lies so data can be trusted more than people, online searches don't judge people so they reveal truthful insights, and the future is about having a seamless customer experience across all touchpoints with a brand.
This document discusses insights and innovation. It describes how insights fuel growth by bringing opportunities into focus. To generate insights, it recommends having a diversity of input, breadth of perspectives, tangible stimuli, closeness to data sources, treating people humanely, being open-minded, reflecting deeply, and allowing time. Insights are most useful when they uncover commercial opportunities. The document advocates for multisensory, multimedia insight work and discusses Propellerfish, a company that helps organizations innovate through projects, capability building, and technology.
Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
Darwin FoRM - Experian Digital Services - Prepared for Christmas?Jody Osman
This document discusses online shopping trends during the 2011 Christmas season and provides recommendations for retailers for the 2012 season. It finds that Cyber Monday, Christmas Eve, and Christmas Day saw more online traffic than ever in 2011. It recommends that retailers focus on search, email, and social media marketing, particularly around Cyber Monday, December 17th when consumers start searching for sales, December 23rd when social media activity increases, and mornings when consumers are more likely to open emails.
Michelle Pokorny gave a presentation on employee engagement and recognition. She discussed how recognition drives engagement and performance, citing various studies. She explained how meaningful reward and recognition can boost employee endorsement, motivation, and retention. Pokorny also covered insights into human motivation from neuroscience research, highlighting how recognition satisfies multiple human drives and releases the "trust hormone" oxytocin. Finally, she offered tips for designing impactful recognition programs, measuring their success, and calculating their return on investment through improved productivity and retention.
Consumer Expectations and the Great TransitionVivastream
This document summarizes research from First Data Corporation on consumer expectations in payments. Key findings include:
1) Consumers want seamless online and offline experiences when shopping and managing finances.
2) Beyond transactions, consumers want personalized experiences through loyalty programs, tailored offers, and brands that understand their needs.
3) Consumers actively manage their money and expect real-time access and control over finances on their mobile devices.
4) Mobile devices are increasingly central to how consumers shop and bank, with rising expectations of convenience.
1. The document discusses the importance of integrating an organization's formal, semi-formal, and informal communication to align with and reinforce its strategic goals and vision.
2. It emphasizes that the formal voice alone is not sufficient for effective strategic communication and that the informal and semi-formal voices must send consistent messages that encourage congruence between behavior and strategy.
3. The document outlines some of the negative consequences that can occur when an organization's communication across voices is not integrated, including confusion, cynicism, and passive or active disengagement among employees.
Amidst today's hyper-connected business environment, marketers must recognize every interaction as a brand interaction and every piece of communication as potential customer communication. In this presentation I look at how a company-wide commitment to customer empathy is paramount to business performance. With samples and cases the presentations aims to illustrate how today's smartest and most successful brands are translating empathy into advocacy to drive the bottom line. Full presentation on request -
From the Yahoo! Canada Provoke Speaker Series at FFWD AdWeek 2013
Advertising Across Screens
Smartphones and tablets have changed everything. Instead of an uneven ebb and flow of internet connectivity throughout the day, consumers now carry their connection with them. Smart devices have closed the gaps in connectivity, creating a seamless, ever-present, ever-changing experience. How should your brand adapt to this shift?
Join Yahoo! Canada and learn from industry leaders, doers, and re-engineers of the web on how to take advantage of the marketing opportunities created by smartphones, tablets and television.
Featuring a thought-provoking keynote presentation by Anthony D. Williams, consultant, researcher, and co-author of Wikinomics and Macrowikinomics which will be followed by a panel of industry leaders moderated by Jeff Beer from Canadian Business.
Panelists:
Robin Hassan, VP, Digital & COE Lead for Social and Mobile, Starcom MediaVest Group
Matt DiPaola, Senior Vice President & General Manager, Critical Mass
Eli Singer, Founder and President, Entrinsic
Detailed White Paper to follow...
Rising Above The Human Capital Why Digital Profiles Matter. The presentation discusses the impact of our digital transformation and how digital technology has digitized our reputations. Now and in the future, our digital profile will influence decision makers, recruiters and consumers.
Purposeful Mobile by Wendy Mansbridge of Confirmit - Presented at Insight Inn...InsightInnovation
The document discusses mobile research and how to effectively capture insights from mobile surveys. It notes that mobile provides opportunities to gather richer insights through new approaches. However, one size does not fit all with mobile and the landscape is confusing and fragmented. It's important to get mobile research right or risk failure. Purposeful mobile research values respondents and exploits technology to capture better insights compared to accidental mobile approaches. Examples are provided of comments from mobile respondents about issues with past surveys. The document advocates adjusting methods for smartphones rather than having no policy or just detecting and disallowing them.
