Serious Benefits from Serious Social Media Execution

A landing page is a front door to the business. Unfortunately, a lot of them suffer from low conversions and poor visitors engagement. What are the strategies for improvements? What can you do right now? We will give you the answers. Our approach is to remove as much unnecessary information from the talk as possible and give you a solid cheatsheet (will be shared via e-mail) to follow. Outline: 1. Background information, stats. 2. Reasons why landing pages don't convert 3. Strategies to improve the landing page 4. Summary, cheat-sheet 5. Question & Answers

Design Thinking—the secret sauce to growing our niche group to the largest wo...

Design thinking is familiar to many designers as a framework in a product development process. Did you know that design thinking can help community managers solve their toughest challenges? From growing the membership base to standing out among hundreds or even thousands of other communities, to sustaining the community with sponsorships or monetization, design thinking is the secret sauce to growing our niche community. In this talk, you’ll learn how we overcame the biggest challenges for 'Ladies that UX Amsterdam' with design thinking, and how to put design thinking into practice.

Design Better Products and Services with Data

The work of a UX Designer is to optimize the experience for users. But how can we determine if our designs are truly better? Unless we measure data, we can’t. In this talk, Jenny will share how she uses data to design products and services around the world. She will discuss: * Why designers should embrace data * Qualitative v.s. quantitative data * Why A/B tests alone is not enough * How to use data in design * Case study: building a UX community with data This talk was presented at UXDA Chiang Mai, sponsored by Punspace

Freedom is the new wealth @ HackConf 2017

Do you work in an office and you find yourself counting down to Friday? Have you ever dreamed of travelling the world or working on your own schedule and not typical 9 to 5? Actually, there’s another option than the typical career. In 2011, I started freelancing on the side. Now, I am a full-time freelancer, working on various exciting projects for clients all over the world. Do you want to know how I got my very first freelance project, why I chose freelancing and how to land your first client? In this talk, you'll hear about my personal experiences and lessons learned from 6 years of freelancing. This talk was given at HackConf, Sofia, Bulgaria on September 30, 2017. Speaker: Jenny is a Senior UX/Product Designer at Toptal, an exclusive global network of the top freelance designers, developers, and finance experts. With a passion for helping newcomers in UX to grow and succeed, she mentors designers under her mentorship program. She also founded and co-organizes the Ladies that UX Amsterdam community. In her spare time, she likes globetrotting and has explored over 45 countries.

Social Media for Startups - Find and Build a Community That Cares

Jennifer Lopez

The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.

Pre-planning 2.0: How to Use Digital Marketing to Generate Leads for Your Fun...

Funeral Innovations

As our communities' demographics change, the approaches funeral homes and cemeteries use to reach these folks must evolve as well. Over 70% of the US is on Facebook and almost 70% of the country owns a smartphone. In order to grow your pre-need and business leads, you must reach these people where they spend the majority of their time: online. In this session, I'll share proven techniques for funeral homes and cemeteries to reach their community using digital marketing. I'll show real examples of how you can generate leads using Facebook, email and your website. By the end of this session, attendees will have actionable knowledge to deploy a digital marketing strategy that increases their bottom line and keeps them ahead of their competition!

How to succeed at Kickstarter and Crowdfunding PR

Heather Delaney

Based on experience of raising more than $9 million funding on crowdfunding platforms such as Kickstarter and Indiegogo, Heather Delaney, Head of Kickstarter and Consumer Tech at Dynamo PR shares top tips on how not #fundingfail and instead how to be #fullyfunded. This presentation was first given at Mobicamp in Bern, Switzerland on November 6th, 2014. For more information visit http://www.dynamopr.com

The document discusses what success looks like and how to achieve it. It first questions why success is so hard to define and measure. It then notes that the author measures success based on focus on a chosen vertical for influencer marketing, leveraging audiences strategically to create organic engagement, and picking influencers with multi-channel reach. The author also outlines their process for creating success, which involves in-depth research, creating helpful and interesting content, distributing across multiple channels, measuring and analyzing performance, and repurposing content.

Thrive Call

Imani Monetta James

Imani M. James is a certified facilitator, trainer, transformation coach, creative culture consultant, and performance artist who offers a 9-week online mentorship and transformation course called "Courage to Answer the Call" to help people follow their heart, soul, and desires. The course uses simple and profound practices that fit into a person's daily life to inspire transformation. It encourages people to step out of their comfort zone to do, be and have what they really want.

How to Streamline the Content Creation Process

The document discusses strategies for creating high-quality content consistently through organization and automation. It addresses three stages of the content creation process: generating ideas, doing the work of writing/creating content, and sharing the finished content. Various tools are presented for each stage, including Buzzsumo for idea generation, Grammarly and Hemmingway App for writing quality, and IFTTT and MailChimp for content distribution. Outsourcing parts of the process is also presented as an option for streamlining content creation.

The #JKFloodRelief.org story and Lessons Learned - 2

InCrisisRelief.org

@JKFloodRelief (now @InCrisisRelief) is a citizens led relief coordination support initiative, responding to the devastating crisis events in India, starting with J&K floods. Our aim is to channelize the goodwill of public and other well-meaning organizations into positive action, by minimizing the mismatch of what is needed and what is offered to help. The slides show the story of its inception and how it executed efficient online and offline coordination to provide immediate support to rescue and relief operations during J&K floods 2014. More info: http://jkfloodrelief.org

How Strategic Promotions Can Positively Impact Your Brand

Likeable Media

This document summarizes a webinar about strategic promotions and how they can positively impact brands. It introduces the presenters and provides an overview of the topics to be covered, including the evolution of promotions, why they are important, types of promotions like sweepstakes and contests, how to measure ROI, tips for success, and case studies. The webinar aims to provide strategies and best practices for using promotions to engage customers, drive sales and awareness, and show the business value of promotional campaigns.

