Omnichannel is the future of retail industryBluestone PIM
What is Omnichannel? And why Omnichannel approach is so important for retailers and brands? Inside PIM blog is the place to find answers you have been looking for.
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Mobile POS — also called mPOS — is taking off. Today, mPOS applications in small businesses largely focus on replacing traditional, fixed POS units with next-gen mobile payment solutions. In the enterprise retail space, it's proving an ideal way to supplement fixed-position POS by bringing mobile POS solutions to the customer. In fact, according to IHS, enterprise retailers adopting mobile POS are seeing sales growth 42 percent higher than those that do not use mPOS. The affordability of tablets like the Samsung Galaxy Tab S4 and smartphones like the Samsung J8 makes it easy for SMBs to capitalize on this level of growth.
Mobile POS is the future of retail. While IHL Group found retail leaders are 150 percent more likely to be using mPOS than others, this technology truly levels the playing field. Streamlined, low-cost tablets and smartphones are well within the budgets of even the smallest retailer. That means SMB retailers can bring the power of mPOS wherever their customers want to be, creating the personalized brand experience that keeps customers coming back.
Learn more about mPOS and how to increase your sales in this infographic!
Mobile trends are similar to fashion trends as it is always varying and developing rapidly. It imperative in business to certify that the mobile marketing strategy you provide is relevant if your plan is to maintain a competitive advantage in the marketplace.
How are online and offline retail integrating as we head into 2014? How are retailers handling the “showrooming” effect? Mike Osswald discusses the evolution of channel connections into today’s omni-channel state, plus a heads-up about what to expect in the near future.
www.hansoninc.com/summit
The retail experience is no longer limited to the parameters of a brick and mortar build out. Today, consumers want immediate accessibility and authentic experiences across all channels.
Omnichannel is the future of retail industryBluestone PIM
What is Omnichannel? And why Omnichannel approach is so important for retailers and brands? Inside PIM blog is the place to find answers you have been looking for.
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Mobile POS — also called mPOS — is taking off. Today, mPOS applications in small businesses largely focus on replacing traditional, fixed POS units with next-gen mobile payment solutions. In the enterprise retail space, it's proving an ideal way to supplement fixed-position POS by bringing mobile POS solutions to the customer. In fact, according to IHS, enterprise retailers adopting mobile POS are seeing sales growth 42 percent higher than those that do not use mPOS. The affordability of tablets like the Samsung Galaxy Tab S4 and smartphones like the Samsung J8 makes it easy for SMBs to capitalize on this level of growth.
Mobile POS is the future of retail. While IHL Group found retail leaders are 150 percent more likely to be using mPOS than others, this technology truly levels the playing field. Streamlined, low-cost tablets and smartphones are well within the budgets of even the smallest retailer. That means SMB retailers can bring the power of mPOS wherever their customers want to be, creating the personalized brand experience that keeps customers coming back.
Learn more about mPOS and how to increase your sales in this infographic!
Mobile trends are similar to fashion trends as it is always varying and developing rapidly. It imperative in business to certify that the mobile marketing strategy you provide is relevant if your plan is to maintain a competitive advantage in the marketplace.
How are online and offline retail integrating as we head into 2014? How are retailers handling the “showrooming” effect? Mike Osswald discusses the evolution of channel connections into today’s omni-channel state, plus a heads-up about what to expect in the near future.
www.hansoninc.com/summit
The retail experience is no longer limited to the parameters of a brick and mortar build out. Today, consumers want immediate accessibility and authentic experiences across all channels.
Creating an Omnichannel Experience for Your CustomersCA Technologies
Digital business initiatives are at the forefront of enterprise growth strategies in today's application economy. Enterprises are looking to take advantage of new technology and create opportunities to launch innovative new services and open up the enterprise. CA Security and API Management solutions provide the ability to share enterprise data and digital content over the internet securely empowering developers to create apps across all of these new channels.
For more information, please visit http://cainc.to/Nv2VOe
How to Measure and Evaluate Your Omnichannel Customer ExperienceUserTesting
As a retailer, you’ve probably heard the term “omnichannel” more times than you can count. But it’s not just another buzzword. How your customers interact with your brand spans far beyond any single channel.
