Service (economics), the non-material equivalent of a good in economics and marketing, within a service–product continuum. Service sector, the traditional tertiary sector of the economy, including: Customer service, provision of assistance to customers or clients.

1. Welcome

3. Content
 Introduction
 Definition
 Characteristics
 Types
 Growth of Service Sector
 Roles of Service Sector
 Examples
 Conclusion

4. INTRODUCTION
 Everywhere we turn services are there, whether it be a
visit to a hotel, to the Doctor, a trip to our favourite
restaurant, or a day at school or college. Now a days,
all industrialised countries are finding that the majority
of their Gross National Product(GNP) are being
generated by their service sector.

5. DEFINITION
 Philip Kotler:- A Service is any activity or benefits
that one party can offer to another which is
essentially intangible and does not result is the
ownership of anything.

6. CHARACTERISTICS
 Intangibility
 Inseparability
 Variability
 Perishability

7. Difference between goods and service
Goods
 Tangible in nature
 Ownership can transfer
 Goods can be returned.
 goods can be separated
from the seller.
 Goods can be stored for
use in future or multiple
use.
Service
 Intangible in nature
 Ownership can not be transfer
 Services cannot be returned
back once they are provided
 Services cannot be separated
from the service provider.
 Services cannot be stored

8. GROWTH OF SERVICE SECTOR
 There are four main reason of growth of service
sector:-
 Demographic Changes
 Social Changes
 Economic Changes
 Political and Legal changes

9. Roles of Service Sector
 Decreasing Unemployment
 Increasing more customer satisfaction
 Direct affect on national income of country.
 Helps to increase per capital income of our country.

10. Examples of Service Industries
 Health Care
◦ hospital, medical practice, dentistry, eye care
 Professional Services
◦ accounting, legal, architectural
 Financial Services
◦ banking, investment advising, insurance
 Hospitality
◦ restaurant, hotel/motel, bed & breakfast,
◦ ski resort, rafting
 Travel
◦ airlines, travel agencies, theme park
 Others
◦ hair styling, pest control, plumbing, lawn
maintenance, counseling services, health club

11. Conclusion