This document summarizes a 4-week service design course at the Copenhagen Institute of Interaction Design (CIID). It provides brief overviews of 6 student projects, including Veeer which encourages road trip spontaneity, Thought Drop which enables location-based car messaging, and CarConnect which maps life experiences in one's car over time. It also thanks supporting organizations like Volvo and describes how the course explored designing services through methods like prototyping, stakeholder analysis, and considering touchpoints across channels.
The document discusses co-creation branding, which involves firms collaborating with customers on an ongoing basis to jointly create value. It outlines the benefits of co-creation such as emerging market opportunities and higher customer loyalty. Challenges include overcoming resistance to change and shifting mindsets. Examples provided include Unilever's evolution to co-creation and case studies of participatory marketing campaigns by brands like Dove and Doritos that stimulated growth. The implications of co-creation for businesses, consumers, and society are also examined.
The document discusses mise-en-scene analysis and provides examples of analyzing elements such as setting, decor, costumes, makeup, figure expression, and movement in TV drama clips. It encourages analyzing how these elements suggest meanings about characters and places. For example, the setting of a spaceship suggests the characters have scientific powers, while a character wearing a plain black suit resembles his villainous character.
Aaron McGreevy conducted a survey to get feedback on a music video and digipak he created for a coursework project. He received the following key learnings:
1) Respondents were able to clearly identify the rap genre of the video through elements like costumes, props, and performance style.
2) The content was seen as most appealing to ages 16-20, focused around the age of the actor.
3) Both the intended target audience and secondary audiences recognized the link between the video and digipak.
4) Respondents provided both positive and critical feedback, helping Aaron identify aspects to improve or maintain for his project.
Коротко о полезных в разработке для iOS 10 вещах: SiriKit, iMessage, widgets, Apple Pay и другие нюансы, которые позволят вам сделать приложение еще более привлекательным для пользователя.
Rap originated in the 1970s in America and became popular among African Americans in New York. DJ Kool Herc mixed funk and soul beats for MCs to rap over, coining the term. Over time, rap incorporated influences from other genres like techno and moved from live performances to prerecorded mixtapes. Many artists in the genre flaunt wealth, power, and luxury items to show off and boast about having women, money, and designer clothes. Drug use, illegal activities, and rivalry between artists also became common themes as the genre grew in popularity. Conventional artists in rap like 50 Cent, Wiz Khalifa, and Giggs are known for depicting themes of smoking, guns, violence, and
The document summarizes feedback from an audience survey about a student's rap music video and accompanying digipak. Key findings include:
1) Both the primary and secondary audiences were able to accurately identify the genre as rap based on costumes, props, and performance style used in the video.
2) The majority of audiences felt the video and digipak appealed most to those aged 18-25, which aligns with the age of the featured artist.
3) Audiences agreed there was a clear link between the video and digipak since the main artist appeared in both, and they shared a similar visual style.
4) 75% of audiences said they would buy the "Started From the
Маркетинг на этапе проектирования мобильного приложенияHeads&Hands
Сценарии использования мобильного приложения, навигационные схемы и карты, дизайн приемы и гайдлайны - все, что важно учитывать с точки зрения маркетинга на этапе проектирования мобильного приложения.
The document discusses co-creation branding, which involves firms collaborating with customers on an ongoing basis to jointly create value. It outlines the benefits of co-creation such as emerging market opportunities and higher customer loyalty. Challenges include overcoming resistance to change and shifting mindsets. Examples provided include Unilever's evolution to co-creation and case studies of participatory marketing campaigns by brands like Dove and Doritos that stimulated growth. The implications of co-creation for businesses, consumers, and society are also examined.
The document discusses mise-en-scene analysis and provides examples of analyzing elements such as setting, decor, costumes, makeup, figure expression, and movement in TV drama clips. It encourages analyzing how these elements suggest meanings about characters and places. For example, the setting of a spaceship suggests the characters have scientific powers, while a character wearing a plain black suit resembles his villainous character.
Aaron McGreevy conducted a survey to get feedback on a music video and digipak he created for a coursework project. He received the following key learnings:
1) Respondents were able to clearly identify the rap genre of the video through elements like costumes, props, and performance style.
