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Seoul	
  Chicken	
  Fact	
  Sheet	
  	
  
	
  
	
  
Location:	
  	
  	
  	
  71	
  Clinton	
  Street,	
  New	
  York,	
  NY	
  10002	
  (between	
  Stanton	
  &	
  Rivington)	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  646-­‐838-­‐6066	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.seoul-­‐chicken.com	
  
	
  
Cuisine:	
  	
  	
  	
  East	
  Asian	
  Chicken	
  Wing	
  bar	
  with	
  Classic	
  American	
  Flavor	
  
	
  
Executive	
  Chef:	
  Chaz	
  Brown	
  
Culinary	
  &	
  Beverage	
  Director:	
  Robb	
  Finn	
  
	
  
Menu:	
   The	
   menu	
   at	
   Seoul	
   Chicken	
   features	
   two	
   styles	
   of	
   wings:	
   Korean	
   fried	
   or	
  
Southern	
  fried.	
   Served	
   with	
   a	
   choice	
   of	
   sauces,	
   including:	
   gochujang	
  buffalo,	
  palm	
  
sugar	
  &	
  kalamansi,	
  sriracha	
  &	
  honey,	
  habanero	
  kim	
  chi,	
  fish	
  sauce	
  &	
  garlic,	
  szechuan	
  
peppercorn	
  &	
  sea	
  salt	
  or	
  seoul	
  dry	
  spice,	
  they	
  are	
  available	
  in	
  portions	
  of	
  three,	
  six,	
  
twelve	
   or	
   eighteen.	
   Half	
   or	
   whole	
   chickens	
   are	
   also	
   available,	
   with	
   the	
   same	
  
preparation	
  methods	
  and	
  sauce	
  options.	
  	
  A	
  variety	
  of	
  snacks	
  round	
  out	
  the	
  menu	
  
and	
  include	
  favorites	
  like	
  Kim	
  Chi	
  Fries	
  with	
  Miso	
  Aioli	
  and	
  Singsing	
  Rock	
  Shrimp	
  with	
  
Honey,	
  Chili	
  and	
  Kewpie	
  Mayo.	
  	
  A	
  rotating	
  list	
  of	
  a	
  daily	
  special	
  is	
  also	
  available,	
  as	
  is	
  
a	
  seasonal	
  dessert.	
  	
  	
  
	
  
The	
  bar	
  program	
  features	
  a	
  variety	
  of	
  innovative	
  seasonal	
  cocktails	
  to	
  complement	
  
the	
   chicken,	
   including	
   spicy	
   &	
   sweet,	
   salty,	
   sour	
   and	
   nuanced	
   flavor	
   profiles.	
  	
  
Cocktail	
   favorites	
   include	
   the	
   Foreman	
  Grille	
   with	
  peppercorn-­‐infused	
  rum,	
  roasted	
  
pineapple,	
  St.	
  Germain	
  and	
  yuzu	
  soda;	
  and	
  the	
  Trinidad	
  Brown	
  with	
  papaya-­‐infused	
  
cognac,	
  lemon,	
  Cointreau	
  and	
  rau	
  ram.	
  	
  Beer	
  and	
  wine	
  are	
  also	
  offered.	
  	
  
	
  
Interior:	
   Seoul	
   Chicken	
   was	
   designed	
   by	
   Chef	
   Chaz	
   Brown	
   in	
   partnership	
   with	
  
David	
  Barnett	
  and	
  Mac	
  Pohanka	
  of	
  Noble	
  Signs.	
  The	
  30-­‐seat	
  interior	
  features	
  an	
  L-­‐
shaped	
  bar	
  and	
  a	
  horseshoe	
  high-­‐top	
  dinning	
  area	
  –	
  there	
  is	
  also	
  one	
  large	
  chef's	
  
table	
  for	
  larger	
  parties	
  looking	
  for	
  a	
  communal	
  experience.	
  The	
  bar	
  and	
  counters	
  