The omnichannel experience involves every customer touchpoint, which requires coordinating many teams and responsibilities. It may sound daunting, but it's not impossible!
How can retailers coordinate across disciplines and formats to create a delightful customer experience?
To be successful, you not only need to understand how all those channels work together to create the customer experience, but you also need to test and optimize that experience.
In this Slideshare, you'll learn:
• Why the omnichannel customer experience matters
• How to research the omnichannel CX using analytics, surveys, and user testing
• How to use your results to improve the omnichannel customer experience
And plenty more!
Great for: Marketers, CX professionals, e-commerce managers, and designers & researchers at retail companies
More than a buzz word or a trend. Omni-Channel retail is a real opportunity for businesses to adapt, scale-up and tap into their potential customer universe. A simple overview of the changing (R)etail landscape, consumer, purchase trends and what businesses need to align to go the Omni-channel way.
Mike Wilks, CIO of Joules Clothing kicked off the seminar with a witty, meerkat themed analysis of their implementation of a seamless customer journey using Microsoft Dynamics AX.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Multi-Channel Vs Omni-Channel Customer ExperienceAshish Kumar
Omnichannel and Multichannel, both the approaches are used for customer service. The key difference between both the approaches is the use of channels by brands to interact with customers. Let's read how Multichannel and Omnichannel approaches are different from each other.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
Omni Channel Marketing - Surrounding The Customer Gary Edgar
Omni Channel Marketing is becoming a bit of a buzzword right now, but it doesn't make it any less important. Find out what makes for good omni channel marketing, the best in class examples and how you can get started regardless of budget or staffing.
Multichannel and omnichannel (Will Hesketh)Will Hesketh
The poster to shows the distinction between multichannel and omnichannel.
With the customers journey you are able to see what a happy customer 'omnichannel' would expect compared to a unhappy customer through 'multichannel', helping distinguish the two extremes.
Below this if a brief timeline showing how it has evolved.
HOW OMNICHANNEL EXPERIENCES CAN LEVEL UP COMMUNICATION FOR ENTERPRISES.tanlakarix
Today’s customer journeys span back and forth between digital and physical touchpoints, weaving from one platform and one device to another as they evaluate their options and decide whom to do business with. If you want to reach them, you must be present where they are and use the channels they use – WhatsApp, Facebook, Instagram, SMS, Email etc.
At its core, omnichannel marketing is about removing any friction points or barriers to entry and communicating with your customers on channels they already prefer. It is an integrated approach to marketing that puts the customer first and builds a series of sales and marketing strategies around it.
How to Design for an Omni-Channel Shopping ExperienceUserZoom
According to the IDC Retail Insights report, Omni-Channel shoppers will spend 15% to 30% more than Multi-Channel shoppers and they are more likely to be your brand’s influencers and Net Promoter advocates. It is now evident, that brands who make the customer experience omniscient, i.e. continues and universal, will lead the marketplace.
So how do you design for an Omni-Channel shopping experience? View a webinar on-demand with Sean Van Tyne, author of The Customer Experience Revolution, to learn how to craft a uniform experience across channels and touch points.
Twitter Hashtag: #uzwebinar
In this 60-min webinar on-demand you will learn:
-What Omni-Channels are
-Who Omni-Channel Shoppers are
-What a journey map and a service blueprint is
-How to create an Omni-Channel
Creating an Omnichannel Experience for Your CustomersCA Technologies
Digital business initiatives are at the forefront of enterprise growth strategies in today's application economy. Enterprises are looking to take advantage of new technology and create opportunities to launch innovative new services and open up the enterprise. CA Security and API Management solutions provide the ability to share enterprise data and digital content over the internet securely empowering developers to create apps across all of these new channels.
For more information, please visit http://cainc.to/Nv2VOe
How to Measure and Evaluate Your Omnichannel Customer ExperienceUserTesting
As a retailer, you’ve probably heard the term “omnichannel” more times than you can count. But it’s not just another buzzword. How your customers interact with your brand spans far beyond any single channel.