Innovation calls for a different approach to insights. This presentation is a basic introduction to Propellerfish's approach to consumer insights on innovation projects as presented at an innovation conference in 2014.
Alex Marquez is the founder of Propellerfish, an innovation agency with offices in Singapore and London that specializes in global projects. We help organizations turn growth opportunities into the products and services that make growth happen in the real world. www.propellerfish.com
The document is a presentation from ResearchVit Consulting Inc. that discusses key questions about their company focus, core values, clients served, and social media presence. It includes 10 slides with bullet points addressing these topics, in addition to providing 5 research references on Canadian cuisine and foods. The presentation is copyrighted and confidential property of ResearchVit Consulting Inc.
Gamifying enterprise social collaborationThomas Hsu
Gamification is about using game design elements to engage people and solve problems. The document discusses gamification within the context of behavior change and explains that gamification alone is not enough to create sustained behavior change. Intrinsic motivations like mastery, autonomy and purpose are more effective than extrinsic motivations like points and badges. It also outlines Accenture's experience implementing gamification initiatives and analyzing the resulting increases in collaboration behaviors and knowledge sharing activities.
Collaboration tools enable people to discover and interact with, the
content, colleagues and communities,
that can help them get their jobs done.
Culture, Technology and Business Practices are evolving to adapt to today’s more social working environment
The first era of enterprise social was about collaborating more effectively by working more transparently and increasing participating via “social software”
With Purposeful Collaboration, “social” is built directly into the tools and business processes people use to get their jobs done
This document contains tips and advice about leveraging social media for business purposes. It discusses how small businesses depend on relationships with customers and social media can help deepen these relationships. It emphasizes that businesses should have a social media strategy tailored to their specific needs. Having consistent, relevant content that connects with customer objectives is important for engagement. Examples like Old Spice's highly successful viral video campaign demonstrate how social media can boost business metrics like sales and brand awareness. Engagement is about building a foundation of content and community over time.
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
Technology vs the social dimension: How to connect to your audience and engage your stakeholders
The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
Managing your social media identity: Understanding online brand communities
Trends, tips and tricks for your digital survival: Differentiating your brand while safeguarding your reputation
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
This document provides a summary of the top 10 mainstream trends according to a 2009 trend report by Sparxoo. It includes summaries of each trend in 1-2 sentences, with examples given for most trends. The trends focus on themes like empowered consumers, a shift in power from large entities to individuals/the masses, the integration of technology into daily life and reality, the search for unique experiences, and rediscovering meaningful human connections.
When Is Good Good Enough? When Is Excellent Not Enough?Malcolm Out Loud
In pursuit of excellence, we sometimes fall short. Not intentionally mind you, but it happens. Keep in mind that excellence can mean many different things to each of us. Isn't the idea to set the expectation, reach for it and accomplish the goal? Nothing less and nothing more! Which is exactly where the problem lies. Let me explain...
Clutch is a business that helps clients engage customers effectively through targeted communications and actions. It uses a unique framework combining demographics, geographics, sociographics and psychographics to generate accurate customer profiles. Clutch integrates multiple data sources to identify growth opportunities and engage customers in the right way through the right channels. The goal is to convert information into targeted actions that accelerate sales and ROI for clients.
This document summarizes insights from a webinar on travel marketing presented by Experian Marketing Services. It discusses travel industry trends, challenges in the travel sector, and strategies for addressing those challenges. Key findings include that January and August see peaks in travel visits and searches. OTA and travel aggregator sites have seen strong growth. To effectively target audiences, marketers need to understand consumer interests, preferences for destinations and messages, and popular channels. Tailoring messaging to different audience segments based on data insights can improve marketing performance.
Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
Darwin FoRM - Experian Digital Services - Prepared for Christmas?Jody Osman
This document discusses online shopping trends during the 2011 Christmas season and provides recommendations for retailers for the 2012 season. It finds that Cyber Monday, Christmas Eve, and Christmas Day saw more online traffic than ever in 2011. It recommends that retailers focus on search, email, and social media marketing, particularly around Cyber Monday, December 17th when consumers start searching for sales, December 23rd when social media activity increases, and mornings when consumers are more likely to open emails.