throughout	
  the	
  space	
  are	
  made	
  of	
  hand-­‐hammered	
  aluminum,	
  and	
  high	
  metal	
  stools	
  
comprise	
  the	
  majority	
  of	
  the	
  seating	
  options.	
  Newly	
  exposed	
  whitewash	
  brick	
  walls	
  
and	
  original	
  vaulted	
  brick	
  ceilings	
  are	
  evident	
  throughout	
  the	
  space,	
  as	
  are	
  perky	
  
blue-­‐green	
   and	
   fiery	
   red-­‐orange	
   accents,	
   alluding	
   to	
   the	
   fighting	
   red	
   and	
   blue	
  
chickens,	
   a	
   motif	
   featured	
   in	
   the	
   logo	
   and	
   continuing	
   throughout	
   the	
   space.	
   Out	
  
front,	
   a	
   40,000-­‐volt	
   neon	
   sign	
   also	
   echoes	
   this	
   color	
   and	
   thematic	
   scheme.	
   The	
  
chickens	
   reappear	
   in	
   a	
   signature	
   installation	
   on	
   the	
   back	
   wall	
   of	
   the	
   restaurant,	
  
where	
   a	
   large	
   lightbox	
   depicts	
   an	
   East	
   Asian-­‐style	
   illustration	
   of	
   two	
   armies	
   of	
  
poultry	
  fighting	
  for	
  domination	
  of	
  a	
  feudal	
  landscape.	
  The	
  doorways	
  to	
  the	
  kitchen,	
  
storage,	
   and	
   bathroom	
   are	
   accented	
   with	
   noren-­‐style	
   hand-­‐silkscreened	
   curtains	
  
created	
  by	
  local	
  textile	
  artists,	
  while	
  the	
  outer	
  walls	
  of	
  the	
  space	
  will	
  host	
  a	
  rotating	
  
art	
  exhibit	
  curated	
  by	
  established	
  local	
  gallerists,	
  including	
  work	
  by	
  BK	
  the	
  Artist,	
  
Jay	
  West,	
  Dave	
  Barnett	
  and	
  more.	
  
	
  
Menu	
  Price	
  points:	
  	
  
o Chicken	
  Wings,	
  $6-­‐18	
  
o Half	
  &	
  Whole	
  Bird,	
  $13-­‐20	
  
o Snacks,	
  $4-­‐12	
  
o Cocktails,	
  $7-­‐12	
  
	
  
Hours	
  of	
  Operation:	
  	
  
o Sunday	
  –	
  Wednesday,	
  11AM	
  –	
  2AM	
  
o Thursday	
  –	
  Saturday,	
  11AM	
  –	
  3AM	
  
	
  
Take-­‐out/Delivery:	
  Seoul	
  Chicken	
  will	
  offer	
  take-­‐out	
  and	
  delivery	
  
	
  
Reservations:	
  Seoul	
  Chicken	
  will	
  not	
  offer	
  reservations	
  
	
  
Credit	
  Cards:	
  All	
  major	
  credit	
  cards	
  accepted	
  
	
  
Wheelchair	
  accessible:	
  Yes	
  
	
  
Social	
  Media	
  Handles:	
  
o Twitter/Instagram:	
  @SeoulChicken	
  
	
  
	
  
Media	
  Contact	
  Nicole	
  Albano,	
  Bolster	
  Media	
  NYC,	
  	
  
Nicole@bolstermedianyc.com,	
  516-­‐526-­‐4248	
  
	
  