The omnichannel experience involves every customer touchpoint, which requires coordinating many teams and responsibilities. It may sound daunting, but it's not impossible!
How can retailers coordinate across disciplines and formats to create a delightful customer experience?
To be successful, you not only need to understand how all those channels work together to create the customer experience, but you also need to test and optimize that experience.
In this Slideshare, you'll learn:
• Why the omnichannel customer experience matters
• How to research the omnichannel CX using analytics, surveys, and user testing
• How to use your results to improve the omnichannel customer experience
And plenty more!
Great for: Marketers, CX professionals, e-commerce managers, and designers & researchers at retail companies
More than a buzz word or a trend. Omni-Channel retail is a real opportunity for businesses to adapt, scale-up and tap into their potential customer universe. A simple overview of the changing (R)etail landscape, consumer, purchase trends and what businesses need to align to go the Omni-channel way.
Mike Wilks, CIO of Joules Clothing kicked off the seminar with a witty, meerkat themed analysis of their implementation of a seamless customer journey using Microsoft Dynamics AX.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Multi-Channel Vs Omni-Channel Customer ExperienceAshish Kumar
Omnichannel and Multichannel, both the approaches are used for customer service. The key difference between both the approaches is the use of channels by brands to interact with customers. Let's read how Multichannel and Omnichannel approaches are different from each other.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
Omni Channel Marketing - Surrounding The Customer Gary Edgar
Omni Channel Marketing is becoming a bit of a buzzword right now, but it doesn't make it any less important. Find out what makes for good omni channel marketing, the best in class examples and how you can get started regardless of budget or staffing.
Multichannel and omnichannel (Will Hesketh)Will Hesketh
The poster to shows the distinction between multichannel and omnichannel.
With the customers journey you are able to see what a happy customer 'omnichannel' would expect compared to a unhappy customer through 'multichannel', helping distinguish the two extremes.
Below this if a brief timeline showing how it has evolved.
HOW OMNICHANNEL EXPERIENCES CAN LEVEL UP COMMUNICATION FOR ENTERPRISES.tanlakarix
Today’s customer journeys span back and forth between digital and physical touchpoints, weaving from one platform and one device to another as they evaluate their options and decide whom to do business with. If you want to reach them, you must be present where they are and use the channels they use – WhatsApp, Facebook, Instagram, SMS, Email etc.
At its core, omnichannel marketing is about removing any friction points or barriers to entry and communicating with your customers on channels they already prefer. It is an integrated approach to marketing that puts the customer first and builds a series of sales and marketing strategies around it.
How to Design for an Omni-Channel Shopping ExperienceUserZoom
According to the IDC Retail Insights report, Omni-Channel shoppers will spend 15% to 30% more than Multi-Channel shoppers and they are more likely to be your brand’s influencers and Net Promoter advocates. It is now evident, that brands who make the customer experience omniscient, i.e. continues and universal, will lead the marketplace.
So how do you design for an Omni-Channel shopping experience? View a webinar on-demand with Sean Van Tyne, author of The Customer Experience Revolution, to learn how to craft a uniform experience across channels and touch points.
Twitter Hashtag: #uzwebinar
In this 60-min webinar on-demand you will learn:
-What Omni-Channels are
-Who Omni-Channel Shoppers are
-What a journey map and a service blueprint is
-How to create an Omni-Channel
بازاریابی چندکاناله یکپارچه ( Omnichannel Marketing) چه تفاوتهایی با بازاریا...Martech Academy
بازاریابی چندکاناله چیست؟
بازاریابی چندکاناله تقریباً همان چیزی است که به نظر میرسد؛ فعالیتهای بازاریابی که در بیش از یک کانال اتفاق میافتد. حتی اگر این عبارت برایتان جدید باشد، احتمالاً در بازاریابی چندکاناله مشارکت کردهاید.
تقریباً هر کسبوکاری، حتی کوچکترین شرکتی که با یک نفر اداره میشود، بازاریابی چندکاناله انجام میدهد.