2) The content was seen as most appealing to ages 16-20, focused around the age of the actor.
3) Both the intended target audience and secondary audiences recognized the link between the video and digipak.
4) Respondents provided both positive and critical feedback, helping Aaron identify aspects to improve or maintain for his project.
Коротко о полезных в разработке для iOS 10 вещах: SiriKit, iMessage, widgets, Apple Pay и другие нюансы, которые позволят вам сделать приложение еще более привлекательным для пользователя.
Rap originated in the 1970s in America and became popular among African Americans in New York. DJ Kool Herc mixed funk and soul beats for MCs to rap over, coining the term. Over time, rap incorporated influences from other genres like techno and moved from live performances to prerecorded mixtapes. Many artists in the genre flaunt wealth, power, and luxury items to show off and boast about having women, money, and designer clothes. Drug use, illegal activities, and rivalry between artists also became common themes as the genre grew in popularity. Conventional artists in rap like 50 Cent, Wiz Khalifa, and Giggs are known for depicting themes of smoking, guns, violence, and
The document summarizes feedback from an audience survey about a student's rap music video and accompanying digipak. Key findings include:
1) Both the primary and secondary audiences were able to accurately identify the genre as rap based on costumes, props, and performance style used in the video.
2) The majority of audiences felt the video and digipak appealed most to those aged 18-25, which aligns with the age of the featured artist.
3) Audiences agreed there was a clear link between the video and digipak since the main artist appeared in both, and they shared a similar visual style.
4) 75% of audiences said they would buy the "Started From the
Маркетинг на этапе проектирования мобильного приложенияHeads&Hands
Сценарии использования мобильного приложения, навигационные схемы и карты, дизайн приемы и гайдлайны - все, что важно учитывать с точки зрения маркетинга на этапе проектирования мобильного приложения.
Why directors’ duties are relevant to corporate insolvencyFASimms
Directors' duties are relevant to corporate insolvency for several reasons. If a company becomes insolvent, the powers of those involved, including directors, can be severely restricted. This means any actions by directors that breached their duties under the Companies Act 2006 may be difficult to ratify. The liquidator can bring proceedings against directors on behalf of the company for any breaches of duty. Duties vary between executive and non-executive directors, with executive directors having duties relating to their employee status in addition to their director status. However, both executive and non-executive directors owe the same standard of duty to help guide and monitor company management.
A director’s duties to the company as directorFASimms
Directors have three broad duties to the company: acting within their powers, promoting the company's success with care and skill, and fiduciary duties like an agent to a principal. The Companies Act specifies seven duties of directors including acting in accordance with the company's constitution, promoting company success, exercising independent judgment with reasonable care and avoiding conflicts of interest. Shadow directors have less onerous duties than de jure and de facto directors, and professional advice should be sought if a director may not have acted in the company's best interests and insolvency is possible.
Social projects and mobile apps to help themHeads&Hands
Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
Mobile marketing from analysis to launching a projectHeads&Hands
This document outlines the stages of launching a mobile app marketing campaign from planning to launch. It discusses planning goals and key performance indicators, selecting analytics tools, optimizing the app store listing, and examples of promotion strategies like Facebook ads, influencer marketing and retargeting. The stages include idea, design, development, planning promotions and analytics, and working on the app store listing. Measurements and segments are planned based on tasks and goals like revenue, store visits and retention.
Beyond Boarding Passes: Service Innovation for Copenhagen Airporteilidh dickson
As part of the Interaction Design Programme, CIID ran a four week service design course in collaboration with Copenhagen Airport (CPH).
The goal was to envision new experiences for the different kinds of people that use CPH. Visiting faculty from leading service design and innovation companies - IDEO and Live Work - were invited to teach the course.
This book highlights the processes the students went through over the 4 weeks and the final concepts they developed.
UX, UI sur Mobile, moteur de l'engagement client! LaFrenchMobile
This document discusses several topics related to user experience (UX) and user interface (UI) design for mobile applications:
1. It announces upcoming discussions on trends in UX by Remy Bourganel and other topics on UX and UI.
2. It then shares a summary of Remy Bourganel's presentation on trends in UX, including how services can learn from user behavior over time to provide more personalized experiences.
