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1. Vibrant Technologies
& Computers
seo COURSE
Make Career With Us!!
B2/6/2 Vashi ,Navi Mumbai, Contact:09892900103/9892900173

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Key internet marketing strategies
Search engine optimisation (SEO)
- no cost per click
Search engine marketing (SEM)
- cost per click
It gives companies the ability to:
Drive high quality customers to their website
Increase sales leads from customers looking for
their products and services

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What is SEO?
SEO is the act of modifying a website to increase its ranking in
organic (vs paid), crawler-based listings of search engines
How do organic search listings work?
A spider or crawler which is a component of a SE gathers listings by
automatically "crawling" the web
The spider follows links to web pages, makes copies of the pages and
stores them in the SE’s index
Based on this data, the SE then indexes the pages and ranks the websites
Major SEs that index pages using spiders:
Google, Altavista, Msn, Aol, lycos

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2. Linking strategies
- the more inbound links the higher the SE ranking
- if the site linking to you is already indexed, spiders will
also receive your site
- quality of inbound links is critical
- how to increase links: a) good content b) good outbound
links c) target a list of sites from which you can request
inbound links
- links for the sake of links can damage your search
rankings
“Link relevancy is critical in getting your site
indexed by search engines”
“A small number of inbound links from high-
quality, relevant sites is more valuable than many links
from low-traffic, irrelevant sites.”

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is a tool that enables users to locate information on the World
Wide Web. Search engines use keywords entered by users to find Web
sites which contain the information sought.

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• SEO is a process of trying to get higher ranking from the Search
Engine.
• Focused exclusively on attracting the natural or organic listing.

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The process of structuring a web page so that it is
found, read, and indexed by search engines in the most
effective manner possible.
The process of modifying a website to increase its ranking
in organic / crawler-based listings of search engines.
This process improved webpage so their rank higher in
search engines for our target keyword.
Successful search helps this site gain top positioning in
the search engines results pages of search engines such as
Google,Yahoo and MSN for relevant words and phrases.

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 > 90% online user uses search engine to find products and
info (iprospect.com).
 Your website will constantly feature on page one of the
search results for terms that best describe your business.
 Natural search receives 250% more traffic than paid
search.
 1st page of SE result get atleast 80% clicks.
 If your website is not found within top 30 result (page 1, 2
and 3) no one will find it.

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URL Submission
• Google - http://www.google.com/addurl/
• Yahoo! -
http://siteexplorer.search.yahoo.com/submit
• Bing -
http://www.bing.com/docs/submit.aspx
• http://www.google.com/support/scholar/bin/
request.py

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Generate Content
• Content is the king
• This is to generate more traffic from the
search engine, because if there’re more
content than there will be more keywords.
More keywords indexed in the search
engine, surely more traffic to the website.

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Use Search Engine Friendly URL
Good URL
• http://www.pecamp.org/web/senarai-
ahli.html
Bad URL
• http://www.kuis.edu.my/v2/index.php?option
=com_content&task=blogsection&id=12&Item
id=72

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Use Search Engine Friendly URL
• Joomla
• In Global Configuration, set this SEO
settings

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8. Avoid black hat techniques
• SEO techniques come in 2 forms:
•
• White hat techniques play by the rules of the search engines, and aim
to create high-quality, relevant content.
• Black hat techniques attempt to "game" the search engines by using
techniques such as keyword stuffing (overusing keywords in a
page), hidden text, and cloaking (presenting different versions of a
page to real visitors and search engines).
• Black hat SEO techniques can sometimes produce a short-term hike in
traffic; however such sites invariably get weeded out —
or, worse, banned altogether — by the search engines. Black hat SEO
simply isn't worth the risk if you want to build a long-term stream of
traffic from search engines.

14. B2/6/2 Vashi ,Navi Mumbai, Contact:09892900103/9892900173
seotraining.vibranttechnologies.co.in
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Where to Get More Information
Vibrant Group:
www.vibrantgroup.co.in
Vibrant Technologies & Computers
www.vibranttechnologies.co.in/technologies.vibrantgroup.co.
in
Vibrant HR Team
www.hr.vibrangroup.co.in