2. Bangkok City: A Thai
restaurant recently
opened in the town of
Pelham.
Owned and Managed
by Head Chef, Artie
Leeraternpong.
Open 6 days a week
Tuesday-Sunday.
Includes a wide
variety of
appetizers, soups, Sal
ads, Noodle
dishes, Rice
dishes, Curry
dishes, and also
American Dishes with
a “Thai twist.”
Restaurant Description
3. - Bangkok City not only has an
area for dining but also has a
bar area
- Featuring top selection of
international and domestic wines
and beers.
- Wide variety of
Rum, Tequila, Vodka, Gin, Whisk
ey and much more
- Currently has two skilled
bartenders employed who can
whip up almost any
cocktail, martini, or margarita.
- Half price beers on Sundays as
well as half price bottles of wine
on Tuesdays.
- The Bar also includes counter
space for up to ten people to sit
comfortably
The Bar Area
4. -The Dining room
includes eight, two
person tables, two
four person tables as
well as a five person
round table.
-This adds up to a
total possibility of 29
people in the dining
area.
-With four
servers, one host, as
well as a runner, the
dining area is full of
knowledgeable staff.
-With an
edgy, futuristic décor
the dining area
attracts the eye of
many.
The Dining Room
5. Bangkok City
Decor
-Bangkok Cities décor blends
traditional Thai beliefs with more
futuristic design techniques
-The main scheme behind the
design of the restaurant is
steered to make the costumer
feel warm and welcome.
-The restaurants design was lead
by experienced
designer, Cristian Vargas.
-The whole restaurant is lit up
with a lot of exterior light
breaking through the twelve foot
windows at the front.
-Once the sun has set, Bangkok
Cities lighting sets the mood for
a more personable dinner.
Around 8 every night the lights
are dimmed and candles are
brought out to offer a more
personalized dinner experience
for the costumers.
6. Appetizers
-The Appetizer menu offers a
dense selection of Thai food
most commonly found on the
streets of Bangkok City.
-Seen to the left is an
example of one of the
appetizer selections, “Thai
Samosas,” which is a common
Indian dish with a Thai Twist
to it.
-Popular Appetizer plates
include the “Crispy Golden
Wonton Bags,” “Vegetable
Crispy Rolls,” “Beef and
Chicken Sate,” and also the
chef special “Spare Ribs.”
-No item in the appetizer
selection is over ten dollars
and are quite filling.
7. Entrée Selections
-The entrée menu offers a
variety of Rice, Noodle, and
Curry dishes.
-To the left is an example of
one of the “Beyond Bangkok”
items, Short Ribs Beef.
-“Beyond Bangkok” is a
section on the menu hosting
some American Dishes
combined with Thai cooking
techniques.
-Popular entrée selections
include the Red
Snapper, Short Ribs
Beef, Green and Red
Curries, along with the
Pineapple Fried Rice.
-All items on the entrée menu
are under 20 dollars, offering
high quality meals that don’t
give your wallet a pounding.
8. “Ahi Tuna” “Blue point Oysters”
Bangkok City Daily Specials.
9. Specials
Description
-Specials are created by head
chef Artie as well as sous-chef
Leila Zambrano.
-To the left is the chef special
Deviled Eggs with pickled
beats
-Two of Bangkok Cities more
popular specials include the
Deviled Eggs as well as the
Red Snapper. Both items
were so popular they
permanently became part of
the menu
-New specials are thought of
almost every week.
-Other specials include the Ahi
Tuna, Tilapia Civiche, Fried
Calamari, and Soft Shell Crab.
11. -The village of Pelham has over five different pizza places, over six
delis, as well as four Italian Restaurants that do not feature pizza.
-Nearly 70 percent of the people I surveyed stated that anytime
they went to eat in Pelham, they dined at either a pizza place or a
deli.
-Nearly 85 percent of the people surveyed agreed when asked if
Pelham should host a different type of sit-down dining restaurant.
-An astonishing 95 percent of people surveyed said they would
love to make Bangkok City their new go-to restaurant in Pelham.
-When asked why they were and are attracted to Bangkok City 60
percent chose the answer stating, “I am attracted to this
restaurant due to the fact that it offers something different.”
-98 percent of people surveyed stated they would come back to
Bangkok City a second time.