3. It discusses the importance of considering performance when designing mobile applications to improve user engagement, conversions, and brand trust. Faster applications can significantly improve business metrics.
Slides from a webinar Milan Guenther gave October 2021.
A Service Designer's journey to delivering breakthrough experiences through impact on the enterprise
Severin is an ambitious and experienced designer. And when Intersection Railways called for a major overhaul of a part of their product and service portfolio, they set out for making an impact. Severin brought together all the stakeholders, they set an ambitious goal to significantly shift the customer’s experience, and with their team they researched, prototyped and mapped out a better future journey.
But then it fell apart. That reorganisation messed up the responsibilities. Many customer insights turned out to be just assumptions. The IT change was too hard, the regulations were too constraining. And their stakeholders were not that convinced after all. What just happened?
Design at scale is hard. In this session, Milan will show how Severin reengages his co-creators to tackle the true scope of the change required, including organisation, operations, and ecosystem partners. Using a set of recurring patterns and a set of maps, they open the conversation to the target Enterprise Design: what we can do, where to go next, and what to change to get there. And ultimately, how to deliver on their ambitious vision for a better service.
You will learn:
- How to reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
- Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
- How to draw your enterprise on a napkin: learn how to establish a business geography to facilitate joint wayfinding between stakeholders
This document discusses moving from product-focused "stuff" to customer-focused "stories". It suggests that organizations shift from transactional to relational relationships by co-creating value with customers. The document uses a bicycle manufacturer as an example and lists potential new services like bike sharing, repairs, and coaching programs. It outlines a framework for moving from products to servitized products to productized services to full service ecosystems. The document concludes with a panel discussion on practical tools, capabilities, value assessment, and partnership strategies for making the transition.
User Experience or UX can be summarised as the 5R's. It's about creating the Right Digital Technologies or Experiences for the Right Audience, for the Right Devices, to be used in the Right Environments to shift the Right Business Metrics. This presentation gets you across the UX landscape and summarises the UX Environment Globally and Locally to Australia.
Rick Tilghman, PayPal - Arizona World Usability Day 2012 UX Keynote PresentationTheo Mandel, PhD
Arizona World Usability Day 2012 Keynote Presentation, Nov. 8, 2012
Rick Tilghman, Senior Director of User Experience Design, PayPal
Topic: Delivering payments in a ubiquitous computing world
Digital services continue to assume an increasingly essential role in daily life. Devices are shrinking and fragmenting, analog products are evolving digital capabilities, and new products are displacing established business models. In short, digital is absorbing an increasing array of specific, nuanced, and ever more essential behaviors and needs.
As we confront this rapidly evolving world of ubiquitous computing there are a number of important questions we’re asking at PayPal. What are the implications for the future of payment services? What is the role of usability and UX? How do we evolve to address an accelerating and diversifying marketplace?
The voice of the customer & the continuum of creativity - Gianfranco ZaccaisOpenKnowledge srl
Design Continuum is a global design and innovation consultancy. It uses an intranet platform called Orange to facilitate collaboration between its interdisciplinary teams of designers, engineers, and analysts located around the world. Orange allows employees to connect with each other, share knowledge and work products, and engage in research communities on topics like pleasure, fun, and social behaviors. The document outlines how Orange supports collaboration, resource planning, project management, knowledge sharing, and discussion to help Design Continuum deliver innovative experiences that improve people's lives and drive business success for its clients.
The document discusses the evolving role of service design. It notes that service design choreographs processes, technologies, and interactions to co-create value for stakeholders. Examples are given of how service design has reduced waiting times at Lufthansa by 90% and shortened diagnosis time to 7 days. The document also discusses how service design education is expanding to include more programs, better quality, and earlier introduction; and how service design implementation is adapting through iterative contracting, new methods and tools, and flexible bonding.