Michelle Pokorny gave a presentation on employee engagement and recognition. She discussed how recognition drives engagement and performance, citing various studies. She explained how meaningful reward and recognition can boost employee endorsement, motivation, and retention. Pokorny also covered insights into human motivation from neuroscience research, highlighting how recognition satisfies multiple human drives and releases the "trust hormone" oxytocin. Finally, she offered tips for designing impactful recognition programs, measuring their success, and calculating their return on investment through improved productivity and retention.
Consumer Expectations and the Great TransitionVivastream
This document summarizes research from First Data Corporation on consumer expectations in payments. Key findings include:
1) Consumers want seamless online and offline experiences when shopping and managing finances.
2) Beyond transactions, consumers want personalized experiences through loyalty programs, tailored offers, and brands that understand their needs.
3) Consumers actively manage their money and expect real-time access and control over finances on their mobile devices.
4) Mobile devices are increasingly central to how consumers shop and bank, with rising expectations of convenience.
1. The document discusses the importance of integrating an organization's formal, semi-formal, and informal communication to align with and reinforce its strategic goals and vision.
2. It emphasizes that the formal voice alone is not sufficient for effective strategic communication and that the informal and semi-formal voices must send consistent messages that encourage congruence between behavior and strategy.
3. The document outlines some of the negative consequences that can occur when an organization's communication across voices is not integrated, including confusion, cynicism, and passive or active disengagement among employees.
Amidst today's hyper-connected business environment, marketers must recognize every interaction as a brand interaction and every piece of communication as potential customer communication. In this presentation I look at how a company-wide commitment to customer empathy is paramount to business performance. With samples and cases the presentations aims to illustrate how today's smartest and most successful brands are translating empathy into advocacy to drive the bottom line. Full presentation on request -
From the Yahoo! Canada Provoke Speaker Series at FFWD AdWeek 2013
Advertising Across Screens
Smartphones and tablets have changed everything. Instead of an uneven ebb and flow of internet connectivity throughout the day, consumers now carry their connection with them. Smart devices have closed the gaps in connectivity, creating a seamless, ever-present, ever-changing experience. How should your brand adapt to this shift?
Join Yahoo! Canada and learn from industry leaders, doers, and re-engineers of the web on how to take advantage of the marketing opportunities created by smartphones, tablets and television.
Featuring a thought-provoking keynote presentation by Anthony D. Williams, consultant, researcher, and co-author of Wikinomics and Macrowikinomics which will be followed by a panel of industry leaders moderated by Jeff Beer from Canadian Business.
Panelists:
Robin Hassan, VP, Digital & COE Lead for Social and Mobile, Starcom MediaVest Group
Matt DiPaola, Senior Vice President & General Manager, Critical Mass
Eli Singer, Founder and President, Entrinsic
Detailed White Paper to follow...
Rising Above The Human Capital Why Digital Profiles Matter. The presentation discusses the impact of our digital transformation and how digital technology has digitized our reputations. Now and in the future, our digital profile will influence decision makers, recruiters and consumers.
Purposeful Mobile by Wendy Mansbridge of Confirmit - Presented at Insight Inn...InsightInnovation
The document discusses mobile research and how to effectively capture insights from mobile surveys. It notes that mobile provides opportunities to gather richer insights through new approaches. However, one size does not fit all with mobile and the landscape is confusing and fragmented. It's important to get mobile research right or risk failure. Purposeful mobile research values respondents and exploits technology to capture better insights compared to accidental mobile approaches. Examples are provided of comments from mobile respondents about issues with past surveys. The document advocates adjusting methods for smartphones rather than having no policy or just detecting and disallowing them.
Innovation calls for a different approach to insights. This presentation is a basic introduction to Propellerfish's approach to consumer insights on innovation projects as presented at an innovation conference in 2014.
Alex Marquez is the founder of Propellerfish, an innovation agency with offices in Singapore and London that specializes in global projects. We help organizations turn growth opportunities into the products and services that make growth happen in the real world. www.propellerfish.com
The document is a presentation from ResearchVit Consulting Inc. that discusses key questions about their company focus, core values, clients served, and social media presence. It includes 10 slides with bullet points addressing these topics, in addition to providing 5 research references on Canadian cuisine and foods. The presentation is copyrighted and confidential property of ResearchVit Consulting Inc.
Gamifying enterprise social collaborationThomas Hsu
Gamification is about using game design elements to engage people and solve problems. The document discusses gamification within the context of behavior change and explains that gamification alone is not enough to create sustained behavior change. Intrinsic motivations like mastery, autonomy and purpose are more effective than extrinsic motivations like points and badges. It also outlines Accenture's experience implementing gamification initiatives and analyzing the resulting increases in collaboration behaviors and knowledge sharing activities.