برای مثال، تصور کنید که یک کسبوکار صنایع دستی کوچکی دارید و محصولات کاغذی سفارشیسازیشده را از خانۀ خود عرضه میکنید. اگر در استی (Esty) فروشگاه دارید (حضور آنلاین)، فروشگاه خود را در رسانههای اجتماعی تبلیغ میکنید (باز هم آنلاین) و در نمایشگاههای هنری شرکت میکنید (حضور آفلاین)، در بازاریابی چندکاناله مشارکت دارید.
بازاریابی omnichannel چیست؟
ایده اصلی omnichannel نه تنها باعث شناسایی همه کانالهای ارتباط با مشتریان میشود، بلکه تمام تعاملات مشتریان با کانالهای مختلف را در کل فرایند خرید (قبل، در حین و بعد از خرید) در نظر میگیرد. تجربه مشتری در تمامی کانالها یکسان و یکپارچه است. دغدغه بازاریابی omnichannel فقط معاملات انجام شده توسط مشتریان نیست؛ بلکه از طریق گردآوری دادههای رفتاری کاربران در کانالهای مختلف و آنالیز همزمان آنها، نیازهای مشتریان، تعاملات آنها با هر یک از کانالها و محصولات و برند را هم بررسی میکنند. به همین دلیل، انتقال پیامها و پیشنهادها به صورت یکسان و یکپارچه در تمامی کانالها، اعم از وبسایت، کمپینهای ایمیلی، شبکههای اجتماعی و فروشگاهها از اهمیت بالایی برخوردار است. بدیهی است که این نوع بازاریابی نیازمند سرمایهگذاری بیشتری است. بخش زیلدی از هزینه برای فراهم کردن زیرساختهای مناسب و هوشمندسازی و مدیریت ارتباط با مشتریان صرف میشود.
3 تفاوت مهم Omnichannel و Multichannel
بازاریابی omnichannel رویکردی است که تجربهای کاملاً مشابه و یکپارچه را برای مشتریان از اولین نقطه تماس کاربر با برند تا انتهای سفر مشتری فراهم میکند. بازاریابی Multichannel رویکردی است که برند را در محوریت استراتژی قرار میدهد و تلاش میکند پیام برند را در همه کانالهایی که کاربر در آنها حضور دارند، توسعه دهد. تفاوت اصلی این دو استراتژی، این است که مرکز توجه بازاریابی omnichannel ، مشتری است، در حالی که تمرکز بازاریابی multi-channel، روی این موضوع است که تمامی کانالها تحت پوشش قرار گیرد. در واقع، کانالها در روش بازاریابی multichannel به صورت مستقل و جدا از هم کار میکنند و هر یک از آنها استراتژی و اهداف خود را دنبال میکند؛ در حالی که کانالها در روش بازاریابی omnichannel با یکدیگر و با کاربران اینتگریت هستند. یعنی، تصویر کفشی که در وبسایت یک برند مشاهده میکنید، همان تصویری است که هفته بعد با یک درصد تخفیف از طریق ایمیل دریافت میکنید یا در تبلیغات اینستاگرام مشاهده میکنید.
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
High Availability Using MySQL Group ReplicationOSSCube
MySQL Group Replication is a recent MySQL plugin that brings together group communication techniques and database replication, providing both a high availability and a multi-master update everywhere replication solution.
The PPT provide provide a broad overview of MySQL Group Replication plugin, what it can achieve and how it helps keep your MySQL databases highly available and your business up and running, without fail.
Accelerate Your Digital Transformation Journey with PimcoreOSSCube
A key priority for businesses today is to successfully transform their enterprise into a digital business. Digital transformation offers enormous opportunities to enterprises to refine their business models and to win in this digital era. How is your organization placed in this digital world?
In the video, we have discussed, how Pimcore delivered the promise, consolidating PIM, CMS, DAM & Commerce within one framework platform with faster time-to-market.
We will also go through some recent digital transformation experiences driven through Pimcore that helped clients achieve market differentiation and customer value.
