Service marketing
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Hutch provides various telecommunication products and services including postpaid connections, prepaid connections, dialing cards, PCO booths, and mobile phones. Pricing strategies include penetration pricing, skimming pricing, and competitive pricing which vary based on region and services. Promotion efforts include advertising, personal selling, publicity, and internet campaigns to promote products and plans like two-two talk plans and validity offers. Hutch has outlets across 16 Indian states to provide its products and services through various physical locations and processes like acquiring a postpaid connection, recharging prepaid accounts, and providing customer feedback.
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The document discusses key aspects of services marketing, including definitions of a service and why services are important to study. It describes differences between goods and services, introduces the basic service package of core, facilitating, and supporting services. The document also outlines the expanded 7Ps marketing mix for services, including product, price, place, promotion, people, process, and physical evidence.
Ch09 services for bus mkts
This document discusses managing services for business markets. It begins by outlining the value of systematically monitoring the customer experience and the central role services assume in customer solutions. It then discusses how understanding touchpoints in the customer experience can provide insights and how mapping the customer lifecycle is an important first step. The document advocates shifting from a product-focused to a solution-centered approach that involves understanding customer problems and co-creating value. It also discusses how adding services to product offerings can improve competitiveness by enhancing differentiation, growth opportunities, and customer loyalty. Finally, it covers developing hybrid offerings that combine products and services to deliver greater customer value.
Presentation on HR-Payroll Software
This presentation summarizes an HR and payroll software marketing plan. It discusses the purpose of HR and payroll software in managing employees, time, attendance, benefits and ensuring compliance. It outlines the benefits of increased productivity, reduced errors, and time savings for both HR and payroll software. The target market is garment industries, as they have the greatest need. Both direct marketing through in-person meetings with key contacts and online marketing will be used. The process involves researching target clients, communicating, demonstrating the software benefits, securing orders, timely delivery, and developing ongoing relationships.
Ext m mix
The document discusses the extended marketing mix or 7Ps model which is more applicable for services than the traditional 4Ps model. It describes each of the 7Ps - product, price, place, promotion, people, process, and physical evidence. People refers to the staff involved in service delivery. Process describes how the service is delivered to customers. Physical evidence includes tangible aspects that accompany the intangible service. The model suggests these elements are all important for optimal service delivery.
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Services marketing mix - product, price, place, promotion
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
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留信网认证的作用:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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McKinsey’s Ten Guiding Principles of Digital Transformation
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IDC’s Digital Transformation MaturityScape
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Service marketing
- 1. HUTCH
- 2. 7 P’S of Service Marketing Mix… Product Price Promotion Place People Physical evidence Process
- 8. Promotion.... Promotion Advertisement Hoardings Personal selling Media Publicity Internet
- 9. Promotion of product Two two talk plan VIP no’s Reducing rates Validity offer Easy recharge Promotion
- 11. Andhra Pradesh Punjab West Bengal Karnataka Maharashtra & Goa Tamil Nadu Rajasthan UP (E) UP (W) Kerala Delhi Mumbai Haryana
- 12. Physical Evidence…. Sim cards Bills Before and After sale documents PHYSICAL EVIDENCE
- 18. THANK YOU