SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans

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The document discusses integrating marketing efforts cohesively. It emphasizes that marketing is about stickiness, engagement, giving value, and connecting with audiences. Successful marketing needs to be fun, reward audiences, and give them reasons to involve their friends. Integrating efforts across email, social channels, and offline takes resources like time, effort, and coordination. Goals should be set and engagement should be measured, not just by numbers of fans but by interactions like comments and traffic to the company website. Marketing content needs to stay fresh and interesting to avoid boring audiences.

Integrating Your Marketing Efforts Cohesively
Liana “LI” Evans, Co-Founder/CEO
LiBeck Integrated Marketing
@ storyspinner
SES Chicago 2010

Integrating Your Marketing Efforts Cohesively
 It’s not “Search Marketing”
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
Is About Stickiness
Is About Engagement
Is About Giving Value
Is About Distraction
Is About Connecting
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
 Is Your Audience in Facebook
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
 Farmville….anyone?
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
 Needs to be fun
 Needs to reward
 Needs to give them a reason to get
their friends involved (Anyone Got a
Nail?)
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
 Takes a lot of resources
Time
Effort
Coordination
 Needs to be integrated
Email
Other Social Channels
Offline
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
 Set Goals & Measure
Not Just the Number of Fans
 How much engagement
oPhotos posted
oVideos posted
oLikes on content
oComments
Don’t forget traffic to your site
Conversions on exclusive content
www.LiBeckIM.com

Integrating Your Marketing Efforts Cohesively
 People get bored
Especially on facebook
Keep things fresh, interesting &
engaging
 It’s about their experiences, not yours
 Your audience decides the value…not
you!
www.LiBeckIM.com

The document discusses integrating marketing efforts cohesively across different channels. It is not just about search marketing, but also stickiness, engagement, giving value, and connecting with audiences. Effective social media marketing needs to be fun and rewarding for users while also incentivizing them to involve friends. It takes resources to integrate efforts consistently across email, social media, and offline channels. Goals must be set and metrics like engagement and traffic should be used to measure performance rather than just the number of fans or followers.

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SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans

1. Integrating Your Marketing Efforts Cohesively Liana “LI” Evans, Co-Founder/CEO LiBeck Integrated Marketing @ storyspinner SES Chicago 2010

2. Integrating Your Marketing Efforts Cohesively  It’s not “Search Marketing” www.LiBeckIM.com

3. Integrating Your Marketing Efforts Cohesively Is About Stickiness Is About Engagement Is About Giving Value Is About Distraction Is About Connecting www.LiBeckIM.com

4. Integrating Your Marketing Efforts Cohesively  Is Your Audience in Facebook www.LiBeckIM.com

5. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

6. Integrating Your Marketing Efforts Cohesively  Farmville….anyone? www.LiBeckIM.com

7. Integrating Your Marketing Efforts Cohesively  Needs to be fun  Needs to reward  Needs to give them a reason to get their friends involved (Anyone Got a Nail?) www.LiBeckIM.com

8. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

9. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

10. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

11. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

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30. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

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36. Integrating Your Marketing Efforts Cohesively  Takes a lot of resources Time Effort Coordination  Needs to be integrated Email Other Social Channels Offline www.LiBeckIM.com

37. Integrating Your Marketing Efforts Cohesively  Set Goals & Measure Not Just the Number of Fans  How much engagement oPhotos posted oVideos posted oLikes on content oComments Don’t forget traffic to your site Conversions on exclusive content www.LiBeckIM.com

38. Integrating Your Marketing Efforts Cohesively  People get bored Especially on facebook Keep things fresh, interesting & engaging  It’s about their experiences, not yours  Your audience decides the value…not you! www.LiBeckIM.com

39. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans

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