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Media	
  Contact:	
  	
  
Nicole	
  Albano,	
  Bolster	
  Media	
  NYC	
  
Nicole@bolstermedianyc.com	
  	
  
516-­‐526-­‐4248	
  
	
  
	
  
	
  
SEOUL	
  CHICKEN	
  OPENS	
  ON	
  CLINTON	
  STREET	
  	
  
MERGING	
  EAST	
  ASIA	
  WITH	
  THE	
  AMERICAN	
  SOUTH	
  
	
  
Chef	
  Chaz	
  Brown	
  Joins	
  the	
  LES	
  Lineup	
  With	
  His	
  Take	
  on	
  a	
  	
  
Creative	
  Chicken	
  Wing	
  Bar	
  
	
  
(August	
  29,	
  2014)	
  NEW	
  YORK,	
  NY	
  –	
  Awash	
  in	
  a	
  sea	
  of	
  various	
  authentic	
  cuisines,	
  the	
  
Lower	
  East	
  Side	
  gains	
  a	
  creative	
  East	
  Asian	
  chicken	
  wing	
  bar	
  with	
  the	
  opening	
  of	
  
Seoul	
  Chicken.	
  Helmed	
  by	
  Chef	
  Chaz	
  Brown,	
  Seoul	
  Chicken	
  is	
  a	
  casual	
  neighborhood	
  
bar	
  that	
  brings	
  together	
  East	
  Asian	
  and	
  classic	
  American	
  flavor	
  to	
  create	
  a	
  unique	
  
culinary	
  experience.	
  	
  
	
  
Former	
   “Top	
   Chef”	
   and	
   “Around	
   the	
   World	
   in	
   80	
   Plates”	
   contestant,	
   Chef	
   Chaz	
  
Brown	
  worked	
  most	
  recently	
  as	
  the	
  Chef	
  de	
  Cuisine	
  at	
  Fatty	
  Crab	
  Uptown	
  where	
  he	
  
received	
   a	
   two-­‐star	
   review	
   from	
   the	
   New	
   York	
   Times.	
   	
   Born	
   in	
   Lake	
   Charles,	
  
Louisiana,	
  Chaz	
  grew	
  up	
  the	
  son	
  of	
  Creole	
  and	
  Trinidadian	
  parents,	
  moving	
  around	
  
often	
  and	
  summering	
  in	
  Trinidad.	
  No	
  matter	
  where	
  Chaz	
  landed	
  he	
  was	
  surrounded	
  
by	
   the	
   culinary	
   influences	
   of	
   his	
   bloodlines,	
   learning	
   the	
   fundamentals	
   of	
   various	
  
regional	
   cuisines	
   from	
   a	
   young	
   age.	
   He	
   studied	
   at	
   the	
   ICC	
   and	
   trained	
   at	
   Nobu	
  
simultaneously.	
   	
   After	
   graduation,	
   Chaz	
   made	
   his	
   way	
   around	
   Philly,	
   working	
   at	
  
several	
  top	
  restaurants	
  including	
  the	
  line	
  at	
  Steven	
  Starr’s	
  Washington	
  Square	
  and	
  
Jose	
   Garces’	
   Tinto,	
   as	
   well	
   as	
   Chef-­‐de-­‐Partie	
   at	
   Le	
   Bec	
   Fin	
   –	
   where	
   under	
   award-­‐
winning	
  star	
  Chef	
  Georges	
  Perrier,	
  he	
  fine-­‐tuned	
  his	
  classical	
  French	
  skills.	
  	
  In	
  2010,	
  
Chaz	
  moved	
  his	
  family	
  to	
  NYC	
  to	
  accept	
  the	
  position	
  at	
  Fatty	
  Crab	
  –	
  three	
  years	
  later	
  
he	
   founded	
   Soul	
   of	
   the	
   Space	
   Culinary,	
   a	
   restaurant-­‐consulting	
   firm,	
   with	
   his	
  
partners	
  Robb	
  Finn	
  and	
  Marvin	
  Barksdale.	
  Seoul	
  Chicken	
  is	
  their	
  first	
  solo	
  venture.	
  
	
  
Designed	
  with	
  the	
  intention	
  of	
  broadening	
  palates	
  in	
  a	
  casual	
  dining	
  experience,	
  the	
  
menu	
  at	
  Seoul	
  Chicken	
  features	
  two	
  styles	
  of	
  wings:	
  Korean	
  fried	
  or	
  Southern	
  fried.	
  
