Clutch Capability Overview

1. THE END OF THE
“DISCONNECTION”

2. WHAT WE DO
Business and consumer behaviour specialists
Converting information into targeted actions that
accelerate sales
“We d ’t describe consumers, we h l you engage th effectively ”
“W don’t d ib help them ff ti l
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
2
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd

3. WHAT’S DIFFERENT ABOUT CLUTCH?
Uniquely, Clutch uses a framework which combines
demographics, geographics, sociographics and
psychographics to generate an accurate profile of
customer behaviour.
“Underpinned by 30 years of research in demographics, psychographics
Underpinned
and sociographics and a measure of 8.4 million households in Australia ”
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
3
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd

4. IT STARTS AND ENDS WITH THE CUSTOMER!
We profile people’s Mindsets
• Each profile has 16 points of alignment
We integrate multiple sources of data, using Mindsets
Customer data
• Customer data – who & which
• Geographic data – who, what & where
• Research data – who & what
Geographic data
We
W aggregate Mi d t profiles t id tif and engage
t Mindset fil to identify d
growth opportunities.
“Linking all customer intelligence to drive engagement and sales”
Research data
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
4
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd

5. ENGAGING YOUR CUSTOMERS THROUGH BETTER…
Communications
• From precise communication briefs for campaigns to “live”
real time scripting for individual customers
• Consistently delivering the right messages and propositions to WHAT to say &
HOW to say it?
the right people
Targeting
• We target customers based on communication imperatives
• We forecast sales opportunities from macro demand
opportunities, WHO to say it to?
measurement to individual forecasting for stores and
customers.
• We id tif
W identify performance against demand and h l customers
f i td d d help t
close the gap
WHERE to say it?
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
5
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd

6. AN INTEGRATED MIX FOR GROWTH
Market positioning & strategy
• Precisely measuring the true position of brands, revealing the
brands
critical steps necessary to achieve more profitable positioning .
Sales
S l ROI
• Targeting sales effort and retail alignment based on demand
• Forecasting range and stock weight for every outlet
Above and Below the Line Marketing
• Consistently targeting the right messages to the right people.
Knowledge integration
K ld it ti
• Integrating multiple sources of business intelligence in one
consistent and executable framework.
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
6
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd

7. CONVERTING INFORMATION INTO TARGETED ACTIONS
WHAT to say &
Customer data
HOW to say it?
Communications
Targeting
Geographic data
WHO to say it to?
•16 points of resolution
Research data
WHERE to say it?
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
7
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd

8. APPLYING “REAL WORLD” SMARTS TODAY
sales marketing real time lead
forecasting campaigns qualification
email & web
brand retail alignment
marketing
positioning
direct
consumer retail site
marketing &
profiling & selection
call scripting
online surveys
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
8
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd

9. LEVERAGING THE FUTURE
predictive and
personalised
web advertising personalised
web dialogue
knowledge platform
online SME “like minded”
business matching
intelligence
responsive online service /
customer client matching
communities
ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd
ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd
9
www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media
©2007 Clutch Pty Ltd