Service marketing
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This document discusses service marketing. It defines services as activities, benefits, and satisfactions offered for sale or provided with the sale of goods. Service marketing focuses on relationships and value. There are two main types of services: core services, which are the primary purpose of a transaction, and supplementary services, which are rendered alongside a tangible product. Compared to goods, services are intangible, heterogeneous, simultaneously produced and consumed, and cannot be stored or resold. The document outlines challenges in marketing services and additional marketing mix elements for services, including physical evidence, process, and people. It provides examples of service industries like healthcare, professional services, and hospitality.
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This document provides an introduction to services and service marketing. It defines services as intangible products or deeds that are provided by one entity to another. Services include economic activities whose output is not a physical object. The document then discusses different types of services, the nature of services, challenges in managing services, and differences between services and goods. It introduces the 7Ps of service marketing and outlines the development of service marketing over time. Finally, it presents the service marketing triangle which shows the interactions between the organization, employees, and customers in service delivery and marketing.
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This document provides a list of 10 learning questions about key concepts in chapter 13 on designing and managing services. The questions cover topics like the characteristics of services, categories of service mixes, marketing approaches for services, quality control strategies, and examples of different types of services. The questions are multiple choice and seem designed to test the reader's understanding of the key terms and concepts discussed in the chapter.
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This document provides an introduction to services and service marketing. It defines services as intangible products or deeds that are provided by one entity to another. Services include economic activities whose output is not a physical object. The document then discusses different types of services, the nature of services, challenges in managing services, and differences between services and goods. It introduces the 7Ps of service marketing and outlines the development of service marketing over time. Finally, it presents the service marketing triangle which shows the interactions between the organization, employees, and customers in service delivery and marketing.
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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
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The document discusses key concepts in services marketing. It begins by defining services and providing examples. It then distinguishes between goods and services. Key features of services are discussed, including intangibility, perishability, inseparability, heterogeneity, and simultaneity. The 7Ps marketing mix framework for services is introduced, comprised of product, price, place, promotion, people, physical evidence, and process. Relationship marketing and its goals and strategies are summarized. Finally, the document discusses market segmentation in services marketing.
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Services are classified based on the degree of customer involvement, tangibility, skills and expertise required, business orientation, and intended end-user. Key characteristics of services include intangibility, perishability, inseparability, heterogeneity, and variability. Developing marketing strategies for services focuses on the product or offering, pricing, promotion, place or distribution, people, process, and physical evidence. Managing service differentiation centers on the offer, delivery, and image of the organization. Service gaps can occur between customer expectations and management perception, quality specifications and delivery, and delivery and external communications. Determinants of service quality include reliability, responsiveness, assurance, empathy, and tangibles.
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This document provides an overview of key concepts in services marketing. It introduces the objectives of Module 1 on services, which are to explain what services are, identify service trends, and outline differences between goods and services. Challenges for services are discussed, including defining quality and ensuring consistent delivery. The services marketing triangle and expanded 7 Ps marketing mix are introduced as frameworks. Gaps in service quality are explained using the gaps model. Characteristics of services like intangibility and simultaneous production/consumption are reviewed.
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Services marketing focuses on advertising intangible transactions that provide value to customers, unlike product marketing. It involves identifying, communicating, and delivering value to customers in a way that benefits the organization and stakeholders. Services are usually intangible economic activities offered by one party to another that bring about desired results for recipients in exchange for money, time, and effort. Customers expect value from access to goods, labor, professional skills, facilities, networks, and systems through a service, but do not take ownership of physical elements.
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This document discusses key aspects of service management and marketing. It covers definitions of services, characteristics of services, classification of services, challenges in services, growth of the service sector in India, and the service marketing mix. The marketing mix includes the core service product, supplementary services, pricing strategies, service delivery locations, integrated promotional communications, and the important role of employees in service delivery. The document provides an overview of developing, pricing, placing, and promoting service offerings to customers.