Key Points:
* Understanding Digital Transformation need and strategies
* Transformation of digital strategies through Pimcore
* Helps gain insights into Pimcore and its features
* Identification/Co-relation of end customer needs based on our digital transformation experiences
Migrating Legacy Applications to AWS Cloud: Strategies and ChallengesOSSCube
To reduce the TCO of application infrastructure and to make them more scalable and resilient it is advisable to migrate on-premise legacy applications to AWS cloud. In this webinar, you will learn the benefits, key challenges and strategies to mitigate them. It will also talk about leveraging the cloud infrastructure to further modernize the application.
Key Take Away:
Opportunities and challenges while migrating premise application to cloud.
Identifying the applications
Assessing cloud architecture and costs
Data migrations strategies and options
Strategies for migration applications
Leveraging the cloud and optimization
Using MySQL Fabric for High Availability and Scaling OutOSSCube
MySQL Fabric is an extensible framework for managing farms of MySQL Servers. In this webinar, you will learn what MySQL Fabric is, what it can achieve and how it is used by database administrators and developers. Plus, you will learn how MySQL Fabric can help for sharding and high-availability. See more @ http://www.osscube.com/
Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital T...OSSCube
You’ve realized that in order to create new revenue streams, increase efficiency and improve customer engagement your organization may need a digital transformation. But what exactly is a digital transformation, how do you start one, and how does technology play a role? Join experts Dietmar Rietsch, co-founder and CEO of Pimcore, and John Bernard, EVP of North America at OSSCube, as they discuss how Pimcore is disrupting the digital transformation market.
We’ll cover:
- What digital transformation is and why it’s important for your organization
- The role technology plays in the digital transformation process
- How choosing the right technology gives you a competitive advantage
- Outcomes of a successful digital transformation project
The pace of change in business is faster than we could have ever imagined, and in this day and age you must either disrupt, or be disrupted.
This presentation aims to explain the changes we are seeing in the business technology world, the struggles many organizations are facing to keep up, and present the audience with solutions to these difficulties.
The presentation was originally presented by OSSCube CEO Lavanya Rastogi.
Legacy to industry leader: a modernization case studyOSSCube
This live webinar goes through the steps of how MakeMyTrip.com engaged OSSCube to completely modernize their website and help them become one of the top online travel companies in the world. Zend Server and Zend Studio were used to expedite the entire project for what has now become arguably the largest Drupal implementation to date.
This live webinar demonstrates how using an integrated customer acquisition solution can help to close the loop between marketing and sales. We show you examples of how this process has worked for other companies, giving them a better understanding as to where their leads are coming from and how to best spend their marketing dollars for the highest return. - See more at: https://www.osscube.com/webinar/sales-and-marketing-together-at-last#sthash.ZT2dsELD.dpuf
Using pim to maximize revenue and improve customer satisfactionOSSCube
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
This webinar explores the process of how OSSCube developed a Talend solution--for a global provider of digital marketing and client reporting tools--that aggregates and converts information from a variety of resources into well-defined data formats.
Watch on YouTube: https://www.youtube.com/watch?v=gyZiiG7mjx8
OSSCube EVP John Bernard and Talend Alliances and Channels Manager Rich Searle provide an in-depth explanation of the benefits of Talend as well as the usefulness of data organization in today's business world.
Key Discussion Points:
- Talend ETL tools capabilities
- Implementing Talend in your organization
For more information please visit OSSCube.com
For more webinars please visit OSSCube.com/upcoming-webinars
Follow us on Twitter @OSSCube
Follow us on LinkedIn http://linkedin.com/company/osscube
This webinar goes through how the commerce industry today has changed, causing customers to interact differently, expect more from retailers and demand unique shopping experiences. Rakesh Kumar and John Bernard dive into what makes Magento the world’s leading eCommerce platform and how it puts the retailer back in control.
Non functional requirements. do we really care…?OSSCube
Non Functional requirements are an essential part of a project’s success, sometimes it becomes less focused area as everyone tries to make project successful in terms of functionality. This recorded webinar uncovers what can happen if Non Functional requirements are not addressed properly. What are the after impacts? You also learn the importance of Non Functional requirement, their identification, implementation and verification.