Served	
   with	
   a	
   choice	
   of	
   sauces,	
   including:	
   gochujang	
   buffalo,	
   palm	
   sugar	
   &	
  
kalamansi,	
   sriracha	
   &	
   honey,	
   habanero	
   kim	
   chi,	
   fish	
   sauce	
   &	
   garlic,	
   Szechuan	
  
peppercorn	
  &	
  sea	
  salt	
  or	
  Seoul	
  dry	
  spice,	
  they	
  are	
  available	
  in	
  portions	
  of	
  three,	
  six,	
  
twelve	
  or	
  eighteen,	
  ranging	
  in	
  price	
  from	
  $6	
  -­‐	
  $18.	
  Half	
  or	
  whole	
  chickens	
  are	
  also	
  
available,	
   with	
   the	
   same	
   preparation	
   methods	
   and	
   sauce	
   options.	
   	
   A	
   variety	
   of	
  
snacks	
  round	
  out	
  the	
  menu	
  and	
  include	
  favorites	
  like	
  Kim	
  Chi	
  Fries	
  with	
  Miso	
  Aioli	
  
and	
  Singsing	
  Rock	
  Shrimp	
  with	
  Honey,	
  Chili	
  and	
  Kewpie	
  Mayo.	
  Snacks	
  range	
  in	
  price	
  
from	
   $4	
   -­‐	
   $12.	
   	
   A	
   rotating	
   list	
   of	
   a	
   daily	
   special	
   is	
   also	
   available,	
   as	
   is	
   a	
   seasonal	
  
dessert.	
  	
  	
  
	
  
While	
  fried	
  chicken	
  and	
  wings	
  are	
  the	
  main	
  event	
  at	
  Seoul	
  Chicken,	
  the	
  bar	
  program	
  
is	
   not	
   to	
   be	
   overlooked,	
   featuring	
   a	
   variety	
   of	
   innovative	
   seasonal	
   cocktails	
   to	
  
complement	
   the	
   chicken,	
   including	
   spicy	
   &	
   sweet,	
   salty,	
   sour	
   and	
   nuanced	
   flavor	
  
profiles.	
   	
   Spearheaded	
   by	
   Culinary	
   and	
   Beverage	
   Director,	
   Robb	
   Finn,	
   cocktail	
  
favorites	
  include	
  the	
  Foreman	
  Grille	
  with	
  peppercorn-­‐infused	
  rum,	
  roasted	
  pineapple,	
  
St.	
   Germain	
   and	
   yuzu	
   soda;	
   and	
   the	
   Trinidad	
   Brown	
   with	
   papaya-­‐infused	
   cognac,	
  
lemon,	
  Cointreau	
  and	
  rau	
  ram.	
   	
   Beer	
   and	
   wine	
   are	
   also	
   offered.	
   Cocktails	
   vary	
   in	
  
price	
  from	
  $7	
  -­‐	
  $12.	
  
	
  
Seoul	
  Chicken	
  was	
  designed	
  by	
  Chef	
  Chaz	
  Brown	
  in	
  partnership	
  with	
  David	
  Barnett	
  
and	
  Mac	
  Pohanka	
  of	
  Noble	
  Signs.	
  The	
  30-­‐seat	
  interior	
  features	
  an	
  L-­‐shaped	
  bar	
  and	
  
a	
  horseshoe	
  high-­‐top	
  dinning	
  area	
  –	
  there	
  is	
  also	
  one	
  large	
  chef's	
  table	
  for	
  larger	
  
parties	
  looking	
  for	
  a	
  communal	
  experience.	
  The	
  bar	
  and	
  counters	
  throughout	
  the	
  
space	
  are	
  made	
  of	
  hand-­‐hammered	
  aluminum,	
  and	
  high	
  metal	
  stools	
  comprise	
  the	
  
majority	
  of	
  the	
  seating	
  options.	
  Newly	
  exposed	
  whitewash	
  brick	
  walls	
  and	
  original	
  
vaulted	
  brick	
  ceilings	
  are	
  evident	
  throughout	
  the	
  space,	
  as	
  are	
  perky	
  blue-­‐green	
  and	
  
fiery	
   red-­‐orange	
   accents,	
   alluding	
   to	
   the	
   fighting	
   red	
   and	
   blue	
   chickens,	
   a	
   motif	
  
featured	
  in	
  the	
  logo	
  and	
  continuing	
  throughout	
  the	
  space.	
  Out	
  front,	
  a	
  40,000-­‐volt	
  