Collaboration tools enable people to discover and interact with, the
content, colleagues and communities,
that can help them get their jobs done.
Culture, Technology and Business Practices are evolving to adapt to today’s more social working environment
The first era of enterprise social was about collaborating more effectively by working more transparently and increasing participating via “social software”
With Purposeful Collaboration, “social” is built directly into the tools and business processes people use to get their jobs done
This document contains tips and advice about leveraging social media for business purposes. It discusses how small businesses depend on relationships with customers and social media can help deepen these relationships. It emphasizes that businesses should have a social media strategy tailored to their specific needs. Having consistent, relevant content that connects with customer objectives is important for engagement. Examples like Old Spice's highly successful viral video campaign demonstrate how social media can boost business metrics like sales and brand awareness. Engagement is about building a foundation of content and community over time.
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
Technology vs the social dimension: How to connect to your audience and engage your stakeholders
The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
Managing your social media identity: Understanding online brand communities
Trends, tips and tricks for your digital survival: Differentiating your brand while safeguarding your reputation
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
This document provides a summary of the top 10 mainstream trends according to a 2009 trend report by Sparxoo. It includes summaries of each trend in 1-2 sentences, with examples given for most trends. The trends focus on themes like empowered consumers, a shift in power from large entities to individuals/the masses, the integration of technology into daily life and reality, the search for unique experiences, and rediscovering meaningful human connections.
When Is Good Good Enough? When Is Excellent Not Enough?Malcolm Out Loud
In pursuit of excellence, we sometimes fall short. Not intentionally mind you, but it happens. Keep in mind that excellence can mean many different things to each of us. Isn't the idea to set the expectation, reach for it and accomplish the goal? Nothing less and nothing more! Which is exactly where the problem lies. Let me explain...
Clutch is a business that helps clients engage customers effectively through targeted communications and actions. It uses a unique framework combining demographics, geographics, sociographics and psychographics to generate accurate customer profiles. Clutch integrates multiple data sources to identify growth opportunities and engage customers in the right way through the right channels. The goal is to convert information into targeted actions that accelerate sales and ROI for clients.
This document summarizes insights from a webinar on travel marketing presented by Experian Marketing Services. It discusses travel industry trends, challenges in the travel sector, and strategies for addressing those challenges. Key findings include that January and August see peaks in travel visits and searches. OTA and travel aggregator sites have seen strong growth. To effectively target audiences, marketers need to understand consumer interests, preferences for destinations and messages, and popular channels. Tailoring messaging to different audience segments based on data insights can improve marketing performance.
Our new white paper looks at four key trends: rising renting, segmented city, spreading suburbs and ranging retirment. It explores how they’ve come about, identifies where they commonly occur and explores the implications for marketers and public policy.
The consumer landscape has changed over the last ten years. New digital and mobile platforms and devices have transformed the way consumers interact with the organisations they do business with.
Read our new white paper to understand why cross-channel segmentation is more important than ever to keep up with today's hyper-connected consumers and what are the 8 critical success factors for an effective cross-channel classification.
Experian's Mosaic is the consumer classification system for consistent cross channel marketing.
View our infographic to find out more about the new Mosaic classification, including an overview of Mosaic in numbers and some of the insights the new classification has generated.
For every pound you spend, you have to make more than one pound in return. To do this you have to target customers who are most likely to respond, with a product or service they are likely to buy, through a media they are likely to buy from. In our guide, 6 steps to effective segmentation you’ll learn how segmentation can be used as a key tool to help you achieve your business goals.
Today’s customers expect more from your products, services and the way they interact with them as a brand.
In The Smarter Marketer’s Guide you’ll find out how smart marketing approaches deliver great customer engagement and effective campaigns.
It includes how to find, retain and build relationships with your customers while identifying the most profitable ones.
The document provides 7 tips for retailers to increase consumer engagement during the Christmas season. The tips include offering money-off discounts in emails, clearly displaying store opening times online, ensuring strong security measures between 9pm and midnight to prevent fraud, personalizing email subject lines and messages, focusing on click-and-collect offerings instead of buy-one-get-one-free deals, keeping online transactions fast to avoid consumers abandoning carts, and increasing social media activity in the days before Christmas Day to align with consumer behaviors. Staying up to date on the latest insights from Experian Marketing Services can help retailers optimize their festive strategies.
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.