Learning from experience: Collaborative Journey towards CMMIOSSCube
Are you planning to start CMMI Initiative? Or already a part of this journey? In this recorded webinar, we share our CMMI Implementation experience. You learn what were key factors and challenges faced during each phase. This webinar also sheds some light on how we made this journey a collaborative one.
JXL is the library of JExcel API, which is an open source Java API that performs the task to dynamically read, write, and modify Excel spreadsheets.
We can use its powerful features to build an automated testing framework using Selenium Web Drivers. The JXL works as a data provider where multiple sets of data is required as input. Moreover, users can read and write information using external excel files. The JXL also helps create custom reports where users have all authority to design reports as per their need.
Listen to this webinar to explore JXL with examples.
New to cloud computing? This recorded webinar helps you understand cloud capabilities and how it has made easier server deployment, infrastructure planning and capacity planning. This webinar takes you through an introduction to AWS components and how you can decide and design the best environment for your business.
Maria DB Galera Cluster for High AvailabilityOSSCube
Want to understand how to set high availability solutions for MySQL using MariaDB Galera Cluster? Join this webinar, and learn from experts. During this webinar, you will also get guidance on how to implement MariaDB Galera Cluster.
Talend Open Studio Introduction - OSSCamp 2014OSSCube
Talend Open Studio is the most open, innovative and
powerful data integration solution on the market today. Talend Open Studio for Data Integration allows you to
create ETL (extract, transform, load) jobs.
JobQueue is one of the feature of Zend Plateform. Where you can schedule and manage the execution of php scripts (jobs). The Job Queue can be used to create asynchronous execution of php script and provide, for instance, the scalability of a server.
application
Introduction to Business Process Model and Notation (BPMN) - OSSCamp 2014OSSCube
BPMN is Method of illustrating business processes in the form of a diagram similar to a flowchart. Originally developed by the Business Process Management Initiative (BPMI).
Currently maintained by the Object Management Group (OMG). The current
version of BPMN is 2.0.
2. Customers are no longer loyal to an individual
channel but rather to a seamless experience
across multiple channels.
Online Store
➢ Desktop, Laptop
➢ Mobile Phone
➢ Tablets
➢ Social Media
➢ Advertisement
Offline
➢ Print media
➢ TV ads
➢ Physical store
Customers Expectations
3. Seamless Experience
Customers are now everywhere.
They show interest in a product
on one medium and finally
purchase from another medium.
They want:
➢Instant reachability
➢Convenience in accessibility
➢Personalized content
➢Unified self-service preference
4. An Omni-Channel enables customers to get
the same experience on all touch points and
make their purchase from their preferred
channel without any hassle.
Instant Reachability
5. Easy access is a hook for the customer. The
Omnipresence of product information help
customers to make buying decision and give
them more option for shopping.
Convenience in Accessibility
6. Personalized experience keep customers
engaged whether it is online or offline
medium. Omni-Channel strategy helps in
content personalization and it’s marketing
campaigns
Personalized Content
7. All shopping and communication touch
points should integrated for better
customer support. Omni-Channel self
service enables customers to get on-
demand information/support with speed
and convenience
Unified Self Service Preference
8. “Some of the largest retail chains in
the U.S., such as Wal-Mart Inc.,
Macy's Inc., Nordstrom Inc. and
Target Corp. are committed to an
omnichannel strategy...omnichannel
isn’t just a retail strategy, it’s about
survival.”
- Internet
Retailer’s Omnichannel
Winner’s report
9. Brands need to put their feet in customer shoe and plan a strategy for
better customer experience and growth.
We are sharing our thoughts on Omni-Channel strategies, digital
experiences and digital transformation in our blog section.
Visit our blog: http://www.osscube.com/blog
Follow us on:
Twitter: https://twitter.com/osscube
Facebook: https://www.facebook.com/osscube
LinkedIn: https://www.linkedin.com/company/osscube