neon	
  sign	
  also	
  echoes	
  this	
  color	
  and	
  thematic	
  scheme.	
  The	
  chickens	
  reappear	
  in	
  a	
  
signature	
   installation	
   on	
   the	
   back	
   wall	
   of	
   the	
   restaurant,	
   where	
   a	
   large	
   lightbox	
  
depicts	
   an	
   East	
   Asian-­‐style	
   illustration	
   of	
   two	
   armies	
   of	
   poultry	
   fighting	
   for	
  
domination	
   of	
   a	
   feudal	
   landscape.	
   The	
   doorways	
   to	
   the	
   kitchen,	
   storage,	
   and	
  
bathroom	
  are	
  accented	
  with	
  noren-­‐style	
  hand-­‐silkscreened	
  curtains	
  created	
  by	
  local	
  
textile	
   artists,	
   while	
   the	
   outer	
   walls	
   of	
   the	
   space	
   will	
   host	
   a	
   rotating	
   art	
   exhibit	
  
curated	
   by	
   established	
   local	
   gallerists,	
   including	
   work	
   by	
   BK	
   the	
   Artist,	
   Jay	
   West,	
  
Dave	
  Barnett	
  and	
  more.	
  
	
  
Seoul	
  Chicken	
  is	
  located	
  at	
  71	
  Clinton	
  Street	
  between	
  Stanton	
  and	
  Rivington	
  Streets.	
  	
  
Hours	
  of	
  operation	
  are	
  Sunday	
  –	
  Wednesday,	
  11AM	
  –	
  2AM;	
  Thursday	
  –	
  Saturday,	
  
11AM	
  –	
  3AM.	
  	
  Seoul	
  Chicken	
  accepts	
  all	
  major	
  credit	
  cards	
  and	
  offers	
  dine-­‐in,	
  take	
  
out	
  and	
  delivery.	
  	
  	
  For	
  more	
  information,	
  please	
  visit	
  www.seoul-­‐chicken.com	
  or	
  call	
  
646-­‐838-­‐6066.	
  
	
  
###	
  
	
  
	
  
Twitter/Instagram:	
  @SeoulChicken	
  
	
  

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Seoul Chicken Merges East Asian and Southern Cuisines

