High number of slums, lead to high number of patients with chronic diseases, thus more impact on economy The second chart shows that India is being affected the most Therefore, for the betterment of global economy , and bring about a global impact , we should start with India
HULT Prize Final Presentation
Improving Chronic Disease Care In Slums By 2019
• Our Starting Point – India
• Model Highlights
• Social Enterprise Model adopted
• Social Enterprise Architecture/Business Model
• Revenue Model
• Global Sustainability & Scalability
• Beyond chronic disease cure
• Primary and Secondary data
To increase awareness about chronic diseases and possible prevention methods.
To provide slum dwellers world over a system which facilitates quality and
affordable healthcare and medical treatment for chronic disorders and diseases.
To establish a pharmaceutical system that allows slum dwellers to access
medicines at reduced costs.
To encourage early diagnose and treatment of chronic diseases in urban slums
our starting point - India
According to 2011- Government Census,
• Over 1 lakh slum blocks in India
• 137.5 lakh slum households
• 17.4 % households in India are slums
• 63.5% households in slums use mobile phones
According to WHO report,
• Chronic Diseases account for 53% of the deaths
• By 2015, over 60 million people will die from
chronic disease( 2005 data )
Women are the key
influencers in urban slums
Doctors are interested in
No inter-linkages among
hospitals and their networks
Expensive medicines Lack of awareness
Lack of diagnosis and
Database and aggregation of
‘philanthropic time’ of all doctors
Creating a sustainable and interlinking eco-system of
all healthcare stakeholders
(Public/Private Hospitals, Private Doctors & NGOs)
Providing support to slum dwellers to take
full advantage of this eco-system
Self-sustaining healthcare institutions
with high operational efficiency
social enterprise model adopted
to those who
Sells products or
services to an
to help fund other
This model is
Visiting Senior Doctors
Area: 2000 sq. ft.
Starting with 3 hospitals
5 Km Coverage
our social enterprise architecture
Teams of NGOs, Slum Volunteers, Doctors
Door to door or Camps for physical
examination, diagnostics, tests, sample
collections, referrals, awareness campaigns
for avoiding conditions leading to chronic
Blood samples, urine samples and others
submitted to Pathology, others referred
to come across for subsidized check-up
Intimation to diagnosed
Bringing diagnosed to hospital
for further treatment
Other cases referred to
affordable and tie-up
subsidized private hospitals
creating the eco-system
Surgery/Operations/Emergency cases dealt at curaunder ‘philanthropic time’ of
For regular chronic treatments at cura, provided at low cost
(for setting up 1 Cura center with Pathology facility at
(running costs largely to remain same YoY until
Fixed Costs Break-up
Year 1 $135254
Year 2 $152,500
(revenues to increase YoY due to
estimated increase in volumes
due to greater awareness and
higher diagnostic rate achieved)
profitable by second year
Operational Costs $146813
operational efficiency model
1. Senior Doctors visiting in their philanthropic hours
2. Junior residents as permanent physicians
3. In-house Basic Pathology Lab
4. In-house pharmaceutical system
5. Tie-up with charitable pathology labs for advanced diagnostics
6. Cleaning staff trained from slums
7. Volunteering and awareness teams from slums and NGOs
global scalability and sustainability
1. Not based on schemes implemented / laws enforced by local or national government
2. Scalability to other diseases and healthcare segments.
3. Support only from existing local NGOs and medical bodies
1. Early diagnosis of chronic diseases.
2. Increase in successful treatment of patients
3. Lower incidences of chronic diseases by improving awareness.
4. Improved living standards among slum dwellers.
5. Improved sanitation levels in slums.
Creation of self-sufficient, independent system to combat chronic diseases.
beyond chronic disease cure
1. Women training for awareness and slum opinion leaders network formation to actively
improve sanitation and basic living conditions.
2. Employment creation for slum dwellers.
3. Promoting micro-credit cooperative for financing within each slum.
Team MICA, Masters in Business Administration, specialized in
Marketing and Communications, possess robust knowledge and
sensitive to varied cultures.
Akanksha, experience with MICA’s community radio that educates and
touches around 15000 locals everyday, Ankeeta’s efforts with the
social wing of the Rotract Club, Eesha’s mettle in research and
analyzing caliber and Mudit’s dexterity to find logical solutions make
Team MICA unbeatable.
For this project, we have studied a huge pool of secondary data, interviewed doctors, NGOs and other
stakeholders such as private hospitals and their owners, charitable hospitals, which has helped us to reach a
certain set of valuable conclusions . One among them being, that there is an absence of a connecting agent or
an aggregator which can benefit the underprivileged and can bring all the healthcare stakeholders together to
revolutionize the healthcare scenario of the urban slums, all over the world. Another insight is that there is lack
of diagnosis and detection of chronic diseases, which invariably leads to delay in treatments and which
eventually becomes fatal . We will setup a viable diagnostic center, identify pressing Heath issues and then
motivate them to get treatment for the same by facilitating or proving treatment at ultra low cost. Another
valuable insight that we drew was that there are doctors who are truly interested in philanthropy but can't
engage themselves full time due to their private practice and being overworked while working in charitable or
civil hospitals. Thus there is a need to introduce a system and an aggregator who provide what these doctors
need to help our target audience, according to their ease and will. This will thus collect significant philanthropic
time from all the doctors.
We have defined our model such that, where we can combine all the insights together and reach a sustainable
social enterprise model. Our model leverages on the insights and proposes a healthcare centre which admits
and treats patients at low cost to be achieved through in-house pathology setup, pharmaceutical integration,
doctors philanthropic times and awareness through NGOs.
our social enterprise architecture : process flow
our social enterprise architecture : tie-ups
Activations, Awareness Campaigns, Healthcare Camps, Door-to-door
inspections, sample collections, data collection, intimations, conversions,
co-operatives creation, slum-networks, jobs creation
Referrals for surgery, emergency cases, special treatments, cancer patients,
high cost operations, etc.
For all kinds of operations/surgeries/treatment not possible to cover under
above options at highly affordable or comparable priced private hospitals
maybe at further subsidized rates after tie-up.
Aggregating all ‘philanthropic time’ of doctors across the city
Distributing this time and cost to our diagnosed patients for