Experian's Mosaic is the consumer classification system for consistent cross channel marketing. View our infographic to find out more about the new Mosaic classification, including an overview of Mosaic in numbers and some of the insights the new classification has generated.

1. Post
Frequency with which customers visit Facebook
Mosaic enables consistent targeting across a
multitude of on and off-line channels
Consumers’ first choice of communication
channel when being contacted by companies
New Mosaic combines unparalleled data resources to
deliver our most comprehensive classification ever
*source Experian commissioned research with 12055 respondents
Groups Types
H
Aspiring Homemakers
A
City Prosperity
H31
Affordable Fringe
A01
World-Class Wealth
average age
E18
Legacy Elders
Typemostlikely
tohavekids
Typemostlikely
tohavekids
Typewithmost
expensivehomes
Typewithmost
expensivehomes OldestTypeOldestType
Most Days Weekly Monthly Not At All
MosaicMosaic
Input variables for
clustering and
interpretation
Source records
Households PostcodesAdults
Mobile - callSMS/Text Landline
Telephone
Other
Email
Location Planning
& Design
Telemarketing
and more
Digital Display Mobile
Out of Home
Email
TV & Video
On Demand
Direct Mail
Every Day
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Experian Ltd is registered in England and Wales under the company registration number 653331.
Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.
www.experian.co.uk/mosaic
Call us on 0844 481 9911
The consumer classification
system for consistent cross
channel marketing
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