This document discusses learner experience design and mapping learner journeys. It begins by outlining some challenges in education. It then discusses experience design concepts like user experience design, interaction design, and service design. It introduces learner journey mapping and provides examples. The document discusses conducting user research and mapping the learner path, touchpoints, and emotions. It outlines opportunities and barriers identified in a mapping process. The document concludes by discussing adopting learner experience design practices through expanded toolkits, collaboration, and a commitment to the learner experience.
iMedia March Brand Summit: Insight Presentation Beyond ReachiMedia Connection
The document discusses how marketing must align with the changing consumer decision journey, which is now more digital and demands access, information, content, input and empowerment instantly. It emphasizes that the customer journey should be supported as an integrated loop across all touchpoints. Data should be turned into personalized content and content into more data to fuel an ongoing dialogue. Marketers should reconstruct the consumer decision journey to their advantage by distributing their presence where discussions happen, integrating their physical channels, and activating engaged customers.
Adaptation of my IA 7/ UX 1 deck for an InnovationLab talk at Stabilo International, Heroldsberg on 10/17/2012.
Credits & image credits within the presentation.
Kees Moens has over 15 years of experience in UX design and strategy in the financial sector. He is currently the Chapter Lead for UX at ING in the Netherlands. ING is a large global financial institution operating in over 40 countries. The presentation discusses ING's shift towards a more digital and customer-centric model inspired by Spotify, and the reorganization of UX from project teams into chapters. It outlines ING's UX strategy to take a more strategic and leadership role across projects. The goal is to establish UX as a business asset and ensure consistency through tools like The Guide, an internal design framework.
This document discusses the PEOPLE project, which aims to speed up the development of smart cities through open innovation and user-driven internet services. The project involves partners from Spain, France, Greece, and Germany conducting pilots in 4 cities. It will use a user-driven open innovation methodology, participatory idea generation, and joint modeling. The project expects to stimulate new internet-based smart city services, improve SMEs' ability to develop innovative services, and reinforce citizens' role in the innovation lifecycle.
Why directors’ duties are relevant to corporate insolvencyFASimms
Directors' duties are relevant to corporate insolvency for several reasons. If a company becomes insolvent, the powers of those involved, including directors, can be severely restricted. This means any actions by directors that breached their duties under the Companies Act 2006 may be difficult to ratify. The liquidator can bring proceedings against directors on behalf of the company for any breaches of duty. Duties vary between executive and non-executive directors, with executive directors having duties relating to their employee status in addition to their director status. However, both executive and non-executive directors owe the same standard of duty to help guide and monitor company management.
A director’s duties to the company as directorFASimms
Directors have three broad duties to the company: acting within their powers, promoting the company's success with care and skill, and fiduciary duties like an agent to a principal. The Companies Act specifies seven duties of directors including acting in accordance with the company's constitution, promoting company success, exercising independent judgment with reasonable care and avoiding conflicts of interest. Shadow directors have less onerous duties than de jure and de facto directors, and professional advice should be sought if a director may not have acted in the company's best interests and insolvency is possible.
Social projects and mobile apps to help themHeads&Hands
Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
Mobile marketing from analysis to launching a projectHeads&Hands
This document outlines the stages of launching a mobile app marketing campaign from planning to launch. It discusses planning goals and key performance indicators, selecting analytics tools, optimizing the app store listing, and examples of promotion strategies like Facebook ads, influencer marketing and retargeting. The stages include idea, design, development, planning promotions and analytics, and working on the app store listing. Measurements and segments are planned based on tasks and goals like revenue, store visits and retention.
Beyond Boarding Passes: Service Innovation for Copenhagen Airporteilidh dickson
As part of the Interaction Design Programme, CIID ran a four week service design course in collaboration with Copenhagen Airport (CPH).
The goal was to envision new experiences for the different kinds of people that use CPH. Visiting faculty from leading service design and innovation companies - IDEO and Live Work - were invited to teach the course.
This book highlights the processes the students went through over the 4 weeks and the final concepts they developed.
UX, UI sur Mobile, moteur de l'engagement client! LaFrenchMobile
This document discusses several topics related to user experience (UX) and user interface (UI) design for mobile applications:
1. It announces upcoming discussions on trends in UX by Remy Bourganel and other topics on UX and UI.
2. It then shares a summary of Remy Bourganel's presentation on trends in UX, including how services can learn from user behavior over time to provide more personalized experiences.