Supercharging Your Brand Advocacy Program: The Secrets to making relationship...

TBEX

Jess Skelton of TripIt discusses how to create an effective brand advocacy program through developing meaningful relationships. She outlines a 5-step "Relationship Action Plan" for supercharging advocacy: 1) Define relationship objectives tied to business goals; 2) Identify and engage existing vocal advocates and those with genuine interest; 3) Align advocates by providing context, education and support; 4) Measure advocate performance against key metrics; 5) Extend relationships over time through gamification, celebration and maintaining contact. The plan aims to develop long-lasting advocate relationships that benefit both the brand and individuals.

Creating Successful, Multifaceted Corporate Nonprofit Partnerships - December...

VolunteerMatch

Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps. She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.

Triangle SMC - 5 Attributes of a FANatical Salesperson

Meredith Oliver

Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.

ICCFA University 2016: How funeral homes can use digital marketing to generat...

Funeral Innovations

Sitecore Digital Trendspot: The power of brand storytelling in the digital ag...

Branded3

This presentation outlines why storytelling is critical in modern day marketing; leading into the role and power of digital in the communications mix, and then how to use digital to its full advantage when telling brand stories. At all times those listening to the story are critical to what we say, how we say it and where we say it - therefore the importance of being relevant to both the brand and the audience are critical factors in the success of the story.

Site Audits with SEJ

Think2018 Community Day session: How to Survive the Dragon: A Talk about Help...

Femke Goedhart

Gamification and Behaviour: The Science of why we should make things Fun

Manuel Pimenta

I am Daniel Vigilante

Danny Vigilante

Social Media Best Practices (101)

Kelly Deen

The document discusses best practices for social media marketing at Cartoon Network. It notes that kids are pioneers on digital platforms and demand cool new content. The numbers show Cartoon Network's large social media following across platforms like Facebook, Instagram, and Twitter. It recommends understanding your target audiences, having a strategic plan for each platform focusing on things like visuals, engagement and shares. It also suggests testing content to optimize interactions and integrating social media into all campaigns.

Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld

Chad Pollitt

*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work. The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display. The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content. This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success. It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success. Attendees of this session will leave knowing: -The types of paid media -Why paid media should be an integrated part of most content -marketing programs -How other companies have been innovative and successful using paid media -How to budget for top-funnel paid media -Top tips for success with paid media -The future of paid media

Social Media Marketing: Steps To Success

Deciding where to focus your social media energy can be a confusing process, especially when resources are limited. While it's important to keep up with the latest trends and technologies to stay relevant, it's even more important to remain strategic and calculated when opening new channels. Having a presence on every social media site and platform does not necessarily equal success. In this session, learn the steps and questions necessary to make the best social media decisions and innovative ways to engage your audience.

Why Social Media Matters

Live Local Midland - Jeff DeHaven BLUE THUMB

Jenn Herman - Building Your Brand with Instagram at HUG 2017

SD Inbound Marketing

STBA How To Asses and Improve Your Social Media Marketing

John Gagnon: Win with the unexpected

DFWSEM

What's hot

What Does Success Look Like, Digiday Content Marketing Summit, August 24th, 2016

Digiday

Thrive Call

Imani Monetta James

How to Streamline the Content Creation Process

The #JKFloodRelief.org story and Lessons Learned - 2

InCrisisRelief.org

How Strategic Promotions Can Positively Impact Your Brand

Likeable Media

Supercharging Your Brand Advocacy Program: The Secrets to making relationship...

TBEX

Creating Successful, Multifaceted Corporate Nonprofit Partnerships - December...

VolunteerMatch

Triangle SMC - 5 Attributes of a FANatical Salesperson

Meredith Oliver

ICCFA University 2016: How funeral homes can use digital marketing to generat...

Funeral Innovations

Sitecore Digital Trendspot: The power of brand storytelling in the digital ag...

Branded3

Site Audits with SEJ

Think2018 Community Day session: How to Survive the Dragon: A Talk about Help...

Femke Goedhart

Gamification and Behaviour: The Science of why we should make things Fun

Manuel Pimenta

I am Daniel Vigilante

Danny Vigilante

Social Media Best Practices (101)

Kelly Deen

What's hot (15)

What Does Success Look Like, Digiday Content Marketing Summit, August 24th, 2016

Thrive Call

How to Streamline the Content Creation Process

The #JKFloodRelief.org story and Lessons Learned - 2

How Strategic Promotions Can Positively Impact Your Brand

Supercharging Your Brand Advocacy Program: The Secrets to making relationship...

Creating Successful, Multifaceted Corporate Nonprofit Partnerships - December...

Triangle SMC - 5 Attributes of a FANatical Salesperson

ICCFA University 2016: How funeral homes can use digital marketing to generat...

Sitecore Digital Trendspot: The power of brand storytelling in the digital ag...

Site Audits with SEJ

Think2018 Community Day session: How to Survive the Dragon: A Talk about Help...

Gamification and Behaviour: The Science of why we should make things Fun

I am Daniel Vigilante

Social Media Best Practices (101)

Similar to Serious Benefits from Serious Social Media Execution

Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld

Chad Pollitt

Social Media Marketing: Steps To Success

Why Social Media Matters

Live Local Midland - Jeff DeHaven BLUE THUMB

Jenn Herman - Building Your Brand with Instagram at HUG 2017

SD Inbound Marketing

STBA How To Asses and Improve Your Social Media Marketing