This document discusses insights and innovation. It describes how insights fuel growth by bringing opportunities into focus. To generate insights, it recommends having a diversity of input, breadth of perspectives, tangible stimuli, closeness to data sources, treating people humanely, being open-minded, reflecting deeply, and allowing time. Insights are most useful when they uncover commercial opportunities. The document advocates for multisensory, multimedia insight work and discusses Propellerfish, a company that helps organizations innovate through projects, capability building, and technology.