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Seoul Chicken Fact Sheet

  • 1.                     Seoul  Chicken  Fact  Sheet         Location:        71  Clinton  Street,  New  York,  NY  10002  (between  Stanton  &  Rivington)                                                646-­‐838-­‐6066                                                www.seoul-­‐chicken.com     Cuisine:        East  Asian  Chicken  Wing  bar  with  Classic  American  Flavor     Executive  Chef:  Chaz  Brown   Culinary  &  Beverage  Director:  Robb  Finn     Menu:   The   menu   at   Seoul   Chicken   features   two   styles   of   wings:   Korean   fried   or   Southern  fried.   Served   with   a   choice   of   sauces,   including:   gochujang  buffalo,  palm   sugar  &  kalamansi,  sriracha  &  honey,  habanero  kim  chi,  fish  sauce  &  garlic,  szechuan   peppercorn  &  sea  salt  or  seoul  dry  spice,  they  are  available  in  portions  of  three,  six,   twelve   or   eighteen.   Half   or   whole   chickens   are   also   available,   with   the   same   preparation  methods  and  sauce  options.    A  variety  of  snacks  round  out  the  menu   and  include  favorites  like  Kim  Chi  Fries  with  Miso  Aioli  and  Singsing  Rock  Shrimp  with   Honey,  Chili  and  Kewpie  Mayo.    A  rotating  list  of  a  daily  special  is  also  available,  as  is   a  seasonal  dessert.         The  bar  program  features  a  variety  of  innovative  seasonal  cocktails  to  complement   the   chicken,   including   spicy   &   sweet,   salty,   sour   and   nuanced   flavor   profiles.     Cocktail   favorites   include   the   Foreman  Grille   with  peppercorn-­‐infused  rum,  roasted   pineapple,  St.  Germain  and  yuzu  soda;  and  the  Trinidad  Brown  with  papaya-­‐infused   cognac,  lemon,  Cointreau  and  rau  ram.    Beer  and  wine  are  also  offered.       Interior:   Seoul   Chicken   was   designed   by   Chef   Chaz   Brown   in   partnership   with   David  Barnett  and  Mac  Pohanka  of  Noble  Signs.  The  30-­‐seat  interior  features  an  L-­‐ shaped  bar  and  a  horseshoe  high-­‐top  dinning  area  –  there  is  also  one  large  chef's   table  for  larger  parties  looking  for  a  communal  experience.  The  bar  and  counters   throughout  the  space  are  made  of  hand-­‐hammered  aluminum,  and  high  metal  stools   comprise  the  majority  of  the  seating  options.  Newly  exposed  whitewash  brick  walls   and  original  vaulted  brick  ceilings  are  evident  throughout  the  space,  as  are  perky   blue-­‐green   and   fiery   red-­‐orange   accents,   alluding   to   the   fighting   red   and   blue  
  • 2. chickens,   a   motif   featured   in   the   logo   and   continuing   throughout   the   space.   Out   front,   a   40,000-­‐volt   neon   sign   also   echoes   this   color   and   thematic   scheme.   The   chickens   reappear   in   a   signature   installation   on   the   back   wall   of   the   restaurant,   where   a   large   lightbox   depicts   an   East   Asian-­‐style   illustration   of   two   armies   of   poultry  fighting  for  domination  of  a  feudal  landscape.  The  doorways  to  the  kitchen,   storage,   and   bathroom   are   accented   with   noren-­‐style   hand-­‐silkscreened   curtains   created  by  local  textile  artists,  while  the  outer  walls  of  the  space  will  host  a  rotating   art  exhibit  curated  by  established  local  gallerists,  including  work  by  BK  the  Artist,   Jay  West,  Dave  Barnett  and  more.     Menu  Price  points:     o Chicken  Wings,  $6-­‐18   o Half  &  Whole  Bird,  $13-­‐20   o Snacks,  $4-­‐12   o Cocktails,  $7-­‐12     Hours  of  Operation:     o Sunday  –  Wednesday,  11AM  –  2AM   o Thursday  –  Saturday,  11AM  –  3AM     Take-­‐out/Delivery:  Seoul  Chicken  will  offer  take-­‐out  and  delivery     Reservations:  Seoul  Chicken  will  not  offer  reservations     Credit  Cards:  All  major  credit  cards  accepted     Wheelchair  accessible:  Yes     Social  Media  Handles:   o Twitter/Instagram:  @SeoulChicken       Media  Contact  Nicole  Albano,  Bolster  Media  NYC,     Nicole@bolstermedianyc.com,  516-­‐526-­‐4248