3. It discusses the importance of considering performance when designing mobile applications to improve user engagement, conversions, and brand trust. Faster applications can significantly improve business metrics.
Slides from a webinar Milan Guenther gave October 2021.
A Service Designer's journey to delivering breakthrough experiences through impact on the enterprise
Severin is an ambitious and experienced designer. And when Intersection Railways called for a major overhaul of a part of their product and service portfolio, they set out for making an impact. Severin brought together all the stakeholders, they set an ambitious goal to significantly shift the customer’s experience, and with their team they researched, prototyped and mapped out a better future journey.
But then it fell apart. That reorganisation messed up the responsibilities. Many customer insights turned out to be just assumptions. The IT change was too hard, the regulations were too constraining. And their stakeholders were not that convinced after all. What just happened?
Design at scale is hard. In this session, Milan will show how Severin reengages his co-creators to tackle the true scope of the change required, including organisation, operations, and ecosystem partners. Using a set of recurring patterns and a set of maps, they open the conversation to the target Enterprise Design: what we can do, where to go next, and what to change to get there. And ultimately, how to deliver on their ambitious vision for a better service.
You will learn:
- How to reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
- Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
- How to draw your enterprise on a napkin: learn how to establish a business geography to facilitate joint wayfinding between stakeholders
This document discusses moving from product-focused "stuff" to customer-focused "stories". It suggests that organizations shift from transactional to relational relationships by co-creating value with customers. The document uses a bicycle manufacturer as an example and lists potential new services like bike sharing, repairs, and coaching programs. It outlines a framework for moving from products to servitized products to productized services to full service ecosystems. The document concludes with a panel discussion on practical tools, capabilities, value assessment, and partnership strategies for making the transition.
User Experience or UX can be summarised as the 5R's. It's about creating the Right Digital Technologies or Experiences for the Right Audience, for the Right Devices, to be used in the Right Environments to shift the Right Business Metrics. This presentation gets you across the UX landscape and summarises the UX Environment Globally and Locally to Australia.
Rick Tilghman, PayPal - Arizona World Usability Day 2012 UX Keynote PresentationTheo Mandel, PhD
Arizona World Usability Day 2012 Keynote Presentation, Nov. 8, 2012
Rick Tilghman, Senior Director of User Experience Design, PayPal
Topic: Delivering payments in a ubiquitous computing world
Digital services continue to assume an increasingly essential role in daily life. Devices are shrinking and fragmenting, analog products are evolving digital capabilities, and new products are displacing established business models. In short, digital is absorbing an increasing array of specific, nuanced, and ever more essential behaviors and needs.
As we confront this rapidly evolving world of ubiquitous computing there are a number of important questions we’re asking at PayPal. What are the implications for the future of payment services? What is the role of usability and UX? How do we evolve to address an accelerating and diversifying marketplace?
The voice of the customer & the continuum of creativity - Gianfranco ZaccaisOpenKnowledge srl
Design Continuum is a global design and innovation consultancy. It uses an intranet platform called Orange to facilitate collaboration between its interdisciplinary teams of designers, engineers, and analysts located around the world. Orange allows employees to connect with each other, share knowledge and work products, and engage in research communities on topics like pleasure, fun, and social behaviors. The document outlines how Orange supports collaboration, resource planning, project management, knowledge sharing, and discussion to help Design Continuum deliver innovative experiences that improve people's lives and drive business success for its clients.
The document discusses the evolving role of service design. It notes that service design choreographs processes, technologies, and interactions to co-create value for stakeholders. Examples are given of how service design has reduced waiting times at Lufthansa by 90% and shortened diagnosis time to 7 days. The document also discusses how service design education is expanding to include more programs, better quality, and earlier introduction; and how service design implementation is adapting through iterative contracting, new methods and tools, and flexible bonding.