By the Numbers
12. Pelham Pizza Four Corners Pizza
Examples of typical Pelham
Eateries
13. Repetition vs.
Differentiation
Throughout Pelham’s past there has
been a common trend of repetition as
well as lack of change. Not only in
their dining options but also in their
homes, schools and overall
environment. When driving through
the streets and residential areas of
Pelham one may notice that the
majority of most homes have a
traditional, old school center hall
colonial look. Most homes in Pelham
were built in the early 1900s and have
not been modified much. This idea
merges into their dining options. Most
of the local restaurants have been
family owned and passed on from
generation to generation. The idea of
having anything else (Change i.e.
Bangkok City) has been completely
out of the question up until recently.
The fact that the town has fallen in
love with its local restaurants does not
put any restaurants in danger with the
opening of newer, differently themed
restaurants. Pelham will always love a
regular slice for $2.50 but this doesn't
mean they wouldn't also enjoy a
Vegetable Crispy Roll as well.
14. “Fit the Niche”
When interviewing a first time
costumer, she responded to
one of my questions by
stating that Bangkok City “fit
the niche.” I found this
extremely interesting, which
in turn lead to my
investigation of what makes
this place so successful.
According to many Pelham
has been lacking a distinct
restaurant with “flavor.” Some
would believe Bangkok City
has fit this missing area in
Pelham's dining options. Both
the staff as well as the town
are very proud of Bangkok
Cities success and hopes for
many years of success to
follow.
15. Red Snapper Cheese Cake
My first “Bangkok Experience”
16. Being around Bangkok City so much made me hungry! I had to find out what all the buzz
was about. I decided to try it out a couple weeks back with a couple buddies of mine. We
were seated at the round table near the window and was taken care of by long time
waitress, Marie Floro. Marie seemed very knowledgeable of the menu and had many
recommendations and favorites she insisted we had to try. We started out by getting the
bread and butter of Thai food, Edamame, along with the Crispy Golden Wonton
Bags, Vegetable Rolls, Thai Samosas as well as the Spare Ribs. We absolutely devoured
our appetizers and were ready to move on to some entrees. I decided to go with the
special at the time which was the Red Snapper. The Red Snapper was served lightly seared
with the “chef special sweet chili sauce” and was prepared in a bed of Spinach. I overheard
people at the tables around me, who also chose the Red Snapper, talking about the Red
Snapper and felt the same way I did. A young man told the woman he was with that
nobody could go wrong with the Red Snapper and that the Chefs special sauce went very
well with the combination of the snapper and the spinach bed. After my entrée was
finished we then chose to order a couple slices of New York cheesecake. The chef prepared
a special order for us packed with an array of fruits on top coupled with a strawberry port
wine sauce and bourbon whipped cream. Overall I would give the restaurant an 8.5 out of
ten. The food was great and the so were the prices, however the menu was a little limited
at the time and a couple of our dishes took a decent amount of time to reach our table.
But other than that I thoroughly enjoyed all of our food and was impressed with the staff. I
would recommend this Restaurant to anyone looking for a good time and fantastic food.
My first “Bangkok Experience”
17. Here is a little back story to the song heard behind the
slideshow, titled “As the Rush Comes.” Ever since January
2nd when the restaurant opened this song has been on the
playlist for the restaurants sound system. I could not put
into words my love/hate for this song. This song has been
played in Bangkok City over 1,000 times, (checked how
many times it was played on iTunes) which has an average of
being played over 10 times a day. With that being said one
could understand why I despise this song the way that I
do, and one could also understand why this is an appropriate
song to be inserted into this power point.
”Motorcycle - As the Rush Comes”
19. After speaking to the head chef/owner of Bangkok
City, Artie Leeraternpong, about his future plans he told
me about several plans he has looking towards the future.
Looking forward to this summer, Bangkok City will open
several tables outside the restaurant. This will not only
increase the size possibility of the restaurant but also add
to the overall experience and create a more open look.
On the topic of expansion, Artie is attempted to open a
second Bangkok City in the near future. Depending on the
success of the restaurant after the first year and half Artie
will attempt to open a second restaurant around the same
area. When asked if he plans to try and open a chain
Artie seemed extremely opposed to the idea and
responded by saying, “This type of restaurant could never
be a chain and I will keep this as a Family owned
restaurant until the end.”
Bangkok City Future Plans
