This document discusses and summarizes several free and paid tools for tracking SEO success, including the SEOMoz Rank Tracker, Raven SERP Tracker, SEO Rank Monitor, and SEOBook.com Rank Checker. These tools allow users to monitor page rankings and keywords over time through reports, graphs, and exportable data. While their features vary, they generally provide automated tracking of rankings across search engines like Google, Yahoo, and Bing. The document recommends using one or more of these tools to measure the impact of SEO efforts.