This document discusses learner experience design and mapping learner journeys. It begins by outlining some challenges in education. It then discusses experience design concepts like user experience design, interaction design, and service design. It introduces learner journey mapping and provides examples. The document discusses conducting user research and mapping the learner path, touchpoints, and emotions. It outlines opportunities and barriers identified in a mapping process. The document concludes by discussing adopting learner experience design practices through expanded toolkits, collaboration, and a commitment to the learner experience.
iMedia March Brand Summit: Insight Presentation Beyond ReachiMedia Connection
The document discusses how marketing must align with the changing consumer decision journey, which is now more digital and demands access, information, content, input and empowerment instantly. It emphasizes that the customer journey should be supported as an integrated loop across all touchpoints. Data should be turned into personalized content and content into more data to fuel an ongoing dialogue. Marketers should reconstruct the consumer decision journey to their advantage by distributing their presence where discussions happen, integrating their physical channels, and activating engaged customers.
Adaptation of my IA 7/ UX 1 deck for an InnovationLab talk at Stabilo International, Heroldsberg on 10/17/2012.
Credits & image credits within the presentation.
Kees Moens has over 15 years of experience in UX design and strategy in the financial sector. He is currently the Chapter Lead for UX at ING in the Netherlands. ING is a large global financial institution operating in over 40 countries. The presentation discusses ING's shift towards a more digital and customer-centric model inspired by Spotify, and the reorganization of UX from project teams into chapters. It outlines ING's UX strategy to take a more strategic and leadership role across projects. The goal is to establish UX as a business asset and ensure consistency through tools like The Guide, an internal design framework.
This document discusses the PEOPLE project, which aims to speed up the development of smart cities through open innovation and user-driven internet services. The project involves partners from Spain, France, Greece, and Germany conducting pilots in 4 cities. It will use a user-driven open innovation methodology, participatory idea generation, and joint modeling. The project expects to stimulate new internet-based smart city services, improve SMEs' ability to develop innovative services, and reinforce citizens' role in the innovation lifecycle.
Applying Web 2.0 Concepts to Your Businessdigitalev
This presentation was originally delivered by Neal Sharma of Digital Evolution Group for the Triple-I Executive Forum (April 2009) and for the Wichita Chamber of Commerce (May 2009).
This document contains summaries of several case studies conducted by Objective Digital, an experience design company located in Sydney, Australia. The case studies describe user experience and usability testing projects conducted for various clients, including a financial institution, Asthma Foundation NSW, local governments, and News Digital Media. The projects involved redesigning websites, developing information architectures and prototypes, and analyzing user behavior and feedback using methods like interviews, card sorting, surveys, and eye tracking. The outcomes included improved website designs informed by user research. Testimonials from satisfied clients praise Objective Digital's collaborative approach and expertise in user experience design.
Next Generation Websites - Autonomy Interwoven - iCrossingiCrossing
"Next Generation Websites: How Meaning is Transforming the Web" as presented by Shiva Vannavada, Vice President, Rich Media Technology, iCrossing, at the Autonomy Interwoven - Executive Luncheon in Los Angeles, California, on Thursday, March 18, 2010.
This Customer Experience Strategy & Design Thinking Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after 3,000+ hours of work. It includes all the Frameworks, Best Practices & Templates required to define a world-class Customer Experience Strategy and adopt a Design Thinking approach within your organization. By combining a robust customer experience strategy with a design thinking approach, Netflix was able to revolutionize the movie industry, and Airbnb doubled its revenue within a week.
This Powerpoint presentation is only a small preview of our Toolkit.
You can download the entire Toolkit in Powerpoint and Excel at www.domontconsulting.com
1. • the interaction design
programme 2012 •
• service design course august 2012
reconnect our cars •
2. introduction to the
service design course •
faculty: Chris downs, alix gillet-kirt, rory hamilton, john lynch
Service design is a hot topic in the design world and
there seems to be a growing tendency for people to talk
(a lot) about what it is. At CIID we want to develop new
thinking and opinions about service design, and to be
a place where this thinking becomes tangible - doing
not just talking.