Service marketing
Service marketing provides an experience with the promise of results. It involves promoting economic activities offered by businesses to clients, such as telecommunications, health treatment, and financial services.
Some key characteristics of service marketing include intangibility, inseparability, variability, and perishability. Services cannot be seen or touched before being experienced. They are produced and consumed simultaneously. The quality of a service can vary with each use. And services cannot be stored after being provided to a customer.
Customer satisfaction is important for recurring sales and positive word-of-mouth promotion that contributes to economic growth. The 7 Ps marketing mix framework includes traditional factors like product, price, and promotion, as well as additional factors for services like people
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1. Services are intangible economic activities that create value for customers by bringing about a desired change.
2. Services have unique characteristics such as intangibility, inseparability, variability, perishability, and customer participation that create marketing challenges.
3. The strategic options to address these challenges include making services more tangible, customizing without compromising quality, demand management, and relationship marketing.
Marketing mix
The document discusses the marketing mix for services. It explains that the traditional 4Ps marketing mix of product, price, place, and promotion has been expanded to 7Ps for services. The additional 3Ps are people, physical evidence, and process. People refers to the roles of contact personnel in service delivery. Physical evidence includes the environment where the service is delivered. Process refers to how the service is delivered and any supporting mechanisms. The 7Ps framework provides a holistic way for marketers to develop service offerings by considering all important aspects of the customer experience.
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This document provides an introduction to marketing concepts including definitions of marketing, marketing management, and the marketing mix. It defines marketing as "a social process by which individual groups obtain what they need and want through creating offerings and exchanging products and services of value with others." The marketing mix elements of product, price, place, and promotion are explained in further detail. Branding, packaging, labeling, and pricing strategies are also summarized. The document concludes with brief descriptions of advertising, personal selling, sales promotion, and public relations as tools used in a promotion mix.
Marketing of services
Services are difficult for customers to evaluate and rely more on experience and credence qualities than search qualities. As a result, customers rely more on word-of-mouth, price, personnel, and physical cues to judge quality. They are also highly loyal to providers who satisfy them. For service providers, the key tasks are competitive differentiation, maintaining service quality, and improving productivity. Service quality is based on whether customer expectations are met or exceeded. It can be improved by ensuring reliability, responsiveness, assurance, empathy, and attention to tangibles. Productivity can be improved by training workers, standardizing processes, reducing needs through products, empowering customers, and leveraging technology.
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Podcast, The New Marketing Currency - Ozeal Debastos
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Etsy Marketing Guide - Tips For Selling Digital Products
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBoost Your Instagram Views Instantly Proven Free Strategies.
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Service marketing
- 1. Service Marketing Presented By: Vikash K Giri
- 2. Service Marketing • The American Marketing Association defines services as - “Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods. • Service marketing is marketing based on relationship and value. It may be used to market a service or a product.
- 3. Types of Services • Core Services: A service that is the primary purpose of the transaction. Eg: a haircut or the services of lawyer or teacher. • Supplementary Services: Services that are rendered as a corollary to the sale of a tangible product. Eg: Home delivery options offered by restaurants above a minimum bill value.
- 4. Difference between Goods and Services Goods Services A physical commodity A process or activity Tangible Intangible Homogenous Heterogeneous Production and distribution are separation from their consumption Production, distribution and consumption are simultaneous processes Can be stored Cannot be stored Transfer of ownership is possible Transfer of ownership is not possible
- 5. Challenges For Services • Defining and Improving Quality • Communicating and Testing new services • Maintain a constent image • Setting Prices
- 6. Marketing Services The Additional 3 Ps of Marketing Mix • Physical Evidence • Process • People
- 7. Implications • Difficult to synchronize supply & Demand with Services. • Services cannot be Returned or Resold.
- 8. Examples of Service industries • Health Care • Professional Services • Financial Services • Hospitality • Travel • Others: (PCI, Consulting , etc.)
- 9. Thankyou