  • 1. Media  Contact:     Nicole  Albano,  Bolster  Media  NYC   Nicole@bolstermedianyc.com     516-­‐526-­‐4248         SEOUL  CHICKEN  OPENS  ON  CLINTON  STREET     MERGING  EAST  ASIA  WITH  THE  AMERICAN  SOUTH     Chef  Chaz  Brown  Joins  the  LES  Lineup  With  His  Take  on  a     Creative  Chicken  Wing  Bar     (August  29,  2014)  NEW  YORK,  NY  –  Awash  in  a  sea  of  various  authentic  cuisines,  the   Lower  East  Side  gains  a  creative  East  Asian  chicken  wing  bar  with  the  opening  of   Seoul  Chicken.  Helmed  by  Chef  Chaz  Brown,  Seoul  Chicken  is  a  casual  neighborhood   bar  that  brings  together  East  Asian  and  classic  American  flavor  to  create  a  unique   culinary  experience.       Former   “Top   Chef”   and   “Around   the   World   in   80   Plates”   contestant,   Chef   Chaz   Brown  worked  most  recently  as  the  Chef  de  Cuisine  at  Fatty  Crab  Uptown  where  he   received   a   two-­‐star   review   from   the   New   York   Times.     Born   in   Lake   Charles,   Louisiana,  Chaz  grew  up  the  son  of  Creole  and  Trinidadian  parents,  moving  around   often  and  summering  in  Trinidad.  No  matter  where  Chaz  landed  he  was  surrounded   by   the   culinary   influences   of   his   bloodlines,   learning   the   fundamentals   of   various   regional   cuisines   from   a   young   age.   He   studied   at   the   ICC   and   trained   at   Nobu   simultaneously.     After   graduation,   Chaz   made   his   way   around   Philly,   working   at   several  top  restaurants  including  the  line  at  Steven  Starr’s  Washington  Square  and   Jose   Garces’   Tinto,   as   well   as   Chef-­‐de-­‐Partie   at   Le   Bec   Fin   –   where   under   award-­‐ winning  star  Chef  Georges  Perrier,  he  fine-­‐tuned  his  classical  French  skills.    In  2010,   Chaz  moved  his  family  to  NYC  to  accept  the  position  at  Fatty  Crab  –  three  years  later   he   founded   Soul   of   the   Space   Culinary,   a   restaurant-­‐consulting   firm,   with   his   partners  Robb  Finn  and  Marvin  Barksdale.  Seoul  Chicken  is  their  first  solo  venture.     Designed  with  the  intention  of  broadening  palates  in  a  casual  dining  experience,  the   menu  at  Seoul  Chicken  features  two  styles  of  wings:  Korean  fried  or  Southern  fried.   Served   with   a   choice   of   sauces,   including:   gochujang   buffalo,   palm   sugar   &   kalamansi,   sriracha   &   honey,   habanero   kim   chi,   fish   sauce   &   garlic,   Szechuan  
  • 2. peppercorn  &  sea  salt  or  Seoul  dry  spice,  they  are  available  in  portions  of  three,  six,   twelve  or  eighteen,  ranging  in  price  from  $6  -­‐  $18.  Half  or  whole  chickens  are  also   available,   with   the   same   preparation   methods   and   sauce   options.     A   variety   of   snacks  round  out  the  menu  and  include  favorites  like  Kim  Chi  Fries  with  Miso  Aioli   and  Singsing  Rock  Shrimp  with  Honey,  Chili  and  Kewpie  Mayo.  Snacks  range  in  price   from   $4   -­‐   $12.     A   rotating   list   of   a   daily   special   is   also   available,   as   is   a   seasonal   dessert.         While  fried  chicken  and  wings  are  the  main  event  at  Seoul  Chicken,  the  bar  program   is   not   to   be   overlooked,   featuring   a   variety   of   innovative   seasonal   cocktails   to   complement   the   chicken,   including   spicy   &   sweet,   salty,   sour   and   nuanced   flavor   profiles.     Spearheaded   by   Culinary   and   Beverage   Director,   Robb   Finn,   cocktail   favorites  include  the  Foreman  Grille  with  peppercorn-­‐infused  rum,  roasted  pineapple,   St.   Germain   and   yuzu   soda;   and   the   Trinidad   Brown   with   papaya-­‐infused   cognac,   lemon,  Cointreau  and  rau  ram.     Beer   and   wine   are   also   offered.   Cocktails   vary   in   price  from  $7  -­‐  $12.     Seoul  Chicken  was  designed  by  Chef  Chaz  Brown  in  partnership  with  David  Barnett   and  Mac  Pohanka  of  Noble  Signs.  The  30-­‐seat  interior  features  an  L-­‐shaped  bar  and   a  horseshoe  high-­‐top  dinning  area  –  there  is  also  one  large  chef's  table  for  larger   parties  looking  for  a  communal  experience.  The  bar  and  counters  throughout  the   space  are  made  of  hand-­‐hammered  aluminum,  and  high  metal  stools  comprise  the   majority  of  the  seating  options.  Newly  exposed  whitewash  brick  walls  and  original   vaulted  brick  ceilings  are  evident  throughout  the  space,  as  are  perky  blue-­‐green  and   fiery   red-­‐orange   accents,   alluding   to   the   fighting   red   and   blue   chickens,   a   motif   featured  in  the  logo  and  continuing  throughout  the  space.  Out  front,  a  40,000-­‐volt   neon  sign  also  echoes  this  color  and  thematic  scheme.  The  chickens  reappear  in  a   signature   installation   on   the   back   wall   of   the   restaurant,   where   a   large   lightbox   depicts   an   East   Asian-­‐style   illustration   of   two   armies   of   poultry   fighting   for   domination   of   a   feudal   landscape.   The   doorways   to   the   kitchen,   storage,   and   bathroom  are  accented  with  noren-­‐style  hand-­‐silkscreened  curtains  created  by  local   textile   artists,   while   the   outer   walls   of   the   space   will   host   a   rotating   art   exhibit   curated   by   established   local   gallerists,   including   work   by   BK   the   Artist,   Jay   West,   Dave  Barnett  and  more.     Seoul  Chicken  is  located  at  71  Clinton  Street  between  Stanton  and  Rivington  Streets.     Hours  of  operation  are  Sunday  –  Wednesday,  11AM  –  2AM;  Thursday  –  Saturday,   11AM  –  3AM.    Seoul  Chicken  accepts  all  major  credit  cards  and  offers  dine-­‐in,  take   out  and  delivery.      For  more  information,  please  visit  www.seoul-­‐chicken.com  or  call   646-­‐838-­‐6066.     ###       Twitter/Instagram:  @SeoulChicken