student projects •
veer •
Momo MIYAZAKI, Andrew stock, KENNETH ALEKSANDER ROBERTSEN
Thought Drop •
Sara Krugman, Ruben van der Vleuten, Zubin Pastakia
This 4-week course has explored the design we are designing. It takes the skills, methods Transit Therapy •
of services. It is important to remember and processes of interaction design off Martin Malthe Borch, Antoni Kaniowski, Katie Kindinger
that service design is not a discipline, nor the screen, out of devices and places them
is it formulated. in the physical world. Tripkit •
Razan sadeq, HIDEAKI MATSUI, KAT ZORINA
It is the process of designing a service in In designing services the designer must
the same way product design is the design consider a wider group of contributors, CarSense •
of a product. In these days, where many of providers and users (stakeholders), and Kostantinos Frantzis, Umesh Janardhanan, Andrew Nip
the products we design are digital and in- their experience over a longer period of
tangible, the distinction between a prod- time. In any service concept the orches- DropCar •
uct and service are becoming increasingly tration of many artefacts (touchpoints) MANAS KARAMBELKAR, MARKUS SCHMEIDUCH, ANDREW SPITZ
blurred and a purely semantic exercise. on multiple channels is crucial.
CarConnect •
What is important, however, is that design- ANA CATHARINA MARQUES, Inbal Lieblich, rohit SHARMA
ing services widens the context in which
http://ciid.dk/education/curriculum/
4 5
3. Rapid prototyping in context
veeer •
Momo MIYAZAKI, Andrew stock, KENNETH ALEKSANDER ROBERTSEN
Veeer encourages spontaneity on road trips by revealing
adventures along the way.
“Veeers” are accessible through the mobile app, one of the touchpoints of the service
Evidence illustration
6 7
4. Thought Drop •
Iterative prototypes
Sara Krugman, Ruben van der Vleuten and Zubin Pastakia
An in-car communication service that enables drivers to
drop off and pick up location-based messages.
One of the touchpoints of the service
8 9
5. Transit Therapy •
Evidence illustration
Martin Malthe Borch, Antoni Kaniowski, Katie Kindinger
Utilising the commute as an opportunity to bring together
therapists and people seeking therapy in a brand new way;
embracing the car as a platform for tranquility and reflection.
Adding another layer to Volvo’s 5-points safety guidelines
User research
10 11
6. At the heart of the service...
Tripkit •
Razan sadeq, HIDEAKI MATSUI, KAT ZORINA
TripKit is a service that helps you organise and enjoy road
trips with friends and friends of friends. It provides a
complete array of tools that allows for planning the trip,
organising the needs, and en route navigation and
communication.
...the roadtrip experience
Building prototypes, both physical and screen-based
12 13
7. CarSense •
Iterative experience prototyping
Kostantinos Frantzis, Umesh Janardhanan, Andrew Nip
A service layer for existing car sharing services that helps
improve fuel efficiency through changes in driving behaviour.
When target efficiencies for the driver are met, they benefit
from a decreased rate for taking out the car.
For the car sharing service, the improved fuel efficiency
has the added benefit of better care of the cars, potentially
minimizing the maintenance costs of the vehicle fleet.
Testing the social aspect of behaviour change
14 15
8. DropCar •
Building prototypes – both tangible and screen-based
MANAS KARAMBELKAR, MARKUS SCHMEIDUCH, ANDREW SPITZ
DropCar is a co-leasing service that allows you to share
the downtime of your car with public services while
you are at work.
Making the experience tangible – the DropCar welcome pack
16 17
9. CAR CONNECT®
In-context prototyping
HOME | PROFILE | LOGOUT
new service available for volvo S60
LIFE IN YOUR CAR MAPPED OVERTIME
CarConnect •
CAPTURE DATA AND RECORD YOUR MEMORIES
ANA CATHARINA MARQUES, Inbal Lieblich, rohit SHARMA
Life in your car mapped overtime. Capture data and record
your memories.
WEBSITE/DEALER SHOP
LOG IN CAR DATA
PRE-REPORT DASHBOARD
INTERFACE
SIGN UP
WEBSITE
Graphic user interface
User testing
Building on two existing fetures in v60
PORTABLE NAVIGATION SYSTEM (ULTRA-THIN)
PARK ASSIST CAMERA, FRONT BLIND VIEW
18 How it works 19
While driving, you and your car capture memories, experiences, and technical